MEFFYS 2025 – Nominations open now!
The 20th Annual MEFFYS Awards will take place in Barcelona, celebrating 20 Years of Innovation in style. As we mark two decades of groundbreaking progress, we’ll look back on a timeline of key milestones and achievements that have shaped the mobile industry.
We are accepting nominations now across 10 categories – get your entries in now! The closing date for entries is 1 January 2025
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In the fast-paced world of mobile technology, fraudsters are constantly evolving their tactics, leaving businesses and consumers vulnerable. The MEF Anti-Fraud Yearbook 2024 is your essential guide to understanding and combating the latest threats in the mobile ecosystem.
Don’t let fraudsters win. Download the MEF Anti-Fraud Yearbook 2024 today and empower yourself with the knowledge to safeguard your business and the mobile industry.
Download now >
The Brand’s Guide to 10DLC
This comprehensive guide, a first of its kind, is the result of collaboration among seven industry leaders and twelve contributors, creating a cross-industry resource for navigating the complexities of 10DLC. It serves as an invaluable resource for brands seeking to harness the power of 10DLC business texting. By understanding the ecosystem, following best practices, and partnering with the right providers, brands can unlock the full potential of 10DLC to enhance customer engagement, drive conversions, and build lasting relationships.
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Available on demand now – MEF CONNECTS Anti-Fraud 2024Â
Smishing, phishing, artificially inflated traffic, AI-powered scams, and account takeovers are just a few of the threats costing businesses billions and compromising the integrity of mobile payments. It’s time to take action. Watch the ‘MEF CONNECTS Anti-Fraud forum, where leading enterprises, regulators & government agencies, mobile network operators, firewall providers, and anti-fraud solution providers come together to tackle these challenges head-on.
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MEF’s 10th Annual Trust Study
Trust Under Siege: Navigating The Headwinds Affecting User Confidence
MEF’s 10th Annual Trust Study serves as a critical compass, providing invaluable insights into the current state of trust in the mobile industry. This landmark study delves into the evolving perceptions and expectations of consumers, enterprises, and other stakeholders, shedding light on the challenges and triumphs encountered in building and maintaining trust through maintaining awareness of how personal data is used, control over that personal data, and belief in security safeguards.
Members – Download your copy now
Download now
Membership
MEF provides its Members with global and cross-sector platforms for networking, collaboration and advancing industry solutions. Companies of all sizes & stages leverage MEF’s collaborative platforms to network & learn.
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Apple’s NFC Policy Changes: A New Era of Payments and Identity
MEF CEO Dario Betti takes a deep-dive into the newest changes to Apple’s NFC technology and what the policy changes mean for the wider ecosystem. In the third quarter of 2024, Apple’s has radically changed its policies regarding its Near Field Communication (NFC) technology – the one that powers Apple…
MEF Member News Round-up, wc December 2nd
Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…GMS, an AI-driven communications solutions provider for global enterprises and Mobile Network Operators (MNOs), has introduced Generative Response Ads, a groundbreaking innovation that allows real-time conversations directly within ad spaces. This new…
Global Mobile News Digest, November 29th
We take a weekly look at mobile and tech stories from around the world. Headlines include… Apple Struggles to Capitalize on Smartphone Rebound, FCC Approves SpaceX’s Starlink to Provide Mobile Satellite Coverage in Rural Areas, Global Satellite Market Expands to $41B, Driven by LEO Satellites and more… Alternatively listen On…
Does International Fraud Awareness Week go far enough?
Ahead of Black Friday, MEF Advisor and Programme Lead Claire Maslen discusses 'International Fraud Awareness Week' a collective effort to highlight fraud risks in mobile commerce, where fraudulent tactics like phishing, fake apps, and account takeovers exploit mobile convenience. What can networks and brands do to strengthen security and educate…
Accelerating your mobile opportunity
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.
“MEF has supported Telefonica with real world practical guidance, particularly around industry best practice and codes of conduct. It provides a forum to bring industry experts together, to problem solve, to share, and to network. We have found our membership to offer numerous benefits across our footprint, and long may this relationship continue.”
Jenny Whelan, TelefonicaGlobal Head of Business Communications and Digital Advertising
“Our membership in MEF and the Future of Messaging program afford us inner access to invaluable information on the direction of our industry and opportunities to foster collaboration with industry partners. We have also been able to advocate and influence industry changes at the highest levels, on issues like evolving business models and de-commoditizing mobile messaging. Being active in MEF has increased our industry visibility and allowed us to meaningfully contribute to the industry dialogue.”
Ira Cohen, MMDSmartVP, Business Development and Marketing
“One of the things I like best about Mobile Ecosystem Forum is its pragmatic approach to engaging and helping its members. As an example, I am thinking about the well organised and well led, working groups on Mobile IOT and on Personal Data & Identity which Mvine is involved in. The program leaders are particularly knowledgeable and always seek collaboration among members. This is a good thing. And it works.”
Joseph Spear, MvineDirector of Communications
“The MEF is the framework where relevant debates and significant initiatives to change our market take place. Telecoming, as well as other players of the mobile industry, participates with the firm intention of driving business growth in a healthy environment and promoting innovation. Our company was founded in 2008 on these two ideas, and since then, we have worked with the solid conviction of developing cutting-edge technology to lead the DCB market.”
Cyrille Thivat, TelecomingCEO
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