Global industry programme for enterprise messaging. Creating a more transparent, innovative and fraud-free market

NETWORK

MARKET

ENTERPRISE

CONSUMER

Best practices shaping the sustainability and future of messaging

Taking a cross-ecosystem approach, MEF’s Future of Messaging Programme brings together all stakeholders in the mobile messaging ecosystem, to achieve a common goal to promote and accelerate best practices in order to limit fraudulent behaviours and identify new opportunities for enterprise messaging. The self-funded initiative is part of MEF’s ongoing commitment to advocate industry best practice and self-regulation across the mobile ecosystem.

Enterprise Messaging performs an essential role as a critical communication channel – building user relationships, delivering customer updates, alerts, authentication etc. Something about growth. The market faces some key challenges, changes and opportunities, including:

  • Fraudulent practices undermining market value
  • Commoditisation – buyers do not always perceive the benefits of using trusted routes
  • Evolving regulatory landscape
  • Changing dynamics – new technologies and market entrants
  • New use cases from across ever-expanding enterprises and sectors

MEF’s Future of Messaging Programme was founded in 2015 to help its participants address the challenges through collaboration and leverage new business opportunities via two dedicated workstreams Fraud Management and Market Development, and in 2018 launched its Trust in Enterprise Messaging service.

Creating practical solutions to limit fraud, educate the ecosystem and increase consumer trust

 

Go to workstream

Raising awareness of enterprise messaging as a premium and trusted channel whilst promoting innovation

 

Go to workstream

Working Group Members

Apprentice Valley

Apprentice Valley

BICS

BICS

BulkSMS.com

BulkSMS.com

CLX Communications

CLX Communications

DIMOCO Messaging

DIMOCO Messaging

Fortytwo

Fortytwo

Gemalto

Gemalto

IMImobile

IMImobile

Infinite Convergence Solutions

Infinite Convergence Solutions

Infobip

Infobip

iTouch

iTouch

JT Global

JT Global

Kaleyra

Kaleyra

mGage

mGage

Mitto

Mitto

MMDSmart

MMDSmart

Mobilesquared

Mobilesquared

Modica Group

Modica Group

Movitext

Movitext

Neustar

Neustar

OpenMarket

OpenMarket

Quiubas Mobile

Quiubas Mobile

Rdcom.it

Rdcom.it

RealNetworks

RealNetworks

Rocco

Rocco

Route Mobile

Route Mobile

SAP

SAP

Tata Communications

Tata Communications

Telefónica

Telefónica

Telenor

Telenor

Telnyx

Telnyx

TWW

TWW

Tyntec

Tyntec

XConnect

XConnect

Find Out More

For more information on the MEF Future of Messaging Programme, or to discuss how you can join, please leave your details below.

Upcoming Meetings & Events

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Wed 18

MEF | Google RCS Webinar

July 18 @ 16:00 - 17:00
Thu 19

Messaging Working Group Call

July 19 @ 14:00 - 15:30

From the Blog

Industry ViewsMessaging
July 10, 2018

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers.

The new service is self-regulatory – its goal, to accelerate market clean-up and educate enterprise messaging solution buyers about the threats of fraudulent practices and poor procurement processes.

Featured PostMessaging
May 22, 2018

A Guide to GDPR & Enterprise Messaging

The GDPR special edition of MEF’s eBulletin series, supported by CLX Communications, highlights the perspectives of the diverse MEF membership and experts on their path to preparing for GDPR compliance.

Here, Rob Malcolm VP of Marketing and Online Sales at CLX Communications discusses GDPR’s impact on the Enterprise messaging space, and highlights aspects of the new regulation businesses should prepare for. Download the eBulletin for more unique articles and insights now.

Featured PostMEFTVMessagingMWC18
May 3, 2018

The race to automate customer experiences across rich media messaging channels

Alex Klose, VP of Marketing at IMImobile, looks at the opportunity for enterprises to differentiate customer experience by combining new rich-media messaging channels such as RCS (Rich Communication Services) with customer journey automation platforms.

There is no doubt that consumers have a huge desire for messaging-based experiences. In fact, 66% of consumers prefer to reach brands, or be reached by brands through messaging apps, and two-thirds expect to increase their engagement with businesses via messaging channels over the next two years.

mobile messagingMWC18
May 2, 2018

Member interview – MMD Smart

MEFTV speaks to Ira Cohen, VP of Marketing & Business Development at MMD Smart during MWC 2018, where he talks about their new platform Message Whiz and the future of enterprise messaging.

“There are verticals that will use other means rather than mobile to communicate with their customers.. there are a lot of companies, brands included, that are using emails to communicate with potential clients – they’re using on-screen ads, they’re not really using the power of mobile, which as we all know is ubiquitous – so the opportunity is huge..”