Unmasking the Mobile Fraud Landscape: The MEF Anti-Fraud Yearbook 2024
In the fast-paced world of mobile technology, fraudsters are constantly evolving their tactics, leaving businesses and consumers vulnerable. The MEF Anti-Fraud Yearbook 2024 is your essential guide to understanding and combating the latest threats in the mobile ecosystem.
Inside, you’ll discover:
- The Year in Anti-Fraud: A comprehensive overview of the market, highlighting key trends, emerging threats like AI-powered scams, and the financial impact of fraud on a global scale.
- MEF’s Anti-Fraud Initiatives: Learn how MEF and its members are leading the fight against fraud through events, publications, data analysis, and collaborative efforts with regulators and industry partners.
- Market Impact and Forecasts: Get the latest data on fraud losses, consumer trust, and the growing market for anti-fraud solutions.
- Expert Insights: Gain valuable perspectives from industry leaders on topics like number intelligence, GenAI, network security, and the importance of collaboration.
Why download the MEF Anti-Fraud Yearbook 2024?
- Stay ahead of the curve: Understand the latest fraud tactics and equip yourself with the knowledge to protect your business and customers.
- Gain actionable insights: Learn from industry best practices and discover effective strategies for fraud prevention and mitigation.
- Join the fight against fraud: Connect with MEF and its members to collaborate on solutions and build a more secure mobile ecosystem.
Don’t let fraudsters win. Download the MEF Anti-Fraud Yearbook 2024 today and empower yourself with the knowledge to safeguard your business and the mobile industry.
Key Takeaways
The financial impact of fraud is staggering
The report highlights that fraud losses reached a staggering $1.026 trillion in 2023, representing 1.05% of global GDP. This underscores the urgent need for effective anti-fraud measures.
Mobile fraud is a major concern
The report reveals that 61% of survey respondents reported phone call scams, and 58% reported attempted mobile message scams, emphasizing the role of mobile devices in fraud.
The telecom industry is heavily impacted
The Communications Fraud Control Association study indicates that 2.5% of all telecommunications revenues, amounting to $38.95 billion, were lost to fraud in 2023.
Ad fraud remains a persistent problem
Juniper Research estimates that 30% of mobile ad spend was lost to fraud in 2023, costing marketers a substantial $84 billion.
AIT is a growing threat
The report reveals that Artificial Inflation of Traffic (AIT) accounted for approximately 5% of all international A2P traffic in 2023, resulting in losses of $2.4 billion for brands between 2022 and 2024.
Consumer trust is eroding
MEF’s 10th Annual Trust Study found that 47% of consumers received spam texts in 2023, and 67% now actively avoid sharing their personal data, highlighting the impact of fraud on consumer confidence.
