After 20 years of steady growth, is the A2P messaging space ready for a re-boot? Many insiders believe so. The truth is, the business of sending messages over operator networks (or ‘carrier networks’ as they are known in North America) is not controlled by the operators themselves.
Instead, an industry which is now worth around $50 billion a year is run by third party aggregators. Now, there’s nothing intrinsically wrong with that. Routing millions of messages to millions of consumers reliably? Establishing price structures? Managing enterprise relationships? Combating fraud?
These are considerable challenges. Aggregators have obviously done an admirable job of overcoming these barriers and creating a flourishing industry which didn’t exist just a couple of decades ago.
Recently, however, many mobile network operators (MNOs) have started to re-assess the status quo. The trigger? In most cases, COVID. The pandemic normalised mobile B2C messaging, and introduced many new enterprises to the channel. And this activity didn’t disappear with the end of the pandemic. A2P traffic spiked, and it continues to grow.
For many operators, this raised a fundamental question: how can we re-gain control of this important revenue stream?
Until fairly recently, only those MNOs with the will and the resources to build their own infrastructure and operational teams could answer this question.
But now, there is a more flexible option: the carrier messaging hub. It lets an MNO effectively licence all the functionality of an A2P platform from a specialist aggregator.
So will the hub concept take off? How will it change the role of the MNO? What will be the impact of aggregators? Will it reduce fraud, and bring more enterprises into the space?
The arrival of the carrier messaging hub could be a ‘sliding doors’ moment for the future of messaging. In this Future of Messaging: Carrier Edition guide, we will attempt to assess its impact and answer these questions.
Syniverse makes mobile work. We revolutionize how businesses connect, engage, and exchange with their customers. For decades, we’ve delivered the innovative software and services that transform mobile experiences and power the planet. Our global network reaches almost every person and device on Earth. Our communications platform is industry-recognized as the best of its kind. And each year, we process over $35 billion in transactions, revolutionizing how goods and services are exchanged. Which is why the most recognizable brands—nearly every mobile communications provider, the largest global banks, the world’s biggest tech companies, and thousands more—rely on us to shape their future. How about yours?
What’s In The Guide?
The new edition addresses topics such as:
A2P messaging: are the MNOs missing out? For two decades businesses have grown to love the mobile channel. During COVID, their engagement spiked even more. Yet MNOs don’t really ‘own’ this flourishing market. Is there a way for operators to change the narrative?
How did business messaging get started? Where is it now? How is the market and the tech evolving? What makes the mobile channel such a compelling tool for marketing, customer care and alerts?
Introducing a new concept that promises to place MNOs at the heart of the business messaging market: One estimate says A2P SMS accounted for just 1.77 percent of MNO revenue in 2021. Can operators do better? Some insiders think they can – and the carrier hub is why…