Business messaging has steadily evolved from a series of individual channels siloed into specific use cases to a more interwoven solution where organisations increasingly look to offer communications platform as a service (CPaaS).
At the same time, however, the P2P behaviour of consumers, and different demographic preferences for how organisations actually contact them, has also evolved – largely driven by the growing availability and capabilities of richer channels.
Download this report to learn how digital transformation is modifying the messaging and channel behaviour, experiences and expectations of 9,750 smartphone users across 15 countries surveyed on behalf of MEF by On Device Research.