The Third edition of MEF’s Future of Messaging Guide, sponsored by Syniverse, provides an invaluable resource for any enterprise looking to get started with business messaging

MEF’s annual Future of Messaging Guide 2021 is a free 41-page PDF that gives enterprises an introduction to the power of business messaging.

The guide takes readers on a tour across the landscape of mobile messaging for enterprises – all the way from basic one-way text alerts to bot directories to the potential of conversational banking.

The Future of Messaging Guide 2021 is published at a time of rapid growth for the business messaging space (also called A2P messaging).

COVID lockdowns have accelerated the move by both enterprises and consumers towards digital communication. Many businesses looked beyond email in favour of mobile messaging, which has been shown to be he most direct, immediate and impactful customer channel medium of all.

According to industry analyst Mobilesquared, just over a million enterprises tried business messaging for the first time in 2020. As a result, the value of the market is expected to grow from $17 billion in 2019 to an estimated $23 billion by the end of this year.

The Future of Messaging Guide 2021 is therefore published at a time of tremendous growth in the market. It provides a useful tool for both enterprises already using business messaging and those who are looking to try it for the first time.

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About Syniverse

Syniverse makes mobile work. We revolutionize how businesses connect, engage, and exchange with their customers. For decades, we’ve delivered the innovative software and services that transform mobile experiences and power the planet. Our global network reaches almost every person and device on Earth. Our communications platform is industry-recognized as the best of its kind. And each year, we process over $35 billion in transactions, revolutionizing how goods and services are exchanged. Which is why the most recognizable brands—nearly every mobile communications provider, the largest global banks, the world’s biggest tech companies, and thousands more—rely on us to shape their future. How about yours?

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What’s In The Guide?

The new edition addresses topics such as:

  • Which channel to choose? The rise of rich platforms such as WhatsApp, RCS and Apple Business Chat presents enterprises with difficult choices.

    The guide sets out the pros and cons of the main options.

  • 5G and SMS. Next gen 5G infrastructure will give networks a new way of handling SMS message traffic – making it more reliable for humans and IoT devices.

    Future of Messaging Guide 2021 interviews the experts.

  • Bot search and discovery. Many brands already use bots to conduct customer care conversations. As more join in, it raises the question of how people find these bots.

    The guide sets out the leading search options.

By changing the way businesses ‘talk’ to customers, mobile messaging can re-shape advertising, shopping, personal finance and more. We dive into these cutting edge ideas in the third edition of The Future of Messaging Guide, which is part of MEF’s Future of Messaging Programme. It’s been a delight to reflect on the buoyant state of the market today and explore some of the developments looming on the horizon. Many thanks to Syniverse for supporting this guide for a second time and to all those who shared their use cases and insight.

James WilliamsDirector of Programmes MEF