MEF Connects Digital: future options for monetising mobile content

| Featured Post, MEF Connects Digital | No Comments
The app economy is worth over a trillion dollars. Much of it goes to Google and Facebook. Is there an alternative? And how can consumers in developing markets acquire the data connections to ensure they engage with mobile content too? We convened a MEF Connects Digital webinar to find out.…

Data Privacy in Brazil and Latin America: the first steps towards a GDPR world

| Featured Post, MEF Connects Digital, Privacy | No Comments
Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules. After the discussions held on the Data…

MEF Connects Digital – new thinking on telco data and mobile advertising

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Mobile advertising is big. But it could be even bigger with the addition of more reliable data sets. Can MNOs provide them? In a MEF Connects Digital webinar, three experts shared their stories… If it’s true that the world is undergoing a data revolution, then advertising is doing it first.…

Google talks RCS: the commercials, the numbers, the vision

| Featured Post, MEF Connects Digital, Messaging | No Comments
Why is Google supporting RCS? What progress has it made so far? And how is it working with aggregators to power RCS business messaging? Last week, the company outlined its mission to MEF members. Here are the highlights… “RCS is real. It’s happening.” That was how Todd Parker, head of…

Now I’m a Believer: The Art of Engaging Consumers

| Featured Post, Guest blog | No Comments
Maurizio Poletto, Managing Director at BeeOne / Head of Design, Erste Group Research & Development Lab, explores the considerations, challenges and opportunities for banks. Why are challenger banks creating so much hype? Nearly every bank now has a mobile app with cool functionality, so what is it that separates the…

eSIM smartphones will disrupt the mobile industry

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Telecoms analyst and consultant Angel Dobardziev of WhiteBridge Insight discusses the inclusion of eSIMs as standard in Apple’s new phones, and why this marks a significant moment for both consumers and MNOs and how they will interact in the future. Apple’s new iPhone XS and XS Max models will have…

Transformation 2020: A New Roadmap for Carrier Business

| Featured Post, Guest blog | No Comments
Suzy Menneret, Senior Market & Strategy Expert at MEF Member Deutsche Telekom and Head of Strategy Workgroup at i3forum discusses digital transformation and the potential opportunities for MNOs to reinvent themselves effectively in a rapidly changing ecosystem. International carriers have realized that they have to change to survive. They’ve developed…

Digital Natives: What does it mean to be a digital native in a 5G world?

| Guest blog | No Comments
Tim Barber, Vice President of Global Telecoms and Media Industry at MEF Member ForgeRock shares insights into the impact of 5G and identity on “digital native” individuals and companies for whom the online digital world is the only marketplace. Everyone is by now probably familiar with the concept of ‘Digital…

Interview: Barclays on SMiShing: ’it’s a war’

| Executive Interview, Messaging | No Comments
Barclays Bank’s Jamie Byles believes messaging fraud is a huge threat to financial services, and that cross industry action is the only way to defeat it. MEF Minute talked to him. Barclays Bank’s Jamie Byles was recently put on hold by fraudsters operating a sham call centre. They were so…

Interview: FICO, SMS and combating fraud

| Executive Interview, Featured Post | No Comments
MEF speaks to Director of Product Management at FICO Adam Barrett about why the company has joined MEF’s Trust in Enterprise Messaging programme and what they are doing to combat fraud in messaging. Until about 60 years ago, if you wanted to borrow some money, the decision came down to…

Telefónica gives the operator view of messaging fraud

| Executive Interview, Featured Post, Messaging | No Comments
SMS fraud affects MNOs more than most. Consumers generally blame them when things go wrong. This is why Telefónica is working closely with MEF on the fightback. Here, Tim Houlihan, commercial lead for A2P messaging development for Europe at Telefónica, explains more. Operators occupy an ‘interesting’ place in the market…

Cinarra Interview: it’s time for MNOs to monetise their data

| Executive Interview, Featured Post | No Comments
Advertisers are very good at understanding people’s online journeys. But offline? Not so much. Cinnara believes MNOs are sitting on location data that can fix the problem – and unlock huge revenues. MEF talked to Cinarra’s CEO Sundi Sundaresh… If data is the new oil, then mobile network operators are…

5 minutes with….BulkSMS

| 5 minutes with, Featured Post | One Comment
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of BulkSMS.com. BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and…

5 minutes with… zeotap

| 5 minutes with | No Comments
In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap. We unite the world’s most valuable data especially from telecom operators to enable the world’s…

5 minutes with… appScatter

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Marketing Director Simon Gannon introduces mobile app distribution specialist, appScatter. appScatter distributes, manages and monitors mobile apps across multiple app stores worldwide. The platform offers unrivalled…

5 Minutes with… MYPINPAD

| 5 minutes with | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week David Poole introduces mobile authentication solution specialist MYPINPAD. MYPINPAD is a technology company with a goal of delivering economic, scalable solutions to meet our clients’ diverse…

The 10 Disruptive Digital Business Models For Health Insurers

| 10 things | No Comments
Digital technologies will transform the health insurance business. Early adopters have started to implement new digital business models with initial success. A new report from market analysts Research2Guidance describes ten digital business models for health insurers that will disrupt the industry, as explained by business analyst Zhang Jie. Advances in…

10 digital marketing campaign stats you probably didn’t know

| 10 things, Featured Post | No Comments
Daniel Nunez Rodriguez, Product Lead for Instant Ads, an intraprenurial initiative at Telefónica Innovation shares ten key facts about digital marketing campaigns, digging into the intricacies of how success is measured, where mobile fits in to the picture of how consumers are exposed to campaigns and some of the technical…

Key takeaways from MEF’s guide to digital consent in the personal data economy

| 10 things, Consumer Trust, Digital Consent | No Comments
Clear informed consent is the key to ensuring consumers trust every digital transaction. It’s a critical issue – which is why MEF’s Global Consumer Trust Working Group has examined the issues in order to develop a free whitepaper on the subject. Here, we present some of the highlights. In 2010,…

12 stats and facts that explore drivers for building consumer trust in mobile content and services

| 10 things | No Comments
In May 2018 the EU’s General Data Protection Regulation (GDPR) will be implemented. Consumers will be compelled to give permission before any of their data is collected by a company, and that data must be transferrable and deleted, or returned on request. The regulation is a significant step in placing…

MEF members elect 19 board directors to champion industry engagement

| Featured Post, MEF Global | No Comments
MEF has announced the results of its Global, EMEA and LatAm board elections for the 2017/2019 term following its AGM in Barcelona at Mobile World Congress last week. 19 executives representing the diversity of the global mobile ecosystem from mobile operators to companies at the forefront of mobile payments, messaging,…

Newly elected MEF Global Board highlights mobile industry diversity and collaboration

| Featured Post, MEF Global | No Comments
MEF has announced the results of its Global Board elections for the 2015/2016 term following its AGM in London last week. Candidates representing a variety of markets and sectors contested four seats on MEF’s Global Board, reflecting the organisation’s diverse membership as mobile becomes the primary technology for engaging consumers…

Smartphones in mobile-first markets: it’s complicated

| Featured Post, MEF Global, MEF Global Forum | One Comment
It’s one of the great truisms of the mobile industry: smartphone ownership is rocketing in developing markets. But is it true? Well, kind of but not really. At least according to the operator panel convened at the MEF Global Forum for Mobile First Markets earlier this summer. The event in…

Interview: how Ola is building an ‘Uber for India’

| Featured Post, MEF Asia, MEF Global, MEF Global Forum | One Comment
All over the world, ride-sharing apps are taking on powerful local taxi businesses. But in India, the situation is a little different: there are hardly any local firms to take on. So the challenge is more about establishing a market in the first place. Mumbai-based Ola Cabs is leading the…

Brazil is on the verge of its new Data Privacy Law

| Featured Post, Guest blog, MEF LatAm | No Comments
Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the ongoing debate in the Brazilian legislature surrounding the adoption of GDPR-like rules governing data privacy for the country. At the end of May the House of Representatives in Brazil approved the Bill of…

The WhatsApp nation

| Featured Post, MEF LatAm | No Comments
Rafael Pellon, MEF LatAm Board Member and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica, here explores the ongoing issues surrounding the repeated blocking of hugely popular Whatsapp across Brazil, and the knock on effects this has had across the region and the mobile app ecosystem. Almost a month since…

MEF Connects Brazil in pictures

| Featured Post, MEF LatAm | No Comments
MEF recently hosted its largest LatAm event to date: MEF Connects Brazil, held during Tela Viva Móvel, supported by Movile and Digital Virgo. Over 130 senior executives from 60 companies representing the mobile ecosystem in Latin America got together for the business networking event. We partnered with Tela Viva Móvel,…

[Infographic] Mobile advertising in Brazil

| MEF LatAm, Mobile Advertising | No Comments
Brazil's economic growth is well documented. It is a mobile first country with 50 per cent of all households using mobile as their primary means for communicating and getting online. Today that's a mix of feature phones and smartphones but by 2018, one third of the country is predicted to…

Data Privacy in Brazil and Latin America: the first steps towards a GDPR world

| Featured Post, MEF Connects Digital, Privacy | No Comments
Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules. After the discussions held on the Data…

Getting up to speed with GDPR? How multifactor authentication can raise your compliance game

| Featured Post, Insights Directory Report, Privacy | No Comments
Nearly six months after GDPR came into effect, despite great planning and attention, many companies are still struggling to get their businesses fully compliant. Strategic Marketing Director at MEF Member Tyntec, Jean Shin, here discusses how multifactor authentication can aid compliance by granting consumers the necessary access to their own…

Understanding attitudes towards digital identity and personal information

| Consumer Trust, Featured Post, Privacy | No Comments
Michael Becker, an expert advisor on identity & personal information management solutions, outlines the findings of a new paper from MEF and Assurant that takes a closer look at UK smartphone user’s attitudes towards their personal information and privacy in the post GDPR age. Worldwide and with a mixture of…

It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

| Featured Post, Guest blog, Opinion, Privacy | No Comments
Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy. Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you…

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

| Industry Views, Messaging | No Comments
MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers. The new service is self-regulatory – its…

Industry Views: A2P SMS & the blockchain startups

| Featured Post, Industry Views | One Comment
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

Industry views: New mobile tech and trends

| Featured Post, Industry Views, Opinion | 2 Comments
Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones. Google unveiled their 2nd generation of Pixel phones…

Industry views – ransomware attacks and lessons to be learnt

| Featured Post, Industry Views | No Comments
Last week’s ransomware attacks were aimed at vulnerabilities typical of big enterprises and government bodies, but the true impact was felt by consumers – cancelled trains in Germany, people forced to pay cash for petrol in China, missed hospital appointments in the UK, the list goes on, with poor user…

Interview – Eric Brouard, Marketing Director at Netsize, Gemalto

| MEFTV, Messaging | No Comments
MEFTV speaks to Eric Brouard, Marketing Director at Netsize, part of Gemalto, about the current state of the A2P Messaging market and why he believe RCS is the way forward. “SMS has been around for a very very long time and used in so many different use cases but has…

Member Interview – Neomobile

| Featured Post, MEFTV | No Comments
MEFTV speaks to Flavio Pallotti, EVP Digital Entertainment at Neomobile during MWC 2018, where he explains the company’s move to an all encompassing digital group, Digital GO. “Neomobile in the last couple of years has been moving its core business from a pure mobile content and monetisation player to a…

Member Interview – Calldorado

| MEFTV | No Comments
MEFTV speaks to Mathias Schroder, COO & Co founder of Calldorado during MWC 2018, where he explains how their business has grown and how they are helping their clients do the same. “We recently announced the Calldorado App Growth Fund – worth 12 million dollars, which on selected apps or…

The race to automate customer experiences across rich media messaging channels

| Featured Post, MEFTV, Messaging, MWC18 | No Comments
Alex Klose, VP of Marketing at IMImobile, looks at the opportunity for enterprises to differentiate customer experience by combining new rich-media messaging channels such as RCS (Rich Communication Services) with customer journey automation platforms. There is no doubt that consumers have a huge desire for messaging-based experiences. In fact, 66%…
MEF Member News round-up

MEF Member news round-up, December 10th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… After going public in the U.K. last year, Boku has made an acquisition to expand its carrier billing services, which let users bill to their mobile bills mobile content purchases from…
Sam Hill
December 10, 2018
News

Global Mobile News Round-up December 7th

Find out the week’s top mobile stories from around the world. This week.. Mobile networks aim to stamp out banking text frauds, Google is killing off messaging app Allo, concerns for shopping online without a mobile, data privacy issues may be capturing more attention in China… and much more… Four…
Sam Hill
December 7, 2018
Messaging

How healthy is A2P messaging? The world’s MNOs speak

What do the world’s operators think about A2P messaging fraud and the best way to fight it? Are they confident about the future? Are they united behind RCS? A major new report from MEF reveals all… SIM farms and spam offer the greatest threat to A2P messaging. Nearly half of…
Sam Hill
December 6, 2018
Consumer Trust

The Grand Awakening

MEF’s 5th annual Global Consumer Trust Study launched last week and probes the attitudes of smartphone users across ten markets (Brazil, France, Germany, India, Japan, Poland, South Africa, Spain, United Kingdom and the U.S.) to provide insights into their views on smartphones, connected devices and related services as relates to…
Sam Hill
December 4, 2018
MEF Member News round-up

MEF Member news, December 3rd

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… RealNetworks and OpenMarket a leading mobile messaging company, today announced a new initiative to identify and counter fraud in the US and UK. Preceding a global rollout, OpenMarket will start by…
Sam Hill
December 3, 2018
News

Global Mobile news round-up, November 30th

Find out the week’s top mobile stories from around the world. This week.. LinkedIn violated data protection with Facebook ads, key takeaways for adtech players as authorities start to enforce GDPR, Mobile Phones ‘driving 56% of festive online fashion sales’ and much more. A report by Ireland’s Data Protection Commissioner…
Sam Hill
November 30, 2018
Press Release

New leadership announced at MEF

On Monday the 26th of November, at its AGM, Mobile Ecosystem Forum elected three new directors to its Global Board and announced a series of changes to its Executive as part of its transformation plan to evolve its position as the voice of the mobile ecosystem with focus on cross-industry…
Sam Hill
November 28, 2018
MessagingPress Release

SMS SenderID Protection Registry announced

Today, at Messaging & SMS World, MEF and the UK’s four mobile network operators announced a new initiative aiming to combat fraud by SMS. For the first time, EE/BT, O2, Three and Vodafone have joined forces to combat SMS-based phishing attacks, with key objectives of raising awareness of phishing by…
Sam Hill
November 27, 2018

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