Latest Articles
From July, Ireland will begin rolling out a new SMS Sender ID Registry to tackle smishing and protect consumers from fraudulent messages. Led by ComReg, this national system introduces visible scam warnings and message blocking for unregistered Sender IDs. MEF’s Sender ID Registry Operations & Account Manager Tjut Astriya explains…
LINK Mobility’s$145M acquisition of SMSPortal marks its first major move into Africa’s A2P messaging market. The deal, announced on June 2025, signals renewed CPaaS M&A activity and a shift in global strategy. With a 4.6x EBITDA multiple, LINK aims to diversify revenue and introduce advanced messaging solutions to South Africa’s…
The Malaysian regulator's move against Telegram marks a new chapter in platform accountability. With over 8M local users now triggering licensing under the 2025 law, regulators are no longer treating OTT apps like side players. The Telegram injunction isn’t just about one channel, it’s a signal that regulation is shifting,…
A new study shows CMOs are planning $10M+ in annual GenAI investments with WhatsApp and RCS at the cntre of strategies, leaving SMS facing pressure to evolve. With rich, personalized experiences becoming standard, CPaaS providers must adapt quickly, focusing on ROI, trust, and innovation. Dario Betti explores how MEF Members…
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