Mobile Content is a large market that is often not truly appreciated in its size and variety. It is a market valued at $120 billion. This report collects some of the major data points to fuel discussion on a market that should be attract more attention. There is more money in mobile content than Cinema Box office and Music Recording combined.

If you would like to know where users buy mobile content, how they pay for it, where they are geographically – this report provides revenue data:

  • Global Mobile Content Revenue
  • Market Comparisons
  • Content service types
  • Service Activation Point
  • Payment channels
  • Regional Trends

We look at the market values for 2020 and 2019, the year of the big COVID-19 reset that has generate a massive increase in take up of Mobile services. This report is part of MEF’s debate on the future of mobile content, download the report and join in…

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Some of the findings from the Mobile Content Market 2021:

  • MOBILE CONTENT IS BIG: – in context content is one third of the huge smartphone device sales, but Mobile Content was 3 times larger than Recorded Music and Cinema
  • COVID-19 IMPACT A BOOST – 24% year on year increase in content  revenue partly boosted by popularity of online content at home during
    lock-down. Mobile is becoming a main payment mechanism for multiscreen services.
  • IT IS A GAMES WORLD – Mobile content revenue is dominated by mobile games (69%). In 2020the weight of mobile games increased by 1 p.p.
  • APP STORES DOMINATE – Apple’s App Stores has grown considerably and thanks to its dominance in rich markets (Japan, USA, Europe) it accounts for the widest part of the market. Surpassing for monetization the more popular Google Play shop.
  • CREDIT CARD IN VALUE AND BUNDLING GROWTH – while not universal credit card payments are fueling the largest amount of payment value. Of notice, it the strong growth of operator bundling of content.
  • GEOGRAPHIC – limited changes in geographic distribution: Latin America weaker (in dollars terms). Asia keeps on growing fast

Based on in-depth research into the views and behaviours of 6,500 smartphone users across 10 countries around the world, this report provides detailed insight and analysis into the current usage and attitudes towards Business Messaging and indeed Messaging in general. Download it now to get great insight into the potential of Business Messaging and see that, whilst common, there is still plenty of headroom for growth but you really need to understand that different approaches need to be taken. One size most definitely does not fit all when it comes to acing Business Messaging!

As a trade association for the mobile industry the Mobile Ecosystem Forum has got a clear job: showing off the potential of this medium. Are we doing it well with the mobile content market? I think we could do better. This report wants to sparkle a debate. There is more money in mobile content than the revenues of cinema box office and music recording combined. Let’s start take notice of the real potential of this market.

Dario BettiCEO