Latest Articles
The UAE’s recent regulatory move to phase out SMS and email-based One-Time Passwords (OTPs) marks a turning point in global digital security. This decisive shift signals the beginning of a new era for authentication, trust, and mobile ecosystem innovation. MEF Director of Programmes, Nicholas Rossman highlights what this means for…
From streaming to enterprise software, the subscription boom is losing momentum as users seek greater transparency and flexibility in how they pay. This shift is prompting a rethink of value across digital services and communications. MEF Advisor Nick Millward explains how evolving preferences are reshaping long-standing business models in the…
Stefano Nicoletti, Head of MEF’s Sender ID Registry in the UK, explains the latest shift in the UK messaging market, as Ofcom revises its approach to A2P SMS regulation. Following new industry commitments and evolving market dynamics, the regulator is taking a lighter touch. This development highlights changes in pricing,…
WhatsApp is preparing a major update that could reshape how people and businesses connect on the platform. Early developments suggest changes to identity, privacy, and brand presentation, with implications across the wider messaging ecosystem. MEF CEO Dario Betti explains why the development deserves attention and how it may influence future…
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Nick Millward