The Third edition of MEF’s Future of Messaging Guide, sponsored by Syniverse, provides an invaluable resource for any enterprise looking to get started with business messaging
MEF’s annual Future of Messaging Guide 2021 is a free 41-page PDF that gives enterprises an introduction to the power of business messaging.
It is available to download today in four language versions: English, Spanish, Portuguese and simplified Chinese. That means the text can be read in its native language by a potential audience of 2.4 billion people worldwide.
The guide takes readers on a tour across the landscape of mobile messaging for enterprises – all the way from basic one-way text alerts to bot directories to the potential of conversational banking.
The Future of Messaging Guide 2021 is published at a time of rapid growth for the business messaging space (also called A2P messaging).
COVID lockdowns have accelerated the move by both enterprises and consumers towards digital communication. Many businesses looked beyond email in favour of mobile messaging, which has been shown to be he most direct, immediate and impactful customer channel medium of all.
According to industry analyst Mobilesquared, just over a million enterprises tried business messaging for the first time in 2020. As a result, the value of the market is expected to grow from $17 billion in 2019 to an estimated $23 billion by the end of this year.
The Future of Messaging Guide 2021 is therefore published at a time of tremendous growth in the market. It provides a useful tool for both enterprises already using business messaging and those who are looking to try it for the first time.