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Established in 2000, The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We provide our members with a global and cross-sector platform for networking, collaboration and advancing industry solutions. The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.

MEF board members play an active leadership role in contributing to the direction of MEF, helping the organisation to champion and develop global initiatives and programmes across an international ecosystem while delivering value to the Members.

Andrew Bud CBE FREng – Chairman

Founder and CEO, iProov

Andrew has been the Chairman of the Global Board of MEF since 2008. He helped found MEF in 2001 and has been re-elected to its Board every two years since then without interruption.

The founder and CEO of iProov, a pioneer in usable biometric identity authentication for mobile transactions, Andrew was also Founder, CEO and Executive Chairman of mBlox, the SMS aggregator.

Andrew is also the Non-Executive Chair of Passiv Systems, a leader in the smart energy/IOT industry. He previously served on the Board of the PhonePaid Services Authority, and of the London-based, FCA-regulated financial services business ETX Capital. Andrew is a Chartered Engineer and Fellow of the IET, with a degree from the University of Cambridge.


Robert Gerstmann – Vice Chairman

Chief Evangelist & Co-Founder, Sinch

As Chief Evangelist Robert is a brand ambassador for Sinch and drives growth strategy by providing input and direction to the product and technology teams and by engaging with customers and partners around the globe.

In founding and growing Sinch, formerly known as CLX Communications and previously working for Mblox, Robert has been in the mobile enterprise communications space for over 15 years and previously served on the EMEA board between 2015-2017.

Matteo Gatta – BICS


Matteo Gatta was appointed CEO of BICS in 2021 and has spearheaded the company’s transformation from a traditional wholesale carrier to a global leader in digital communications, cloud communication services, mobility and IoT. He aims to make BICS a true communications platform company and a reference partner for mobile
operators and enterprises, globally.

He has acquired over 20 years’ experience in mobile and internet access services and software development, having held various positions in Italy, the UK and Belgium. Matteo has served as CEO of telecom provider Scarlet, Director of Network Strategy, Innovation & Partnerships at Proximus, and as Board Member of Proximus Luxembourg, previously Tango – Telindus, and Tessares. He was also a founding director of the IoT technology alliance, LoRa Alliance. Matteo was appointed CEO of BICS in January 2021, where he is accelerating the company’s growth and diversification strategy.

Jason Lunn – Cisco International

Global Connectivity, CPaaS

Following a successful career within Infracast for over 8 years, I have continued with my passionate approach to high quality messaging within IMImobile, now being responsible for connectivity for the billions of personalised communications which are transmitted by the IMImobile group to consumers every year. This volume has been earned by applying the ethos of MEF and focussing on high quality routes to give the best quality of service to business customers and building their confidence.

We are now in our 4th year of active MEF membership and have introduced many others to the forum with the goal of improving the messaging eco-system for the benefit of all. Most recently I have being heavily involved in bringing the UK mobile operators together to ensure a future successful outcome with MEF for the ‘Smishing’ initiative. This initiative feels closer than ever to approval and implementation and will be a major step forward in maintaining trust in messaging.

Anurag Aggarwal – Globe TeleServices

Chief Growth Officer

Anurag is a seasoned industry veteran with a decade-long experience in the CPaaS ecosystem. He spearheaded Tata Communications’ growth trajectory in A2P messaging since its inception, created the Partnerships vertical at Tanla Platforms promoting Blockchain Initiatives for Carriers and CPaaS Players, and now heads Growth Initiatives and Business Development at Globe Teleservices, a very active MEF supporter.

As a regular industry contributor, Anurag has served on the MEF Board from 2020-22, is part of MEF’s Compliance Committee and is involved in areas such as Best Practice Sharing, Fraud Mitigation and Code of Conduct. He is the Founding Chair of i3forum’s Messaging Fraud Workgroup, where leading global Carriers collaborate on combating spam and fraud.

Waheed Adam – iTouch Messaging Services

Executive Chairman

Waheed Adam, once a young activist and today better described as a serial entrepreneur began his career at the young age of 22 after being rejected for his skills due to his race and young age in apartheid South Africa. He lives by the motto “through tragedy comes opportunity” and did exactly that when in 1988 he started his first company today known as the Prime Group, its core focus being the various disciplines of the mobile tech sector, both in SA and abroad.

Waheed’s personal passion to making South Africa a better place is highlighted by his commitment to working with various NGO’s that focus on youth.


Valeria Magoni – Kaleyra

Senior Director, Product & Corporate Marketing

Valeria Magoni heads Product & Corporate Marketing at Kaleyra. She has spent over 15 years in international marketing roles across Digital, IT services, and technology organizations. Now she is responsible for the global go-to-market strategy of Kaleyra’s products, including WebRTC, Conversational AI, and WhatsApp Messaging.

Valeria is a Durham University MBA graduate and further completed her education at MIT and SFU Business School; she was a “Women in Tech” mentor at Web Summit and a SaaStr speaker.

Dario Betti – MEF


Dario’s experience in the mobile industry goes back to 1999; first as a consultant for Ovum advocating for attention to the nascent Mobile VAS, then launching the first Mobile Internet product for T-Mobile in Europe, and more recently expanding the concept of innovative partnerships between telcos and digital players in Asia and the Middle East, for Ooredoo and Axiata and as Director of Products for MTS.

Dario’s focus is in creating new business opportunities in the fast changing digital world, and he enjoys the cultural challenges of working in different countries to give deeper and richer engagement. Previously Dario has also worked in the Middle East, for Qatar based group Ooredoo (in Qatar, Myanmar and Indonesia). For Ooredoo Dario was part of the launch team for its greenfield mobile operator in Myanmar and repositioned the mobile brands of Indosat in Indonesia.


Rafael Pellon – Pellon de Lima Advogados


Graduated in Law from Universidade Federal do Rio de Janeiro – UFRJ; Pos-Graduated in Information Law from Universidade Cândido Mendes; Pos-Graduated in Procedural Strategies, Advocacia Empresarial, Fundação Getúlio Vargas/SP. Attended the Course “Political and Economical Aspects of the European Union” at INSPER/SP.

Has over 17 years of experience in legal practice specialized in contracts, intellectual property, media and entertainment. Worked for some technology and telecom companies such as Claro, Embratel, IG and UOL. Is a Director of ABDTIC – Associação Brasileira de Direito e Tecnologia da Informação and Legal Consultant of Policies & Initiatives of MEF LATAM and the Mobile Marketing Association – MMA

Tim Ward – Xconnect

VP Number Information Services

Tim is Head of Number Information Services at XConnect, which provides data to the telecoms ecosystem to support validation, fraud prevention and routing optimisation. He has come from a telecom infrastructure background, leading sales, marketing and strategy, and has participated in industry work groups including GSMA, ITU, i3F and MEF, where global number registry and data sharing projects have been top of the agenda.

Tim is a strong proponent of the MEF’s Codes of Conduct, where XConnect was one of the early signatories of the “Trust in Enterprise Messaging Business SMS Code of Practice” and sees self-regulation, based on common values and priorities as the route to a safe and trusted ecosystem. He is a regular speaker and contributor on voice, messaging and CPaaS applications where phone numbers’ trusted identity continues to be the key.

Jimmy Jones – ZARIOT

Head of Security

Jimmy Jones is a telecoms cybersecurity expert and Head of Security at ZARIOT.

Jimmy’s experience in telecoms spans over twenty years in which time he has built a thorough understanding of the industry working in diverse roles but all building from early engineering positions within major operators, such as WorldCom (now Verizon), and vendors including Nortel, Genband & Positive Technologies.
In 2005 Jimmy started to focus on telecom security, eventually transitioning completely in 2017 to work for a specialist cyber security vendor. He now brings all his industry experience to deliver agile and secure digital transformation with ZARIOT.