MEF Programme Director Anzelle Robertson shares an overview of last week's MEF Leadership Forum Africa in Cape Town, where industry leaders, innovators, and stakeholders met to explore the evolving challenges facing Africa’s telecommunications landscape. On 13 November 2024, Cape Town hosted the Mobile Ecosystem Forum Leadership Forum, a vibrant gathering of industry leaders and innovators to explore the evolving mobile and telecommunications landscape across Africa.<< Read More >>

MEF recently hosted a webinar examining the role of AI in digital marketing. Host Anzelle Robertson, Programme Director of DCB, Content & Advertising at MEF, shares her highlights. Our recent webinar titled “The Role of AI in Traffic Compliance” aimed to shed light on the evolving intersection of artificial intelligence, digital marketing, and compliance within the telecommunications and content advertising sectors and featured industry expert speakers Christopher Henseler of Mesh Ads and Jamil Gaith of Mobibox.<< Read More >>

In this guest post, Stephanie Lashley, Senior Director of Messaging Product Operations Management at Bandwidth Inc., takes a look at SMS messaging use cases and how to improve use case management. The original panel from the MEF Future of Mobile Summit and the MEF Global Forum in Barcelona 2024 - are available to watch on demand now. With all the discussion around new ways to reach customers, it might seem that SMS messaging is fading as a platform for customer engagement. Nothing could be further from the truth.<< Read More >>

In this exclusive MEF TV interview at the Future of Mobile Summit during MWC24, Charles Upchurch, CEO of GMS, discussed how his company is adapting its services around generative AI. Just days before MWC 2024, GMS unveiled a rebrand based around the slogan "Greenlight your tomorrow." Why the refresh? According to the company, it needed a "consumer friendly and tech style" to reflect the changing market conditions around business messaging. The underlying cause of the change is, of course, generative AI. << Read More >>