MEF Team >
Dario’s focus is in creating new business opportunities in the fast changing digital world, and he enjoys the cultural challenges of working in different countries.
She moved to New York to work at The British Consulate General for the Trade & Investment arm; initially assisting in inward investment opportunities, and then as Vice Consul (Commercial Publicity); helping British exporters to market in the US. Her natural problem-solving & strategic-thinking abilities drove an innovative, efficient and effective solution being rolled out and she seized an opportunity to head up The British Film Office in Los Angeles for the UK government, which later became the UK Film Council US. In addition to running the operation, Susan’s role was to act as ambassador for UK Film; which involved delivering events and marketing strategies, identifying commercial opportunities, and building strategic relationships with the US industry.
She moved back to London to care for her mother and then worked for content and advertising agencies, digital transformation start-ups, and online training hubs - building relationships and opportunities with enterprises and brands.
Even after 30 years active in all corners of the Telecommunications industry, James has not lost his passion and drive for promoting Telecommunications as a fantastic, positive means for development and change globally. He lives and breathes Business Messaging, Omnichannel, Customer Journey Orchestration, Mobile Subscriber Intelligence and Monetisation.
In recent years, James has travelled the world speaking on Customer Engagement and worked with both novice and seasoned entrepreneurs on scaling from an idea to a successful business, Business Messaging being a particular area of focus.
Where MEF is concerned, James has now come full circle – so many of his former customers are already members of our organisation!
She is experienced in databases and business to business membership management and development.
Ewa has been involved in various internal projects and regional and global events including Mobile World Congress. Before joining the mobile industry she worked at Bartercard, the world’s biggest business to business trade exchange.
As part of MEF’s digital marketing team, Carol supports MEF’s programmes and events roadmap, with an emphasis on Future of Messaging Programme. She is also responsible for member engagement in Latin America.
Sam manages the day to day global communications and social networks for MEF and built and maintains content on the website.
He can usually be found at events reporting for MEFTV, and created and edits the MEF Minute – the award winning mobile industry oriented blog.
He has worked across a wide range of TMT markets with broad experience in consumer and enterprise and a strong focus on the mobile sector. More recently, he has focused in the areas of IoT and Smart Cities. He has helped organisations with strategy development and implementation, competitive positioning, product development, forecasting, business planning, go-to-market solutions, regulatory issues, transaction support and due diligence.
Prior to this, he ran third-party Messaging at Telefonica O2 UK from 2002 until 2010, working with Aggregators and Brands (Lloyds, ITV, C4, et al), driving the uptake of premium and bulk services and managing the issues of self regulation (PayForIT, a UK joint-MNO initiative), and subscriber protection.
After many years working at BT/O2, Mike left in 2017 and set up as a consultant, taking on an assignment with EE – where he worked to improve the due-diligence in carrier-billed merchant services and drove a reduction in consumer complaints.
Mike joined MEF in November 2018 as Project Director. Initially he is focused on driving fraud prevention initiatives within industry – specifically on the SMS anti-phishing project.
Her roles have been broad, initially continuing with the finance elements but soon moving in to the more technical aspects of System Design & Development, Technical Support and Test Lead along with Quality Control and Project & Product Management. The roles have enabled Nikki to work closely with MNO’s, aggregators and merchants alike.
Nikki joined MEF in 2020 bringing with her a wealth of knowledge and expertise to take on board Operational & Account Management of the SMS SenderID Protection Registry.
She previously ran a number of multi-million pound data and insight programmes for companies including Dods, GlobalData and Ovum, and has built and launched data-centric products for B2B users.
Over her 25 years in the tech and information industries Jessica has advised senior executives in large established tech businesses as well as VC-backed startups and scaleups. She is a sought-after commentator and speaker, and as an industry analyst published extensive research and analysis on the application of emerging technologies across government, telecoms and other industries.
Jessica has an MA from the University of Cambridge and a Diploma in Computing from the Open University. She is Chair of the Board at NCT, the UK’s largest health charity for parents.
She is now COO at pioneering adtech start-up AdInMo returning to her roots in the mobile games ecosystem where she worked from 2000 prior to joining MEF with market pioneer I-play (Digital Bridges) and Player X / Zed Worldwide.
He has worked across a wide range of TMT markets with broad experience in consumer and enterprise and a strong focus on the mobile sector. More recently, he has focused in the areas of IoT and Smart Cities. He has helped organisations with strategy development and implementation, competitive positioning, product development, forecasting, business planning, go-to-market solutions, regulatory issues, transaction support and due diligence.
Today, he is a passionate advocate for start-ups, often in liaison with angel networks (London Business Angels and Italian Angels for Growth) and he’s serving as a Board member in public and private companies in UK, The Netherlands and Italy.
He’s also Senior Advisor for a few other tech companies, including the company he founded in 2007, Neomobile SpA, now named DigitalGo and owned by Softlab Group
As CEO of Neomobile, he grew the business organically and via M&A between 2007 and 2015, to make it a global mobile monetization platform for content and one of most successful Italian tech companies.
Previously he held a variety of management roles in corporations such as KPMG, TIM and Telecom Italia.
With almost 20 years of experience in various roles In Technology, Finance and Telecommunication, Daniele brings deep technology and market understanding and end-to-end expertise of company’s start-up, growth and maturity across complex ecosystems and brand new technologies like blockchain, AI.
Daniele’s focus is to build brand new markets, discuss with worldwide policy-makers and institutional clients, address retail product offering and to drive company’s success for accelerated growth on a global scale on brand new digital capital markets.
Before that, Serafino was a senior Competition Policy Manager at Ofcom, the UK telecom, post and media regulator. Here, he was responsible for market reviews in telecoms, broadcasting and radio, and contributed to international cooperation projects on different policy issues.
He started his career working for Ovum, an independent research and advisory firm based in London, where he lead various consulting and research projects advising leading telecom and media operators around the world.