Developed by MEF’s Future of Messaging Programme this paper looks at the convergence of data protection and the use of SIM Farms; and how the use of these unauthorised routes continues to undermine trust in business messaging.

Businesses are familiar with having to obtain prior consent to send a message to that unique identifier, but data protection legislation introduced in many markets over the last couple of years also takes into consideration how that message is sent.

This paper looks at the data protection obligations and liabilities for all stakeholders in the messaging value chain. It highlights how the use of SIM Farms can expose businesses to possible data protection legislation breaches to raise awareness of the business’ data protection obligations when it comes to business SMS.