MEF Guide to RCS Conversational Commerce Dec 2019
There is a major disruption ongoing in communications between businesses and consumers. This includes messaging from the business Application-to-Person (A2P) but also messages initiated by the customer known as Person-to-Application (P2A). While many businesses have been utilising A2P messaging via SMS for many years, familiarity with designing and deploying mobile P2A communications is less widespread and MEF’s Future of Messaging Programme has developed a Guide to RCS Conversational Commerce to look at the rich P2A messaging experience enabling conversational commerce.
The Impact of Fraud on A2P SMS Monetisation - Dec 2019
MEF’s Enterprise Messaging Fraud Framework identifies 13 fraud types and A2P analyst expert, Mobilesquared has conducted a survey of 22 MNOs on behalf of MEF to explore the impact fraud has on the market in order to better understand how MNOs are reacting to these threats to the A2P ecosystem. The report includes the key data findings as well as analysis by Mobilesquared and comment from MEF’s CEO, Dario Betti.
Sinch - Mobile Consumer Engagement in 2020 - Dec 2019
Customer engagement via mobile shouldn’t be a challenge, yet so many businesses are struggling to find their way. Why? Our latest report ‘Mobile consumer engagement 2020’ dives into mobile messaging on a global scale and looks at how businesses can make the most of it to engage with customers. Download the full report for key insights on:
- Adding value and maintaining relevance in business marketing
- Meeting consumers on the channels that are right for them
- Building trust to ensure long-lasting relationships
Myriad Connect - Digital Identity & Authentication for Africa - 2019
Africa is on the verge of a huge opportunity. This continent of 1.2 billion people is hungry for services such as banking, insurance, health and e-commerce – many of which would have been previously inaccessible to large portions of the population before the advent of the mobile phone. The introduction of ubiquitous mobile technology has led a transformation of economies across the continent and the potential for mobile is set to be even more disruptive as technologies and use cases advance. In this paper, we will look more closely at the African digital ecosystem, and explore how mobile can help government and enterprise, while opening up a commercial opportunity for IT providers and mobile operators.
Getting Ready for RCS Payments - 2019
Excitement around Rich Communication Services (RCS) continues to grow and enabling payments within messaging is a major natural step to maximise the potential of the channel. Payments enable true conversational commerce whereby brands can engage directly with users who in turn can purchase products safely using a variety of payment methods in the secure messaging environment without linking to web pages or other apps is a key objective.
Barclays: Defending against SMiShing Whitepaper - 2019
We all know that ‘smishing’ is a problem that the industry wants to solve. It’s a growing concern – a criminal activity that uses SMS messages to lure mobile phone users into revealing their personal information or being tricked into making fraudulent payments. Smishing is a significant industry threat highlighted in the MEF’s Enterprise Mobile Messaging Fraud Framework 2.0 – associated losses for this type of fraud are in the hundreds of millions.
3CInteractive: The RCS Business Messaging Opportunity for Mobile Operators - 2019
In today’s consumer messaging environment, mobile network operators (MNOs) are facing external pressures from OTT (over-the-top) messaging players to deploy an enhanced native messaging experience for their subscribers. And while a rich, digital, person-to-person messaging experience for subscribers has become table stakes, there has been no clear model on how MNOs can monetize the experience. The reality is, in order to compete with OTT messaging providers, MNOs are forced to provide rich messaging at no additional cost to their subscribers—potentially threatening existing SMS revenue streams. Additionally, deploying RCS capabilities for subscribers is not a simple expansion of legacy messaging services. It requires significant investment and planning to successfully deploy the technology, deepening the need for future monetization. So, how do MNOs provide the enhanced RCS messaging experience to their subscribers, while being able to justify the investment through a monetization strategy? The answer is RCS Business Messaging.
JT International: Reducing the Risks of Financial SIM Swap Fraud - 2019
SIM Swap - simple, yet extremely effective fraud - is contentiously on the rise. With an increase of 60% between 2016 and 2018, just in the UK, SIM Swapping has become the bane of modern mobile-centric lifestyle and two-factor authentication. At JT we look at SIM Swapping from the perspective of a Tier I carrier that works with a large number of banks and payment providers, and tackle the problem at all levels. Download our white paper to learn more about:
- What are the risks to financial institutions
- How can banks protect themselves from SIM Swapping
- How will the revised PSD2 regulation affect mobile banking and two-factor authentication
- How JT tackles mobile fraud
The Future of Enterprise Grade A2P Messaging & Grey Route Protection - 2019
Person-to-person (P2P) SMS traffic has been decreasing as over-the-top (OTT) messaging services such as WhatsApp and Facebook Messenger have emerged to take its place. As a result, some market observers have been quick to sound warnings around SMS-related revenues. However, SMS is far from retirement. Forecasts vary, but there is general consensus that while P2P traffic and revenue is trending downwards, a surging opportunity for providing enterprises with robust and reliable application-to-person (A2P) messaging is creating a means to counteract P2P declines. This Whitepaper covers:
- The downsides
- Putting up Walls
- Businesss Focused, Enterprise Grade A2P Messaging
- Safeguard Your Network & Subscribers from Spam & Malicious Traffic
Global Consumer Trust Report 2018
MEF’s Global Consumer Trust Report 2018 examines the attitudes and actions of 6,500 smartphone users across ten countries regarding their personal data and privacy. Now in its fifth year, the Global Consumer Trust Report 2018 shows a marked change in consumer behaviour, with the vast majority now taking some form of action to protect themselves. However, these actions are not necessarily sophisticated or cohesive and there is a clear opportunity for the industry to drive best practices in data protection and management to build greater trust and drive customer engagement.
Tyntec: The Essential Guide to Strong Customer Authentication - 2018
With the global average cost of data breach surging to US$3.86 million (2017 Cost of Data Breach Study, Ponemon Institute), customer-facing security is high on the agenda for any businesses allowing web access to any part of their customer journey. In addition to the rising costs, security incidents can result in untold reputational costs as potential customers steer clear of brands with a history of security problems. Against the backdrop of numerous high-profile security breaches and associated business impact, many companies are looking to strengthen their customer-facing authentication by using multiple factors. In this guide, you’ll learn:
- What multifactor authentication is
- Why it’s important now
- What options are available
- How to decide which one is right for you
- How to get started: 10 steps
Understanding Digital Consent - 2017
Rising privacy concerns and imminent data regulation are combining to make consent a key issue for the digital economy. MEF’s Consumer Trust Working Group examines the topic in a new whitepaper: Understanding Digital Consent. A comprehensive guide to digital consent in the personal data economy, the whitepaper looks at the regulatory requirements as well as the innovative models and technologies being trialled to help businesses implement best practice when it comes to data permissions for collecting, sharing and storing data.
MobileSquared: Global RCS Business Messaging Forecasts 2018-2023
The Global RCS Business Messaging Forecasts 2018-2023 Databook is the largest piece of research to date on the RCS business messaging market. It includes five-year forecasts for up to 200 markets and 650 mobile operators, and is the only report currently available which delivers mobile operator national, as well as regional, forecasts. This Databook is essential reading for any company looking to invest in an RCS strategy.
Future of Messaging Guide
The Future of Messaging Guide explores the uses cases, platforms & technologies that are changing the landscape of messaging globally. From A2P to OTT, chat bots to smart machines, we explore how the world’s most powerful medium is shaping up for tomorrow. Part of the Market Development Work Stream of MEF’s Future of Messaging Programme the guide is a collection of exclusive interviews from industry experts, technology pioneers and the enterprises and organisations integrating messaging into their workflows, marketing and customer engagement strategies.
ForgeRock: Becoming a Trusted Identity Provider: A blueprint for telecoms providers.
Identity management sits at the heart of successful digital transformation. For businesses and service providers, it is the key to unlocking the triple goals of:
- Cost reduction derived from; comprehensive process redesign, customer journey reinvention, and service automation
- Revenue growth through higher customer retention and more effective marketing
- Competitive differentiation through world class customer experience and service underpinned by trust, security, and customer choice
- A convenient, frictionless online experience
- Knowledge that their privacy is being respected and protected
- A secure digital existence with personal data under their control
Enterprise Mobile Messaging Fraud Framework v2.0
This Version 2.0 of the Fraud Framework offers some further insight into the impact of fraud on all parties within the ecosystem, as well as categorisation of the means available to parties to detect and protect against fraud through the implementation of commercial solutions, technical solutions and through processes, compliance and legality. A total of 13 fraud types have been identified, defined and mapped providing recognisable, real life examples of how fraud can occur, sharing how the different communities within the ecosystem can detect and protect themselves and their customers against fraud.
On Device Research: Path to Purchase Reports
On Device Research has released findings from the latest wave of its Path to Purchase tracker which reveals some of the key trends influencing KSA, UAE, & Indonesian consumers’ media consumption habits and shopping habits – both online and offline. The survey of smartphone owners reveals that while digital creates considerable disruption to how brands maintain and grow both mental and physical availability, it also introduces a whole host of exiting new opportunities in how brands can engage with consumers and measure marketing effectiveness. Download the UAE Path to Purchase Report Download the KSA Path to Purchase Report Download the Indonesia Path to Purchase Report
A2P Monetisation Study
In October 2018, MEF’s Future of Messaging Programme carried out a survey of more than 50 MNOs worldwide with research specialists Rocco Research. The A2P Monetisation Study in association with TATA Communications takes a snapshot of the enterprise messaging market, identifying the key drivers and barriers to growth. It reveals how MNOs view the market today and tomorrow – including an outlook for RCS. The top 3 A2P monetisation issues are all fraud-related. MNOs regard SIM farms, grey routes and spam as the biggest threats to monetisation – costing an estimated $1.5 billion per annum.
TELECOMING: MOBILE PAYMENTS IN EUROPE: EVOLUTION AND PERSPECTIVES
In this paper we share some of the most relevant insights concerning the bright evolution and positive perspectives of carrier billing in Europe. The European digital content industry is expected to reach $50.200M in 2018 and it’s forecasted to bill $73.842M by 2022. More precisely, in terms of digital contents billed via DCB, by the end of 2018, the forecasts point out to $5.900M. In Spain, the DCB market will reach €256M by the end of 2018. Download the report now to further analyze which are the drivers behind the expansion of DCB in Europe.
MEF e-bulletins 2014 - 2017
Archive of MEF e-bulletins, covering topics of Mobile Money, Mobile Messaging, Consumer Trust and Regional focus papers. Filled with insights, interviews and case studies from industry experts, the e-bulletins track related news and progress around the globe to help understand how the global mobile money ecosystem is taking shape.
MEF Mobile Money Report 2017
Purchases, payments & banking around the world MEF’s global consumer study series looks at the habits and attitudes of nearly 6000 consumers in nine countries. The Mobile Money Report supported by Wirecard found 78% of people surveyed had made a purchase by mobile in the previous six months and looks at the types of payments and banking activities in both developed and emerging markets that are changing m-commerce habits and driving adoption of mobile money.
The outlook for enterprise messaging - The impact of RCS on SMS
As part of MEF’s Future of Messaging MEF commissioned analyst house Mobilesquared to produce a whitepaper for its programme participants that analyses insights into 69 mobile operators to look at the evolving enterprise messaging landscape and take a deep-dive into the impact of RCS on A2P SMS. Will RCS simply replace SMS? How long will this takeover process take? Or, conversely, will RCS penetration be slower than expected and SMS remain prevalent for longer than perhaps expected? How much is the A2P SMS market worth, anyway? And what if its unique features will always serve some use cases or some regions?
Understanding the Personal Data Economy
The personal data economy, also known as the Internet of Me, the API of Me, M2B, self data, the personal information economy and more, describes a powerful new idea: letting individuals take ownership of their information so they can share it with businesses on their terms. This report from Juniper Research, commissioned by MEF, outlines the Personal Data Economy: a concept that puts individuals in control of their personal information and allows them to share it with businesses, brands and other trusted third parties on their own terms. This could include basic ID, health and information, financial records, buying history, social media activity, biometrics and more.
IMImobile: Messaging+ eGuide
Delivering the conversational services, app-like interactions, and data-driven ‘micro-moments’ that stand to win customers and keep them coming back will happen over digital and mobile messaging channels. But in an increasingly complex messaging ecosystem, where channels are being enriched with rich media capabilities, which channels should be your priority? Find out in our latest eGuide. Key insights include:
- Why the ability to engage and provide ‘app-like’ interactions over messaging channels is one of the most powerful CX differentiators that today’s enterprises must own.
- A breakdown of the channels and technologies that are available to enterprises today for delivering conversational interactions, defining which are a priority and which can wait.
- Details of how to solve the enterprise challenge of managing an increasingly complex customer communications ecosystem, where customer journeys are increasingly data-linked and delivered across multiple channels.
CLX Communications: Communications Platforms - transforming Enterprises into Digital Innovators
There's a lot of noise on the topic of CPaaS (Communications Platform as a Service), but what's it all about? Find out how it can enable developers to add communications capabilities to mobile apps and enterprise systems without needing to build either the network infrastructure or the supporting interfaces. Juniper Research estimate the enterprise CPaaS spend set to quadruple to $6.4bn by 2020, find out why and how you can benefit form getting on board early. If you're considering working with a new CPaaS provider we offer some tips on what to consider in your buying process.
Global Consumer Trust 2017
The 4th annual MEF Consumer Trust Study is part of MEF’s Consumer Trust Initiative established in 2011, a multi-stakeholder working group united by a commitment to drive best practice and innovation when it comes to consumer data and is part of the group’s ongoing education programme to raise awareness of the importance of privacy, security and identity. This year’s study is supported by ForgeRock, Orange, and digi.me. Mobile research specialists On Device Research surveyed 6,500 consumers in 10 markets: Belgium, China, France, Germany, Poland, Romania, South, Africa, Spain, UK and USA in Q2 2017.
CLX Communications: A guide to GDPR & Enterprise Messaging
Our new guide takes you though the new EU regulations involving data protection, privacy and security, as well as consumer consent. A must read for all of those working in the enterprise messaging ecosystem. GDPR aims to establish consumer trust in complex data ecosystems, like messaging. The result will be that businesses can operate with a clear understanding of how trust must be nurtured, and not abused. There are huge potential fines for companies who are found in breach of GDPR, running up to a possible fine of €20 million (or 4% of annual turnover). Make sure you're not one of them!
MobileSquared: Global A2P SMS Messaging Forecasts By Country 2017-2022
The Global A2P SMS Messaging Forecasts by Country 2017-2022, is the largest piece of research undertaken on the global A2P SMS market to date. It provides detailed data and analysis on the A2P opportunity in 200 key global markets (view the full list of markets here), with 5 year forecasts for all 200 markets. The full report contains 3.7 million data points, and is essential reading for any business looking to future proof its A2P strategy. This report is an update to our previous report “Global A2P SMS messaging forecasts by country 2015-2020: Mobile operators key to unlocking multi-billion dollar SMS ecosystem”. In addition to updated forecasts on total, grey, and white route messages by revenue and traffic, the 2017-2022 version contains extensive new traffic forecasts split by operator, domestic and international, sector and message type – and revenue forecasts split by operator and aggregators. Exclusive discounts available for MEF Members March 31 2018. Contact us for more info.
appScatter: Going global with your app
The app store publishing playbook. Alternative app stores increase reach by over 20 times Realising the rewards of alternative app stores takes time and effort - especially if you're planning on uploading to multiple stores simultaneously. What are the steps you need to take to your apps truly global? This whitepaper covers the key steps including:
- Step by step guide to app registration across multiple app stores
- How to build your app business by improving sales, reviews and rankings
- Finding the best stores according to app category, device, platform and geographic targeting
MEF Mobile Messaging Survey 2016
Businesses are embracing mobile as a communications channel regularly engaging with their customers via text and chat apps. This new study is part of MEF’s Future of Messaging Programme. It indexes the messaging habits of nearly 6000 respondents across nine countries worldwide. The study digs deep into consumer trends and attitudes, providing insight and analysis on their wider industry impact, including Chat Apps and SMS usage, consumer and enterprise trends and a detailed perspective on nine specific markets, namely: Brazil, China, France, Germany, India, Nigeria, South Africa, UK and US.
Mobile Messaging Fraud Report 2016
This new study, part of MEF’s Future of Messaging Programme, published in association with CLX Communications, found that fraudsters have also been quick to adopt these services. In a survey of 6,000 consumers across nine countries about their experiences of and attitudes towards fraud, spam, SMiShing (SMS phishing), across both SMS and chat apps, it was found that 26 per cent of chat app users get an unsolicited message every day, while 49 per cent receive at least one a week.
Global Consumer Trust 2016
MEF’s annual Global Consumer Trust Survey in association with AVG Technologies studies the behaviours and attitudes of over 5000 consumers in eight countries including both developed and growth markets. Its analysis identifies key market trends and helps its members better understand the mindset of the end user and, crucially, how this is likely to impact the mobile ecosystem. Our third annual report was launched at CES 2016 and conducted by On Device Research.
Foregerock: The 5G Trust Equation
With the imminent launch of 5G networking technology, the communications industry is at a crossroads. Communications service providers (CSPs) will gain access to tools, standards, and platforms capable of opening up promising new business opportunities and associated revenue streams. To capitalize on the business value of 5G, CSPs need to adopt new technologies to increase their ‘share of wallet’ with services that extend and add value to their network assets, systems, data and customer segments. Download this white paper to learn the answer to the burning question that CSPs are asking with 5G on the horizon:
- Where can digital identity be applied to increase engagement while also solidifying trust, privacy and security?
- How do we monetize the Internet of Everything?
- What business opportunities will arise through the deployment of 5G network-level digital identity?
NetSfere: Growing Use of Consumer Messaging - Privacy, Compliance and Security Risks
Mobile messaging can be an effective real-time collaboration tool that encourages employee productivity. But enterprises need to enforce sanctioned messaging apps that adhere to privacy, compliance and security standards. 451 Research’s recent Pathfinder report, “Growing Use of Consumer Messaging Apps Exposes Organizations to Privacy, Compliance and Security Risks” provides data and analysis on the use of consumer messaging apps in the workplace, and the steps companies need to take to secure enterprise communications. Key issues discussed in the report include:
- The company-sanctioned use of personal devices for business purposes.
- How organizations can gauge and address the level of risk created by consumer messaging applications.
- Strategies for the adoption of secure enterprise messaging as a core productivity tool for employees.
IMImobile: Digital Consumer Interaction Report
The customer service and contact centre experience your business delivers has never been so important to customer loyalty and brand differentiation. The question is, are you investing in the right technology and innovations to deliver the experience the modern consumer demands? Key insights include:
- Adoption of digital communication channels, especially around customer service is not as advanced as businesses may suggest.
- Consumer expectations are sky high, 67 per cent of consumers believe their enquiry should be answered in less than 5 minutes.
- 78 per cent of consumers would be willing to wait longer for enquiries to be answered provided they get an acknowledgement of their enquiry over digital messaging channels.
MEF PSD2 Guidelines 2017
MEF’s PSD2 Guidelines are designed to give help all relevant stakeholders of the mobile payment ecosystem, including banks, payment processors, vendors, service providers and MNOs. Free to MEF members the guidelines are designed to help you better understand the changes and to assist in developing a sound PSD2 compliance strategy, while recognising the many new opportunities they will create.
MYPINPAD: The Arrival of PIN on Mobile
This eBook explores the current in-store payments landscape and discusses a new, major development in the evolution of payment technology and acceptance: PIN on Mobile. PIN on Mobile (PoM) provides all retailers with an innovative and streamlined capability to secure card payments on consumer off the shelf (COTS) devices during face-to-face transactions. Designed to increase payment acceptance volumes, reduce costs and improve the customer experience, PoM is the payments industry’s latest innovation in card payment acceptance.
Ubiquity: Marketing automation & digital transformation white paper
How Marketing Automation and digital transformation will disrupt the relationships between Customers and Enterprises. Marketing Automation and Digital Transformation are disrupting the relationships between companies and customers. This new Ubiquity White Paper explores new trends and scenarios within Messaging Platform market. New paradigms are rising up: the concept of messaging as a platform and the idea of “conversational commerce”. While messaging apps are surpassing social networks, brands have the opportunity to reduce conversion time, increase revenue and improve quality.
Gemalto: IoT, what do consumers want from their connected future?
Consumer IoT and smartphones have become the most important consumer devices in our lives. And behind this is a vast world of connected objects that mesh together to improve our lives. From controlling our homes, to unlocking and controlling our cars, controlling our drones and to monitoring our health, advances in connectivity over the past decade have radically reshaped society. With the pace of technological innovation accelerating so rapidly, we sought to understand more about how consumers visualize their ideal experience in this connected world. Over the past 18 months we've spoken to 5,000 people from nine countries about what they want from their future mobile and IoT experience. The findings are fascinating and complex, containing valuable insights that we are pleased to share with everyone involved in the mobile and connected object ecosystem; the device manufacturers, the retailers, the OTT service providers.
Hiya: Robocall Radar, March 2017
Every month, Hiya provides reputation information based on realtime analysis that identifies spammers in minutes. Hiya analyzes more than 3.5 billion calls globally and references a database of over 1.5 billion numbers to identify incoming and outgoing calls. With this information, users can elect to block unwanted robocalls from ringing through to their mobile device. In this monthly report, we'll look at some of the data and trends from March 2017, including: the number of spam calls identified within the month, the top phone scams in the United States and a look at spam across the globe.
Infobip: Marketer’s Guide to Omnichannel Communications
Having one way to communicate with customers is like having only one flavor of ice cream. Sure it’s good, but you’re not always in the mood for mint chocolate chip. Sometimes you need rapid, reliable communications and only SMS will get the message to customers quickly. Product updates, probably better as an email. Support could be done on either, but what about using WhatsApp or Facebook Messenger? This ebook is intended as the complete vision for your new communications strategy at once. You won’t just see how communication channels and tools fit together but why they fit together as well. Each facet of omnichannel communications supports the other. Why 2-Way SMS is built on an SMS messaging API that powers 2-Factor Authentication which can be used to help customer support over the phone.
Bango: App store carrier billing: Transforming subscriber behavior
Subscribers using carrier billing in Google Play spend more across all operator services. It is widely believed that offering carrier billing for third party services cannibalizes operator revenues from traditional voice, SMS and data services, because subscribers have a limited budget to spend on their phone - a fixed wallet size. To investigate this belief in detail, Bango and Belgian operator Proximus partnered to analyze pre-paid subscribers using Android smartphones, comparing those using carrier billing to purchase from Google Play with those who do not, focusing in particular on pre-paid subscribers.
CM Telecom: Preparing for PSD2
The payments industry has slowly become aware that is has to prepare for new regulations after the European Commission set out new laws, together forming the Payment Services Directive 2 (PSD2). Strong customer authentication, security, transparency and innovation are key in PSD2, which comes into effect in 2018. What should you be doing about PSD2? CM Telecom has worked with CA Technologies and Finextra to produce a whitepaper in order to explore and raise awareness of the views of market participants on the opportunities and challenges of PSD2. CM Telecom has worked with CA and Finextra putting together the whitepaper because it has two major strengths if it comes to implementing PSD2.
Global mHealth and Wearables Report
Wearables act as an extension of the wearer’s body and brain. Usually acting in partnership with smartphones, they allow us to access the same digital content but without distracting us from the physical world. Analysts predict shipments will grow from 10 million in 2013 to 135 million in 2018 (CCS Insight). The rise of the wearables market is being driven in part by the growth in mobile apps designed to monitor or improve users’ health and wellbeing. The global health and fitness app market is worth ‘just’ $4 billion now, but could be worth $26 billion by 2017 (Research2Guidance).
Boku: The Future of Direct Carrier Billing in Europe and E-Money
While direct carrier billing is used in virtually every part of the world, adoption has been particularly high in Europe. In fact, the market for direct carrier billing on mobile phones alone is projected to be almost $6B by 2017. Despite its widespread use in the EU, growth has been hampered by regulatory constraints. In this white paper, you’ll learn about:
- The European direct carrier billing market
- Regulations that govern direct carrier billing based mobile payments in Europe
- A new e-Money based model of direct carrier billing (eDCB) that paves for the way for the future in Europe
Meeco: The Rise of The Attribute Economy 2.0 2016
Attributes are pieces of information, which determine the properties of a field or tag in a database. In more human terms, attributes are qualities of someone or something. In The Attribute Economy, these attributes represent human beings. They are individual characteristics such as age, gender or education level. They are also characteristics that give context to someone’s life, such as browsing history, financial information, emails and messages, health records and social media profiles. Soon these attributes, rather than being exchanged in the background without people’s full knowledge, will be exchanged on the explicit terms of the person they relate to. This is the Attribute Economy 2.0.
Global Consumer Trust Report 2015
MEF’s third annual study and second Global Consumer Trust Report identifies a worrying trend that year on year consumers trust concerns continue to grow. The study found that trust is the number one barrier to the growth of mobile content and commerce with 30 per cent of mobile media users citing it as he single largest obstacle to purchasing goods and services via their mobile device, yet just nine per cent claim to have actually had a negative experience. The global report is part of MEF’s ongoing activities to champion and advance Consumer Trust in the mobile industry. This was formalised in 2012 through the creation of a member-led Global Privacy in Mobile Applications Initiative.
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