Company Profile/

Route Mobile Limited (RML), established 2004, is a leading global messaging and voice API company. Headquartered in Mumbai, India, the company has offices in the Middle East, Africa, Asia Pacific and Europe and services over 18.000 customers through a network of more than 300 employees.

Through its portfolio of comprehensive, flexible & innovative solutions including Enterprise as well as 2way Messaging, HLR Number Lookup, SMS Firewall, Interactive Voice Response (IVR), Click 2 Call, Chatbots, Outbound Dialer and SMS Hub, Route Mobile meets and exceeds its customer’s requirements. With over twelve years experience RML provides tailored solutions to enterprises, aggregators, resellers and mobile network operators (MNOs).

Supporting over 850 global network connections, 150 of which direct, RML routes more than 2 billion messages per month. The company is uniquely placed encompassing approved open connectivity, SMS hub provision and SMSCs globally.

MEF Minute/

Industry Views: AI, chatbots and banking

Accenture’s 2017 Banking Technology Vision report explores the role of AI in banking and customer engagement. It found that 78 per cent of bankers believe AI will revolutionise the way banks gather information and interact with customers.

One of the key advantages highlighted was that whilst AI is increasingly automating customer interaction, it is also providing a more personalised experience.

Chatbots for example are increasingly used by banks to handle routine enquiries and represent a more personalised experience than visiting the modern day substitute for branch banking, a website or app, where customers interact with layers of screens and drop-down menus instead of a person.

What’s in store for the mobile ecosystem in 2017?

2016 was an eventful year for technology innovation across the board. And whilst new models have come to the fore the global base of mobile users continues to grow, confirming mobile’s central role in how businesses innovate and monetise their services.

Everything has been fair game, from the collection and responsible use of user data through to new ways for consumers to perform everyday tasks like talking to their bank, ordering and buying a coffee or transferring money to a friend.

But how will the mobile ecosystem change in 2017? And what are the areas of the ecosystem that are ripe for disruption or collaboration? We asked MEF members to provide us with their thoughts on the big trends for 2017…