Global industry programme for enterprise messaging. Creating a more transparent, innovative and fraud-free market

NETWORK

MARKET

ENTERPRISE

CONSUMER

Best practices shaping the sustainability and future of messaging

Taking a cross-ecosystem approach, MEF’s Future of Messaging Programme brings together all stakeholders in the mobile messaging ecosystem, to achieve a common goal to promote and accelerate best practices in order to limit fraudulent behaviours and identify new opportunities for enterprise messaging. The self-funded initiative is part of MEF’s ongoing commitment to advocate industry best practice and self-regulation across the mobile ecosystem.

Enterprise Messaging performs an essential role as a critical communication channel – building user relationships, delivering customer updates, alerts, authentication etc. Something about growth. The market faces some key challenges, changes and opportunities, including:

  • Fraudulent practices undermining market value
  • Commoditisation – buyers do not always perceive the benefits of using trusted routes
  • Evolving regulatory landscape
  • Changing dynamics – new technologies and market entrants
  • New use cases from across ever-expanding enterprises and sectors

MEF’s Future of Messaging Programme was founded in 2015 to help its participants address the challenges through collaboration and leverage new business opportunities via two dedicated workstreams Fraud Management and Market Development, and in 2018 launched its Trust in Enterprise Messaging service.

Creating practical solutions to limit fraud, educate the ecosystem and increase consumer trust

 

Go to workstream

Raising awareness of enterprise messaging as a premium and trusted channel whilst promoting innovation

 

Go to workstream

Working Group Members

Apprentice Valley

Apprentice Valley

BICS

BICS

BulkSMS.com

BulkSMS.com

CLX Communications

CLX Communications

DIMOCO Messaging

DIMOCO Messaging

FICO

FICO

Fortytwo

Fortytwo

Gemalto

Gemalto

Global Telco Consult

Global Telco Consult

IMImobile

IMImobile

Infinite Convergence Solutions

Infinite Convergence Solutions

Infobip

Infobip

iTouch

iTouch

JT Global

JT Global

Kaleyra

Kaleyra

mGage

mGage

Mitto

Mitto

MMDSmart

MMDSmart

Mobilesquared

Mobilesquared

Modica Group

Modica Group

Movitext

Movitext

Neustar

Neustar

OpenMarket

OpenMarket

Quiubas Mobile

Quiubas Mobile

Rdcom.it

Rdcom.it

RealNetworks

RealNetworks

Rocco

Rocco

Route Mobile

Route Mobile

SAP

SAP

Tata Communications

Tata Communications

Telefonica

Telefonica

Telenor

Telenor

Telnyx

Telnyx

TWW

TWW

Tyntec

Tyntec

WMC Global

WMC Global

XConnect

XConnect

Find Out More

For more information on the MEF Future of Messaging Programme, or to discuss how you can join, please leave your details below.

Upcoming Meetings & Events

[tribe_mini_calendar category=”mobile-messaging-event”]

From the Blog

InterviewMessaging
January 17, 2019

Interview : Tata – Look to authentication and IoT for the next era of growth

A2P messaging revenues look set to double inside four years. Where is the growth coming from? Ben Bannister, director of mobility and collaboration services at Tata Communications, offers his thoughts. Looking for a positive spin on ever-present A2P messaging fraud? It’s a symptom of the huge success of the sector.…
MEFTVMessaging
January 16, 2019

RCS: Views from across the ecosystem

Highlighted by MEF’s Global Board as a key trend to watch in 2019, we discuss the future of Rich Communication Services with analysts, brands, networks and participants from MEF’s Future of Messaging Programme including Vodafone, XConnect, Telenor, MobileSquared, Netsize and Virgin Trains. They discuss the opportunities RCS presents for brands…
Featured PostMessaging
January 10, 2019

Interview: Tim Ward, XConnect

MEFTV speaks to MEF Member and Future of Messaging Programme participant XConnect‘s VP of Marketing and Sales, Tim Ward, about the future of messaging and his views on Rich Communications Services. “It’s a technology that has been lurking in the background; no-ones been quite sure what to do with it,…
Featured PostMEFTVMessaging
December 13, 2018

Interview – Eric Brouard, Marketing Director at Netsize, Gemalto

MEFTV speaks to Eric Brouard, Marketing Director at Netsize, part of Gemalto, about the current state of the A2P Messaging market and why he believe RCS is the way forward. “SMS has been around for a very very long time and used in so many different use cases but has…