The impact of events the world over during the past year cannot be underestimated and one area many of you personally will have seen major changes in is how we have all gone about paying for goods and services. 2021 is a milestone for the Mobile Ecosystem Forum and Mobile Payment: a real re-discovery of mobile payments is taking place in the industry.The survey touches on aspects of consumer acceptance, preference as well as fraud and security.
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FULL: Member's Report
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Some of the findings from the global smartphone user research include:
- Potential growth in the market: 34% of smartphone users do not use mobile billing as a payment mechanism – headroom for growth in this area.
- Success drivers for mobile payments are convenience and speed. 39% of users cite convenience as a major driver of payment via mobile billing.
- IOS users are more driven by convenience whereas Android users are more driven by speed (of transaction).
- Only 25% of users are not concerned about payment fraud. Users are most concerned about payment details being stolen.
- 24% of users in Brazil area afraid of been overcharged on their mobile bill. By contrast just 5% of users in Japan are worried about it
- The UK has the highest score for their perception of good payment security. The UK scored 6.7 out of 10, vs the global average of 6.1.
Based on in-depth research into the views and behaviours of 6,500 smartphone users across 10 countries around the world, this report provides detailed insight and analysis into the current usage and attitudes towards using the mobile bill as a payment method for additional services. Download it now to get great insight into the potential of mobile payments and see that, whilst common, there is still plenty of headroom for growth.
This study on smartphone users’ attitudes and behaviours proves the potential of mobile payments: users appreciate that they are fast and convenient. Mobile payments are common globally, yet there are still 34% of users that are not using them and only 17% use them for more than one type of payment (content, subscription, and bundles). There is potential to expand the number of users but also the number of service types for existing users. Clearly, Direct Carrier Billing and Mobile Wallets are the exciting edge of fintech. The mobile industry should take notice, the users seem to have done so already.Dario BettiMEF CEO