Executive Insights Series: Virginie Debris, VP of Global Product Management, SAP Digital Interconnect

| Executive Interview | No Comments

Enterprise messaging is at a crossroads. Consumers are ready for more engagement, but they want it across many more channels than just SMS. Virginie Debris, VP of global product management at SAP Digital Interconnect, explains why she thinks this is a huge opportunity for the market.

After over a decade of growth, A2P messaging is now ready for its second life. And the key to this next stage? Conversation.

Executive Insights: Carrier Billing Global Outlook & Opportunities – Grahame Riddell, Microsoft

| Executive Interview, Featured Post | No Comments

Microsoft is creating a single ‘store experience’ for all of its devices. It’s giving developers the option to write once for any device from tablet to 88 inch Surface Hub – and it believes direct carrier billing will be key to monetising this content post-sale. In a third exclusive DCB video supported by Bango, Grahame Riddell, Microsoft’s Director of Carrier Billing, explains why.

There’s a received wisdom that direct carrier billing is for spontaneous digital purchases only. Or for low-ticket items where a friction-free purchase really counts.

Meet the new enterprise comms giant: Kaleyra

| Executive Interview, Featured Post | No Comments

In 2016, Ubiquity and Solutions Infini merged to become one of the world’s largest enterprise communications providers. Now, they have re-branded as Kaleyra. The companies’ CEOs Dario Calogero and Aniketh Jain talked to MEF about their ambitious project.

Nine years ago, a Bangalore-based start up Solutions Infini won its first deal. It started to send SMS notifications to the customers of a local lighting company.

Executive Insights Series: Nick Lane, chief insight analyst, Mobilesquared

| Executive Interview | No Comments

A2P messaging will more than double in value over the next five years. What’s behind this projected growth? And how can the industry make sure it grasps the opportunity? Nick Lane, chief insight analyst at Mobilesquared shares his thoughts…

In 2017, enterprises sent 1.7 trillion A2P messages to their customers. By 2022, they will send 2.7 trillion.

Moving Beyond the Data Plan

| Featured Post, Guest blog | No Comments

Ahead of an exclusive panel at MWC examining the next generation of disruptive content services, Syntonic Co-Founder and CEO Gary Greenbaum here discusses the market opportunities for content solutions that allow consumers to experience the mobile internet beyond their data plan with unrestricted access to apps and content.

Today’s basic data plan is built around ‘megabytes’ and ‘gigabytes’ of data, however, the concept of data is fundamentally abstract and confusing for the consumer.

Why we need an international identity and personal data Trust Mark online

| Consumer Trust, Featured Post, Guest blog | One Comment

In this guest post, Founder and Executive Chairman of digi.me Julian Ranger discusses the concept of a trust framework for personal data, along with the potential for use of an internationally recognised symbol such as a kitemark.

The need for a trust framework to ratify who we can safely charge with holding even the most sensitive personal data from every area of our lives is becoming increasingly urgent.

As trust becomes the key consumer differentiator in an ever more data-driven and personalised world, how we identify those who will be good stewards of our digital identities has never been more important.

What does it mean to be Identity Native in a 5G World?

| Guest blog, Insights Directory Report | No Comments

Tim Barber, VP of Telecommunications & Media Industry at MEF Member ForgeRock discusses the potential of superfast 5G networks to affect the journey to becoming “Identity native” for brands and businesses, and how trust plays an essential role in the transition – as discussed in a new whitepaper, available to download now.

In a previous post I described an Identity Native organization as a company that has understood, either intuitively or by transformational design, that Identity needs to sit at the centre of everything in the digital world.

SMS turns 25 years old – find out why it’s still going strong

| Guest blog, Messaging | No Comments

SMS is the most successful communications platform of all time, connecting billions of people worldwide. Now SMS is 25 years old, Chief Evangelist Oisin Lunny of MEF Member OpenMarket takes a look back at its origins, and the developments that have shaped its phenomenal success.

From presidents to philanthropists, the humble text message has helped connect billions of people worldwide. In the process it’s transformed our work and social lives, and saved countless lives.

SMS can trace its origins back to 1984, when Friedhelm Hillebrand and Bernard Ghillebaert from the GSM Corporation first developed the concept of sending a short message (hence SMS – the short message service) to and from a mobile device. But it wasn’t until 1992, when the first text was sent, that we can say SMS was truly born.

5 minutes with… zeotap

| 5 minutes with | No Comments

In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap.

We unite the world’s most valuable data especially from telecom operators to enable the world’s largest brands to achieve better results in their advertising campaigns through precise targeting and intelligent technology. Mobile users have shown that they often prefer advertising as a currency when consuming digital content.

5 minutes with… appScatter

| 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Marketing Director Simon Gannon introduces mobile app distribution specialist, appScatter.

appScatter distributes, manages and monitors mobile apps across multiple app stores worldwide. The platform offers unrivalled audience reach, efficient app management and centralised reporting. By distributing apps across the best app stores globally, brands, agencies and developers use appScatter to more effectively manage app portfolios and dramatically increase revenue.

5 Minutes with… MYPINPAD

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In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week David Poole introduces mobile authentication solution specialist MYPINPAD.

MYPINPAD is a technology company with a goal of delivering economic, scalable solutions to meet our clients’ diverse requirements for authentication and identity management.

The Company is managed by an alliance of leaders from the payments industry with a collective 100+ years’ experience spanning a wide spectrum of banking, security and payment technology.

5 minutes with… Atomite

| 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CEO and Founder Jon Fisse introduces Atomite.
What does Atomite do?

Atomite is a data privacy management (DPM) enterprise specifically designed to address regulatory mandates that B2C companies interested in redeploying their customers’ personal information for marketing, IoT or other alternative purposes should only do so after providing those customers with bona fide transparency, choice, consent rights and consideration.

Key takeaways from MEF’s guide to digital consent in the personal data economy

| 10 things, Consumer Trust, Digital Consent | No Comments

Clear informed consent is the key to ensuring consumers trust every digital transaction. It’s a critical issue – which is why MEF’s Global Consumer Trust Working Group has examined the issues in order to develop a free whitepaper on the subject. Here, we present some of the highlights.

In 2010, 7,500 people sold their souls to the UK retailer, GameStation. These unwitting customers had bought from the store and missed the “immortal soul clause” buried in the site’s terms and conditions. Thankfully, this was an April Fool’s joke and GameStation returned its harvested souls back to their rightful owners.

12 stats and facts that explore drivers for building consumer trust in mobile content and services

| 10 things | No Comments

In May 2018 the EU’s General Data Protection Regulation (GDPR) will be implemented. Consumers will be compelled to give permission before any of their data is collected by a company, and that data must be transferrable and deleted, or returned on request.

The regulation is a significant step in placing the consumer in control of who uses their data and how it is used. At the same time the business models of apps and services often rely on personal data to help monetise their offerings.

13 essential stats that frame the mobile market in Sub-Saharan Africa

| 10 things, Featured Post, MEF Africa, Mobile First Markets | No Comments

As a mobile first region, the growth in Africa is relentless.

Landmarks like registering its billionth mobile subscriber have already been passed and the systematic upgrading of mobile networks to 3G and 4G LTE is enabling a flourishing mobile ecosystem that, coupled with the declining cost of smartphones is helping to galvanise the African mobile economy.

Here we take a look at the recent market trends, analysis and forecasts that show how growth in the region is taking shape.

16 statistics that explore the issue of consumer trust in mobile

| 10 things, Consumer Trust, Stats Roundup | No Comments

High-profile data breaches and a growing consumer desire to know how user information is gathered, stored and brokered underlines just how central the issue of consumer trust is in mobile.

Supported by Mozilla and bics, MEF’s recently published Consumer Trust eBulletin explores these issues and offers insights on regulation, market stats, and via MEF’s white paper – Understanding the Personal Data Economy – a closer look at the idea that consumers can actively participate in how their personal data is used – a model premised on a value exchange that is built on trust and informed user consent.

A2P SMS data you can finally use for accurate business modelling

| Analytics | No Comments

Mobilesquared have released their Global A2P SMS messaging forecasts Databook, taking an in-depth look at the projected growth of the global A2P SMS industry, including the potential impact of RCS. Here Chief Analyst Nick Lane shares some of the highlights.

We have been tracking the A2P SMS space for the last five years. So it’s fair to say that the release of our latest Databook, Global A2P SMS messaging forecasts by country, 2017-2022, is the culmination of 5 years work, borne out of extensive industry and enterprise research.

On Device Research insight: the rise and rise of rewarded mobile video ads

| Analytics, Featured Post, Video | No Comments

Video ads outscore all other formats by all measures of effectiveness – and none more so than ‘rewarded’ video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium…

Facebook recently gave game developers a new ad option: rewarded video.

The logical reaction to this news from market watchers was: what took you so long?

Game of Phones, Deloitte’s African consumer survey

| Analytics, Featured Post, MEF Africa | No Comments

Smartphones are not just a part of our lives, they are our lives.

That’s just one of the conclusions reached in Deloitte Africa’s recent consumer survey, Game of Phones.

Here Arun Babu, Partner in the Strategy & Operations practice of Deloitte Consulting in Africa and Telecommunications Leader looks more deeply at the survey results which indicate the primacy of smartphones in one of the world’s most interesting and dynamic markets.

Introducing MEF Insights Directory – a new industry channel

| Analytics, Featured Post | No Comments

Global Communications Manager Sam Hill shares details of a new industry platform for members and non-members alike, a curated database of current research, reports and whitepapers from across the mobile ecosystem.
While there is a wealth of useful material out there taking a deep-dive into the latest consumer insights, tech trends and buzzwords, finding current data or research on specific areas of interest can be time-consuming, and it can be easy to miss that essential data nugget you’re after.

MEF members elect 19 board directors to champion industry engagement

| Featured Post, MEF Global | No Comments

MEF has announced the results of its Global, EMEA and LatAm board elections for the 2017/2019 term following its AGM in Barcelona at Mobile World Congress last week.

19 executives representing the diversity of the global mobile ecosystem from mobile operators to companies at the forefront of mobile payments, messaging, personal data and content were elected to take forward MEF’s mandate.

Newly elected MEF Global Board highlights mobile industry diversity and collaboration

| Featured Post, MEF Global | No Comments

MEF has announced the results of its Global Board elections for the 2015/2016 term following its AGM in London last week.

Candidates representing a variety of markets and sectors contested four seats on MEF’s Global Board, reflecting the organisation’s diverse membership as mobile becomes the primary technology for engaging consumers in growth and established markets

The newly elected and re-elected board directors are:

Smartphones in mobile-first markets: it’s complicated

| Featured Post, MEF Global, MEF Global Forum | One Comment

It’s one of the great truisms of the mobile industry: smartphone ownership is rocketing in developing markets. But is it true? Well, kind of but not really. At least according…

Interview: how Ola is building an ‘Uber for India’

| Featured Post, MEF Asia, MEF Global, MEF Global Forum | One Comment

All over the world, ride-sharing apps are taking on powerful local taxi businesses. But in India, the situation is a little different: there are hardly any local firms to take…

The WhatsApp nation

| Featured Post, MEF LatAm | No Comments

Rafael Pellon, MEF LatAm Board Member and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica, here explores the ongoing issues surrounding the repeated blocking of hugely popular Whatsapp across Brazil, and the knock on effects this has had across the region and the mobile app ecosystem.

Almost a month since the 2nd wholesale blockage of WhatsApp in Brazil, Brazilians are starting to appreciate that WhatsApp has become nothing but essential.

MEF Connects Brazil in pictures

| Featured Post, MEF LatAm | No Comments

MEF recently hosted its largest LatAm event to date: MEF Connects Brazil, held during Tela Viva Móvel, supported by Movile and Digital Virgo.

Over 130 senior executives from 60 companies representing the mobile ecosystem in Latin America got together for the business networking event.

We partnered with Tela Viva Móvel, the most relevant conference in Brazil for the mobile sector.

[Infographic] Mobile advertising in Brazil

| MEF LatAm, Mobile Advertising | No Comments

Brazil’s economic growth is well documented. It is a mobile first country with 50 per cent of all households using mobile as their primary means for communicating and getting online.

Today that’s a mix of feature phones and smartphones but by 2018, one third of the country is predicted to own a smartphone.

Mobile Ecosystem Forum elects new EMEA and LatAm boards

| MEF EMEA, MEF LatAm, News | One Comment

Mobile Ecosystem Forum (MEF), is today announcing the results of its 2016 EMEA and LatAm board elections which took place during Mobile World Congress in Barcelona last week.

As mobile continues its reign to become the primary channel to engage and transact with consumers…

MEF Connects Indonesia 2017 in pictures

| Featured Post, MEF Asia | No Comments

MEF recently hosted the third annual MEF Connects Indonesia in Jakarta in association with Indosat/Ooredoo. The event was supported by TIMWE Group and Bango. MEF Asia GM Linda Ruck shares highlights and photos from the night.
With a population fast approaching 260 million, Indonesia is the world’s fourth most populous country and the third-largest smartphone market in the Asia-Pacific region (following China and India). A mobile first nation, Indonesian’s love social media, with Facebook (fourth largest user base in the world), Instagram and Twitter ruling – while mobile money has made great progress, cash is still king.

Connecting the mobile first: Syniverse in China

| Featured Post, MEF Asia, Video | No Comments

In our Spotlight interview, we learned how Syniverse approaches security and privacy in the brand/consumer relationship globally. But how does the global transaction processor approach doing business in the uniquely challenging Chinese market?

We spoke with Dave Ratner, President of Enterprise Solutions during GMIC Beijing about Syniverse’ business in China and how the company enables brands and enterprises to “connect, engage, interact and protect” its mobile first customers.

Doing business in China: MEFTV in Beijing

| Featured Post, MEF Asia | One Comment

We spoke to many of our members during this year’s GMIC Beijing about the challenges and opportunities of providing mobile services for the Chinese market.

Here are two more video interviews with members active in China, mobile messaging business, Twilio and law firm Dentons, who share their insights into what its like to do business in this challenging market.

How to succeed in China: highlights from MEF Connects Beijing

| Featured Post, MEF Asia, MEFTV | No Comments

You can’t succeed in China unless you have an unfair advantage. But if you do have one, the rewards are huge. That was the key take-away from experts at the recent MEF Connects China held during GMIC Beijing…

Thinking of expanding your business into China? Be careful. This is the advice from a VC that specialises in taking overseas companies into the region.

“95 per cent of companies do not belong here.”

Where to spend your travel marketing budget in 2016: mobile [Infographic]

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With summer holiday season fast approaching, it is time once again for travel marketers to focus their spending on the channels that matter – and for savvy professionals that means putting mobile at the centre of the mix.

This infographic from MDG Advertising notes the importance of mobile optimisation for any travel site, and the prevalence of mobile in booking and sharing among millenials. Worth noting too is the sheer increase in mobile search for travel categories across the board in 2015; hotel searches up 49 per cent, cruises, 49 per cent and airlines 33 per cent.

mHealth apps – are they secure? [infographic]

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55 percent of consumers expect their mobile health apps to be hacked within the next six months, according to a recent report from Arxan Technologies. Executive IT leaders (48%) who have oversight or insight into the security of the mobile healthcare and produce apps also share the same concerns.

Mobile financial services – bridges and barriers [infographic]

| Infographic, Mobile Money | No Comments

Mobile financial services continue to push out in every direction. From simply sending money peer-to-peer through to in-built car technology that allows drivers to pay for petrol without leaving their vehicle. Its all going on.

This infographic from Ovum and Amdocs is the result of the findings from a survey of 8,500 mobile users across 17 markets and provides insight in to user behaviour and the barriers to entry in the mobile money sphere.

China’s FinTech revolution [infographic]

| Featured Post, Infographic, m-commerce, Mobile Money | No Comments

In 1997, Bill Gates said, “We need banking but we don’t need banks.”

In other words its the FinTech services that support the ways in which consumers and businesses transact that are paving the way forward. For most, mobile devices are the centrepiece of the disruption and with that disruption, investment is following.

It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

| Featured Post, Guest blog, Opinion, Privacy | No Comments

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy.

Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you with a jolt. You haphazardly reach over to press the snooze button but then you remember that today is D-Day.

Cool, Creepy or Dangerous? 5 Key Lessons from the IAPP ANZ Summit

| Featured Post, Guest blog, Privacy | No Comments

Senior Customer Success Manager Linden Dawson shares her takeaways from the International Association of Privacy Professionals ANZ Summit in Sydney, and how marketers can stay on the right side of the “creepy line” when personalising advertising.

Privacy and the “creepy line” were hot topics of discussion last week at the International Association of Privacy Professionals (IAPP) ANZ Summit held in Sydney. We’re all familiar with the creepy factor online at this point; we’ve all searched for a pair of shoes or a piece of furniture only to be stalked around the Internet for the next few days with banners for those items showing up on website after website.

12 more stats exploring consumer attitudes to the personal data economy

| Consumer Trust, Featured Post, Personal Data Ecocnomy, Privacy | No Comments

Just as smartphones have upped the ante on what can be achieved in terms of content, services and customer interactivity, the accessibility, importance and value of mobile user data has snowballed. Businesses now build commercial strategies based on hundreds of points of measurement or data-capture – the personal data economy.

In tandem, the forthcoming (May 2018) EU General Data Protection Regulation (GDPR) expands the personal data rights of EU citizens.

Empowering real consumers in the personal data maze – #MyData2017

| Featured Post, Personal Data Economy, Privacy | No Comments

At the end of last month the 2nd MyData event took place. It was an ambitious 2-city location (Tallinn and Helsinki) complete with a boat trip and even a track choosing game to help delegates navigate the complexities (in case it wasn’t complicated enough!).

Here’s some of the highlights by COO Joanne Lacey, MEF’s speaker at the event which brings together a passionate community of developers, researchers, Government agencies and businesses looking to build a more human-centric approach to personal data.

Industry Views: A2P SMS & the blockchain startups

| Featured Post, Industry Views | No Comments

A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted.

From one perspective, such services make use of messages that would go otherwise unused to make some money for users, while providing useful services for other businesses and consumers.

Industry views: New mobile tech and trends

| Featured Post, Industry Views, Opinion | 2 Comments

Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones.

Google unveiled their 2nd generation of Pixel phones as well as a host of smart home hardware and peripherals just weeks after Apple’s annual event where they showed off the iPhone 8 and iPhone X and a new sim-ready watch. There was also a major hardware push from Amazon with a newly updated range of connected smart-home accessories.

We asked MEF Members for their thoughts on the new hardware and strategies – here’s what they said.

Industry views – ransomware attacks and lessons to be learnt

| Featured Post, Industry Views | No Comments

Last week’s ransomware attacks were aimed at vulnerabilities typical of big enterprises and government bodies, but the true impact was felt by consumers – cancelled trains in Germany, people forced to pay cash for petrol in China, missed hospital appointments in the UK, the list goes on, with poor user experience and damaging trust the result.

While the WannaCry attack was upon a very specific desktop vulnerability, the possibility of similar attacks on other operating systems, the media coverage and the effect on consumer’s perception of digital safety are lessons to be learnt. We asked what can mobile tech industries can do to better prepare for similar attacks and protect consumers…

Industry Views: AI, chatbots and banking

| Featured Post, Industry Views, Opinion | One Comment

Accenture’s 2017 Banking Technology Vision report explores the role of AI in banking and customer engagement. It found that 78 per cent of bankers believe AI will revolutionise the way banks gather information and interact with customers.

One of the key advantages highlighted was that whilst AI is increasingly automating customer interaction, it is also providing a more personalised experience.

Chatbots for example are increasingly used by banks to handle routine enquiries and represent a more personalised experience than visiting the modern day substitute for branch banking, a website or app, where customers interact with layers of screens and drop-down menus instead of a person.

8 trends for mobile gaming in 2018

| Event Roundup, MEFTV | No Comments

Gaming is still one of the biggest sectors in mobile, home to pioneering monetisation strategies and countless innovations. MEFTV visited last month’s Pocket Gamer Connects London to meet the community and get a taste of the mobile gaming industry in 2018 – what are some of the current themes being talked about, how is gaming evolving and what’s next for the industry? Watch out for more in-depth features on Blockchain, esports and member interviews in the coming weeks, but for now here’s what we heard on the show floor.

How TurnUp Music is upturning South Africa’s music scene…

| Executive Interview, Featured Post, MEF Africa, MEFTV | No Comments

Streaming music is taking over the world. But not in developing markets, where data is pricey and handsets are basic. As a result, piracy reigns. Here, Thabiet Allie explains why he built a legal alternative: TurnUp Music…

Piracy is annihilating Africa’s vibrant music scene, as it has the rest of the world. But whereas mature market users are learning to embrace services like Spotify and Deezer, Africa needs a different kind of remedy.

Infobip: Collaboration the key to a successful ecosystem

| MEFTV | One Comment

Infobip’s Kevin Britt, Country Manager for UK & Ireland discusses the evolving role of A2P SMS as an essential communication channel for enterprises, and how more than ever, collaboration is the key to securing its continued future. It’s an exciting time in business messaging as mobile users’ habits and preferences have shifted squarely to chat apps.

However, A2P SMS remains an established communication channel and its role in customer engagement, user authentication and transactional messaging such as alerts and notifications is virtually unrivalled.

MEF Members at Messaging & SMS World: DIMOCO Messaging

| Executive Interview, MEFTV, mobile messaging | No Comments

MEFTV speaks to Mathias Höllerl MD at MEF’s Future of Messaging Programme participant DIMOCO Messaging during the recent Messaging & SMS World in London where he discussed the future of A2P SMS and how he sees the space evolve in the near future.

“We’ve seen the market consolidating so the pressure on that is getting bigger and bigger, but if you find a niche in some special industries or markets, there is huge potential in existing territories – SMS is still a key driver.. for sure its a commodity. “

Global mobile news round-up, February 23rd

By | News Roundup | No Comments

Find out the week’s top mobile stories from around the world. This week.. Google says 40+ carriers and device manufacturers now use its platform for RCS, The low-cost mini satellites bringing mobile to the world, Zimbabwe and Kenya lead the way in Africa’s dash from cash + what to expect from all the biggest tech companies at Mobile World Congress this year…

Rich Communication Services (RCS) is basically the standard for the next generation of text messaging, with apps like WhatsApp, Facebook Messenger, LINE and others now offering features that go far beyond the standard SMS-based messaging apps that tend to ship with your phone — unless, of course, you are an Apple and iMessage user.

Read More

Executive Insights Series: Virginie Debris, VP of Global Product Management, SAP Digital Interconnect

By | Executive Interview | No Comments

Enterprise messaging is at a crossroads. Consumers are ready for more engagement, but they want it across many more channels than just SMS. Virginie Debris, VP of global product management at SAP Digital Interconnect, explains why she thinks this is a huge opportunity for the market.

After over a decade of growth, A2P messaging is now ready for its second life. And the key to this next stage? Conversation.

Read More

A2P SMS data you can finally use for accurate business modelling

By | Analytics | No Comments

Mobilesquared have released their Global A2P SMS messaging forecasts Databook, taking an in-depth look at the projected growth of the global A2P SMS industry, including the potential impact of RCS. Here Chief Analyst Nick Lane shares some of the highlights.

We have been tracking the A2P SMS space for the last five years. So it’s fair to say that the release of our latest Databook, Global A2P SMS messaging forecasts by country, 2017-2022, is the culmination of 5 years work, borne out of extensive industry and enterprise research.

Read More

8 trends for mobile gaming in 2018

By | Event Roundup, MEFTV | No Comments

Gaming is still one of the biggest sectors in mobile, home to pioneering monetisation strategies and countless innovations. MEFTV visited last month’s Pocket Gamer Connects London to meet the community and get a taste of the mobile gaming industry in 2018 – what are some of the current themes being talked about, how is gaming evolving and what’s next for the industry? Watch out for more in-depth features on Blockchain, esports and member interviews in the coming weeks, but for now here’s what we heard on the show floor.

Read More

MEF Member news, February 19th

By | MEF Member News round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Following the release of PCI SSC’s new standard for software-based PIN entry on mobile devices for card payment acceptance, MYPINPAD, a global leader in payments software authentication solutions, has launched its revolutionary ‘PIN on Mobile’ product…

Read More

Global Mobile news round-up, February 16th

By | News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. Snapchat rollback petition attracts one million signatures, Telegram fix flaw attacked to install malware, mobile payments expected to grow 13% globally, Google plans Snapchat-esque stories for mobile search results and much more…

Read More

Moving Beyond the Data Plan

By | Featured Post, Guest blog | No Comments

Ahead of an exclusive panel at MWC examining the next generation of disruptive content services, Syntonic Co-Founder and CEO Gary Greenbaum here discusses the market opportunities for content solutions that allow consumers to experience the mobile internet beyond their data plan with unrestricted access to apps and content.

Today’s basic data plan is built around ‘megabytes’ and ‘gigabytes’ of data, however, the concept of data is fundamentally abstract and confusing for the consumer.

Read More

5 minutes with… zeotap

By | 5 minutes with | No Comments

In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap.

We unite the world’s most valuable data especially from telecom operators to enable the world’s largest brands to achieve better results in their advertising campaigns through precise targeting and intelligent technology. Mobile users have shown that they often prefer advertising as a currency when consuming digital content.

Read More

Executive Insights: Carrier Billing Global Outlook & Opportunities – Grahame Riddell, Microsoft

By | Executive Interview, Featured Post | No Comments

Microsoft is creating a single ‘store experience’ for all of its devices. It’s giving developers the option to write once for any device from tablet to 88 inch Surface Hub – and it believes direct carrier billing will be key to monetising this content post-sale. In a third exclusive DCB video supported by Bango, Grahame Riddell, Microsoft’s Director of Carrier Billing, explains why.

There’s a received wisdom that direct carrier billing is for spontaneous digital purchases only. Or for low-ticket items where a friction-free purchase really counts.

Read More

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