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Global industry programme for enterprise messaging. Creating a more transparent, innovative and fraud-free market

NETWORK

MARKET

ENTERPRISE

CONSUMER

Best practices shaping the sustainability and future of messaging

Taking a cross-ecosystem approach, MEF’s Future of Messaging Programme brings together all stakeholders in the mobile messaging ecosystem, to achieve a common goal to promote and accelerate best practices in order to limit fraudulent behaviours and identify new opportunities for enterprise messaging. The self-funded initiative is part of MEF’s ongoing commitment to advocate industry best practice and self-regulation across the mobile ecosystem.

Enterprise Messaging performs an essential role as a critical communication channel – building user relationships, delivering customer updates, alerts, authentication etc. Something about growth. The market faces some key challenges, changes and opportunities, including:

  • Fraudulent practices undermining market value
  • Commoditisation – buyers do not always perceive the benefits of using trusted routes
  • Evolving regulatory landscape
  • Changing dynamics – new technologies and market entrants
  • New use cases from across ever-expanding enterprises and sectors

MEF’s Future of Messaging Programme was founded in 2015 to help its participants address the challenges through collaboration and leverage new business opportunities via two dedicated workstreams Fraud Management and Market Development, and in 2018 launched its Trust in Enterprise Messaging service.

Creating practical solutions to limit fraud, educate the ecosystem and increase consumer trust

 

Go to workstream

Raising awareness of enterprise messaging as a premium and trusted channel whilst promoting innovation

 

Go to workstream

Working Group Members

Apprentice Valley

Apprentice Valley

BICS

BICS

BulkSMS.com

BulkSMS.com

CLX Communications

CLX Communications

DIMOCO Messaging

DIMOCO Messaging

Fortytwo

Fortytwo

Gemalto

Gemalto

IMImobile

IMImobile

Infinite Convergence Solutions

Infinite Convergence Solutions

Infobip

Infobip

iTouch

iTouch

JT Global

JT Global

Kaleyra

Kaleyra

mGage

mGage

Mitto

Mitto

MMDSmart

MMDSmart

Mobilesquared

Mobilesquared

Modica Group

Modica Group

Movitext

Movitext

Neustar

Neustar

OpenMarket

OpenMarket

Quiubas Mobile

Quiubas Mobile

Rdcom.it

Rdcom.it

RealNetworks

RealNetworks

Rocco

Rocco

Route Mobile

Route Mobile

SAP

SAP

Tata Communications

Tata Communications

Telefónica

Telefónica

Telenor

Telenor

Telnyx

Telnyx

TWW

TWW

Tyntec

Tyntec

XConnect

XConnect

Find Out More

For more information on the MEF Future of Messaging Programme, or to discuss how you can join, please leave your details below.

Upcoming Meetings & Events

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Wed 26

Future of Messaging Programme [RCS sub-group kickoff]

September 26 @ 15:00 - 16:00

From the Blog

Executive InterviewMessaging
September 25, 2018

Telefónica gives the operator view of messaging fraud

SMS fraud affects MNOs more than most. Consumers generally blame them when things go wrong. This is why Telefónica is working closely with MEF on the fightback. Here, Tim Houlihan, commercial lead for A2P messaging development for Europe at Telefónica, explains more.

Operators occupy an ‘interesting’ place in the market for A2P messaging. In many instances, they act as an indirect channel for traffic, leaving the A2P aggregators to provide the connectivity to brands and enterprises.

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Consumer TrustExecutive InterviewFeatured PostMessaging
September 5, 2018

Interview: UK tax collector HMRC on reducing SMiShing by 90 per cent

When the UK ‘taxman’ HMRC hugely reduced email-based scams, fraudsters turned to SMS. Here, Mike Fell, head of operational and cyber security at HMRC, speaks to MEF’s Tim Green about how the agency tackled the new threat.

It’s been said many times that the only certainties are death and taxes.

A bit depressing. But not for the committed fraudster. If everyone has to pay taxes, that means everyone has to come into contact with the tax collector. And right there is a fruitful opportunity to rip people off.

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Guest blogMessaging
August 21, 2018

Six Key Questions on the Future of RCS

MEF Member mGage‘s Phil Speer, Director of Solutions Engineering, explains six key points relating to Rich Communications services and how they will affect the messaging ecosystem.

If you’re one of mGage’s partners, or even if you’re not, you have perhaps heard about Rich Communication Services (RCS) the next generation of text messaging. (The BBC recently described RCS as an “SMS replacement.”) mGage has created a dedicated RCS team to keep up with the latest and to support our clients in developing RCS pilot programs.

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Featured PostMEF Connects DigitalMessaging
July 31, 2018

Google talks RCS: the commercials, the numbers, the vision

Why is Google supporting RCS? What progress has it made so far? And how is it working with aggregators to power RCS business messaging? Last week, the company outlined its mission to MEF members. Here are the highlights…

“RCS is real. It’s happening.”

That was how Todd Parker, head of business development for carrier messaging at Google, opened up his review of the messaging format at the MEF Connects Digital webinar last week.

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