Business messaging is booming. Enterprises now send trillions of ‘A2P’ messages every year. And why wouldn’t they? Mobile messaging is the most immediate, personal and effective comms channel ever invented. It’s why the industry is now worth – by one estimate – $48 billion.
But nothing stands still. The market faces external challenges from regulation, fraud and scams. And it has to wrestle with ‘internal’ questions around commercial models, technology and regulation.
So how is the industry handling these issues?
The MEF is well-placed to provide the answers. Now, we have completed the first ever business messaging yearbook. In it, you’ll find the latest market data and expert analysis of the industry’s biggest challenges.
Contents in brief
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Executive summary
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The MEF Future Of Messaging (FOM) Programme
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A Year In Business Messaging: Market Size And Forecasts
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RCS and OTT Apps
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Fraud
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Regulation
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SMS Authentication, FIDO and Flash Calling
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Commercial Models
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Conclusion and TakeawaysÂ
”The business messaging market faces external challenges from regulation, fraud and scams. And it has to wrestle with ‘internal’ questions around commercial models, technology and regulation. The MEF is well-placed to provide the answers. In fact, no other organisation comes close. MEF’s Enterprise Communications workstream is wholly committed to best practice and to ensuring the best possible future for the industry. Virtually every major company active in the space is a member, making MEF the perfect platform to provide a comprehensive overview of all the key issues.
So welcome to the first ever yearbook for the business messaging community. In it you’ll find the latest data and details of all the major developments in OTT channels, commercial models, fraud, regulation and more.
James WilliamsMEF Director of Programmes
