Users are engaging with more digital services than ever and the smartphone is a big protagonist in this scenario. Understanding the smartphone consumer is understanding the biggest digital transformation in place today. Spot emerging trends, consider the latest development, plan for future business with these data:
Smartphone Users Demographic
Vendor Market share
iOS vs Android Usage Profiles
Digital Service Uptake
Smartphone User Attitudes
Country Profiles
MEF’s 6th Global Smarpthone User Survey is based on 6500 interviews across 10 countries: Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK, USA.
Download the Executive Summary
Members Only: Full Report & Datasets
This content has been restricted to logged in users only. Please login to view this content.
Essential insights into smartphone user habits worldwide
