Developed by participants of the Future of Messaging Progamme, MEF’s RCS Business Messaging Best Practices Guidelines aim to help accelerate the adoption of Rich Communication Services (RCS) for application-to-person (A2P) and person-to-application (P2A) messaging.
RCS Business Messaging builds on strong fundamentals: the success of A2P SMS services; support from leading players in the industry including mobile operators, Google and the Android ecosystem, as well as device makers, messaging and solution providers.
Implementation can be complex due to the fragmentation of its ecosystem with many stakeholders building to a single open-standard which encourages creativity and differentiation but can also limit scalability and effectiveness.
Therefore, these guidelines were developed by MEF’s working group and via industry consultation in 2019 (V1.0) and 2020 (V2.0) led by David O’Byrne. They provide a framework for the technical and business options for deploying RCS Business Messaging and streamline the processes to enable a faster and more efficient launch of A2P and P2A communication services via RCS.
13 topics are addressed by the comprehensive 60-page guidelines: