The video streaming landscape has undergone a dramatic transformation. Video consumption has exploded, with video now representing 70% of all internet traffic and projected to reach 80% by 2028. This surge is largely driven by major players like Alphabet, Amazon, Apple, Disney+, Meta, Microsoft, Netflix, and TikTok. To address this growth, a new whitepaper produced by TikTok and the Mobile Ecosystem Forum (MEF) explores the need for collaboration between communication service providers (CSPs) and content application providers (CAPs).

The whitepaper examines optimization strategies aimed at improving content delivery efficiency.

This executive summary is available for all to download now, the full report will be available soon.

These strategies focus on reducing buffering, optimizing network costs, minimizing disruptions, and enhancing video playback quality. The ultimate goal is to create a more efficient and sustainable digital infrastructure that benefits all stakeholders in the content delivery ecosystem and provides an exceptional user experience.