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MEF Briefing: The Future of Mobile Payments & Commerce + the Italian Market

| Featured Post, MEF Webinars, Mobile Payments | No Comments
The digital payments ecosystem is constantly evolving. The biggest markets China and the US reflect very different approaches with mobile payment adoption and in Europe there are local implementations and peculiarities that shape the way the payment sector has developed.

MEF webinar: payments inside RCS

| Enterprise Communications, Featured Post, MEF Webinars, Mobile Payments | No Comments
Do we need to have a conversation about RCS conversational commerce? Yes we do. And MEF is taking the lead. Following the publication of a white paper on the topic, MEF convened a webinar in which three experts explored rich messaging and payment buttons. The future of RCS is still…

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

| Featured Post, MEF Webinars, Mobile Advertising | No Comments
Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the…

Mobile IoT – Are you Cybersecurity Ready?

| Featured Post, Internet of Things, MEF Webinars | No Comments
The Mobile IoT market is set for rapid growth over the coming years and providers are concentrating more on rapid widescale deployment with security often being a later consideration. This is not a tenable position as IoT applications can be mission critical and security needs to be at the forefront…

10 things you need to know about… Direct Carrier Billing

| 10 things, Carrier Billing, Featured Post, Guest blog | No Comments
Diego Conforti, CCO of Digital Virgo, shares 10 tips and facts about the opportunity presented by Direct Carrier Billing. Digital Virgo is unique in the telecom payment ecosystem since the Group is one of the rare players to have a 360° worldwide experience on payment, monetization and marketing; the three…

Interview: Gianluca D’Agostino, MEF Advisor

| Featured Post, Interview, MEFTV | No Comments
Gianluca D’Agostino is a mobile tech expert, entrepreneur and Angel Investor, and a newly appointed advisor to MEF. We caught up with him during MEF Connects 2019 to ask about key tech trends in the global mobile ecosystem in 2019 and beyond.

Fireside chat: Modica Group

| Enterprise Communications, Featured Post, Fireside Chat | No Comments
In this Fireside Chat MEF CEO Dario Betti speaks to Stuart Wilson, CEO of New Zealand based A2P messaging platform Modica Group about their business and the current state of the A2P market in New Zealand and globally. Asked about the maturity and growth of the SMS A2P Market in…

Interview: Tata’s Anurag Aggarwal on cashless India’s big boost to the A2P space

| Enterprise Communications, Featured Post, Interview | One Comment
Demand for ‘traditional’ SMS enterprise messaging will keep the A2P market growing until 2025, says Tata Communication’s Anurag Aggarwal. In an exclusive interview with MEFTV, he explains why… At one time, the mainstream view of OTT messaging apps was that they represented competition to the traditional telco industry. No longer.…

Dmexco 2019: is adtech facing an existential trust crisis?

| Featured Post, Mobile Advertising, Personal Data | No Comments
On one hand, personalised online advertising. On the other, privacy. Can there ever be both? Tim Green traveled to Germany for Dmexco to witness an industry wrestling with a very big question. Here are the titles of some of the conference sessions at this year’s Dmexco event.The Trust Revolution. Making…

Dmexco 2019: Privacy panic and flying taxis – key takeaways from the big adtech show

| Event, Featured Post, Mobile Advertising, Personal Data | No Comments
The world’s digital marketers travelled to Cologne for Dmexco last week. Tim Green went too. What did they all learn? t’s always struck me as ironic that the Dmexco takes place in Germany. Dmexco gathers execs from all over the world to worship at the shrine of real-time programmatic advertising.…

Digital Identity Interview: David Pollington, GSMA

| Digital Identity, Featured Post | No Comments
MEFTV speaks to David Pollington, Senior Director of Technology & Product at the GSMA during EEMA’s 2019 London event, about the future of digital identity and trust on the internet. Asked about the discussions being held among industry leaders during the event, David said “Really the one thing that underpinned…

The future of Digital identity: Trends and developments

| Digital Identity, Featured Post, Opinion, Personal Data | No Comments
Iain McCallum, mobile industry veteran and MEF Advisor explores the future of Trust and identity in the digital eco-system in a series of webinars and articles. Here he shares impressions from the EEMA London event and outlines some of the discussions being held about current thinking on digital identity and…

Industry views: Combating mobile Ad fraud

| Industry Views, Mobile Advertising | No Comments
We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click…

Industry views: GDPR one year on

| Featured Post, Industry Views, Personal Data | One Comment
This Saturday the 25th of May marks one year since the launch of the EU's General Data Protection Regulation which introduced new rules for how businesses handle consumer's personal data. We asked MEF Members from across the mobile value chain to share their thoughts on GDPR's first year; how has…

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

| Enterprise Communications, Industry Views | No Comments
MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers. The new service is self-regulatory – its…

Industry Views: A2P SMS & the blockchain startups

| Featured Post, Industry Views, VAS | One Comment
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

New 5G auctions rules: fancy your own private wireless network?

| Guest blog, Internet of Things, Mobile Content | No Comments
MEF Regulatory advisor Stefano Nicoletti discusses the new 5G auction rules and explores the possibilities for enterprises to build their own dedicated networks. In Germany the telecom regulator reserved 100 MHz for industrial players to build and run their own networks. In UK Ofcom proposed a flexible approach to assigning…

Digital Identity Interview: Frank Joshi, mvine

| Digital Identity, Featured Post, Internet of Things | One Comment
MEFTV speaks to Frank Joshi, MD of Mvine Limited during EEMA London who shares his thoughts on industry efforts to solve the issue of digital identity and the even greater challenge facing the industry in resolving understanding and identifying devices connected to our networks in the internet of things –…

How the Internet of Things is transforming Smart Cities

| Featured Post, Internet of Things | No Comments
MEF Member JT Global share their unique insights into the future of Smart Cities and how the Internet of Things will pave the way for lifestyles that until recently might have been considered to be pure science fiction. The idea of the “Smart City,” is something we’ve been dreaming of…

Fireside Chat: Anurag Lal, Infinite Convergence

| Featured Post, Fireside Chat, Internet of Things, Interview, Wireless Infrastructure | No Comments
In this fireside conversation, MEF CEO Dario Betti speaks with Anurag Lal, President and CEO of Infinite Convergence, about the changing landscape of the telecommunications ecosystem and takes a close look at the evolution of connectivity now and in the future. The regulation of Internet technology is something that Anurag…

5 minutes with… Global Message Services

| 5 minutes with, Featured Post, Internet of Things, Mobile Content | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Sarah Keller, International Business Development Director introduces Global Message Services. Global Message Services is a global messaging provider that offers managed services solutions for mobile operators…

5 minutes with – Nexah

| 5 minutes with, Featured Post, VAS | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Joseph Njel Nguidjol introduces VAS specialist NEXAH. NEXAH is a Value-Added Services company based in Cameroon in Africa. We are specialized in building Value-Added Services for…

5 minutes with….BulkSMS

| 5 minutes with, Featured Post | One Comment
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of BulkSMS.com. BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and…

5 minutes with… zeotap

| 5 minutes with | No Comments
In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap. We unite the world’s most valuable data especially from telecom operators to enable the world’s…

New 5G auctions rules: fancy your own private wireless network?

| Guest blog, Internet of Things, Mobile Content | No Comments
MEF Regulatory advisor Stefano Nicoletti discusses the new 5G auction rules and explores the possibilities for enterprises to build their own dedicated networks. In Germany the telecom regulator reserved 100 MHz for industrial players to build and run their own networks. In UK Ofcom proposed a flexible approach to assigning…

10 things you need to know about… Direct Carrier Billing

| 10 things, Carrier Billing, Featured Post, Guest blog | No Comments
Diego Conforti, CCO of Digital Virgo, shares 10 tips and facts about the opportunity presented by Direct Carrier Billing. Digital Virgo is unique in the telecom payment ecosystem since the Group is one of the rare players to have a 360° worldwide experience on payment, monetization and marketing; the three…

Understanding the value of RCS Business Messaging

| Enterprise Communications, Featured Post, Guest blog | One Comment
MEF Member GMS’ Chief Product Officer Virginie Debris discusses what they see as the real value of RCS business messaging (RBM), for both operators and enterprises, and what this means for the future of the channel and of the telecoms ecosystem. When it comes to talking about RCS, the same…

Global telco players gear up for 15th Asian Carriers Conference

| Event, Featured Post, Guest blog | No Comments
MEF is delighted to be supporting the 2019 Asian Carriers Conference (ACC), held from September 3 to 6, 2019 in Cebu, the Philippines. The ACC has taken a significant role in redefining and evolving the telecom landscape, especially for the carrier and wholesale business. ACC is marking its 15th year…
Enterprise Communications

MEF Roundtable explores A2P RCS in Italy

Iain McCallum, mobile industry veteran and MEF Advisor shares discussions from the recent MEF Future of Messaging RCS Round table in Verona, held in association with MEF Member rdcom. At the event, members of the MEF Messaging Working Group gathered with Italian MNO’s, enterprises and digital advertising agencies to discuss…
November 19, 2019
MEF Member News round-up

MEF Member News Round-up, November 18th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… GMS is pleased to inform that starting from October 15th, it acts as a one-way direct hub for outgoing A2P traffic, as well as a two-way direct P2P hub for Turkcell…
November 18, 2019
Enterprise Communications

Consumers: ‘more mobile messaging please’

Do consumers want brands to message them? Yes. Are brands responding? Not nearly enough. So says Sinch’s new Mobile Consumer Engagement 2020 report. Tim Green dug into the findings. It’s a great time to be alive and in marketing. The era of hit-and-hope consumer segmentation is coming to an end.
November 15, 2019
News Roundup

Global mobile news round-up, November 15th

Find out the week’s top mobile stories from around the world. This week.. Google to roll out its own RCS chat system, China’s privacy challenges with AI and mobile apps, how mobile phones are changing personal finance across Africa and much more. Will RCS ever matter? The standard has been…
November 15, 2019
MEF Member News round-up

MEF Member News Round-up, November 11th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… At the AfricaCom international congress, Orange (Orange.com) is partnering with itel (itel-mobile.com), the leading mobile brand in Africa and, once again, with KaiOS Technologies, maker of the leading operating system for…
November 11, 2019
News Roundup

Global mobile news round-up, November 8th

This week..  users fear for privacy after Google buys Fitbit, California accuses Facebook of ignoring subpoenas, PayPal plans to make an in-store mobile payments push, 7 Ways AI Reduces Mobile Fraud and much more. Google’s recent acquisition of Fitbit for $2.1bn has left many users worried the tech giant may…
November 8, 2019
MEF Member News round-up

MEF Member News Round-up, November 4th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Bango partners with app intelligence firm MobileAction to boost revenues for developers Bango PLC is partnering up with app intelligence and optimisation firm, MobileAction, to boost revenues for developers from in-app…
November 4, 2019

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