The rise of new platforms and services in mobile for support of business services
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At TikTok World 2025, TikTok unveiled a significant upgrade to its advertising and content management solution, launching a series of AI-powered tools that signal a new phase in mobile marketing. These tools are not just about incremental improvements — they reshape how brands discover, create, and target content on one…
In the webinar "Regional Spotlight Southeast Asia – Malaysia A2P SMS Regulatory Case Study" a panel of experts discuss the evolving A2P SMS regulatory framework in Malaysia and its wider impact on the mobile ecosystem across Southeast Asia. The discussion covers key regulatory challenges, the importance of industry collaboration, best…
Network as a Service (NaaS) APIs represent a significant shift for Mobile Network Operators (MNOs), enabling them to maximize the value of their existing network resources while creating new revenue opportunities. By adopting a more technology-driven approach, MNOs can provide enhanced services to enterprises and subscribers, ultimately leading to a…
MEF Advisor Nick Millward looks towards the future of AI and how the fast developing tech might revolutionise the wider mobile telecoms lansdcape. Over the past couple of decades, I’ve witnessed remarkable transformations in the mobile telecommunications industry, more recently this seems largely propelled by advancements in artificial intelligence (AI).
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