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Navigating the Future of Business Messaging – Trust, Transparency and Transformation – Prepare to be engaged in a series of thought-provoking keynotes, panels, and fireside chats led by renowned experts in the field. These sessions are designed to provide you with a comprehensive understanding of the latest trends and innovative use cases in business messaging, AI and the state of RCS. We’ll also take deep dives into the challenges and opportunities that 2024 holds. These hands-on sessions will not only address current issues but also equip you with strategies to stay ahead in the ever-evolving landscape.

MEF once again brought two days of insightful, thought-provoking content within its Global Forum. It was a conference comprised of analyst presentations, keynotes, fireside interviews, panel discussions, and Q&A sessions. The event kicked off on Sunday with exclusive Guided Private Tours of the palatial and historic Casa Llotja building. Sunday’s agenda covered a diverse range of topics including Content, Authentication, Payments, and Advertising. On Monday, the discussions delved into Messaging, Fraud, IoT, Roaming, Wholesale, AI, Innovation, and RCS.

MEF once again took center stage at MWC for its Members, hosting the Future of Mobile Summit 2024. From the Fira, we presented must-see Sessions covering a wide spectrum of topics such as AI, Authentication, Automations, and AIT. Sessions included presentations from Ofir Eyal, CEO at Rakuten Viber, as well as XConnect’s discussion on 2FA – Where’s the money going? Additionally, there was an exploration of global trade through mobile in the session titled ‘Connectivity & Commerce’, and Adri Loloci –  Senior Global Product Manager. Vodafone Identity Hub, shared his knowledge about Mobile Network Intelligence in session titles – The Secret Weapon in the Fight Against Fraud.