The business messaging market will be worth US$19.4 billion in 20211, with around 97.5% of that spend coming from A2P SMS (US$18.95 billion). But it could be worth so much more. The total A2P SMS market could be worth US$26.94 billion if all A2P SMS traffic was monetised. This means US$7.9 billion will be lost to grey routes in 2021. Or put another way, that is US$21.6 million lost to potentially fraudulent traffic every day. Or, if that figure were divided between every mobile operator, they would receive an additional annual payment of US$10.5 million.
To ascertain how mobile operators are reacting to the threat posed by fraud, MEF has once again teamed up with Mobilesquared to look at the impact fraudulent A2P SMS traffic had on the business messaging ecosystem in 2020, and how this might affect the opportunity in 2021.
This report explores the key findings from the exclusive mobile operator research and follows on from a similar project conducted by Mobilesquared for MEF in 4Q 2019.