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iPhone Tap to Pay in Global Expansion: Smartphones Revolutionizing Mobile Payments

| Payments & Commerce | No Comments
Apple’s “Tap to Pay on iPhone” is transforming how businesses worldwide accept payments. With the latest May announcement more countries can turn compatible iPhones into secure contactless payment terminals, eliminating the need for extra hardware. With widespread global adoption, Apple and Android are empowering merchants, enhancing security, and streamlining transactions,…

MEF Connects Content & Payments Nairobi: Laying Foundations for Regional Collaboration

| Content & Advertising, Payments & Commerce | No Comments
The inaugural edition of MEF Connects Content & Payments in Sub-Saharan Africa, held in Nairobi on 19 June 2025, brought together a broad and diverse group of stakeholders from across the mobile content, payments, and digital advertising ecosystem. While the event was deeply rooted in the Kenyan market, it also…

Brazil’s Payment Revolution Accelerates: PIX Automático Launches

| Payments & Commerce | No Comments
Brazil’s payment landscape is evolving yet again with the launch this month of PIX Automático. With PIX already transforming how individuals and businesses transact, the addition of automation has major implications for the mobile ecosystem. In this article, MEF’s Dario Betti explores how this new feature, enabling automated recurring payments,…

MEF Global Forum 2025

| Content & Advertising, ID & Data, Messaging Channels, On-Demand, Payments & Commerce | No Comments
MEF Connects - On Demand Welcome back {first_name} Thanks for logging in   Log in now MEF Members can access exclusive content MEF once again brought two days of insightful, thought-provoking content within its Global Forum, bringing together the world’s top industry leaders and visionaries for unparalleled discussions, insights, and…

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Programme Lead

Claire Maslen

MEF Advisor- Payments & Commerce

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MEF