We are pleased to introduce MEF’s short insight report on how enterprises manage personal data. The content is taken from MEF’s first survey looking at Enterprise Personal Data, Identification, Verification and Authentication researched in 2021.

We have spoken to senior individuals in 450 enterprises of varying sizes in nine key geographical markets. These enterprises represent key sectors interested in personal data, identification, verification and authentication, including financial services, fintech, payments, e-commerce and healthcare.

Key Takeaways:

  • Dating and Gaming businesses hold data on more than double the average number of customers.

  • All sectors anticipate growth in customers, especially so in dating and in Payments.

  • The majority of companies are operating over multiple regulatory or legal environments.

  • 78% of enterprises consider that they own their customer data.

  • Customers at best have just a moderate view of their own data.

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Globally, 50% of enterprises have customers around the world. The majority of companies are operating over multiple regulatory or legal environments. Despite the regulatory ‘mood’, the majority of enterprises consider that they own their customer data, with globally 78% of companies taking that position. This is against the backdrop of moves by governments and regulators to enable the individual to have ownership of their personal data and pushing towards the position of self-sovereign identity where the individual owns, manages, controls and issues their personal data. Customers at best have just a moderate overview of their data.

James WilliamsDirector of Programmes