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Dario Betti


Dario has been the CEO of the Mobile Ecosystem Forum since February 2019. Dario’s experience in the mobile industry goes back to 1999, first as an analyst for the market research company Ovum where he was advocating for to the nascent Mobile Service industry. Later he launched the first Mobile Internet service in Europe with the T-Mobile group.

More recently Dario rolled out innovative partnerships between telecom and digital players in Asia and the Middle East, for Ooredoo (Qatar, Indonesia, Myanmar) and Axiata (Indonesia) and as Director of Products for MTS, the leading Russian Telecom. Over the years, Dario has also taken non executives director roles in IoT and Digital Marketing companies.

Susan Finlayson-Sitch

Director Of Operations

After graduating with BA Hons in Film, Susan started her career at the trade body & membership organization The Producers Alliance for Cinema & TV [PACT], in London. She was introduced to working with public bodies and lobbying government on behalf of the strategic aims of the membership, which she enjoyed. Her ‘can do optimism’ and determination to work in the USA led her to Chicago, where she worked on two feature films collaborating and assisting effective communication between US crews and UK talent.
She moved to New York to work at The British Consulate General for the Trade & Investment arm; initially assisting in inward investment opportunities, and then as Vice Consul (Commercial Publicity); helping British exporters to market in the US. Her natural problem-solving & strategic-thinking abilities drove an innovative, efficient and effective solution being rolled out and she seized an opportunity to head up The British Film Office in Los Angeles for the UK government, which later became the UK Film Council US. In addition to running the operation, Susan’s role was to act as ambassador for UK Film; which involved delivering events and marketing strategies, identifying commercial opportunities, and building strategic relationships with the US industry.

She moved back to London to care for her mother and then worked for content and advertising agencies, digital transformation start-ups, and online training hubs - building relationships and opportunities with enterprises and brands.

Nicholas Rossman

Director of Products

Nick is a Director of Products at MEF, where he leads the development and implementation of anti-fraud solutions. He has over 20 years of experience in the telecommunications industry, with a focus on project and program management. Nick has worked across all aspects of the business, from operations to marketing to IT, and has a deep understanding of the entire ecosystem. He has worked for some of the largest telcos in the world, including Deutsche Telekom, Rogers, Meta, and Cisco. Nick is also an experienced international manager and has worked in multiple countries. In his spare time, you can find Nick on his bike, meandering along the English countryside lanes.

Ewa Peppitt

Global Member & Finance Manager

Ewa joined MEF in 2013 as Member Services Manager and her role since evolved to include finance management.

Prior to MEF, Ewa worked at GSMA, where she managed membership of mobile operator members from all over the world.

She is experienced in account management and membership development and in managing accounts payable and receivable. Ewa has been also involved in various internal projects and regional and global events including Mobile World Congress.

Before joining the mobile industry, she worked at Bartercard, the world’s biggest business to business trade exchange.

Claire Maslen

MEF Advisor- Payments & Commerce

Bringing over 30 years experience at the forefront of Mobile, Payments and Commerce, Claire is a fractional CMO and NED Advisor. She works across the mobile payment ecosystem to help organisations define their growth strategy for new business, new products and entry into new markets. She has previously held executive roles in blue-chip, and scale up organisations operating in Product, Professional Services & Consulting environments. Passionate about social mobility and inclusion, she has founded a number of diversity communities and has a strong belief that financial health, financial literacy and digital inclusion, can be met through the development of simple solutions. She is an industry judge, works with events organisations to curate content, facilitate communities and is an engaging presenter.

Claire spends her time in London and Dubai.

Carol Benites

Global Marketing Manager

Carol joined MEF in September 2016 as the Member & Marketing Coordinator of the LatAm Chapter. Carol graduated in Advertising & Marketing from Anhembi Morumbi University. Prior to MEF, Carol worked as Marketing Strategist in retail companies and as Digital Business Developer in a Portuguese digital agency based in Brazil.

Currently, Carol is the main responsible for all marketing activities in the company, and also supports the events roadmap (operations, planning & execution). Carol also leads the RCS project, working directly with the MEF members in this workstream.

Martica Correa Gonzalez

Global Event Manager

My name is Martica Correa Gonzalez, and I joined MEF as the Global Event Manager in September 2023. My cultural background is Italian-Colombian but I have been living in the Netherlands for the past 15 years. I therefore speak Italian, Spanish, Dutch and English fluently.

I left Italy and moved to Amsterdam at the age of 18 to study International Business and Languages at the University of Applied Sciences from which I graduated in 2013. During my studies I completed my internship at Integrated Systems Events (ISE), a major player in the AV tradeshow industry. This experience sparked my passion for the events and tradeshow sector and enabled me to grow as an event professional in an international and dynamic environment. During my time here, I have delivered multiple international conferences, press conferences, talks, networking events and ceremonies not only in Amsterdam, but also in other cities like Frankfurt, Munich, London and Barcelona.

After nearly a decade with ISE, I eventually embarked on a new adventure and took a role of Project Coordinator at PwC the Netherlands. Within this role I had the opportunity to develop and execute a variety of corporate events ranging from sponsored events, tradeshows to client events and global PwC conferences, making me really the all-around event manager that I am today.

Working on so many diverse projects, from beginning to end, has truly solidified my capabilities as a versatile event manager and enabled me to develop crucial event management skills and master key areas as logistics, planning and production. I put my heart and energy in every project I work on, every step of the way with a lot of enthusiasm.

My passion for meticulously crafting events, my love for exploring new horizons through travel, and my genuine joy in collaborating with individuals from across the globe have been the driving forces behind my passion for organizing international events. I am grateful to have the opportunity to blend all these elements into my career path as a Global Event Manager.

Sam Hill

Global Content & Communications Manager

Sam Joined MEF in 2012 as Communications Manager for MEF globally. Sam is a digital marketing specialist who has previously worked for the premium rate phone regulator in the UK.

Sam manages the day to day global communications and social networks for MEF and built and maintains content on the website.

He can usually be found at events reporting for MEFTV, and created and edits the MEF Minute – the award winning mobile industry oriented blog.

Mina Yazdani

Communications and Events Coordinator

Mina joined MEF in September 2021 coming from a background in Fashion and Social Media Marketing. She graduated from Westminster Business School in 2020 and is keen to advance in the Events side of MEF’s operations alongside aiding internal and external communications and PR. Mina describes herself as a positive go-getter, people oriented and a self-motivated individual who is excited to join the world of the mobile ecosystem.

Myra Bachtiar

Marketing Executive

I started my career in 2017 while still in high school as a social media manager and freelance graphic designer. In 2021, I gained valuable experience as a Marketing Communication Trainee at an Accor hotel in Bandung. During my trainee program, I was recognized as the Best Trainee. Subsequently, I seized a new opportunity as a Marketing Communication Apprentice at a Marriott hotel in Jakarta before joining MEF.

In November 2022, I became a part of MEF, where I focus on managing our Instagram account and creating designs for social media and marketing purposes. Leveraging my background as a Radio Announcer and my experience hosting two podcasts for three years, I also oversee MEF's Podcast and Radio page.

I have a deep passion for fashion, art, and all things creative, and I am fortunate that my role at MEF aligns perfectly with my interests and personality.

Kurniawan Aprillyanto

Content & Media Executive

In 2020, I completed my bachelor’s degree and joined MEF in July 2023 to further develop my skills in visual communication design. With a strong interest in creativity, I have always known where I can grow my career. I am an individual who thrives on challenges, and working as a Video & Audio Editor at MEF is one of the most significant challenges I have taken on. It marks a shift from my previous experiences in an interior design company and the hotel industry, as MEF is my first venture into the telecommunications sector.

Drawing from my three years of experience as a content creator, I specialize in editing videos for MEF's content and marketing needs, particularly related to previous events. I ensure that the final product aligns with MEF's vision and meets the highest standards of quality.

Mike Round

Project Director – SMS Protection Registries

Mike spent over 40 years working in the fixed/mobile Telecoms industry in a number of product management & development roles covering voice, data and messaging services. In recent years he has focused on the development of policy, operation and policing of compliance regimes for payment services used in mobile billing applications. A major aspect of Mike’s more recent work focusses on cyber-security and anti-fraud initiatives along with consumer protection relating to A2P messaging products.

Mike works closely with MNO’s, regulators, aggregators, trade-associations and merchants - including major financial institutions, brands and utilities - as well as Government bodies such as NCSC. This work covers successful projects in many countries where Mike is keen to promote industry best-practice and pragmatic initiatives to address cyber-security threats.

Mike joined The Mobile Ecosystem Forum in 2018 as Project Director with responsibility as Independent Secretariat for the anti-smishing ‘SMS Protection Registry’ Project in the UK. Starting as a proof-of-concept, Mike has led the development and rollout of the collaborative initiative to become the UK’s only anti-smishing industry solution adopted & supported by all the major Government departments/NHS, major banks (under UK Finance) and brands - along with the support of the MNO’s & aggregators.

The project aims to increase transparency in the messaging industry by reducing the impact of scams & fraud and reduce consumer & merchant losses through the adoption of a series of low-cost, light-touch processes. As fraudsters evolve their tactics – so the project continues to develop new solutions. The project has succeeded in changing the behaviour of fraudsters and Mike has rolled out similar solutions in Ireland and Spain and is actively working to expand engagement with the current projects and launch further Registries in new territories.

Nikki Bailey

Operations & Account Manager

After initially gaining a sound background in the Banking world, Nikki moved in to the Telecoms industry and now has over 30 years worth of experience.

Her roles have been broad, initially continuing with the finance elements but soon moving in to the more technical aspects of System Design & Development, Technical Support and Test Lead along with Quality Control and Project & Product Management. The roles have enabled Nikki to work closely with MNO’s, aggregators and merchants alike.

Nikki joined MEF in 2020 bringing with her a wealth of knowledge and expertise to take on board Operational & Account Management of the SMS SenderID Protection Registry.

Yolanda Sanchez

Operations & Account Manager - Spain

Yolanda joined MEF in 2021 to manage operations in SMS Sender Id Protection Registy in Spain, reaching her dream of being in the Anti-fraud side of the business.
After 10 years in different roles related to construction and real state she moved to BTS where she started a new adventure and found new passion for job.
During the 8 years she was in BTS she assumed different roles moving from VoIP to A2P SMS. With expertise in troubleshooting, traffic management and platform handling Yolanda has a deep understanding of carrier environment and relationships.

Tjut Astriya

Operations & Account Manager

Tjut is recognised as an excellent resource for her significant expertise regarding project management in the telecommunications space.
After assuming the role of the project engineer in XL Axiata, she has then been consistently broadening her scope by addressing more and more complex challenges within Corporate Strategy & Business Transformation.

Her self-motivation and passion about learning drove Tjut take new challenges and step out of her comfort zone by joining one of southeast Asia’s hottest startups.

Through years of experience, she has successfully managed the challenges of fast paced startups and delivered expert level contributions to lead, steer and regulate various operations.

With more than 15 years of experience in Telecommuncation and Tech companies, Tjut decided to join MEF in late 2021 to help SMS Sender ID Protection Registry initiative across various territories. She believes in her experience and value will gives an impact to this Fraud initiative.

Gavin Patterson

Director of Data

Gavin joined the Mobile Ecosystem Forum in March 2023 to head up the development of data resources and, specifically, the creation of industry metrics covering the mobile business messaging ecosystem.

Gavin has more than 25 years’ experience covering mobile telecoms starting at Baskerville Communications in 1997 – subsequently bought by Informa Telecoms & Media, where he was Editorial Director for a stable of B2B publications and Principal Analyst covering the development of 3G technologies.

In 2010, he became a partner in Mobilesquared and, after an interlude as Research Director with Dataxis, rejoined Mobilesquared in 2016 as Chief Markets Analyst and Head of Data & Forecasting. Prior to working in telecoms, Gavin was a senior journalist in Hong Kong where he held positions as Finance Editor of the Eastern Express and Business Editor of the Hongkong Standard.

Gavin lives with his family in York and, in his spare time, is an avid golfer – but more often than not struggles with the physics of the sport!

Anzelle Robertson

Programme Director: DCB, Content & Advertising

Anzelle is a business development, regulatory and compliance expert specializing in direct carrier billing, mobile money, mobile content and digital advertising, and an Attorney of the High Court of the Republic of South Africa. Her career in Telecoms started in 2012 first as Legal- and Compliance Officer for Johannesburg based Oxygen8 Communications, a payment service provider, and later as Product Marketing Manager: Premium- and Subscription Services. In 2016 she joined award-winning digital content provider, Sam Media, where she was appointed as Business Development Director: Africa, based in Amsterdam. Anzelle has served on the Board of the South African regulatory body for VAS and Mobile Payments, WASPA, and remains an active member of various industry organisations and regulators, championing the uptake of Direct Carrier Billing as go-to payment method for digital content.

Having joined the Mobile Ecosystem Forum in April 2024 as Program Director: DCB, Content & Advertising, Anzelle supports MEF members and related stakeholders ranging from MNO's and regulators to merchants and payment gateways in the advancement and safeguarding of the industry. She heads up MEF's stake in the strategic direction and delivery of the annual Global Carrier Billing Summit.

Nick Millward

MEF Advisor

Nick has over 25 years of extensive global B2B business leadership, primarily within the Mobile and Tech sectors. His career includes stints at renowned companies such as Orange, EE, Vodafone, Daily Mail, and, most notably, as the Vice President of Europe for mGage and Kaleyra (now TATA Communications).

Nick's professional journey has traversed the realms of Engineering, Product, and Commercial domains, showcasing his versatility. Actively engaged as a founder in startup ventures, he presently spearheads Lyberate, an AI-powered solution revolutionizing B2B Sales and Marketing strategies. Nick has a proven track record of steering businesses to remarkable growth, from initial stages to reaching the impressive milestones of $0-$10M and $10M->$100M, with a notable contribution to four successful exits.

A graduate with Honours from Nottingham University, Nick has recently enriched his knowledge by completing the Artificial Intelligence Programme at Oxford University.

Beyond his professional pursuits, Nick finds joy in quality time with his wife, two boys, and their lively Weimaraner dog. A passionate golfer and an avid skier/snowboarder, Nick indulges in these interests whenever his schedule permits.

Nick is an active member of the MEF Team and contributes as an advisor on a range of topics from Mobile Messaging, to billing to AI. Nick is also a former member of the MEF Board.

Nassia Skoulikariti

Project Director - IoT

Nassia is a Digital Transformation Technologist with over 27 years of experience. Enabling growth in global organisations based in China, India, Europe and North America to innovate in the IT, Telco and IoT sectors. Nassia has experience guiding diverse technical and commercial teams globally.
She is the founder and CEO of Apiro Data Ltd an End2End IoT platform and services company, the IoT Director for Mobile Ecosystem Forum, and is an IoT consultant and coach helping businesses commercialise their digital transformation to drive operational efficiency and increase revenue through thought-leading technology solutions with IoT, AI and Cloud services.
Nassia is a sought after speaker and panellist at world-class IoT and Telco events, and you can follow her ideas and opinions via her industry articles.
Her passion is using technology to empower people to improve their lives through data driven decisions.

Beatrice D’Ottavio

Sales Director

Beatrice recently joined MEF in July 2022 as a Sales Director having previously been part of MEF on the members side and now responsible to head up the growth of the MEF members community.
She started working in the mobile industry back in 2013, her career led to her moving to France, Germany, Italy and Ireland, working for different companies and managing carriers and customers relationships both in BtB and BtC business in the digital entertainment, payment, content & advertising areas.
In her free time, she is also a yoga teacher, a Reiki practitioner and enjoys playing harp.
As a true Italian she loves good food and cooking, nature and art in all forms.