MEF once again brought two days of insightful, thought-provoking content within its Global Forum, bringing together the world’s top industry leaders and visionaries for unparalleled discussions, insights, and networking opportunities.  Sunday’s sessions dive into Content & Advertising, Payments & Commerce, Identity & Data, Connectivity & Wholesale, and Omnichannel strategies. On Day 2, the focus shifted to MEF Data, Antifraud, Mobile Evolution, Enterprise Communication, RCS, and Omnichannel Customer Experience.

In today’s rapidly evolving landscape, technological advancements are fundamentally reshaping every aspect of the mobile ecosystem. This year, our conference takes an in-depth, practical look at the transformative impact of emerging technologies across the industry, from fraud prevention and identity verification to data management and customer experience. Each session will focus on real-world applications of these innovations, discussing their challenges, current uses, and future directions. Through a “crystal ball” approach, we’ll explore what lies ahead, offering a candid, forward-looking perspective on how these advancements will continue to drive change.