MEF’s 9th Annual Global Trust Study was carried out in January and February 2023. On behalf of MEF, On Device Research surveyed 8,450 smartphone users, 650 in each of 13 markets. Where appropriate year-on-year comparisons are made based on the 10 markets that have remained consistent over time.
The study is the barometer for consumer attitudes and behaviours towards trust in personal data on mobile. Field research was carried out in Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, Spain, the UK and the USA.