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MEF webinar: payments inside RCS

| Featured Post, MEF Webinars, Messaging | No Comments
Do we need to have a conversation about RCS conversational commerce? Yes we do. And MEF is taking the lead. Following the publication of a white paper on the topic, MEF convened a webinar in which three experts explored rich messaging and payment buttons. The future of RCS is still…

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

| Featured Post, MEF Webinars, Mobile Advertising | No Comments
Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the…

The death of loyalty, the rise of relevance: a fireside chat with Sinch Engage’s Matt Ramerman

| Featured Post, MEF Webinars, Messaging | No Comments
Marketers can’t buy customer loyalty any longer. They have to earn it with excellent customer experiences. They can do this with hyper-personalised mobile video, as Sinch Engage’s Matt Ramerman explained in a MEF webinar… In marketing circles, all the talk is of personalisation. There’s a sense that the era of…

Mobile IoT – Are you Cybersecurity Ready?

| Featured Post, Internet of Things, MEF Webinars | No Comments
The Mobile IoT market is set for rapid growth over the coming years and providers are concentrating more on rapid widescale deployment with security often being a later consideration. This is not a tenable position as IoT applications can be mission critical and security needs to be at the forefront…

Executive Insights: Oscar Gallego, Global Head of Smart Communication & Security, Vodafone

| Executive Insights | No Comments
Is RCS the future of enterprise messaging? Can it stay free of spam? And why is messaging the best option for workplace collaboration? Oscar Gallego, Global Head of Smart Communication & Security at Vodafone, shares his views.

Member Interview: SAP Digital Interconnect

| Featured Post, Interview, MEFTV | No Comments
MEFTV speaks to Sethu Meenakshisundaram, SAP Digital Interconnect president, who explains how intelligent interconnectivity, multichannel engagement, and operator optimization solutions enable the Experience Economy and SAP’s “X+O” strategy to help connect everyone, everything, everywhere.

Executive Insights: Dori Gurwitz, PWC

| Executive Insights, Featured Post, Interview, Messaging | No Comments
In a recent report, PWC argued that messaging bots could play a role in transforming customer service. The consultancy is a firm believer in the port of enterprise messaging. In an exclusive video for MEF and Infinite Convergence, Dori Gurwitz, managing director of PWC New York, explained more… Last year,…

Executive Insights: Sven Sziedat, T-Systems International

| Executive Insights, Featured Post, Messaging | No Comments
Why are some of the world’s biggest companies using public messaging apps to transmit sensitive personal data? Sven Sziedat, Head of Mobile Enterprise Services at T-Systems International, shares his experience and ponders the alternatives in this exclusive Future of Messaging series video supported by Infinite Convergence. Many people are concerned…

MEF webinar: payments inside RCS

| Featured Post, MEF Webinars, Messaging | No Comments
Do we need to have a conversation about RCS conversational commerce? Yes we do. And MEF is taking the lead. Following the publication of a white paper on the topic, MEF convened a webinar in which three experts explored rich messaging and payment buttons. The future of RCS is still…

The pathway to payment in RCS has started

| Featured Post, Messaging | One Comment
The multimedia evolution of the SMS messaging format (RCS) is getting much of the telecom world to review existing models and businesses for enterprise communication. Recently, the first trials of mobile payment in RCS have been launched, generating plenty of interest. The potential of friction-free transactions and interactive messaging could…

RCS @ ITW2019: Best Practices, Good Intentions, Hard Work

| Featured Post, Messaging | No Comments
Last month in Atlanta at ITW 2019, the global wholesale event, MEF’s Future of Messaging Programme hosted a series of events on Rich Communications. Here MEF’s COO Joanne Lacey and speakers from the workshop share their takeaways.

MEF Briefing: Brazil is cancelling ban on A2P SMS

| Featured Post, Messaging | No Comments
On the 6th of June 2019, the Brazilian Congress approved a Bill of Law that forbids MNOs to send any kind of “commercial messages” to its customers in the Brazilian territory, effectively immediately once the legislation is passed by the Senate. There’s no definition on what should be considered as…

The future of Digital identity: Trends and developments

| Digital Identity, Opinion, Personal Data | No Comments
Iain McCallum, mobile industry veteran and MEF Advisor explores the future of Trust and identity in the digital eco-system in a series of webinars and articles. Here he shares impressions from the EEMA London event and outlines some of the discussions being held about current thinking on digital identity and…

Digital Identity interview: Andrew Bud, iProov

| Digital Identity, Interview, Personal Data | No Comments
MEFTV speaks to Andrew Bud, MEF Global Chair and Founder and CEO of iProov, during EEMA London 2019 about the challenges of digital identity and how the industry is going about resolving the issue of reliably establishing online identity for transactions and interactions. “We found it helpful to break the…

Internet Business Models are changing – around Personal Data

| Personal Data | No Comments
The major discussion across Internet players today is about the future model to collect, manage and monetise personal data. MEF CEO Dario Betti calls for businesses to help define the opportunities at the heart of the next crucial phase of the Internet’s development. Much of the early Internet experience was…

Brazilian Data Privacy Law is updated after latest Congress round of negotiations

| Personal Data, Regulation | No Comments
Rafael Pellon, MEF LatAm advisor and Technology, Media & IP Law specialist Nathalia Santos share an update on the latest developments in Brazilian data privacy regulation, and the recently approved Brazilian Data Protection Law. After much discussions and negotiations on Congress, the Brazilian Data Protection Law (“LGPD”) was finally approved…

Industry views: Combating mobile Ad fraud

| Industry Views | No Comments
We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click…

Industry views: GDPR one year on

| Featured Post, Industry Views, Personal Data | One Comment
This Saturday the 25th of May marks one year since the launch of the EU's General Data Protection Regulation which introduced new rules for how businesses handle consumer's personal data. We asked MEF Members from across the mobile value chain to share their thoughts on GDPR's first year; how has…

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

| Industry Views, Messaging | No Comments
MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers. The new service is self-regulatory – its…

Industry Views: A2P SMS & the blockchain startups

| Featured Post, Industry Views | One Comment
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

Digital Identity Interview: Frank Joshi, mvine

| Digital Identity, Featured Post, Internet of Things, Interview | No Comments
MEFTV speaks to Frank Joshi, MD of Mvine Limited during EEMA London who shares his thoughts on industry efforts to solve the issue of digital identity and the even greater challenge facing the industry in resolving understanding and identifying devices connected to our networks in the internet of things –…

How the Internet of Things is transforming Smart Cities

| Featured Post, Internet of Things | No Comments
MEF Member JT Global share their unique insights into the future of Smart Cities and how the Internet of Things will pave the way for lifestyles that until recently might have been considered to be pure science fiction. The idea of the “Smart City,” is something we’ve been dreaming of…

Internet of Cars: Connectivity Standardisation In a Jam

| Featured Post, Internet of Things | No Comments
MEF Advisor Andrew Parkin-White examines the current thinking on connectivity for autonomous cars and vehicles, and explores why the delays in progress now might benefit the industry in the long term. Autonomous vehicles will feature strongly in future global transportation trends. Regulators were promising a new standard to vehicle to…

IoT @ ITW2019: Telco New Approaches Required

| Featured Post, Internet of Things | No Comments
MEF Advisor Andrew Parkin-White reflects on the discussions on IoT held during ITW Atlanta, and how the market is developing. At the 2019 International Telecom Week (ITW) in Atlanta IoT was a common topic of discussion. This might surprise some: ITW is a wholesale event and it rarely covers ‘service…

5 minutes with… Global Message Services

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Sarah Keller, International Business Development Director introduces Global Message Services. Global Message Services is a global messaging provider that offers managed services solutions for mobile operators…

5 minutes with – Nexah

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Joseph Njel Nguidjol introduces VAS specialist NEXAH. NEXAH is a Value-Added Services company based in Cameroon in Africa. We are specialized in building Value-Added Services for…

5 minutes with….BulkSMS

| 5 minutes with, Featured Post | One Comment
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of BulkSMS.com. BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and…

5 minutes with… zeotap

| 5 minutes with | No Comments
In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap. We unite the world’s most valuable data especially from telecom operators to enable the world’s…

Global telco players gear up for 15th Asian Carriers Conference

| Event, Guest blog | No Comments
MEF is delighted to be supporting the 2019 Asian Carriers Conference (ACC), held from September 3 to 6, 2019 in Cebu, the Philippines. The ACC has taken a significant role in redefining and evolving the telecom landscape, especially for the carrier and wholesale business. ACC is marking its 15th year…

Exploring the future of the digital content space

| Featured Post, Guest blog, Interview | No Comments
Basebone CMO Benito Alvarez discusses the importance of carrier billing in its strategy, and the opportunities and challenges around Baseplay, its suite of digital content services for emerging markets. In emerging markets where the average amount a user can pay for content can be seen as comparatively low, it can…

Transforming healthcare with 5G

| Featured Post, Guest blog, mhealth, Partner Event | No Comments
MEF is an official partner of the HIMSS & Health 2.0 European Conference 2019 which aims to bring together the entirety of the digital healthcare ecosystem: from hospital C-level decision makers to clinicians, nurses, payers, life science, and technology innovators. Two of the key mobile ecosystem topics at the events…

6 Great Benefits Of Proximity Marketing

| Featured Post, Guest blog | No Comments
Caroline McClelland Kumulos Marketing Manager at mobile app management specialists Kumulos explores how to execute successful proximity marketing campaigns, and offers 6 key benefits the medium offers. One of the most effective ways to gain a competitive edge when it comes to mobile marketing is now proximity marketing. Why proximity…
News Roundup

Global mobile news round-up, August 23rd

Find out the week’s top mobile stories from around the world. This week.. Google stops sending Android cell signal data over privacy concerns, China to drive 5G device boom, mobile data consumption in India rose 56-fold in four years and much more. Google’s increased focus on privacy led it to…
August 23, 2019
MEF Member News round-up

MEF Member News, August 19th

Get the latest news, announcements and interviews from MEF Members across the mobile ecosystem globally in this weekly review of member news… Mobile commerce company Bango has partnered with Spotify to increase global access to the streaming service. Spotify is targeting continued premium subscriber growth and recently struck a deal…
August 19, 2019
Featured PostInterviewMobile Advertising

Interview: Michael Paxman, Adjust

MEFTV speaks to Michael Paxman, Global Project Communications lead at Adjust who shares his views on the issue of mobile marketing fraud, and the extent to which it represents a problem for the industry, and how he sees the app ecosystem developing in the future. “Mobile fraud is rampant, in…
August 5, 2019

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