Mitto: Driving Business Through A2P Messaging
This Juniper Research white paper, provides a comprehensive overview of how Mobile Network Operators, OTTs and Enterprises can use A2P messaging to drive business and increase revenues. Key findings include:
- Consumer affinity with text messaging now extends to its A2P incarnation suggesting that the market has been seeded for additional use cases.
- A2P messaging provides MNOs with an opportunity to plug declining revenues from voice, P2P messaging and data and increasing capex and opex costs from network upgrades.
- While A2P messaging generated traffic worth nearly $36.3 billion in 2016, 31 per cent of that traffic was grey route and totaled nearly $11.9 billion in lost revenues to MNOs.
Meeco: The Rise of The Attribute Economy 2.0
Attributes are pieces of information, which determine the properties of a field or tag in a database. In more human terms, attributes are qualities of someone or something. In The Attribute Economy, these attributes represent human beings. They are individual characteristics such as age, gender or education level. They are also characteristics that give context to someone’s life, such as browsing history, financial information, emails and messages, health records and social media profiles. Soon these attributes, rather than being exchanged in the background without people’s full knowledge, will be exchanged on the explicit terms of the person they relate to. This is the Attribute Economy 2.0.
MYPINPAD: PIN: From brick and mortar to mobile
MYPINPAD, a provider of patented multi-factor authentication technology for touchscreen devices such as smartphones and tablets, recently commissioned a third party, unique online survey to explore consumer attitudes towards, and acceptance of, using their card PIN number for mobile commerce transaction authentication. The objective of this survey was to find out if consumers are ready to use their known and trusted PIN on their smart devices when paying online just as today they do in the bricks and mortar environment.
Bango: App store carrier billing: Transforming subscriber behavior
Subscribers using carrier billing in Google Play spend more across all operator services. It is widely believed that offering carrier billing for third party services cannibalizes operator revenues from traditional voice, SMS and data services, because subscribers have a limited budget to spend on their phone - a fixed wallet size.
Telefonica: The Text Economy Report:
An investigation into the enduring success and economy drivers of the SMS market in 2015 - This report provides a mostly quantitative look at the state of the SMS ecosystem, the challenges and opportunities for industry and concludes with predictions and recommendations for best practices going forward. As well as qualitative and quantitative research, the report includes insights and contributions from key industry players including aggregators and associations – namely The Mobile Ecosystem Forum.
MEF Enterprise Messaging Guide
Developed by MEF’s Future of Messaging Programme, the Enterprise Messaging Guide lifts the lid on the complexities of the market, providing the tools and know-how to help companies procure messaging from legitimate players and avoid fraudulent activity that risks eroding customer confidence or impacting service quality. The guide walks enterprises through the different parties they will encounter within the messaging ecosystem and demystifies and defines common industry language. Its aim is to aid in the continued delivery of legal, safe, quality and reliable mobile messaging solutions and ensure the ongoing trust of all those who buy, sell and receive mobile messages while supporting the continued and sustained growth of sector.
Boku: The Future of Direct Carrier Billing in Europe and E-Money
While direct carrier billing is used in virtually every part of the world, adoption has been particularly high in Europe. In fact, the market for direct carrier billing on mobile phones alone is projected to be almost $6B by 2017. Despite its widespread use in the EU, growth has been hampered by regulatory constraints. In this white paper, you’ll learn about:
- The European direct carrier billing market
- Regulations that govern direct carrier billing based mobile payments in Europe
- A new e-Money based model of direct carrier billing (eDCB) that paves for the way for the future in Europe
Mobile Billing Trends in Southern Europe
Mobile billing in Europe will keep up with its growth trend in the next years. The global carrier billing market reached $16.6M in 2015 and it´s estimated to reach $25.3M in 2020. In order to share our team´s forecasts and market perspectives regarding carrier billing, we have carried out a brief white paper on Southern Europe´s Mobile Billing market. We have gathered data from several acknowledged market sources and internal specialists in order to build an accurate market review. We are happy to be part of this cutting- edge market and to provide added-value information to the business ecosystem.
Open Market: Mobile Engagement Maturity
The power of mobile as tool for communication is well-established bringing together multiple channels – voice, messaging, social, web and apps – into one package where they can flourish in tandem. Of these channels, text-messaging (SMS) in enterprise-to-peer (E2P) applications is particularly effective for enterprises looking to connect and engage with their customers. Enterprises of all types and sizes are using SMS messaging to grow revenue and improve customer experience. Read this paper to learn about a stepwise approach your enterprise can take to maximize the value of your SMS programs and ensure ROI.
Pubmatic: Automating Brand Spend: The Emergence of the Biddable IO
A trade-off has existed between the efficiency of programmatic and the transparency and guaranteed nature of the direct buy. That compromise is about to disappear. The trends that have led to the emergence of a new tactic for the automation of brand spend – the Biddable IO. Leveraging data from a survey of over 400 publishers and buyers as well as insights gleaned from our conversations with key industry players, the report will cover:
- The rise of programmatic direct – 83% of publishers surveyed consider it an important strategy for their business in 2017
- Three trends driving brand spend to programmatic: header bidding, data availability, and attribution
- Trade-offs and compromises required with existing automated buying channels Introducing the Biddable IO: the solution for closing the gap
VERVE: Mobile Prodigies – Millenials and Gen Z
Verve, the leading location-based mobile advertising company, has just released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. The new research introduces significant new insights into the behavior and attitudes of young generations as they respond to mobile advertising. The research, done in collaboration with Wildness, a youth-insights group founded by Awesomeness TV, involved surveying 3,000 people ages 14–29 and also included a series of focus groups. The research shows the profound impact Mobile Prodigies will have on mobile advertising, mobile’s intersection with in-store shopping, and the future of mobile creative.
The Future of Messaging Guide
Part of the Market Development Work Stream of MEF’s Future of Messaging Programme the guide is a collection of exclusive interviews from industry experts, technology pioneers and the enterprises and organisations integrating messaging into their workflows, marketing and customer engagement strategies. The guide features over 25 cross-sector case studies that examine the power of messaging in all its forms from the humble SMS and chat apps to emerging platforms and explores what’s next for messaging.
CM Telecom: Preparing for PSD2
The payments industry has slowly become aware that is has to prepare for new regulations after the European Commission set out new laws, together forming the Payment Services Directive 2 (PSD2). Strong customer authentication, security, transparency and innovation are key in PSD2, which comes into effect in 2018. What should you be doing about PSD2? CM Telecom has worked with CA Technologies and Finextra to produce a whitepaper in order to explore and raise awareness of the views of market participants on the opportunities and challenges of PSD2. CM Telecom has worked with CA and Finextra putting together the whitepaper because it has two major strengths if it comes to implementing PSD2.
KPMG: Your connected car is talking: Who’s listening?
Today’s vehicles are more “wired” than ever before- offering connectivity similar to what we expect at home, in our offices and on our mobile devices. Although that connectivity is awesome for drivers, it does come with some inherent risks. Moving the data-driven user experience forward with value, security and privacy. This report explores the two worlds of connected vehicle data – the one in which data means fantastic value and the other in which data means risk. How should original equipment manufacturers (OEM) balance the two, leveraging data insights to offer customers an unbelievable driving experience while at the same time protecting the data like it was their own?