MEF Data in the Nordic Market: Trends & Insights

• Gavin Patterson, Director of Data – MEF

Join us and explore the latest global trends and market forecasts shaping the mobile ecosystem.

RCS & Messaging Evolution in the Nordics: Updates from MNOs

• Anders Carlsson, A2P Business Manager – Tele2 Group at Tele2
• Per Brage Bjøntegaard, Head of A2P Nordic – Telenor Norway
• Simen Skou, Global Product Manager Business Messaging Services – Telia
• Miia Heiskanen, Director, Communication Services | Wholesale –  DNA Plc

Discover how mobile messaging is evolving in the Nordic region, as leading Mobile Network Operators (MNOs) share exclusive updates on their rollout of Rich Communication Services (RCS) and other next-gen messaging solutions.

Aggregators’ Perspective on Messaging Evolution in the Nordics & Beyond

• Gavin Patterson, Director of Data – MEF
• Hassan Jalal, Country Lead Nordics – Vonage
• Ave Tuur, Procurement Specialist – Messente
• Igor Skutsenya, Senior Business Development Manager – Lanck Telecom

As Rich Communication Services (RCS) continues to gain momentum, aggregators/API’s & CPaaS are playing a pivotal role in bridging the gap between brands, platforms, and mobile operators. In this session, leading tech businesses share their perspective on the evolution of messaging across the Nordic region.

OTT Messaging Trends

• Gerrit-Jan Konijnenberg, MEF Special Advisor & Director Telenor Maritime – Telenor Maritime
• Lisa Lundell, Head of Operator Sales & Partnerships Europe/LATAM -Sinch
• Asa Larrson, Regional Telecom Growth Lead – Infobip
• Jan Tore Kjær, Director Sales and Marketing – Link Mobility

The Challenge for SMS and RBM

As the messaging landscape evolves, Over-The-Top (OTT) services present both opportunities and challenges for traditional SMS and Rich Business Messaging (RBM). This session explores how OTT platforms are impacting mobile messaging and the strategies SMS and RBM can adopt to stay competitive.

Messaging evolution in the customer experience space

• Thomas Boesen, Business Development Director – Cisco
• Ulf Söderström, Business Messaging Sr. Specialist – Telia

Join the conversation between Cisco and Telia around the Scandinavian CPaaS and CX market and what the two organisations are expecting in the next years.

Streamlining the RBM Onboarding Process

• Nick Millward, Advisor – MEF
• Henrik Björck, Senior Commercial Manager – Nuuday Mobile Partners – New Services & Technology
• Anders Hogsell, Head of Carrier Business & Wholesale – 3 Scandinavia
• Rob Jones, Chief Commercial Officer, Brand Assure

Onboarding and verifying brands for RBM (Rich Business Messaging) involves a rigorous process designed to maintain trust and integrity in the channel. This session explores lessons learned from challenges tackled outside the Nordics, offering insights that could inform local implementation and best practices.

Mobile Ecosystem in Global Markets

• Satish Pathuri, Group Product Manager & Evangelist – Comviva

Join Comviva, a global leader in digital solutions, as they share key learnings from diverse markets around the world and how these insights can be applied to accelerate innovations in the Nordics. Drawing on rich experience across Asia, Africa, Middle East and Americas

Combating Fraud (in SMS, Voice & RCS) Trends, Threats & Solutions 

• Nick Millward, Advisor – MEF
• Hege Johnson, Senior Engineer – Norwegian Communications Authority
• Per Brage Bjøntegaard, Head of A2P Nordic – Telenor Norway
• Endre Grande Syvertsen, Customer Success & Fraud Specialist – Telenor Linx
• Tor Soevik, COO – TCR

Combating Fraud in SMS, Voice & RCS – Trends, Threats & Solutions Featuring: Nkom – The Norwegian Communications Authority

Fraud in messaging and voice channels is evolving fast — and so are the tools to fight it. In this important session, experts from Nkom, Norway’s national telecom regulator, will outline the current fraud landscape across SMS, voice, and RCS, sharing key trends, threat patterns, and regulatory insights.

Direct Carrier Billing (DCB): How Norwegian Technology Enables Direct Carrier Billing (DCB) for Mobile Network Operators in the Google Play Store

• Nick Millward, Advisor – MEF
• Helge Steen-Johnsen, Chief Revenue Officer – Telenor Linx
• Rune Slinning, DCB Product Manager, Telenor Linx

Direct Carrier Billing (DCB): Norwegian technology enabling Mobile Network Operators (MNOs) globally to offer Direct Carrier Billing as a payment service in the Google Play Store. Google has selected Telenor Linx as one of the few partners to support the technical migration of their current DCB business in Google Play. Learn about this partnership and discover how Telenor Linx has structured its DCB business to serve as a platform service provider for MNOs outside its own market footprint.