The Metaverse: A Driver of Real Change for People with Disabilities
In a previous report we addressed the market for People With Disabilities (PWD) alongside their requirements and the role that technology can play in bringing them into the digital economy. In any given market we have a very significant proportion of potential customers not considered as ‘mainstream’ and for whom the services need to be rendered in a different way. This report takes a new perspective on the subject. It looks at how channels of communication can be used to improve the potential for these excluded groups to join the digital marketplace, hence providing new revenue opportunities for the industry as well as bringing the societal benefit of having everyone connected.
Enterprise IoT 2022: Organisational Drivers, Plans and Supplier Opportunities
The 2022 Internet of Things (IoT) Market Report is a survey of global enterprises with a goal to better understand how organizations are using or plan to use the Internet of Things (IoT), and to identify the key challenges, priorities, and opportunities. Senior executives from 270 organizations were surveyed. The organizations, ranging from 250 employees to large undertakings across nine key global markets, including Brazil, France, Spain, Germany, UK, South Africa, Indonesia, India and USA. We covered a range of core IoT sectors including Automotive Manufacture, Transportation, Storage, Logistics, Utilities, Healthcare, Manufacturing, Retail and Agriculture.
RCS Charging Models
Of all the A2P channels to choose, there isn’t one that drives engagement quite like RCS. Enterprises are beginning to realise this. This is especially evident we comparing RCS to its distant cousin, the email, which remains the most popular channel for businesses trying to reach consumer. The simple fact though is email provides the lowest engagement rate, let alone view rate. This white paper, written entirely by MEF Members, puts forward a new unified approach which it advocates being implemented universally if we are ever to see RCS reach mass adoption.
A2P Flash Calling - Opportunity or Threat?
It’s obvious that SIM card-based proof of possession has emerged as one of the de facto market leading authentication solutions protecting all mobile subscribers from identity theft and shielding enterprises from fraud. While SMS OTP has remained the dominant method for this form of 2FA, an alternative method that has existed for over 5 years has slowly been gaining momentum, Flash Call. This white paper, written entirely by MEF members, impartially lays out the opportunities and pitfalls associated with A2P Flash Calling. It describes how a more nuanced perspective is necessary. It seeks out to answer some of the key questions on every telco’s mind such as the potential risk of SMS OTP cannibalisation and what use cases Flash Call can be better suited for 2FA than SMS OTP. It also explores the situations where Flash Call is simply not viable and SMS OTP remains king.
MEF Market Review: Personal Data and Identity “Meeting of the Waters”
The world is responding to the growing importance of personal data and identity. This response is reshaping the world’s markets. Regulatory, technological, cultural, and economic factors are shifting the context of personal data and identity: the what, when, why, who, where, and how. In light of these shifts, we’re witnessing the nature of personal data and identity change—i.e., the definition or lack thereof. We are seeing shifts in personal data control, i.e., from organizations to individuals.
Best Practice In IoT Connectivity - Enterprise Needs And Csp Solutions
The goal of this report is to explore how enterprises can achieve best practice in IoT connectivity across a range of topics. The specific focus is around three areas – solutions for enterprise IoT needs, IoT global connectivity and IoT technologies. In 2021, we undertook a survey into IoT drivers challenges priorities, technology choices and supplier references, and we spoke to 450 enterprises globally that were already using IoT. In 2022, we repeated the survey, but this time, we are looking at enterprises that are planning to use IoT in the next 6 to 24 months in Brazil, France, Germany, India, Indonesia, South Africa, Spain, UK, and the USA (as of 2021).
Upstream: Mobile Identity - Seamless user identification in a post cookie world
Upstream’s Mobile Identity, comes to provide an easy answer to the question in every marketer’s and UX professional’s mind: “Who is my customer?” Download our new report to learn how Upstream’s Mobile Identity:
- is the easiest way to build your own CRM database with first-party data
- identifies users on the open web to engage them through mobile messaging
- is convenient like an app, but with no need for downloads and log ins
- replaces user authentication methods, such as one-time passwords
- is fully compliant with privacy regulations
- can give mobile operators the advantage in digital advertising
MEF Market Review - Mobile Content and Ads
Historical context, market data and future trends What is the current state of mobile content and advertising? How large are these important markets? What new trends are driving them? These are significant questions. And the answers are revealed in MEF’s new Market Review.
Mobile Payments 2022
Whether it’s Mobile Payments through wallets, payment links, QR codes or directly through a mobile phone, the charge being added to the phone bill (DCB, Direct Carrier Billing) or any other mechanism, there are plenty of choices available to enterprises and individuals alike. The annual survey we commissioned allowed us to take a good look at consumers’ attitudes in Brazil, China, France, Germany, India, Japan, South Africa, Spain, the UK and the USA.
MEF A2P Survey 2022
The Application-to-Person (A2P) messaging market is both vast and varied. Nothing stays the same for long and the only REAL barometer of how the industry is truly doing surely can be through speaking to the people whose lives we are attempting to impact – subscribers, consumers – and asking them? Well, this is what we have continued to do here at MEF, year after year. On behalf of MEF, On Device Research surveyed 6,500 smartphone users, 650 in each of 10 markets.
Mobile Network Solutions for Identity Verification
MEF is pleased to introduce this white paper on Mobile Network Solutions for Identity Verification powered by Twilio. We have surveyed senior individuals in 450 enterprises of varying sizes in key sectors in nine leading geographical markets Our goals in the survey were to explore why and how enterprises are conducting identity verification, particularly using mobile network solutions for identity verification. Three fundamental questions are: What are they doing? What are they dealing with? What are they struggling with? Cellular data and technology is widely used for identification, verification and authentication and can support the customer and enterprise throughout the customer journey.
How Interoperability Created an $800 Million Acquisition
A startup is a lonely endeavor that never works alone. It works with a dominant player, whether in an app store like a marketplace or building on an existing platform like a wireless or a card payment network. Interoperability—the ability to plug into the dominant platform—is a core requirement for its existence. How the startup manages this interoperability determines its success. If the platform is a party the dominant player is hosting, interoperability is how you get in. The quality of the invite depends on the type of interoperability you practice. A Comprehensive view of Interoperability, Messaging told in the context of Twilio's ZipWhip acquisition.
enabld: Market Insight: Is wholetail the new wholesale?
Is Wholetail the new wholesale? Read this HOT Off the market insight, sponsored by Enabld, to find out the wholetail game plan as well as the integrated partners that can help you transform yourself rapidly, fluidly and at low risk. There is no doubt about it, our society is going through a complete transformation, prompting our industry’s verticalization and forcing it to move away from a one-size-fits all generic offering towards tailored solutions that resemble what is found in the retail sector. In some ways converging the wholesale and retail business model to create what I like to call wholetail.
U.S. College Students - Insights On Data Privacy And Security Perceptions
MEF’s 8th Annual Global Trust Study was carried out in February and March 2022. On behalf of MEF, On Device Research surveyed 6,500 smartphone users, 650 in each of 10 markets. This year, the team added an independently studied cohort to the 8th MEF Global Trust Report effort: United States college students, i.e., people studying at a U.S. 4-year undergraduate private or public college or university.
MEF's 8th Annual Trust Study
MEF’s 8th Annual Global Trust Study was carried out in February and March 2022. On behalf of MEF, On Device Research surveyed 6,500 smartphone users, 650 in each of 10 markets. The study is the barometer for consumer attitudes and behaviours towards trust in personal data on mobile. Field research was carried out in Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK and USA.
Identification, Authentication & Verification Supplier Opportunity Roundup
We are pleased to introduce MEF’s short insight report examining supplier opportunities around identification, verification and authentication. We spoke to senior individuals in 450 enterprises of varying sizes in nine leading geographical markets, representing key sectors interested in personal data, identification, verification and authentication, including financial services, fintech, payments, e-commerce and healthcare. In this short report, we look to answer a few key questions around enterprise usage, plans and attitudes surrounding identification, verification and authentication and draw out opportunities for suppliers based on sector, geography and enterprise size.
Upstream: Unlocking multi-channel marketing with RCS
Expected to reach 3.8 billion mobile users by 2026 and skyrocket the revenues of mobile operators. A conversational channel leveraging first party data to target customers with undeniable marketing performance for mobile operators, advertisers and brands. Enter RCS (Rich Communication Services); a must-have addition to any mobile marketing multi-channel campaign that combines the capabilities of SMS and OTT platforms such as Whatsapp and Viber. All you need to know about RCS fitted into one white paper by Upstream, mobile marketing automation experts and a top international player in the RCS ecosystem, the largest RCS messages sender in Brazil.
- Why is RCS so special – Best Practices and Success Stories
- How it advances multi-channel campaigns
- How mobile operators can leverage RCS to become major digital advertising players
- How you can run unlimited RCS campaigns, combined with any other mobile and digital channel through Upstream’s mobile marketing automation platform, Grow.
Enterprise IoT - Roundup Of Supplier Opportunities
MEF’s latest short insight report highlights some of the key opportunities for suppliers that are apparent from the IoT Enterprise Survey. We spoke to senior individuals with responsibility for IoT in 450 organisations ranging from 250 employees to large undertakings across nine key global markets in Africa, North and South America, Asia and Europe. All these enterprises are already using IoT applications and are drawn from key IoT sectors and verticals including – Automotive / Transportation / Storage, Logistics and Supply Chain / Utilities / Healthcare / Manufacturing and Industrial / Agriculture / Retail and Wholesale.
Cellular Solutions for Identity Verification
We are pleased to introduce MEF’s short insight report on Cellular Solutions for Identity Verification for enterprises. The content is taken from MEF’s first survey looking at Enterprise Personal Data, Identification, Verification and Authentication researched in 2021. We have spoken to senior individuals in 450 enterprises of varying sizes in nine leading geographical markets. These enterprises represent key sectors interested in personal data, identification, verification and authentication, including financial services, fintech, payments, e-commerce and healthcare.
Exploring the Metaverse
The Metaverse is a hot topic in tech circles right now. But for all the talk, the Metaverse remains a slippery concept to grasp. There are so many unanswered questions: do you have to wear a headset to enter the Metaverse? Can you simply scroll it on a phone screen? Do you need an avatar? Will there be one Metaverse or hundreds? And if there are many, do they have to connect to each other? This report will demystify this new customer model, and guide you away from the hype and closer to the real business potential.
IoT in Brazil - A Key Global Growth Market
MEF’s short insight report examines the dynamics and evolution of the IoT market in Brazil, taking a deep dive into what is fuelling the Brazilian IoT market including market drivers, connectivity, and innovation. We spoke to senior individuals with responsibility for IoT in 450 organisations ranging from 250 employees to large undertakings across nine key global markets including Brazil. All of these enterprises are already IoT applications and are drawn from key IoT sectors and verticals.
Personal Data in Enterprises
We are pleased to introduce MEF’s short insight report on how enterprises manage personal data. The content is taken from MEF’s first survey looking at Enterprise Personal Data, Identification, Verification and Authentication researched in 2021. We have spoken to senior individuals in 450 enterprises of varying sizes in nine key geographical markets. These enterprises represent key sectors interested in personal data, identification, verification and authentication, including financial services, fintech, payments, e-commerce and healthcare.
Docomo Digital: The 5G Revolution and What It Means for OTT and Gaming Brands
Video streaming and Gaming offer some of the most compelling use cases for 5G-enabled experiences in the consumer segment besides virtual reality and the Metaverse. In our latest whitepaper, we deep-dive into the 5G revolution underway and what it means for OTT and gaming brands Download the whitepaper to gain meaningful insights into the 5G revolution. The future of content is not just mobile, it’s highly connected, bundled, cross-platform, and cloud-based – and payments hold the key to doing it at scale.
Enterprise IoT - Market Penetration and Future Growth Plans
We are pleased to introduce MEF’s short insight report examining the extent to which IoT has been implemented in enterprises and the degree to which they are planning to grow their IoT implementations over the next twelve months. We spoke to senior individuals with responsibility for IoT in 450 organisations ranging from 250 employees to large undertakings across nine key global markets in Africa, North and South America, Asia and Europe. All these enterprises are already IoT applications and are drawn from key IoT sectors and verticals including – Automotive / Transportation & Storage/ Logistics and Supply Chain / Utilities / Healthcare Manufacturing and Industrial / Retail and Wholesale/ Agriculture.
Dotgo: Revolutionize Business Messaging with RCS
The SMS, although omnipresent, is limited to sharing of text. Not anymore, as rich communication services (RCS)—the newer form of SMS—promises to deliver convenience and user experience on par with the most popular OTT apps. As the de-facto messaging standard for 5G, RCS is fast emerging as an alternative to the OTT messaging apps. RCS allows users to share rich media such as images, videos, audio files, location information, QR codes, and more, through their phones’ native messaging apps. Brands are looking to leverage RCS for a variety of business communication, be it transactional or promotional or conversational. However, adopting RCS comes with challenges due to the dependence on numerous factors such as the support from mobile network operators, device compatibility, and more; dealing with them is a cumbersome task. As a key player in the global RCS market with several success stories to its credit, Dotgo has compiled all its findings and experiences in a whitepaper that sheds adequate light on its proprietary solutions such as the Universal RCS that promises to deliver RCS messages even to the non-RCS devices.
Enterprise Survey - SMS OTP as a verification tool for enterprises
Enterprise Survey - Personal Data and Identity 2021 SMS One Time Password (OTP) as a verification tool for enterprises We are pleased to introduce MEF’s short insight report on SMS One Time Password (OTP) as a verification tool for enterprises – Download for free now. We spoke to senior individuals in 450 enterprises of varying sizes in nine key geographical markets in key sectors. These enterprises represent key sectors interested in personal data, identification, verification and authentication, including financial services, fintech, payments, e-commerce and healthcare. Over two thirds of enterprises use just cellular for identification, verification and authentication.
Zeotap: The Value Exchange
Unveiling the commercial impact of customer data privacy A rising tide of consumer awareness has seen data privacy become a key driver of brand reputation, creating measurable impact on customer acquisition and retention efforts. Put simply, data privacy done well is now a tangible lever to increase revenue—and data privacy done poorly means more revenue lost than just in fines. This report explores just how a brand’s approach to data privacy can impact the bottom line. To do so, we commissioned a survey of 3,000 consumers to identify how they feel about the data privacy standards of companies they interact with, as well as the actions these companies need to take in order to gain their trust and business.
RCS Successful Use Cases
RCS is not a new topic in the telecommunications industry - there is still a lot to explore, as well as countless opportunities to improve Enterprise Communications, using the technologies that are available in the market.
MEF: Mobile Games Consumer Survey 2021
For some, it is difficult to relate to mobile games as a proper media category. But that it most definitely is. Games played on mobile phones is now a vibrant industry, having grown considerably since the first preloaded game Tetris was preinstalled on the Siemens S1 in 1993, reaching consumers in 1994. This industry is now in its third decade. This consumer survey from MEF provides an intuitive guide for all that want to understand more about this important category, the global landscape, how it compares to other categories, barriers to growth, and all with relevant case studies and regional spotlights.
Mitto: The State of Customer Experience
2021 Benchmark ReportHow do top performing brands increase revenue growth and customer satisfaction? Are brands that embrace a mature omnichannel strategy more likely to succeed than those who don't? Get these answers and more -- download your free report! Comprehensive insights and analysis from a survey of over 600 marketers and customer support teams from top performing B2C organizations in the United States
Wildfire: Consumer Messaging Report
Consumer Messaging has just become a multi-billion dollar industry...again Whether you're a mobile operator, OTT messaging provider, or have a component of your business that facilitates social or text communication, this report produced by Mobilesquared for Wildfire will illuminate.
- Tapping into natural consumer behavior unlocks the full potential of messaging
- How to monetize messaging while enhancing UX
- Why the context is the key for messaging contextual shortcuts
CSP IoT Peer Benchmarking Report 2021
Transforma Insights’ Communications Service Provider (CSP) IoT Peer Benchmarking 2021 report analyses the strategies and capabilities of twelve leading providers of global IoT connectivity: Aeris Communications, AT&T, Deutsche Telekom, KORE, KPN, Orange, Tele2, Telefónica, Telenor, Telia, Verizon and Vodafone. The twelve operators have been chosen based on an analysis of dozens of operators in terms of scale and globalisation of offering. The 82-page report leads with analysis of how the dozen operators are positioned to thrive as CSPs in IoT. Most specifically it looks at how able they are to pursue a strategy of being a Hyperscale IoT Connectivity Provider, including the seven elements of a successful hyperscale approach. It also examines other strategic approaches including moving ‘up-the-stack to address vertical solutions, layering on horizontal capabilities particularly around data analytics and management, and horizontal consulting/systems integration/support functions.
Personal Data, Identification, Verification and Authentication in the Enterprise 2021
MEF, supported by Boku, presents its latest enterprise survey report. In this survey, we have spoken to senior individuals in 450 enterprises of varying sizes in nine key geographical markets. These enterprises represent key sectors interested in personal data, identification, verification and authentication, including financial services, fintech, payments, e-commerce and healthcare. Our goals are to clarify enterprise attitudes towards the challenges that they are facing and to identify opportunities for suppliers. We also explore what enterprises are seeking from their suppliers and their views on them.
Kaleido Intelligence - Roaming Reports Series
A series of free roaming reports from Kaleido Intelligence
Why Roaming is Fundamental to IoT GrowthIn this free report, we explain how IoT roaming is evolving, examining how regulation, monetisation and competitiveness can be addressed by operators and IoT service providers.
Does Blockchain have a role to play in RoamingHere, we look at the advantage Blockchain can bring to the roaming table, assess the importance of selecting your Blockchain partner of choice, outline some of they key challenges to address and provide figures for the potential cost saving roaming departments can expect.
Preparing for 5G Roaming SuccessHow will 5G roaming evolve over the next 5 years and what are the opportunities 5G roaming will enable for mobile operators.
BCE in Roaming: Disruption, Differentiation or Distraction?What is the BCE business case, the challenges and implementation approach, and finally, the key elements to consider for BCE deployment?
SMS & OTT Messaging Report 2021
How many text messages do you receive from friends, family, loved ones and organisations of every type and size? We suspect the answer will be “A lot!” Heading towards the three trillion mark annually globally (and that’s just the A2P, application-to-person bit), text messaging, whether it be using the humble SMS or one or many of the legion of chat apps out there, is here to stay.
Enterprise IoT 2021: Organisational drivers and plans and IoT ecosystem opportunities
Market analyst firms confidently predict that we will see over 25bn global IoT connections by 2030. Enterprises account for a significant amount of these connections. MEF and its members really wanted to get under the skin of what is driving this growth and how enterprises are tackling IoT. We undertook a large-scale global survey of 450 enterprises in nine key countries – Brazil, France, Spain, Germany, UK, South Africa, Indonesia, India, USA, interviewing Chief Technology and Digital Officers and Heads of IoT in those organisations. Our focus was on companies that are already using IoT and we covered a range of core IoT sectors including Automotive Manufacture, Transportation, Storage, Logistics, Utilities, Healthcare, Manufacturing, Retail and Agriculture.
HOT TELECOM - Roaming Whitepaper The times, they are changing!
Everyone agrees that the pandemic has hit the roaming business hard and many are wondering if it will ever recover and, if so, in what form. Our latest report aims to provide a snapshot of the current state of the roaming business, as well as what awaits it in the future. From trends, to challenges and opportunities. Developed in cooperation with HOT TELECOM, this report reflects the view of roaming experts around the world, giving you an insight on what the future has in store when it comes to the roaming business model, the technology, the impact of 5G and all the complexity it will bring. The times, they are changing!
Digital Virgo: Best practices to Maximize Customer Satisfaction with Carrier Billing
The pandemic has accelerated the use of mobile payments and the overall consolidation of a cashless society. A study from Juniper Research has found that mCommerce payments will reach $3.1 trillion in 2025. The growing and increasingly competitive DCB ecosystem involves a plethora of players, ranging from payment providers, telecom operators, to service providers, each trying their best to optimize their share of the business. What if the solution was focusing on Customer Satisfaction? Ensuring a satisfied customer allows to guarantee the sustainability of the DCB business, while a dissatisfied customer means business losses and, more importantly, reputational damages that is difficult to reverse. This white paper aims to give Carriers an understanding on the best practices to maximize Customer Satisfaction with Direct Carrier Billing.
DOCOMO Digital: Mobile Carriers Accelerate Digital Services Play
Mobile carriers are faced with the dual pressure of revenue decline in core connectivity services and now the need to commit additional capital expenditure on 5G spectrum acquisition and network rollouts. Carriers have a critical choice – to focus on connectivity or go beyond and offer increased convergence in the service layer with content and payments. In this industry research-based whitepaper, we delve into the evolution of the telco and this sort of convergence 2.0. We unpack how telcos have sought to diversify revenue streams in categories such as mobile bunding, TV and content partnerships, smart mobility, health and wellness, digital commerce, enterprise or home IoT.
MEF’s Future of Messaging Guide 2021
The Third edition of MEF’s Future of Messaging Guide provides an invaluable resource for any enterprise looking to get started with business messaging MEF’s annual Future of Messaging Guide 2021 is a free 41-page PDF that gives enterprises an introduction to the power of business messaging. The guide takes readers on a tour across the landscape of mobile messaging for enterprises – all the way from basic one-way text alerts to bot directories to the potential of conversational banking.
Italy: E-Government National Digital Identity Scheme - SPID
Across the globe, there are a growing number of digital identity schemes that are becoming role models in how to deploy a service nationally. A new whitepaper from MEF explores the digital identity scheme in Italy – SPID – and how it has become a success story in securing widespread adoption among its citizens. The paper covers a range of topics and answers key questions including:
- Background to the deployment of the Italian Identity Scheme and the timeline of principal events
- How the scheme operates, its take up and current status?
- What role the Italian scheme plays within the broader European Identity Scheme?
Brazil 2021 Smartphone User Survey
Smartphones have captured the imagination of billions of mobile subscribers globally, slipping seamlessly into the lives of people practically everywhere. They are in so many ways our window on the world and what’s really driving growth is the platform for the (quite literally) millions of applications they allow us access to. Whether chatting to a loved one, ordering food or playing a game (and practically ANYTHING else you can think of), smartphones have truly captured the imagination of the largest country in Latin America – Brazil. Looking around at people the world over, it’s easy to assume that interaction with others via chat apps is always going to be the leading activity smartphone users spend their time with but you’d be wrong. MEF’s Brazil 2021 Smartphone User Survey gets under the skin of all things smartphone where Brazil is concerned and packed full of statistics and great insights, there truly is something for everyone here!
Telecoming: Subscronomics Report 2021
Subscription has become one of the leading models of today’s increasingly digital, smart and sustainable economy, where payment for use and enjoyment predominates over the sense of ownership. The digital economy and service-oriented consumer habits are forcing companies to change their approach. Whether or not the products they sell are digital, almost all companies look to subscription as an exciting growth model. This trend has led to the emergence of a new movement: SUBSCRONOMICS. It is a term used to define the crucial role technology has in models based on recurring revenues.
Mobile Communication for Employees
COVID-19 has proven itself time and again to be a disruptive force. It has spurred genuine digital transformation across the globe and accelerated the transition towards more mobile working like no other force and period before in modern history. The smartphone is at the centre of this, proving to be a huge enabler, with ‘bring your own device’ being the most prevalent model. We first surveyed how employees use their smartphones for work at the end of 2019, just before the pandemic arrived on the scene. Now our second iteration of the survey in 2021 has uncovered some staggering results: mobile, whilst already the instrument of choice for many, has now become the accepted reality. Download this report now to see just how much your office truly is ‘mobile first’!
Addressing the Challenges of Enterprise IoT Security
There has been massive growth in IoT in recent years, a recent forecast by Transforma Insights estimated 27.8Bn IoT devices will be online by 2030. At the same time, the number and seriousness of cyber attacks upon individuals, countries and commercial entities are increasing too. Government are furiously legislating to catch-up and plug the gaps in existing data privacy and cyber security laws and regulations. This paper introduces enterprises to the key challenges and responses facing those who are implementing an IoT and serves as an IoT security primer.
Mobile Apps User Survey
Mobile phones have come a long way since the days of downloadable ringtones and wallpapers. The modern smartphone is the gateway to an endless world of entertainment and critical services, which could scarcely have been imagined in the earliest days of mobile devices. This report provides detailed insight and analysis into the apps and services people from around the world use their smartphone for in 2021. In addition, the report also provides a deep dive analysis of 6 key uses including gaming, watching video content, and using social media.
Mobile Operators and A2P SMS: Tracking the Evolution in Fraud
To ascertain how mobile operators are reacting to the threat posed by fraud, MEF has once again teamed up with Mobilesquared to look at the impact fraudulent A2P SMS traffic had on the business messaging ecosystem in 2020, and how this might affect the opportunity in 2021. This report explores the key findings from the exclusive mobile operator research and follows on from a similar project conducted by Mobilesquared for MEF in 4Q 2019.
Mobile Content Market 2021
Mobile Content is a large market that is often not truly appreciated in its size and variety. It is a market valued at $120 billion. This report collects some of the major data points to fuel discussion on a market that should be attract more attention. There is more money in mobile content than Cinema Box office and Music Recording combined. We look at the market values for 2020 and 2019, the year of the big COVID-19 reset that has generate a massive increase in take up of Mobile services. This report is part of MEF’s debate on the future of mobile content, download the report and join in…
Mobile advertising: preparing for the big re-set
Mobile and digital advertising has come to a crossroads. After 20 years of continuous growth, the industry is facing a privacy backlash. This revolt has forced a re-think. As a result, leading players are abandoning the old ‘invasive’ tools in favour of new approaches to targeting and attribution. The impact of this re-set will be felt differently by brands, hardware platforms, AdTech firms, developers and – of course – consumers. But ultimately every stakeholder will be affected. In this free report, we explain how the market arrived at this point, and explore the new ideas coming to the space.
Business Messaging 2021
If you’ve received an SMS, email or other type of Business Message from an enterprise or public sector organisation this year, you are most definitely not alone. Business Messaging transaction volumes grew c. 10% last year and number in the trillions. Yet there is plenty more headroom for growth. Many different digital channels are used for driving client communications and, as our survey of 6,500 smartphone users across 10 different countries shows, the traditional ones still punch hard in the engagement stakes. 46% of users surveyed prefer email but as you’ll see from our report, what people REALLY appreciate is brands using a rich mix of communication solutions to converse with them. Check out this report now for a tonne of useful insight into the consumer behaviours and preferences really fuelling the hypergrowth in what (not so many years ago) was a much overlooked area by venture capitalists.. How times have changed…
The Hidden Segment - the world's disabled billion
The billion PWDs represent around $4 Trillion of economic spending power. During our lives we will encounter people with different disabilities whether they’re part of our families, in our community or at work. From a business perspective, understanding how to interact with the different sub-groups is an important part of bringing PWDs into the digital marketplace.
Mobile Payments 2021
The impact of events the world over during the past year cannot be underestimated and one area many of you personally will have seen major changes in is how we have all gone about paying for goods and services. 2021 is a milestone for the Mobile Ecosystem Forum and Mobile Payment: a real re-discovery of mobile payments is taking place in the industry. The survey touches on aspects of consumer acceptance, preference as well as fraud and security.
MEF’s 7th annual Global Trust Report
MEF’s 7th annual Global Trust Report explores the smartphone and digital services usage of 6,500 smartphone users across 10 countries and considers their attitudes in relation to privacy, personal data, and trust. The 10-market study is the barometer for consumer attitudes and behaviours towards trust in personal data on mobile. Field research was carried out in Q1 2021 in Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK and USA. The report reveals that the industry is falling short of expectations across key privacy and security dimensions despite increasing numbers of users taking action to protect themselves.
Mandala Insights: The Rising Tide of Private Wireless in the Asia-Pacific Region
There has been a remarkable surge of interest in the deployment of private wireless networks (PWNs) in recent years. The emergence of network access technologies like 5G and Wi-Fi 6 has created tremendous excitement for new use cases and the potential addressable market for these enterprise solutions. The Asia-Pacific region is seeing increasing traction as countries launch 5G and identify spectrum for PWNs. 2021 will be the year that the APAC region sees multiple commercial launches of PWNs.
Mobilesquared: Protecting A2P SMS revenues in the roaring 20's
Learn how A2P SMS market changed in the last 10 years and what challenges to expect for the next decade. By 2015, one-quarter of mobile operators were actually monetizing A2P SMS traffic, with 49% of these experiencing year-on-year growth of between 6% to 36% in A2P SMS traffic. At the opposite end of the messaging spectrum, MNOs that were not monetizing A2P SMS traffic was experiencing big increases in unauthorized grey-route A2P SMS traffic. By the end of 2015, grey route traffic still accounted for 65% of total A2P SMS traffic. Read how the MNOs are planning to continue fight fraud and manage grey-route A2P SMS traffic. Learn how new generation technology is helping to monetize leaking revenues and how Vox Carrier solution could help increase MNOs revenues with a modern business model for the next decade.
HOT TELECOM: The BIG wholesale reset
This fifth edition of The Future of International Carriers provides a unique and comprehensive global and regional view of the International wholesale market, including the potential impact of the pandemic on both the current and longer term trends. We discuss the drivers for the new forecasts, future vision scenarios, and provide detailed traffic & revenue forecasts through to 2024 for voice, messaging and roaming of all services. Our forecasts also look at the evolution of fixed, 2G-3G, 4G and 5G subscriber counts, traffic and revenue.
Upstream: The road to digital
A new report from Upstream, conducted by Technology Innovation Council (TIC) examines the shift in the digital transformation plans of telcos in 2020 going forward. See insights by industry executives from around the world on digital revenues, data, challenges & investments. Get this exclusive report to learn how the digitalization process is going for telco operators globally in the changed landscape of 2020, and how they are adapting for 2021 and beyond.
MEF: Business SMS Fraud Framework V3
Business SMS (also known widely as Application-to-Person, A2P SMS or bulk messaging) is a well-established, generally very safe, efficient and cost-effective way for organisations of all sizes and types to communicate with both existing and potential customers. This helps to build trusted relationships and increase brand loyalty. Version 3.0 of the Fraud Framework offers yet more insight into the impact of fraud on all parties within the ecosystem. A total of 14 fraud types have now been identified, defined and mapped providing recognisable, real life examples of how fraud can occur.
Telecoming: Direct Carrier Billing Report 2020-2025
We are happy to present the new edition of our series: Paying in the Distance – Direct Carrier Billing Report 2020-2025. The new report, released today is an analysis based on data from our partner Juniper Research, and includes, for the first time, an opinion piece from our CEO, Cyrille Thivat. Worldwide, the DCB market will invoice around 29MM euros this year and is expected to triple that figure to over 79MM€ in 2025. However, digital content paid via DCB still represents 94% of its global turnover. “Connected objects, like watches, cars and all those related to smart homes, are a huge potential market for the consumption of services paid through the mobile line to which they are connected.”, says Roberto Monge, COO of Telecoming.
ICLG: Telecoms, Media and Internet Laws and Regulations 2021
A practical cross-border insight into telecoms, media and internet law 14th Edition The ICLG to Telecoms, Media & Internet Laws & Regulations 2021, authored in association with MEF, covers common issues in telecoms, media and internet laws and regulations – including radio spectrum, cyber-security, interception, encryption and data retention, distribution of audio-visual media, and internet infrastructure. This comprehensive comparative guide follows a question and answer format to ensure thorough coverage of the topic within different legal systems worldwide. Each chapter is written by leading practitioners from top international law firms to provide a valuable and convenient resource, updated annually. The ICLG series provides a practical insight for general counsel, government agencies and private practice lawyers, keeping them abreast of law and policy globally.
MEF Whitepaper: The Future Of Global IoT Connectivity
In conjunction with its members, MEF has undertaken research into the current position and evolution of the market for global IoT connectivity. The focus of the research is to explore key issues and questions around the development of the global mobile IoT connectivity ecosystem. The research was carried out between July and October 2020 with desk research and interviews with key organisations active in the global IoT connectivity arena, including BICS, JT Global, GSMA, Pod Group, Tata Communications, Zariot, CCS Insight, Deutsche Telekom Carrier Services and PCCW Global.
DOTGO: P2A Messaging in RCS - The Role of Chatbot Directories
The whitepaper provides a detailed understanding of P2A messaging in RCS, how RCS directories work, the current landscape of directory offerings in the market, and provides recommendations on how directories could evolve to accelerate the adoption of P2A messaging. Orange, Vodafone, Synchronoss, and IMI Mobile, as well as several other leading experts, have shared their valuable insights for the whitepaper. Brands across the globe are seeing the value and creating RCS chatbots for myriads of use cases, such as customer care, sales and commerce, providing information notifications, OTPs, and surveys. However, the challenge remains how do consumers find out about the available chatbots, and how do they initiate conversations with the brands using the chatbots. This whitepaper highlights how directories are filling up the chatbot discovery gap between consumers and brands.
MEF Whitepaper: Business SMS, SIM Farms and the Data Protection Risk
Developed by MEF’s Future of Messaging Programme this paper looks at the convergence of data protection and the use of SIM Farms; and how the use of these unauthorised routes continues to undermine trust in business messaging. Businesses are familiar with having to obtain prior consent to send a message to that unique identifier, but data protection legislation introduced in many markets over the last couple of years also takes into consideration how that message is sent. This paper looks at the data protection obligations and liabilities for all stakeholders in the messaging value chain. It highlights how the use of SIM Farms can expose businesses to possible data protection legislation breaches to raise awareness of the business’ data protection obligations when it comes to business SMS.
MEF Whitepaper: Combatting Fraud in Mobile Content
Where there are digital transactions, there is the risk of fraud. Mobile content is no exception. Unscrupulous individuals and criminal networks use ever-evolving methods to defraud customers, mobile content providers, payment aggregators and MNOs. In this ongoing fight, it is essential that the entire ecosystem works together to combat fraud. All stakeholders must be aware of the fraud types, and their differing impacts. Aligning on best practice limits the risk and helps everyone to stay ahead of the fraudsters. This whitepaper was developed by MEF’s DCB Fraud Working Group which brings together representatives from every part of the mobile content value chain to help better educate the market.
Identity & Authentication Today Whitepaper - Part II
Part one of a two-part White Paper from the MEF Personal Data & Identity Programme, ‘Identity & Authentication Today’ attempts to define the apparent ‘problem’ at the heart of User Identity. Examining and explaining aspects of today’s Identity & Authentication sector that businesses need to understand to enable them to optimise their existing IAM processes to best effect, the paper also supplies practical, real-world steps and advice on how best they might achieve this.
MEF Briefing: The Evolution of Internet Legislation in Brazil
The Brazilian parliament is in the final stages of the vote for the effectiveness of the Brazil Data Privacy law and at the same time discussing a new bill of law to regulate social media and marketplaces to avoid a wave of fake news to impact on the next Brazilian elections This MEF Briefing report shares an overview of recent developments in the Brazilian legislation, and looks back at its history and ahead to how it may develop in the future.
NEUSTAR: STIR/SHAKEN Basics
STIR/SHAKEN is only a voice service provider problem, right? Wrong! STIR/SHAKEN are technology standards for voice service providers that use certificates to digitally sign phone calls – this verifies caller identity and prevents spoofing. While an effective solution for carriers, implementing STIR/SHAKEN may lead to your calls being erroneously blocked or marked as spam! Download this eBook to learn:
- What STIR/SHAKEN means for enterprises
- How STIR/SHAKEN will impact your outbound calls
- What “Call Attestation” means and how it works
- Steps your organization should take to make sure your legitimate calls get through to customers
RDC INSIGHTS: Mobile Innovators on Networks – MIONs
RDC presents a fresh look a the mobile landscape to change the way we view mobile service providers and the platforms that enable them. Consolidating the various service providers (mobile brands, sub-brands, MVNOs, Digital Service Providers and IoT players) under one category called ‘Mobile Innovators on Networks’ (MIONs) is a major step to a more efficient mobile market. The term MIONs captures service providers reliance on networks and highlights the role of platforms as the unsung heroes of our hyper-connected world. Download the report now
EVINA: Case Study: Proximus x Evina
Case Study: Proximus x Evina Discover the story through graphs and figures of how and why the:
- Complaint Rate
- Fraud Rate
Identity & Authentication Today Whitepaper
Part one of a two-part White Paper from the MEF Personal Data & Identity Programme, ‘Identity & Authentication Today’ attempts to define the apparent ‘problem’ at the heart of User Identity. Examining and explaining aspects of today’s Identity & Authentication sector that businesses need to understand to enable them to optimise their existing IAM processes to best effect, the paper also supplies practical, real-world steps and advice on how best they might achieve this.
P2A Business Messaging 2020
The meeting of Business Messaging with Artificial Intelligence has created a new way to interact with consumers: P2A or person-to-application messaging. Users can now text to ‘chatbots’ and engage with their accounts directly, enquire on services, schedule appointments or even buy goods. Many do not realise that there is no human typing back: it is the power of artificial intelligence that allows quick and efficient messages. The advancement of AI has made automatic chats a reality, but are users ready to embrace them? MEF’s P2A Business Messaging 2020 report is based on 6500 interviews across 10 countries: Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK, USA.
MEF’s Future of Messaging Guide 2020
MEF’s Future of Messaging Guide 2020 published in association with Syniverse explores the growth of business messaging via a series of interviews and case studies to showcase how messaging continues to evolve and enable better customer engagement. The 40-page guide is a comprehensive look at the trends, technologies, business personas and use cases driving the future of business messaging in a series of interviews and use cases across different sectors and regions.
A2P Business Messaging 2020
MEF’s A2P Business Messaging 2020 Report is based on 6500 interviews across 10 countries: Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK and the USA and shines a light on the state of the global A2P SMS ecosystem. MEF members can access the full 50+ page report & survey data, Non-members can access the management summary.
Securing A2P SMS Business Messaging
MEF’s Future of Messaging Programme Security Working Group has carried out an analysis of the end-to-end processes that help secure SMS for business messaging. The Securing A2P SMS Business Messaging Whitepaper explains the messaging delivery chain and sets out clear guidelines for securing SMS for two factor authentication. It explains the technical, device and industry solutions available and provides recommendations to brands and enterprises based on a three-step approach. The paper looks at potential SS7 vulnerabilities in the messaging delivery chain as well as data and identity frauds including SIM Swap / Port Out Account Takeover, SMS Malware and Smishing as detailed in MEF’s A2P SMS Fraud Framework.
Juniper Research: 5G Networks in IoT
Juniper Research’s latest 5G Networks in IoT research provides insights on the investment in 5G technology in IoT, including regional analysis and the 5G-enabled Internet of Things impact on services. It includes strategic recommendations for market stakeholders, aligned with 5-year forecasts for the adoption of 5G connectivity in the IoT space for the period 2020-2025. The 5G IoT market research features in-depth analysis of pricing strategies for 5G verticals and forecasts for data traffic per 5G connection across consumer connections and key IoT verticals. 5G sector coverage and market analysis are provided for:
- Commercial Applications
- Enterprise Mobile Broadband
- Smart Homes
- Smart Cities
- Augmented Reality & Virtual Reality
MEF's 6th Global Smartphone User Survey - May 2020
Users are engaging with more digital services than ever and the smartphone is a big protagonist in this scenario. Understanding the smartphone consumer is understanding the biggest digital transformation in place today. Spot emerging trends, consider the latest development, plan for future business.
- Smartphone Users Demographic
- Vendor Market share
- iOS vs Android Usage Profiles
- Digital Service Uptake
- Smartphone User Attitudes
- Country Profiles MEF’s 6th Global Smarpthone User Survey is based on 6500 interviews across 10 countries: Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK, USA.
mGage: Mobile Messaging: STATE OF MIND - April 2020
mGage commissioned Arlington Research to conduct an online survey with a nationally representative sample of 2,000 smartphone owners in the UK, in December 2019. The Mobile Messaging, State of Mind report highlights the key findings from this survey. It looks at:
- If different apps are used for different types of messaging
- How consumers want to engage with brands of all types
- How consumers feel about the communications they get from brands
- What consumers want from that dialogue with brands
Mobilesquared: Global Whatsapp Business Messaging Forecasts By Country 2018-2024 - April 2020
Can WhatsApp have the same impact on business messaging as it has on consumer messaging? As the world’s largest OTT messaging platform with over 2 billion users, WhatsApp is viewed by brands and businesses as the ideal channel to communicate with their customers. The issue is that each and every WhatsApp user has to opt-in to start any type of communication with any company. Based on extensive research of the WhatsApp Business messaging ecosystem, Mobilesquared has created a Databook looking at the WhatsApp Business opportunity, which will inevitably have an impact on SMS and RCS. Exclusive 43% discount available for MEF Members until the end of May 2020 Contact us for more info.
MEF’s RCS Business Messaging Best Practices Guidelines V2.0 - May 2020
Developed by participants of the Future of Messaging Progamme, MEF’s RCS Business Messaging Best Practices Guidelines aim to help accelerate the adoption of Rich Communication Services (RCS) for application-to-person (A2P) and person-to-application (P2A) messaging. These guidelines were developed by MEF’s working group and via industry consultation in 2019 (V1.0) and 2020 (V2.0) led by David O’Byrne. They provide a framework for the technical and business options for deploying RCS Business Messaging and streamline the processes to enable a faster and more efficient launch of A2P and P2A communication services via RCS.
Telecoming: Mobile Billing Trends in Southern Europe 2019
We are glad to present the third edition of our DCB European report, under the name “Latest Trends On Direct Carrier Billing, A Consolidated Market With Great Growth Potential”. Currently, only 15% of the world content market is billed through the DCB, but new developments and the new PSD2 (Payment Services Directive) will make it reach around 22.5% in 2024. The business possibilities for DCB in the new mobile economy scenario are multiplied. In this new analysis, we share relevant insights about the European and Spanish market and the evolution in the coming five years (market data 2019-2024. We strongly encourage you to check the new report.
MEF’s 6th annual Global Trust Report - April 2020
MEF’s 6th annual Global Trust Report explores the smartphone and digital services usage of 6,500 smartphone users across 10 countries and considers their attitudes in relation to privacy, personal data, and trust.
MEF: Messaging at Work - March 2020
Advancements in digital technologies coupled with an increasingly mobile workforce are reshaping workplace communication. The modern workplace is characterized by distributed employees and virtual teams, fueling a mobile-first approach to communications. While more and more employees are using mobile messaging to communicate and share data, these new workplace mobility norms present data security, privacy and compliance issues for enterprises large and small. The insights provided in this report should serve as a wakeup call for enterprises to address the misalignment between mobile device usage for workplace communication and strategies for ensuring control and security.
International Comparative Legal Guide to: Telecoms, Media & Internet 2020
The ICLG to Telecoms, Media & Internet Laws & Regulations 2020, authored in association with MEF, covers common issues in telecoms, media and internet laws and regulations – including radio spectrum, cyber-security, interception, encryption and data retention, distribution of audio-visual media, and internet infrastructure. This comprehensive comparative guide follows a question and answer format to ensure thorough coverage of the topic within different legal systems worldwide. Each chapter is written by leading practitioners from top international law firms to provide a valuable and convenient resource, updated annually. The ICLG series provides a practical insight for general counsel, government agencies and private practice lawyers, keeping them abreast of law and policy globally.
Share your Insights - Your report here
Get your report or whitepaper featured in the MEF Insights Directory:
- Promote your reports, white papers, playbooks to a highly targeted global audience
- Leverage muti-channel campaigns from Mobile Ecosystem
- Forum and get in front of MEF’s global community
- Downloads on your site for lead generation
- Push thought leadership in a way that you control