Established in 2000, The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We provide our members with a global and cross-sector platform for networking, collaboration and advancing industry solutions. The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.

MEF board members play an active leadership role in contributing to the direction of MEF, helping the organisation to champion and develop global initiatives and programmes across an international ecosystem while delivering value to the Members.

Andrew Bud – Global Chair

Founder and CEO, iProov

Andrew has been the Chairman of the Global Board of MEF since 2008. He helped found MEF in 2001 and has been re-elected to its Board every two years since then without interruption.

The founder and CEO of iProov, a pioneer in usable biometric identity authentication for mobile transactions, Andrew was also Founder, CEO and Executive Chairman of mBlox, the SMS aggregator.

Andrew is also the Non-Executive Chair of Passiv Systems, a leader in the smart energy/IOT industry. He previously served on the Board of the PhonePaid Services Authority, and of the London-based, FCA-regulated financial services business ETX Capital. Andrew is a Chartered Engineer and Fellow of the IET, with a degree from the University of Cambridge.


Julian Ranger – Co-Vice Chair

Exec Chairman & Founder,

Julian has over 30 years experience in the networks, data and interoperability business, firstly in the military internet domain where he built his business STASYS to be the leader in military interoperability worldwide before selling to Lockheed Martin, and more recently with is a leader in the emerging personal data ecosystem, enabling individuals to build their own 100% private digital libraries of all their personal data to fully own and control its sharing with apps/businesses whilst allowing businesses to get Rich permissioned data otherwise unavailable.

Julian has been working closely with the MEF to advance its core contribution to the personal data space and interoperability needs; enabling businesses to successfully take advantage of the transition to personal ownership of data.


Robert Gerstmann – Co-Vice Chair

Chief Evangelist & Co-Founder, Sinch

As Chief Evangelist Robert is a brand ambassador for Sinch and drives growth strategy by providing input and direction to the product and technology teams and by engaging with customers and partners around the globe.

In founding and growing Sinch, formerly known as CLX Communications and previously working for Mblox, Robert has been in the mobile enterprise communications space for over 15 years and previously served on the EMEA board between 2015-2017.

Trevor Goldberg – Boku

VP Business Development

Trevor Goldberg works at Boku in the UK and has responsibility for Business Development in Emerging markets, such as Africa and the Middle East.

Trevor has worked in mobile industry for the past 15 years, alongside carriers, content providers, device manufactures, global portals, regulatory bodies and other players in the mobile ecosystem. Trevor served a 2-year term on the MEF Asia board from 2015, working with carriers and merchants, supporting and championing the numerous programs and initiatives.

Rafael Pellon – FAS Advogados


Graduated in Law from Universidade Federal do Rio de Janeiro – UFRJ; Pos-Graduated in Information Law from Universidade Cândido Mendes; Pos-Graduated in Procedural Strategies, Advocacia Empresarial, Fundação Getúlio Vargas/SP. Attended the Course “Political and Economical Aspects of the European Union” at INSPER/SP.

Has over 17 years of experience in legal practice specialized in contracts, intellectual property, media and entertainment. Worked for some technology and telecom companies such as Claro, Embratel, IG and UOL. Is a Director of ABDTIC – Associação Brasileira de Direito e Tecnologia da Informação and Legal Consultant of Policies & Initiatives of MEF LATAM and the Mobile Marketing Association – MMA

Jason Lunn – IMImobile

SVP Commercial

Following a successful career within Infracast for over 8 years, I have continued with my passionate approach to high quality messaging within IMImobile, now being responsible for connectivity for the billions of personalised communications which are transmitted by the IMImobile group to consumers every year. This volume has been earned by applying the ethos of MEF and focussing on high quality routes to give the best quality of service to business customers and building their confidence.

We are now in our 4th year of active MEF membership and have introduced many others to the forum with the goal of improving the messaging eco-system for the benefit of all. Most recently I have being heavily involved in bringing the UK mobile operators together to ensure a future successful outcome with MEF for the ‘Smishing’ initiative. This initiative feels closer than ever to approval and implementation and will be a major step forward in maintaining trust in messaging.

Waheed Adam – iTouch Messaging Services

Executive Chairman

Waheed Adam, once a young activist and today better described as a serial entrepreneur began his career at the young age of 22 after being rejected for his skills due to his race and young age in apartheid South Africa. He lives by the motto “through tragedy comes opportunity” and did exactly that when in 1988 he started his first company today known as the Prime Group, its core focus being the various disciplines of the mobile tech sector, both in SA and abroad.

Waheed’s personal passion to making South Africa a better place is highlighted by his commitment to working with various NGO’s that focus on youth.


Dario Betti – MEF


Dario’s experience in the mobile industry goes back to 1999; first as a consultant for Ovum advocating for attention to the nascent Mobile VAS, then launching the first Mobile Internet product for T-Mobile in Europe, and more recently expanding the concept of innovative partnerships between telcos and digital players in Asia and the Middle East, for Ooredoo and Axiata and as Director of Products for MTS.

Dario’s focus is in creating new business opportunities in the fast changing digital world, and he enjoys the cultural challenges of working in different countries to give deeper and richer engagement. Previously Dario has also worked in the Middle East, for Qatar based group Ooredoo (in Qatar, Myanmar and Indonesia). For Ooredoo Dario was part of the launch team for its greenfield mobile operator in Myanmar and repositioned the mobile brands of Indosat in Indonesia.


Joanne Lacey – MEF


Joanne joined MEF as COO in 2013 to oversee its global programming and PL. She was appointed to the global board in November 2018. She leads the MEF team to deliver a roadmap of industry programmes and member services including events, knowledge sharing platforms as well as MEF’s award winning blog. She is responsible for the development of its industry partnerships and oversees MEF’s Future of Messaging Programme which through cross-stakeholder collaboration tackles fraud and promotes the enterprise messaging channel.

Joanne has worked in the mobile industry since 2000 helping to establish the nascent mobile games ecosystem with market pioneer I-play (Digital Bridges) and later more broadly looking at mobile entertainment services with Player X / Zed Worldwide. She has worked across the mobile ecosystem partnering with MNOs, solution providers and content owners.

James Lasbrey – Nexmo

Carrier Relations Director

James is a technology expert with a passion for helping businesses communicate effectively with their customers. As Carrier Relations Director for Nexmo, James is responsible for making sure that Nexmo’s leading communication platform is connected to every market globally. Prior to Nexmo, James led messaging for O2 UK and went onto run Telefonica’s global messaging business.

During this period, James was a main board Director for MEF where he worked with both enterprises, operators and regulators to create the ‘Future of messaging program’.

Surash Patel – RealNetworks

VP & GM Messaging

Surash leads the RealNetworks Messaging business out of New York having previously managed the EMEA business and has over 25 years of experience in telecommunications. Prior to RealNetworks, Surash worked at mGage, holding roles of Chief Strategy Officer & COO for Europe. Surash was instrumental in helping mobile marketing company Velti through its meteoric growth and Nasdaq listing, where he led global operational teams. Previous employers have included KPMG, Accenture, O2 and BT where Surash held consulting and business development roles. Surash graduated with an MBA from London Business School and a BEng(Hons) in Electrical & Electronic Engineering from Brunel University.

Surash is also Chair of a Charity; Binti International, which promotes Menstrual Dignity for Women worldwide.

Surash is an active participant of MEF’s Future of Messaging Programme, most recently helping drive MEF’s project in the UK to mitigate smishing/spoofing via a trial with MNOs, banks and Government agencies. The goal is to protect consumers from harm and addresses a problem which not only creates a bad reputation for messaging, but also costs the industry £millions per year.