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How can enterprises orchestrate authentication, customer support, notification and communication in the world of consumer choice in comms

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The Unified Front: Industry, Law, and Regulation Join Forces to Secure Global Communications

| Anti-fraud, Messaging Channels | No Comments
Mobile fraud continues to challenge networks worldwide, highlighting the need for stronger cooperation between industry, regulators, and law enforcement. As threats grow increasingly sophisticated and borderless, coordinated solutions are becoming essential. Emerging initiatives show how collaboration and harmonisation can strengthen defences. MEF Director of Programmes, Nicholas Rossman, explains how these…

The UK’s Messaging Firewall: Analysing Ofcom’s New Consultation on Mobile Scams

| Anti-fraud, Messaging Channels | No Comments
The UK’s communications regulator, Ofcom, has launched a pivotal consultation aimed at tackling mobile messaging scams—signalling a new phase in how trust and identity are managed across the mobile ecosystem. This development could redefine compliance expectations for all industry players. MEF Director of Programmes, Nicholas Rossman discusses what this means…

YouTube’s Music: Signalling Maturity, but Spotify Still Leads the Pack

| Messaging Channels | No Comments
The digital music landscape is evolving rapidly, as streaming platforms reshape how audiences engage and how creators earn. With hybrid revenue models gaining ground and global markets driving the next wave of growth, the balance of power continues to shift. MEF CEO Dario Betti explores how YouTube and Spotify signal…

WhatsApp Testing SPAM Block via Unread Messages Limit

| Messaging Channels | No Comments
WhatsApp is piloting new limits on messages sent to users who haven’t replied, signalling a shift in how the platform manages engagement and spam. MEF CEO Dario Betti discusses what these changes could mean for users, brands, and the broader messaging ecosystem. WhatsApp is piloting a monthly cap on how…

Get Involved

‘Omnichannel Customer Experience’ a new working group in the early stages of inception – to get involved in shaping the Programme’s focus and agenda, get in touch now.

Programme Lead

Nassia Skoulikariti,

Project Director – Omnichannel Customer Experience

  Contact Nassia

MEF