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Apple Opens App Store to Competitors in EU Amid Regulatory Pressure

| Content & Advertising | No Comments
Apple is opening its App Store to competitors in the EU, allowing third-party app stores and alternative payment systems. Announced on June 26 2025, the move is driven by the EU’s Digital Markets Act, which aims to avoid escalating fines and foster competition. It offers developers more freedom and potentially…

TikTok’s AI Ad Revolution: What It Means for the Mobile Ecosystem

| Content & Advertising, Mobile Evolution | No Comments
At TikTok World 2025, TikTok unveiled a significant upgrade to its advertising and content management solution, launching a series of AI-powered tools that signal a new phase in mobile marketing. These tools are not just about incremental improvements — they reshape how brands discover, create, and target content on one…

MEF Connects Content & Payments Nairobi: Laying Foundations for Regional Collaboration

| Content & Advertising, Payments & Commerce | No Comments
The inaugural edition of MEF Connects Content & Payments in Sub-Saharan Africa, held in Nairobi on 19 June 2025, brought together a broad and diverse group of stakeholders from across the mobile content, payments, and digital advertising ecosystem. While the event was deeply rooted in the Kenyan market, it also…

Regulators Flex Muscles Under DMA: Apple and Meta Fined for Gatekeeper Violations

| Content & Advertising | No Comments
Regulators in the EU recently sent a loud message to the industry: gatekeeper rules under the Digital Markets Act are real, and costly. In April Apple and Meta were fined €500M and €200M respectively for violating key provisions of the DMA. MEF CEO Dario Betti explores what happened, why it…

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Anzelle Robertson

Program Director: DCB, Content & Advertising

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