MEF Leadership Forum APAC 2025
Join us for an action-packed day of insights, discussions, and strategies at MEF Leadership Forum APAC in Kuala Lumpur. This event will bring together industry leaders and experts to explore the latest developments and innovations in DCB, Payments, Content & Advertising, driving the future of mobile and digital experiences.
Register now!
MEF Anti-Fraud Yearbook 2025
The MEF Anti-Fraud Yearbook 2025 provides a comprehensive look at how industry stakeholders and regulators are tackling the ongoing problem of fraud in the mobile ecosystem
Download Now >
Available on demand – MEF CONNECTS Business Messaging
MEF CONNECTS Business Messaging is where industry leaders, businesses and technology providers explore the latest advancements in business messaging . This year’s event focuses on tech innovation and market needs for brands and consumers in 2025 and beyond – plus features an exclusive ‘Audience with the UK Home Office’
Watch Now >
MEF Content & Advertising Yearbook 2025
Ready to see how mobile is changing the game? Dive into the MEF Content & Advertising Yearbook 2025 to explore a mobile ecosystem that is more innovative and resilient than ever. The report provides a definitive look at the year’s biggest trends, from the rise of AI in everything from creative optimization to fraud detection, to the evolution of Direct Carrier Billing (DCB) into a powerful financial infrastructure.
Download now
Available on demand – MEF CONNECTS Identity & Wallets
MEF Connects: ID & Wallets is designed to navigate the rapidly evolving landscape of digital identity and mobile wallets, a focused, interactive forum where industry leaders, innovators, and visionaries converge to dissect the critical challenges and groundbreaking opportunities shaping our digital future.
Watch Now >
The latest Gartner Magic Quadrant for CPaaS offers invaluable insights into the shifting market dynamics and the leaders driving innovation. Our new report, “Navigating Gartner’s CPaaS Magic Quadrant: Insight, Critique & History,” provides an in-depth review of Gartner’s influential framework.
Download now >
Membership
MEF provides its Members with global and cross-sector platforms for networking, collaboration and advancing industry solutions. Companies of all sizes & stages leverage MEF’s collaborative platforms to network & learn.
Join MEF
Meta Boosts Elder Scam Protection on WhatsApp & Messenger
Meta has introduced new scam protection tools on WhatsApp and Messenger, focusing on safeguarding older adults from rising online fraud. The move reflects growing concern over digital crime targeting seniors and the need for stronger cross-platform defences. MEF CEO Dario Betti explains why these measures signal progress but highlight wider…
Oh, the humanity! Problems mount for Sam Altman’s bot-spotting World ID system
In a world of globalised supply chains, we need to know where things come from. Not easy. Now one firm has developed a way to embed identity at the molecular level. Tim Green, MEF's programme director for ID and Data, found out more...
“As God is My Witness”: Grounding the Turkeys of Black Friday Fraud
As holiday shopping ramps up, so too do the opportunities for online fraud. From seemingly irresistible deals to sophisticated scams, consumers face a growing challenge in distinguishing the genuine from the deceptive. Ensuring trust in mobile commerce requires coordinated action across the industry. MEF Director of Programmes, Nicholas Rossman, discusses…
Perspectives in Mobile: The Challenges and Opportunities of the Messaging Business
Riccardo Amati is joined by Andrey Anikin, CEO of Alaris Labs to discuss the main challenges and opportunities of the messaging industry from a software vendor perspective. You are known for a strong human support team. If you embedded AI agency to frontline support tomorrow, would your clients notice? Currently,…
Accelerating your mobile opportunity
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.
“MEF has supported Telefonica with real world practical guidance, particularly around industry best practice and codes of conduct. It provides a forum to bring industry experts together, to problem solve, to share, and to network. We have found our membership to offer numerous benefits across our footprint, and long may this relationship continue.”
Jenny Whelan, TelefonicaGlobal Head of Business Communications and Digital Advertising
“Our membership in MEF and the Future of Messaging program afford us inner access to invaluable information on the direction of our industry and opportunities to foster collaboration with industry partners. We have also been able to advocate and influence industry changes at the highest levels, on issues like evolving business models and de-commoditizing mobile messaging. Being active in MEF has increased our industry visibility and allowed us to meaningfully contribute to the industry dialogue.”
Ira Cohen, MMDSmartVP, Business Development and Marketing
“One of the things I like best about Mobile Ecosystem Forum is its pragmatic approach to engaging and helping its members. As an example, I am thinking about the well organised and well led, working groups on Mobile IOT and on Personal Data & Identity which Mvine is involved in. The program leaders are particularly knowledgeable and always seek collaboration among members. This is a good thing. And it works.”
Joseph Spear, MvineDirector of Communications
“The MEF is the framework where relevant debates and significant initiatives to change our market take place. Telecoming, as well as other players of the mobile industry, participates with the firm intention of driving business growth in a healthy environment and promoting innovation. Our company was founded in 2008 on these two ideas, and since then, we have worked with the solid conviction of developing cutting-edge technology to lead the DCB market.”
Cyrille Thivat, TelecomingCEO
MEF Global Headquarters
Office 136
Spaces
17 City North Place
London
N4 3FU
