• New Ad formats  (& ID)

  • Gaming

  • Music Streaming

  • Podcasting

  • Newspaper models

Events

Mobile Content Market 2021

DCB Fraud Working Group

Resources

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Latest Articles

Webinars & Panels

  • MEF Connects On Demand: Messaging for Retail & e-Commerce

    MEF Connects On Demand: Messaging for Retail & e-Commerce

    MEF Connects Rich Communications sessions are all available to watch on demand now – Rich messaging powers the digital transformation of brick-and-mortar retailers. “Bricks to Clicks”, “Retail to E-tail” via ecommerce and mobile messaging – here, our expert panel discuss how web, mobile and chatbots can breathe new life into traditional retailers and brands.<< Read More >>
  • MEF Connects On Demand – Chatting About Person to Business Messaging and Chatbots

    MEF Connects On Demand – Chatting About Person to Business Messaging and Chatbots

    MEF Connects Rich Communications sessions are all available to watch on demand - Here, Kirusa's Inderpal Singh Mumick shares some P2A messaging fundamentals, and explores how users can discover and start chatting with bots, the RCS standards for directories and practical solutions for discovery and deep linking support in messaging clients & MaaP platforms.<< Read More >>

Interviews

  • The 3-Minute Digital Marketing Test

    The 3-Minute Digital Marketing Test

    Ira Cohen, VP of Marketing and business development at MMD Smart, discusses why SMS remains an incomparably effective marketing tool for brands, and why the industry needs to focus on educating digital marketers about the benefits of mobile messaging.<< Read More >>
  • Consumers are 35x more likely to open mobile messages than emails

    Consumers are 35x more likely to open mobile messages than emails

    Sinch’s latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mobile messages from businesses, but also that they’re 35x more likely to open them than emails. Yet despite this, businesses have been slow on the uptake and are not providing the kind of high-value, real-time messaging that consumers crave.<< Read More >>

Get Involved

Mobile Advertising is one of MEF’s newest dedicated ecosystems – to get involved in shaping the Programme’s focus and agenda, get in touch now.

Programme Lead

James Williams

MEF Director of Programmes

  Contact James