The global audience for eSports is a remarkable 532 million. Unsurprisingly, the mobile ecosystem sees great potential in the space. Cookies Digital has already made its move, as it explains in a MEF Webinar… The rise of eSports has to be one of the most surprising facets of popular culture. Few would have predicted that people would pay to watch other people play video games – or that professional gamers would become global celebrities. But here we are: eSports is a big deal.<< Read More >>

In early February, members of our working group focused on International Commercial Models were invited to discuss how these models work and their ramifications for the future of A2P SMS. Mitchell Cutmore, LATAM Advisor at MEF shares the key takeaways from the discussion. In recent years, mobile operators have sought new ways to monetize the A2P channel. One of the initiatives reappearing around the world is to separate national from international traffic and charge higher termination fees for the latter. Members of our working group highlight this change has been sudden in many markets and the price difference<< Read More >>

Ira Cohen, VP of Marketing and business development at MMD Smart, discusses why SMS remains an incomparably effective marketing tool for brands, and why the industry needs to focus on educating digital marketers about the benefits of mobile messaging.<< Read More >>

Sinch’s latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mobile messages from businesses, but also that they’re 35x more likely to open them than emails. Yet despite this, businesses have been slow on the uptake and are not providing the kind of high-value, real-time messaging that consumers crave.<< Read More >>