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Users are engaging with more digital services than ever and the smartphone is a big protagonist in this scenario. Understanding the smartphone consumer is understanding the biggest digital transformation in place today. Spot emerging trends, consider the latest development, plan for future business with these data:

  • Smartphone Users Demographic

  • Vendor Market share

  • iOS vs Android Usage Profiles

  • Digital Service Uptake

  • Smartphone User Attitudes

  • Country Profiles

MEF’s 6th Global Smarpthone User Survey is based on 6500 interviews across 10 countries: Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK, USA.

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Executive Summary

Essential insights into smartphone user habits worldwide