The image the mobile industry projects is one of increasingly sophisticated gadgets and ever more impressive networks to support our personal and business lives. Rarely did the issue of People with Disabilities (PWDs) come into the discussion. Individual disabilities were addressed in a narrow world of charitable organisations and special technology assistance. Because of this, the PWD segment was never considered despite comprising of over a billion people!
And, from the mobile industry perspective, that billion can be addressed to a large extent via the common platform of the mobile phone and its accessories.
The billion PWDs represent around $4 Trillion of economic spending power. During our lives we will encounter people with different disabilities whether they’re part of our families, in our community or at work. From a business perspective, understanding how to interact with the different sub-groups is an important part of bringing PWDs into the digital marketplace.
Breakdown of People with Disability