MEF’s Future of Messaging Guide 2021
The Third edition of MEF’s Future of Messaging Guide provides an invaluable resource for any enterprise looking to get started with business messaging MEF’s annual Future of Messaging Guide 2021 is a free 41-page PDF that gives enterprises an introduction to the power of business messaging. The guide takes readers on a tour across the landscape of mobile messaging for enterprises – all the way from basic one-way text alerts to bot directories to the potential of conversational banking.
Italy: E-Government National Digital Identity Scheme - SPID
Across the globe, there are a growing number of digital identity schemes that are becoming role models in how to deploy a service nationally. A new whitepaper from MEF explores the digital identity scheme in Italy – SPID – and how it has become a success story in securing widespread adoption among its citizens. The paper covers a range of topics and answers key questions including:
- Background to the deployment of the Italian Identity Scheme and the timeline of principal events
- How the scheme operates, its take up and current status?
- What role the Italian scheme plays within the broader European Identity Scheme?
Brazil 2021 Smartphone User Survey
Smartphones have captured the imagination of billions of mobile subscribers globally, slipping seamlessly into the lives of people practically everywhere. They are in so many ways our window on the world and what’s really driving growth is the platform for the (quite literally) millions of applications they allow us access to. Whether chatting to a loved one, ordering food or playing a game (and practically ANYTHING else you can think of), smartphones have truly captured the imagination of the largest country in Latin America – Brazil. Looking around at people the world over, it’s easy to assume that interaction with others via chat apps is always going to be the leading activity smartphone users spend their time with but you’d be wrong. MEF’s Brazil 2021 Smartphone User Survey gets under the skin of all things smartphone where Brazil is concerned and packed full of statistics and great insights, there truly is something for everyone here!
Telecoming: Subscronomics Report 2021
Subscription has become one of the leading models of today’s increasingly digital, smart and sustainable economy, where payment for use and enjoyment predominates over the sense of ownership. The digital economy and service-oriented consumer habits are forcing companies to change their approach. Whether or not the products they sell are digital, almost all companies look to subscription as an exciting growth model. This trend has led to the emergence of a new movement: SUBSCRONOMICS. It is a term used to define the crucial role technology has in models based on recurring revenues.
Mobile Communication for Employees
COVID-19 has proven itself time and again to be a disruptive force. It has spurred genuine digital transformation across the globe and accelerated the transition towards more mobile working like no other force and period before in modern history. The smartphone is at the centre of this, proving to be a huge enabler, with ‘bring your own device’ being the most prevalent model. We first surveyed how employees use their smartphones for work at the end of 2019, just before the pandemic arrived on the scene. Now our second iteration of the survey in 2021 has uncovered some staggering results: mobile, whilst already the instrument of choice for many, has now become the accepted reality. Download this report now to see just how much your office truly is ‘mobile first’!
Addressing the Challenges of Enterprise IoT Security
There has been massive growth in IoT in recent years, a recent forecast by Transforma Insights estimated 27.8Bn IoT devices will be online by 2030. At the same time, the number and seriousness of cyber attacks upon individuals, countries and commercial entities are increasing too. Government are furiously legislating to catch-up and plug the gaps in existing data privacy and cyber security laws and regulations. This paper introduces enterprises to the key challenges and responses facing those who are implementing an IoT and serves as an IoT security primer.
Mobile Apps User Survey
Mobile phones have come a long way since the days of downloadable ringtones and wallpapers. The modern smartphone is the gateway to an endless world of entertainment and critical services, which could scarcely have been imagined in the earliest days of mobile devices. This report provides detailed insight and analysis into the apps and services people from around the world use their smartphone for in 2021. In addition, the report also provides a deep dive analysis of 6 key uses including gaming, watching video content, and using social media.
Mobile Operators and A2P SMS: Tracking the Evolution in Fraud
To ascertain how mobile operators are reacting to the threat posed by fraud, MEF has once again teamed up with Mobilesquared to look at the impact fraudulent A2P SMS traffic had on the business messaging ecosystem in 2020, and how this might affect the opportunity in 2021. This report explores the key findings from the exclusive mobile operator research and follows on from a similar project conducted by Mobilesquared for MEF in 4Q 2019.
Mobile Content Market 2021
Mobile Content is a large market that is often not truly appreciated in its size and variety. It is a market valued at $120 billion. This report collects some of the major data points to fuel discussion on a market that should be attract more attention. There is more money in mobile content than Cinema Box office and Music Recording combined. We look at the market values for 2020 and 2019, the year of the big COVID-19 reset that has generate a massive increase in take up of Mobile services. This report is part of MEF’s debate on the future of mobile content, download the report and join in…
Mobile advertising: preparing for the big re-set
Mobile and digital advertising has come to a crossroads. After 20 years of continuous growth, the industry is facing a privacy backlash. This revolt has forced a re-think. As a result, leading players are abandoning the old ‘invasive’ tools in favour of new approaches to targeting and attribution. The impact of this re-set will be felt differently by brands, hardware platforms, AdTech firms, developers and – of course – consumers. But ultimately every stakeholder will be affected. In this free report, we explain how the market arrived at this point, and explore the new ideas coming to the space.
Business Messaging 2021
If you’ve received an SMS, email or other type of Business Message from an enterprise or public sector organisation this year, you are most definitely not alone. Business Messaging transaction volumes grew c. 10% last year and number in the trillions. Yet there is plenty more headroom for growth. Many different digital channels are used for driving client communications and, as our survey of 6,500 smartphone users across 10 different countries shows, the traditional ones still punch hard in the engagement stakes. 46% of users surveyed prefer email but as you’ll see from our report, what people REALLY appreciate is brands using a rich mix of communication solutions to converse with them. Check out this report now for a tonne of useful insight into the consumer behaviours and preferences really fuelling the hypergrowth in what (not so many years ago) was a much overlooked area by venture capitalists.. How times have changed…
The Hidden Segment - the world's disabled billion
The billion PWDs represent around $4 Trillion of economic spending power. During our lives we will encounter people with different disabilities whether they’re part of our families, in our community or at work. From a business perspective, understanding how to interact with the different sub-groups is an important part of bringing PWDs into the digital marketplace.
Mobile Payments 2021
The impact of events the world over during the past year cannot be underestimated and one area many of you personally will have seen major changes in is how we have all gone about paying for goods and services. 2021 is a milestone for the Mobile Ecosystem Forum and Mobile Payment: a real re-discovery of mobile payments is taking place in the industry. The survey touches on aspects of consumer acceptance, preference as well as fraud and security.
MEF’s 7th annual Global Trust Report
MEF’s 7th annual Global Trust Report explores the smartphone and digital services usage of 6,500 smartphone users across 10 countries and considers their attitudes in relation to privacy, personal data, and trust. The 10-market study is the barometer for consumer attitudes and behaviours towards trust in personal data on mobile. Field research was carried out in Q1 2021 in Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK and USA. The report reveals that the industry is falling short of expectations across key privacy and security dimensions despite increasing numbers of users taking action to protect themselves.
Mandala Insights: The Rising Tide of Private Wireless in the Asia-Pacific Region
There has been a remarkable surge of interest in the deployment of private wireless networks (PWNs) in recent years. The emergence of network access technologies like 5G and Wi-Fi 6 has created tremendous excitement for new use cases and the potential addressable market for these enterprise solutions. The Asia-Pacific region is seeing increasing traction as countries launch 5G and identify spectrum for PWNs. 2021 will be the year that the APAC region sees multiple commercial launches of PWNs.
Mobilesquared: Protecting A2P SMS revenues in the roaring 20's
Learn how A2P SMS market changed in the last 10 years and what challenges to expect for the next decade. By 2015, one-quarter of mobile operators were actually monetizing A2P SMS traffic, with 49% of these experiencing year-on-year growth of between 6% to 36% in A2P SMS traffic. At the opposite end of the messaging spectrum, MNOs that were not monetizing A2P SMS traffic was experiencing big increases in unauthorized grey-route A2P SMS traffic. By the end of 2015, grey route traffic still accounted for 65% of total A2P SMS traffic. Read how the MNOs are planning to continue fight fraud and manage grey-route A2P SMS traffic. Learn how new generation technology is helping to monetize leaking revenues and how Vox Carrier solution could help increase MNOs revenues with a modern business model for the next decade.
HOT TELECOM: The BIG wholesale reset
This fifth edition of The Future of International Carriers provides a unique and comprehensive global and regional view of the International wholesale market, including the potential impact of the pandemic on both the current and longer term trends. We discuss the drivers for the new forecasts, future vision scenarios, and provide detailed traffic & revenue forecasts through to 2024 for voice, messaging and roaming of all services. Our forecasts also look at the evolution of fixed, 2G-3G, 4G and 5G subscriber counts, traffic and revenue.
Upstream: The road to digital
A new report from Upstream, conducted by Technology Innovation Council (TIC) examines the shift in the digital transformation plans of telcos in 2020 going forward. See insights by industry executives from around the world on digital revenues, data, challenges & investments. Get this exclusive report to learn how the digitalization process is going for telco operators globally in the changed landscape of 2020, and how they are adapting for 2021 and beyond.
MEF: Business SMS Fraud Framework V3
Business SMS (also known widely as Application-to-Person, A2P SMS or bulk messaging) is a well-established, generally very safe, efficient and cost-effective way for organisations of all sizes and types to communicate with both existing and potential customers. This helps to build trusted relationships and increase brand loyalty. Version 3.0 of the Fraud Framework offers yet more insight into the impact of fraud on all parties within the ecosystem. A total of 14 fraud types have now been identified, defined and mapped providing recognisable, real life examples of how fraud can occur.
Telecoming: Direct Carrier Billing Report 2020-2025
We are happy to present the new edition of our series: Paying in the Distance – Direct Carrier Billing Report 2020-2025. The new report, released today is an analysis based on data from our partner Juniper Research, and includes, for the first time, an opinion piece from our CEO, Cyrille Thivat. Worldwide, the DCB market will invoice around 29MM euros this year and is expected to triple that figure to over 79MM€ in 2025. However, digital content paid via DCB still represents 94% of its global turnover. “Connected objects, like watches, cars and all those related to smart homes, are a huge potential market for the consumption of services paid through the mobile line to which they are connected.”, says Roberto Monge, COO of Telecoming.
ICLG: Telecoms, Media and Internet Laws and Regulations 2021
A practical cross-border insight into telecoms, media and internet law 14th Edition The ICLG to Telecoms, Media & Internet Laws & Regulations 2021, authored in association with MEF, covers common issues in telecoms, media and internet laws and regulations – including radio spectrum, cyber-security, interception, encryption and data retention, distribution of audio-visual media, and internet infrastructure. This comprehensive comparative guide follows a question and answer format to ensure thorough coverage of the topic within different legal systems worldwide. Each chapter is written by leading practitioners from top international law firms to provide a valuable and convenient resource, updated annually. The ICLG series provides a practical insight for general counsel, government agencies and private practice lawyers, keeping them abreast of law and policy globally.
MEF Whitepaper: The Future Of Global IoT Connectivity
In conjunction with its members, MEF has undertaken research into the current position and evolution of the market for global IoT connectivity. The focus of the research is to explore key issues and questions around the development of the global mobile IoT connectivity ecosystem. The research was carried out between July and October 2020 with desk research and interviews with key organisations active in the global IoT connectivity arena, including BICS, JT Global, GSMA, Pod Group, Tata Communications, Zariot, CCS Insight, Deutsche Telekom Carrier Services and PCCW Global.
DOTGO: P2A Messaging in RCS - The Role of Chatbot Directories
The whitepaper provides a detailed understanding of P2A messaging in RCS, how RCS directories work, the current landscape of directory offerings in the market, and provides recommendations on how directories could evolve to accelerate the adoption of P2A messaging. Orange, Vodafone, Synchronoss, and IMI Mobile, as well as several other leading experts, have shared their valuable insights for the whitepaper. Brands across the globe are seeing the value and creating RCS chatbots for myriads of use cases, such as customer care, sales and commerce, providing information notifications, OTPs, and surveys. However, the challenge remains how do consumers find out about the available chatbots, and how do they initiate conversations with the brands using the chatbots. This whitepaper highlights how directories are filling up the chatbot discovery gap between consumers and brands.
MEF Whitepaper: Business SMS, SIM Farms and the Data Protection Risk
Developed by MEF’s Future of Messaging Programme this paper looks at the convergence of data protection and the use of SIM Farms; and how the use of these unauthorised routes continues to undermine trust in business messaging. Businesses are familiar with having to obtain prior consent to send a message to that unique identifier, but data protection legislation introduced in many markets over the last couple of years also takes into consideration how that message is sent. This paper looks at the data protection obligations and liabilities for all stakeholders in the messaging value chain. It highlights how the use of SIM Farms can expose businesses to possible data protection legislation breaches to raise awareness of the business’ data protection obligations when it comes to business SMS.
MEF Whitepaper: Combatting Fraud in Mobile Content
Where there are digital transactions, there is the risk of fraud. Mobile content is no exception. Unscrupulous individuals and criminal networks use ever-evolving methods to defraud customers, mobile content providers, payment aggregators and MNOs. In this ongoing fight, it is essential that the entire ecosystem works together to combat fraud. All stakeholders must be aware of the fraud types, and their differing impacts. Aligning on best practice limits the risk and helps everyone to stay ahead of the fraudsters. This whitepaper was developed by MEF’s DCB Fraud Working Group which brings together representatives from every part of the mobile content value chain to help better educate the market.
Identity & Authentication Today Whitepaper - Part II
Part one of a two-part White Paper from the MEF Personal Data & Identity Programme, ‘Identity & Authentication Today’ attempts to define the apparent ‘problem’ at the heart of User Identity. Examining and explaining aspects of today’s Identity & Authentication sector that businesses need to understand to enable them to optimise their existing IAM processes to best effect, the paper also supplies practical, real-world steps and advice on how best they might achieve this.
MEF Briefing: The Evolution of Internet Legislation in Brazil
The Brazilian parliament is in the final stages of the vote for the effectiveness of the Brazil Data Privacy law and at the same time discussing a new bill of law to regulate social media and marketplaces to avoid a wave of fake news to impact on the next Brazilian elections This MEF Briefing report shares an overview of recent developments in the Brazilian legislation, and looks back at its history and ahead to how it may develop in the future.
NEUSTAR: STIR/SHAKEN Basics
STIR/SHAKEN is only a voice service provider problem, right? Wrong! STIR/SHAKEN are technology standards for voice service providers that use certificates to digitally sign phone calls – this verifies caller identity and prevents spoofing. While an effective solution for carriers, implementing STIR/SHAKEN may lead to your calls being erroneously blocked or marked as spam! Download this eBook to learn:
- What STIR/SHAKEN means for enterprises
- How STIR/SHAKEN will impact your outbound calls
- What “Call Attestation” means and how it works
- Steps your organization should take to make sure your legitimate calls get through to customers
RDC INSIGHTS: Mobile Innovators on Networks – MIONs
RDC presents a fresh look a the mobile landscape to change the way we view mobile service providers and the platforms that enable them. Consolidating the various service providers (mobile brands, sub-brands, MVNOs, Digital Service Providers and IoT players) under one category called ‘Mobile Innovators on Networks’ (MIONs) is a major step to a more efficient mobile market. The term MIONs captures service providers reliance on networks and highlights the role of platforms as the unsung heroes of our hyper-connected world. Download the report now
EVINA: Case Study: Proximus x Evina
Case Study: Proximus x Evina Discover the story through graphs and figures of how and why the:
- Complaint Rate
- Revenue
- Fraud Rate
Identity & Authentication Today Whitepaper
Part one of a two-part White Paper from the MEF Personal Data & Identity Programme, ‘Identity & Authentication Today’ attempts to define the apparent ‘problem’ at the heart of User Identity. Examining and explaining aspects of today’s Identity & Authentication sector that businesses need to understand to enable them to optimise their existing IAM processes to best effect, the paper also supplies practical, real-world steps and advice on how best they might achieve this.
P2A Business Messaging 2020
The meeting of Business Messaging with Artificial Intelligence has created a new way to interact with consumers: P2A or person-to-application messaging. Users can now text to ‘chatbots’ and engage with their accounts directly, enquire on services, schedule appointments or even buy goods. Many do not realise that there is no human typing back: it is the power of artificial intelligence that allows quick and efficient messages. The advancement of AI has made automatic chats a reality, but are users ready to embrace them? MEF’s P2A Business Messaging 2020 report is based on 6500 interviews across 10 countries: Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK, USA.
MEF’s Future of Messaging Guide 2020
MEF’s Future of Messaging Guide 2020 published in association with Syniverse explores the growth of business messaging via a series of interviews and case studies to showcase how messaging continues to evolve and enable better customer engagement. The 40-page guide is a comprehensive look at the trends, technologies, business personas and use cases driving the future of business messaging in a series of interviews and use cases across different sectors and regions.
A2P Business Messaging 2020
MEF’s A2P Business Messaging 2020 Report is based on 6500 interviews across 10 countries: Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK and the USA and shines a light on the state of the global A2P SMS ecosystem. MEF members can access the full 50+ page report & survey data, Non-members can access the management summary.
Securing A2P SMS Business Messaging
MEF’s Future of Messaging Programme Security Working Group has carried out an analysis of the end-to-end processes that help secure SMS for business messaging. The Securing A2P SMS Business Messaging Whitepaper explains the messaging delivery chain and sets out clear guidelines for securing SMS for two factor authentication. It explains the technical, device and industry solutions available and provides recommendations to brands and enterprises based on a three-step approach. The paper looks at potential SS7 vulnerabilities in the messaging delivery chain as well as data and identity frauds including SIM Swap / Port Out Account Takeover, SMS Malware and Smishing as detailed in MEF’s A2P SMS Fraud Framework.
Juniper Research: 5G Networks in IoT
Juniper Research’s latest 5G Networks in IoT research provides insights on the investment in 5G technology in IoT, including regional analysis and the 5G-enabled Internet of Things impact on services. It includes strategic recommendations for market stakeholders, aligned with 5-year forecasts for the adoption of 5G connectivity in the IoT space for the period 2020-2025. The 5G IoT market research features in-depth analysis of pricing strategies for 5G verticals and forecasts for data traffic per 5G connection across consumer connections and key IoT verticals. 5G sector coverage and market analysis are provided for:
- Commercial Applications
- Enterprise Mobile Broadband
- Automotive
- Smart Homes
- Smart Cities
- Healthcare
- Augmented Reality & Virtual Reality
MEF's 6th Global Smartphone User Survey - May 2020
Users are engaging with more digital services than ever and the smartphone is a big protagonist in this scenario. Understanding the smartphone consumer is understanding the biggest digital transformation in place today. Spot emerging trends, consider the latest development, plan for future business.
- Smartphone Users Demographic
- Vendor Market share
- iOS vs Android Usage Profiles
- Digital Service Uptake
- Smartphone User Attitudes
- Country Profiles MEF’s 6th Global Smarpthone User Survey is based on 6500 interviews across 10 countries: Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK, USA.
mGage: Mobile Messaging: STATE OF MIND - April 2020
mGage commissioned Arlington Research to conduct an online survey with a nationally representative sample of 2,000 smartphone owners in the UK, in December 2019. The Mobile Messaging, State of Mind report highlights the key findings from this survey. It looks at:
- If different apps are used for different types of messaging
- How consumers want to engage with brands of all types
- How consumers feel about the communications they get from brands
- What consumers want from that dialogue with brands
Mobilesquared: Global Whatsapp Business Messaging Forecasts By Country 2018-2024 - April 2020
Can WhatsApp have the same impact on business messaging as it has on consumer messaging? As the world’s largest OTT messaging platform with over 2 billion users, WhatsApp is viewed by brands and businesses as the ideal channel to communicate with their customers. The issue is that each and every WhatsApp user has to opt-in to start any type of communication with any company. Based on extensive research of the WhatsApp Business messaging ecosystem, Mobilesquared has created a Databook looking at the WhatsApp Business opportunity, which will inevitably have an impact on SMS and RCS. Exclusive 43% discount available for MEF Members until the end of May 2020 Contact us for more info.
MEF’s RCS Business Messaging Best Practices Guidelines V2.0 - May 2020
Developed by participants of the Future of Messaging Progamme, MEF’s RCS Business Messaging Best Practices Guidelines aim to help accelerate the adoption of Rich Communication Services (RCS) for application-to-person (A2P) and person-to-application (P2A) messaging. These guidelines were developed by MEF’s working group and via industry consultation in 2019 (V1.0) and 2020 (V2.0) led by David O’Byrne. They provide a framework for the technical and business options for deploying RCS Business Messaging and streamline the processes to enable a faster and more efficient launch of A2P and P2A communication services via RCS.
Telecoming: Mobile Billing Trends in Southern Europe 2019
We are glad to present the third edition of our DCB European report, under the name “Latest Trends On Direct Carrier Billing, A Consolidated Market With Great Growth Potential”. Currently, only 15% of the world content market is billed through the DCB, but new developments and the new PSD2 (Payment Services Directive) will make it reach around 22.5% in 2024. The business possibilities for DCB in the new mobile economy scenario are multiplied. In this new analysis, we share relevant insights about the European and Spanish market and the evolution in the coming five years (market data 2019-2024. We strongly encourage you to check the new report.
MEF’s 6th annual Global Trust Report - April 2020
MEF’s 6th annual Global Trust Report explores the smartphone and digital services usage of 6,500 smartphone users across 10 countries and considers their attitudes in relation to privacy, personal data, and trust.
MEF: Messaging at Work - March 2020
Advancements in digital technologies coupled with an increasingly mobile workforce are reshaping workplace communication. The modern workplace is characterized by distributed employees and virtual teams, fueling a mobile-first approach to communications. While more and more employees are using mobile messaging to communicate and share data, these new workplace mobility norms present data security, privacy and compliance issues for enterprises large and small. The insights provided in this report should serve as a wakeup call for enterprises to address the misalignment between mobile device usage for workplace communication and strategies for ensuring control and security.
International Comparative Legal Guide to: Telecoms, Media & Internet 2020
The ICLG to Telecoms, Media & Internet Laws & Regulations 2020, authored in association with MEF, covers common issues in telecoms, media and internet laws and regulations – including radio spectrum, cyber-security, interception, encryption and data retention, distribution of audio-visual media, and internet infrastructure. This comprehensive comparative guide follows a question and answer format to ensure thorough coverage of the topic within different legal systems worldwide. Each chapter is written by leading practitioners from top international law firms to provide a valuable and convenient resource, updated annually. The ICLG series provides a practical insight for general counsel, government agencies and private practice lawyers, keeping them abreast of law and policy globally.
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