Infobip: Marketer’s Guide to Omnichannel Communications
Having one way to communicate with customers is like having only one flavor of ice cream. Sure it’s good, but you’re not always in the mood for mint chocolate chip. Sometimes you need rapid, reliable communications and only SMS will get the message to customers quickly. Product updates, probably better as an email. Support could be done on either, but what about using WhatsApp or Facebook Messenger? This ebook is intended as the complete vision for your new communications strategy at once. You won’t just see how communication channels and tools fit together but why they fit together as well. Each facet of omnichannel communications supports the other. Why 2-Way SMS is built on an SMS messaging API that powers 2-Factor Authentication which can be used to help customer support over the phone.
MEF Global Consumer Trust Report 2017
The 4th annual MEF Consumer Trust Study is part of MEF’s Consumer Trust Initiative established in 2011, a multi-stakeholder working group united by a commitment to drive best practice and innovation when it comes to consumer data and is part of the group’s ongoing education programme to raise awareness of the importance of privacy, security and identity. The first report from the study is in association with is in association with ForgeRock and analyses key global findings. With a backdrop of forthcoming General Data Protection Regulation the report highlights some of the challenges and opportunities the industry faces when it comes to managing and leveraging personal data.
Bango: App store carrier billing: Transforming subscriber behavior
Subscribers using carrier billing in Google Play spend more across all operator services. It is widely believed that offering carrier billing for third party services cannibalizes operator revenues from traditional voice, SMS and data services, because subscribers have a limited budget to spend on their phone - a fixed wallet size. To investigate this belief in detail, Bango and Belgian operator Proximus partnered to analyze pre-paid subscribers using Android smartphones, comparing those using carrier billing to purchase from Google Play with those who do not, focusing in particular on pre-paid subscribers.
CM Telecom: Preparing for PSD2
The payments industry has slowly become aware that is has to prepare for new regulations after the European Commission set out new laws, together forming the Payment Services Directive 2 (PSD2). Strong customer authentication, security, transparency and innovation are key in PSD2, which comes into effect in 2018. What should you be doing about PSD2? CM Telecom has worked with CA Technologies and Finextra to produce a whitepaper in order to explore and raise awareness of the views of market participants on the opportunities and challenges of PSD2. CM Telecom has worked with CA and Finextra putting together the whitepaper because it has two major strengths if it comes to implementing PSD2.
Boku: The Future of Direct Carrier Billing in Europe and E-Money
While direct carrier billing is used in virtually every part of the world, adoption has been particularly high in Europe. In fact, the market for direct carrier billing on mobile phones alone is projected to be almost $6B by 2017. Despite its widespread use in the EU, growth has been hampered by regulatory constraints. In this white paper, you’ll learn about:
- The European direct carrier billing market
- Regulations that govern direct carrier billing based mobile payments in Europe
- A new e-Money based model of direct carrier billing (eDCB) that paves for the way for the future in Europe
KPMG: Your connected car is talking: Who’s listening?
Today’s vehicles are more “wired” than ever before- offering connectivity similar to what we expect at home, in our offices and on our mobile devices. Although that connectivity is awesome for drivers, it does come with some inherent risks. Moving the data-driven user experience forward with value, security and privacy. This report explores the two worlds of connected vehicle data – the one in which data means fantastic value and the other in which data means risk. How should original equipment manufacturers (OEM) balance the two, leveraging data insights to offer customers an unbelievable driving experience while at the same time protecting the data like it was their own?
Meeco: The Rise of The Attribute Economy 2.0
Attributes are pieces of information, which determine the properties of a field or tag in a database. In more human terms, attributes are qualities of someone or something. In The Attribute Economy, these attributes represent human beings. They are individual characteristics such as age, gender or education level. They are also characteristics that give context to someone’s life, such as browsing history, financial information, emails and messages, health records and social media profiles. Soon these attributes, rather than being exchanged in the background without people’s full knowledge, will be exchanged on the explicit terms of the person they relate to. This is the Attribute Economy 2.0.
MEF Enterprise Messaging Fraud Framework v 2.0
This Version 2.0 of the Fraud Framework offers some further insight into the impact of fraud on all parties within the ecosystem, as well as categorisation of the means available to parties to detect and protect against fraud through the implementation of commercial solutions, technical solutions and through processes, compliance and legality. A total of 13 fraud types have been identified, defined and mapped providing recognisable, real life examples of how fraud can occur, sharing how the different communities within the ecosystem can detect and protect themselves and their customers against fraud.
Mitto: Driving Business Through A2P Messaging
This Juniper Research white paper, provides a comprehensive overview of how Mobile Network Operators, OTTs and Enterprises can use A2P messaging to drive business and increase revenues. Key findings include:
- Consumer affinity with text messaging now extends to its A2P incarnation suggesting that the market has been seeded for additional use cases.
- A2P messaging provides MNOs with an opportunity to plug declining revenues from voice, P2P messaging and data and increasing capex and opex costs from network upgrades.
- While A2P messaging generated traffic worth nearly $36.3 billion in 2016, 31 per cent of that traffic was grey route and totaled nearly $11.9 billion in lost revenues to MNOs.
MYPINPAD: PIN: From brick and mortar to mobile
MYPINPAD, a provider of patented multi-factor authentication technology for touchscreen devices such as smartphones and tablets, recently commissioned a third party, unique online survey to explore consumer attitudes towards, and acceptance of, using their card PIN number for mobile commerce transaction authentication. The objective of this survey was to find out if consumers are ready to use their known and trusted PIN on their smart devices when paying online just as today they do in the bricks and mortar environment.
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Open Market: Mobile Engagement Maturity
The power of mobile as tool for communication is well-established bringing together multiple channels – voice, messaging, social, web and apps – into one package where they can flourish in tandem. Of these channels, text-messaging (SMS) in enterprise-to-peer (E2P) applications is particularly effective for enterprises looking to connect and engage with their customers. Enterprises of all types and sizes are using SMS messaging to grow revenue and improve customer experience. Read this paper to learn about a stepwise approach your enterprise can take to maximize the value of your SMS programs and ensure ROI.
Pubmatic: Automating Brand Spend: The Emergence of the Biddable IO
A trade-off has existed between the efficiency of programmatic and the transparency and guaranteed nature of the direct buy. That compromise is about to disappear. The trends that have led to the emergence of a new tactic for the automation of brand spend – the Biddable IO. Leveraging data from a survey of over 400 publishers and buyers as well as insights gleaned from our conversations with key industry players, the report will cover:
- The rise of programmatic direct – 83% of publishers surveyed consider it an important strategy for their business in 2017
- Three trends driving brand spend to programmatic: header bidding, data availability, and attribution
- Trade-offs and compromises required with existing automated buying channels Introducing the Biddable IO: the solution for closing the gap
Telecoming: Mobile Billing Trends in Southern Europe
Mobile billing in Europe will keep up with its growth trend in the next years. The global carrier billing market reached $16.6M in 2015 and it´s estimated to reach $25.3M in 2020. In order to share our team´s forecasts and market perspectives regarding carrier billing, we have carried out a brief white paper on Southern Europe´s Mobile Billing market. We have gathered data from several acknowledged market sources and internal specialists in order to build an accurate market review. We are happy to be part of this cutting- edge market and to provide added-value information to the business ecosystem.
Telefonica: The Text Economy Report:
An investigation into the enduring success and economy drivers of the SMS market in 2015 - This report provides a mostly quantitative look at the state of the SMS ecosystem, the challenges and opportunities for industry and concludes with predictions and recommendations for best practices going forward. As well as qualitative and quantitative research, the report includes insights and contributions from key industry players including aggregators and associations – namely The Mobile Ecosystem Forum.
VERVE: Mobile Prodigies – Millenials and Gen Z
Verve, the leading location-based mobile advertising company, has just released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. The new research introduces significant new insights into the behavior and attitudes of young generations as they respond to mobile advertising. The research, done in collaboration with Wildness, a youth-insights group founded by Awesomeness TV, involved surveying 3,000 people ages 14–29 and also included a series of focus groups. The research shows the profound impact Mobile Prodigies will have on mobile advertising, mobile’s intersection with in-store shopping, and the future of mobile creative.