Telefónica gives the operator view of messaging fraud
SMS fraud affects MNOs more than most. Consumers generally blame them when things go wrong. This is why Telefónica is working closely with MEF on the fightback. Here, Tim Houlihan, commercial lead for A2P messaging development for Europe at Telefónica, explains more.
Operators occupy an ‘interesting’ place in the market for A2P messaging. In many instances, they act as an indirect channel for traffic, leaving the A2P aggregators to provide the connectivity to brands and enterprises.