MEF Team >
More recently Dario rolled out innovative partnerships between telecom and digital players in Asia and the Middle East, for Ooredoo (Qatar, Indonesia, Myanmar) and Axiata (Indonesia) and as Director of Products for MTS, the leading Russian Telecom. Over the years, Dario has also taken non executives director roles in IoT and Digital Marketing companies.
She moved to New York to work at The British Consulate General for the Trade & Investment arm; initially assisting in inward investment opportunities, and then as Vice Consul (Commercial Publicity); helping British exporters to market in the US. Her natural problem-solving & strategic-thinking abilities drove an innovative, efficient and effective solution being rolled out and she seized an opportunity to head up The British Film Office in Los Angeles for the UK government, which later became the UK Film Council US. In addition to running the operation, Susan’s role was to act as ambassador for UK Film; which involved delivering events and marketing strategies, identifying commercial opportunities, and building strategic relationships with the US industry.
She moved back to London to care for her mother and then worked for content and advertising agencies, digital transformation start-ups, and online training hubs - building relationships and opportunities with enterprises and brands.
Even after 30 years active in all corners of the Telecommunications industry, James has not lost his passion and drive for promoting Telecommunications as a fantastic, positive means for development and change globally. He lives and breathes Business Messaging, Omnichannel, Customer Journey Orchestration, Mobile Subscriber Intelligence and Monetisation.
In recent years, James has travelled the world speaking on Customer Engagement and worked with both novice and seasoned entrepreneurs on scaling from an idea to a successful business, Business Messaging being a particular area of focus.
Where MEF is concerned, James has now come full circle – so many of his former customers are already members of our organisation!
Prior to MEF, Ewa worked at GSMA, where she managed membership of mobile operator members from all over the world.
She is experienced in account management and membership development and in managing accounts payable and receivable. Ewa has been also involved in various internal projects and regional and global events including Mobile World Congress.
Before joining the mobile industry, she worked at Bartercard, the world’s biggest business to business trade exchange.
Throughout my career, I have worked at all levels, providing administrative and project management expertise. I've successfully executed a wide range of projects and events, from small-scale gatherings to large-scale conferences. My experience spans across industries, including corporate events, nonprofit initiatives, and community engagements. It's these diverse experiences that have prepared me to bring fresh perspectives and innovative approaches to the MEF team.
Beyond my professional endeavours, I embrace a vibrant and active lifestyle. In my free time, you can find me practicing yoga to find inner peace and restore balance. Dancing is another passion of mine, as it allows me to express myself creatively and let loose. I also enjoy spin classes, walking in nature, experimenting with new recipes in the kitchen, and exploring the world through travel. These hobbies fuel my energy, creativity, and zest for life.
I'm thrilled to bring my skills, experience, and positive attitude to the MEF team. As your dedicated Projects & Operations Manager, I am committed to maximising the value of your MEF membership. Let's join forces and unlock the full potential of your MEF membership. I'm eager to collaborate with you, deliver exceptional event experiences, help you achieve your organisational goals and forge lasting connections!
Currently, Carol is the main responsible for all marketing activities in the company, and also supports the events roadmap (operations, planning & execution). Carol also leads the RCS project, working directly with the MEF members in this workstream.
Prior to MEF, Guilherme worked as a Marketing Trainee for an American pharmaceutical company and as Marketing and Communications in a Brazilian Food Service Group
Sam manages the day to day global communications and social networks for MEF and built and maintains content on the website.
He can usually be found at events reporting for MEFTV, and created and edits the MEF Minute – the award winning mobile industry oriented blog.
In November 2022, I became a part of MEF, where I focus on managing our Instagram account and creating designs for social media and marketing purposes. Leveraging my background as a Radio Announcer and my experience hosting two podcasts for three years, I also oversee MEF's Podcast and Radio page.
I have a deep passion for fashion, art, and all things creative, and I am fortunate that my role at MEF aligns perfectly with my interests and personality.
Drawing from my three years of experience as a content creator, I specialize in editing videos for MEF's content and marketing needs, particularly related to previous events. I ensure that the final product aligns with MEF's vision and meets the highest standards of quality.
After many years working at BT/O2, Mike left in 2017 and set up as a consultant, taking on an assignment with EE – where he worked to improve the due-diligence in carrier-billed merchant services and drove a reduction in consumer complaints.
Mike joined MEF in November 2018 as Project Director. Initially he is focused on driving fraud prevention initiatives within industry – specifically on the SMS anti-phishing project.
Her roles have been broad, initially continuing with the finance elements but soon moving in to the more technical aspects of System Design & Development, Technical Support and Test Lead along with Quality Control and Project & Product Management. The roles have enabled Nikki to work closely with MNO’s, aggregators and merchants alike.
Nikki joined MEF in 2020 bringing with her a wealth of knowledge and expertise to take on board Operational & Account Management of the SMS SenderID Protection Registry.
After 10 years in different roles related to construction and real state she moved to BTS where she started a new adventure and found new passion for job.
During the 8 years she was in BTS she assumed different roles moving from VoIP to A2P SMS. With expertise in troubleshooting, traffic management and platform handling Yolanda has a deep understanding of carrier environment and relationships.
After assuming the role of the project engineer in XL Axiata, she has then been consistently broadening her scope by addressing more and more complex challenges within Corporate Strategy & Business Transformation.
Her self-motivation and passion about learning drove Tjut take new challenges and step out of her comfort zone by joining one of southeast Asia’s hottest startups.
Through years of experience, she has successfully managed the challenges of fast paced startups and delivered expert level contributions to lead, steer and regulate various operations.
With more than 15 years of experience in Telecommuncation and Tech companies, Tjut decided to join MEF in late 2021 to help SMS Sender ID Protection Registry initiative across various territories. She believes in her experience and value will gives an impact to this Fraud initiative.
Gavin has more than 25 years’ experience covering mobile telecoms starting at Baskerville Communications in 1997 – subsequently bought by Informa Telecoms & Media, where he was Editorial Director for a stable of B2B publications and Principal Analyst covering the development of 3G technologies.
In 2010, he became a partner in Mobilesquared and, after an interlude as Research Director with Dataxis, rejoined Mobilesquared in 2016 as Chief Markets Analyst and Head of Data & Forecasting. Prior to working in telecoms, Gavin was a senior journalist in Hong Kong where he held positions as Finance Editor of the Eastern Express and Business Editor of the Hongkong Standard.
Gavin lives with his family in York and, in his spare time, is an avid golfer – but more often than not struggles with the physics of the sport!
I left Italy and moved to Amsterdam at the age of 18 to study International Business and Languages at the University of Applied Sciences from which I graduated in 2013. During my studies I completed my internship at Integrated Systems Events (ISE), a major player in the AV tradeshow industry. This experience sparked my passion for the events and tradeshow sector and enabled me to grow as an event professional in an international and dynamic environment. During my time here, I have delivered multiple international conferences, press conferences, talks, networking events and ceremonies not only in Amsterdam, but also in other cities like Frankfurt, Munich, London and Barcelona.
After nearly a decade with ISE, I eventually embarked on a new adventure and took a role of Project Coordinator at PwC the Netherlands. Within this role I had the opportunity to develop and execute a variety of corporate events ranging from sponsored events, tradeshows to client events and global PwC conferences, making me really the all-around event manager that I am today.
Working on so many diverse projects, from beginning to end, has truly solidified my capabilities as a versatile event manager and enabled me to develop crucial event management skills and master key areas as logistics, planning and production. I put my heart and energy in every project I work on, every step of the way with a lot of enthusiasm.
My passion for meticulously crafting events, my love for exploring new horizons through travel, and my genuine joy in collaborating with individuals from across the globe have been the driving forces behind my passion for organizing international events. I am grateful to have the opportunity to blend all these elements into my career path as a Global Event Manager.
From the onset of his career, he has been deeply entrenched in the world of advertising. Before MEF, he was managing a team responsible for all ad operations for a programmatic advertising vendor that specialized in Smart TV data.
He has written several tentpole reports for MEF including the MEF Annual Payments Consumer Survey and the MEF Annual A2P Survey.
He is a standby moderator at MEF for all sorts of webinars, panels or even as an MC across MEF's many events. His specialty topics are advertising, content and data.
He's an Irish native that loves to read and has a degree in English literature.
She is the founder and CEO of Apiro Data Ltd an End2End IoT platform and services company, the IoT Director for Mobile Ecosystem Forum, and is an IoT consultant and coach helping businesses commercialise their digital transformation to drive operational efficiency and increase revenue through thought-leading technology solutions with IoT, AI and Cloud services.
Nassia is a sought after speaker and panellist at world-class IoT and Telco events, and you can follow her ideas and opinions via her industry articles.
Her passion is using technology to empower people to improve their lives through data driven decisions.
She started working in the mobile industry back in 2013, her career led to her moving to France, Germany, Italy and Ireland, working for different companies and managing carriers and customers relationships both in BtB and BtC business in the digital entertainment, payment, content & advertising areas.
In her free time, she is also a yoga teacher, a Reiki practitioner and enjoys playing harp.
As a true Italian she loves good food and cooking, nature and art in all forms.