For some, it is difficult to relate to mobile games as a proper media category. But that it most definitely is. Games played on mobile phones is now a vibrant industry, having grown considerably since the first preloaded game Tetris was preinstalled on the Siemens S1 in 1993, reaching consumers in 1994. This industry is now in its third decade.
We should all pay more attention to mobile games. Today’s smartphones provide immersive gaming experiences and the industry generates about $84 billion in revenue and that’s without taking advertising income into account. Mobile games is a huge, popular sector and still has significant headroom for growth.
This consumer survey from MEF provides an intuitive guide for all that want to understand more about this important category, the global landscape, how it compares to other categories, barriers to growth, and all with relevant case studies and regional spotlights.