Global industry programme for enterprise messaging. Creating a more transparent, innovative and fraud-free market

NETWORK

MARKET

ENTERPRISE

CONSUMER

Best practices shaping the sustainability and future of messaging

Taking a cross-ecosystem approach, MEF’s Future of Messaging Programme brings together all stakeholders in the mobile messaging ecosystem, to achieve a common goal to promote and accelerate best practices in order to limit fraudulent behaviours and identify new opportunities for enterprise messaging. The self-funded initiative is part of MEF’s ongoing commitment to advocate industry best practice and self-regulation across the mobile ecosystem.

Enterprise Messaging performs an essential role as a critical communication channel – building user relationships, delivering customer updates, alerts, authentication etc. Something about growth. The market faces some key challenges, changes and opportunities, including:

  • Fraudulent practices undermining market value
  • Commoditisation – buyers do not always perceive the benefits of using trusted routes
  • Evolving regulatory landscape
  • Changing dynamics – new technologies and market entrants
  • New use cases from across ever-expanding enterprises and sectors

MEF’s Future of Messaging Programme was founded in 2015 to help its participants address the challenges through collaboration and leverage new business opportunities via two dedicated workstreams Fraud Management and Market Development, and in 2018 launched its Trust in Enterprise Messaging service.

Creating practical solutions to limit fraud, educate the ecosystem and increase consumer trust

 

Go to workstream

Raising awareness of enterprise messaging as a premium and trusted channel whilst promoting innovation

 

Go to workstream

Working Group Members

3Cinteractive

3Cinteractive

Apprentice Valley

Apprentice Valley

BICS

BICS

BulkSMS.com

BulkSMS.com

Cellusys

Cellusys

DIMOCO Messaging

DIMOCO Messaging

FICO

FICO

Fortytwo

Fortytwo

Gemalto

Gemalto

Global Message Services

Global Message Services

Go4Mobility

Go4Mobility

Global Telco Consult

Global Telco Consult

iconectiv

iconectiv

IMImobile

IMImobile

Infinite Convergence Solutions

Infinite Convergence Solutions

Infobip

Infobip

iTouch

iTouch

JT Global

JT Global

Kaleyra

Kaleyra

mGage

mGage

Mitto

Mitto

MMDSmart

MMDSmart

Mobilesquared

Mobilesquared

Modica Group

Modica Group

Movitext

Movitext

Myriad Connect

Myriad Connect

Neustar

Neustar

NEXAH

NEXAH

Nexmo

Nexmo

OpenMarket

OpenMarket

Quiubas Mobile

Quiubas Mobile

Rdcom.it

Rdcom.it

RealNetworks

RealNetworks

Rocco

Rocco

Route Mobile

Route Mobile

SAP

SAP

Sendit

Sendit

Sinch

Sinch

SMS Highway

SMS Highway

Syniverse

Syniverse

Tata Communications

Tata Communications

Telefonica

Telefonica

Telenor

Telenor

Telnyx

Telnyx

TWW

TWW

Tyntec

Tyntec

Wavy Global

Wavy Global

WMC Global

WMC Global

XConnect

XConnect

Find Out More

For more information on the MEF Future of Messaging Programme, or to discuss how you can join, please leave your details below.

From the Blog

Messaging
July 18, 2019

RCS @ ITW2019: Best Practices, Good Intentions, Hard Work

Last month in Atlanta at ITW 2019, the global wholesale event, MEF’s Future of Messaging Programme hosted a series of events on Rich Communications. Here MEF’s COO Joanne Lacey and speakers from the workshop share their takeaways.
Featured PostMessaging
July 8, 2019

MEF Briefing: Brazil is cancelling ban on A2P SMS

On the 6th of June 2019, the Brazilian Congress approved a Bill of Law that forbids MNOs to send any kind of “commercial messages” to its customers in the Brazilian territory, effectively immediately once the legislation is passed by the Senate. There’s no definition on what should be considered as…
Featured PostMessagingOpinion
July 4, 2019

ITW Atlanta 2019 – Don’t forget: Telecoms is big business

MEF CEO Dario Betti shares his key takeaways from the recent International Telecom Week in Atlanta touching on the state of A2P, the role of Africa in the global market and discovering that the rumours of Telecom’s demise are greatly exaggerated. The public might be excused for thinking of telecom…
Featured PostMEF WebinarsMessaging
July 2, 2019

The death of loyalty, the rise of relevance: a fireside chat with Sinch Engage’s Matt Ramerman

Marketers can’t buy customer loyalty any longer. They have to earn it with excellent customer experiences. They can do this with hyper-personalised mobile video, as Sinch Engage’s Matt Ramerman explained in a MEF webinar… In marketing circles, all the talk is of personalisation. There’s a sense that the era of…