MEF’s MWC18 messaging session: seven big questions wrestled

| Featured Post, MWC18, Workshop | No Comments
RCS. GDPR. OTT. CPaaS. So many acronyms! So much to discuss! At MWC last month, four of enterprise messaging’s deepest thinkers came together to debate the market’s biggest challenges. Here’s what they said. The audience arrived at MEF’s Future of Messaging panel session at MWC with the latest RCS update…

A2P SMS data you can finally use for accurate business modelling

| Analytics | No Comments
Mobilesquared have released their Global A2P SMS messaging forecasts Databook, taking an in-depth look at the projected growth of the global A2P SMS industry, including the potential impact of RCS. Here Chief Analyst Nick Lane shares some of the highlights. We have been tracking the A2P SMS space for the…

On Device Research insight: the rise and rise of rewarded mobile video ads

| Analytics, Featured Post, Video | No Comments
Video ads outscore all other formats by all measures of effectiveness – and none more so than 'rewarded' video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium... Facebook recently gave game developers a new ad option: rewarded video. The logical reaction…

Game of Phones, Deloitte’s African consumer survey

| Analytics, Featured Post, MEF Africa | No Comments
Smartphones are not just a part of our lives, they are our lives. That’s just one of the conclusions reached in Deloitte Africa’s recent consumer survey, Game of Phones. Here Arun Babu, Partner in the Strategy & Operations practice of Deloitte Consulting in Africa and Telecommunications Leader looks more deeply…
RCS Business Messaging Guidelines

Rich Business Messaging Guidelines launched

| Messaging | No Comments
MEF has launched its Rich Business Messaging Best Practice Guidelines at ITW 2019, in Atlanta. Developed by participants of MEF’s Future of Messaging Progamme the guidelines aim to help accelerate the adoption of RCS for application-to-person (A2P) and person-to-application (P2A) messaging.

Machine learning in enterprise communications webinar: the talking points

| MEF Webinars, Messaging | One Comment
Industry stakeholders are fighting a war against spam and other traffic that undermines the messaging channel. Their traditional weapons are firewalls and filters. Could artificial intelligence offer a new line of defence? MEF convened a webinar to discuss the topic. In his book, The Inevitable, Kevin Kelly talks vividly about…

Member Interview: Routemobile

| Featured Post, Interview, Messaging | No Comments
MEFTV speaks to Routemobile‘s Group CEO Rajdip Gupta and James Mills, CEO Americas, on their stand during MWC 2019, who explain their experience with RCS, their new business objectives as an omnichannel platform, and how their business is growing beyond messaging and communications. Discussing their RCS use cases and omnichannel…

RCS traffic to grow 290% annually by 2023

| Featured Post, Messaging | No Comments
A new study from Juniper Research claims rich communications suite (RCS) traffic will have an average annual growth of 290% over the next four years. The new Juniper Research – A2P Messaging: SMS, RCS & OTT Business Messaging 2019-2023 – forecast that the rich media interactivity of RCS would make…

Exploring the future of the digital content space

| Featured Post, Guest blog, Interview | No Comments
Basebone CMO Benito Alvarez discusses the importance of carrier billing in its strategy, and the opportunities and challenges around Baseplay, its suite of digital content services for emerging markets. In emerging markets where the average amount a user can pay for content can be seen as comparatively low, it can…

Transforming healthcare with 5G

| Featured Post, Guest blog, mhealth, Partner Event | No Comments
MEF is an official partner of the HIMSS & Health 2.0 European Conference 2019 which aims to bring together the entirety of the digital healthcare ecosystem: from hospital C-level decision makers to clinicians, nurses, payers, life science, and technology innovators. Two of the key mobile ecosystem topics at the events…

6 Great Benefits Of Proximity Marketing

| Featured Post, Guest blog | No Comments
Caroline McClelland Kumulos Marketing Manager at mobile app management specialists Kumulos explores how to execute successful proximity marketing campaigns, and offers 6 key benefits the medium offers. One of the most effective ways to gain a competitive edge when it comes to mobile marketing is now proximity marketing. Why proximity…

How Artificial Intelligence will impact the future of Cloud Communication

| Featured Post, Guest blog | No Comments
Mr. Rajdipkumar Gupta, Managing Director & Group Chief Executive Officer at Route Mobile Limited discusses the future role of artificial intelligence in the technological landscape, and in particular its influence on the evolution of cloud communications. Thanks to sci-fi films, Artificial Intelligence (AI) is not an alien concept. Although, it’s…

Executive Insights: Oscar Gallego, Global Head of Smart Communication & Security, Vodafone

| Executive Insights | No Comments
Is RCS the future of enterprise messaging? Can it stay free of spam? And why is messaging the best option for workplace collaboration? Oscar Gallego, Global Head of Smart Communication & Security at Vodafone, shares his views.

Executive Insights: Dori Gurwitz, PWC

| Executive Insights, Featured Post, Interview, Messaging | No Comments
In a recent report, PWC argued that messaging bots could play a role in transforming customer service. The consultancy is a firm believer in the port of enterprise messaging. In an exclusive video for MEF and Infinite Convergence, Dori Gurwitz, managing director of PWC New York, explained more… Last year,…

Executive Insights: Sven Sziedat, T-Systems International

| Executive Insights, Featured Post, Messaging | No Comments
Why are some of the world’s biggest companies using public messaging apps to transmit sensitive personal data? Sven Sziedat, Head of Mobile Enterprise Services at T-Systems International, shares his experience and ponders the alternatives in this exclusive Future of Messaging series video supported by Infinite Convergence. Many people are concerned…

Executive Insights: Raul Castanon-Martinez, 451 Research

| Executive Insights, Featured Post, Messaging | No Comments
Most enterprises still allow their employees to use insecure messaging apps to exchange private data. And even when they mandate more secure alternatives, workers often bypass them. Why is this? Raul Castanon-Martinez, Senior Analyst – Workforce Collaboration, 451 Research, shares his insights in this exclusive Future of Messaging series video…

5 minutes with… Global Message Services

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Sarah Keller, International Business Development Director introduces Global Message Services. Global Message Services is a global messaging provider that offers managed services solutions for mobile operators…

5 minutes with – Nexah

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Joseph Njel Nguidjol introduces VAS specialist NEXAH. NEXAH is a Value-Added Services company based in Cameroon in Africa. We are specialized in building Value-Added Services for…

5 minutes with….BulkSMS

| 5 minutes with, Featured Post | One Comment
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of BulkSMS.com. BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and…

5 minutes with… zeotap

| 5 minutes with | No Comments
In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap. We unite the world’s most valuable data especially from telecom operators to enable the world’s…

The 10 Disruptive Digital Business Models For Health Insurers

| 10 things | No Comments
Digital technologies will transform the health insurance business. Early adopters have started to implement new digital business models with initial success. A new report from market analysts Research2Guidance describes ten digital business models for health insurers that will disrupt the industry, as explained by business analyst Zhang Jie. Advances in…

10 digital marketing campaign stats you probably didn’t know

| 10 things, Featured Post | No Comments
Daniel Nunez Rodriguez, Product Lead for Instant Ads, an intraprenurial initiative at Telefónica Innovation shares ten key facts about digital marketing campaigns, digging into the intricacies of how success is measured, where mobile fits in to the picture of how consumers are exposed to campaigns and some of the technical…

Key takeaways from MEF’s guide to digital consent in the personal data economy

| 10 things, Digital Consent, Personal Data | No Comments
Clear informed consent is the key to ensuring consumers trust every digital transaction. It’s a critical issue – which is why MEF’s Global Consumer Trust Working Group has examined the issues in order to develop a free whitepaper on the subject. Here, we present some of the highlights. In 2010,…

12 stats and facts that explore drivers for building consumer trust in mobile content and services

| 10 things | No Comments
In May 2018 the EU’s General Data Protection Regulation (GDPR) will be implemented. Consumers will be compelled to give permission before any of their data is collected by a company, and that data must be transferrable and deleted, or returned on request. The regulation is a significant step in placing…

Government vs Surveillance Capitalism – Which do people need to worry about?

| Featured Post, Privacy | No Comments
Michael Becker, co-author of the recent MEF consumer Trust Report and strategic advisor to Assurant here takes a deep dive into the concepts of state sponsored monitoring and “surveillance capitalism” asking; how worried we should really be about both and what practical actions can be taken to protect our digital…

MEF at MWC19: Digital privacy and the ‘grand awakening’

| Featured Post, MEF Webinars, Privacy | One Comment
When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… Is society finally waking up to the notion of digital privacy? Without doubt, the conversation is…

Data Privacy in Brazil and Latin America: the first steps towards a GDPR world

| Featured Post, MEF Webinars, Privacy | No Comments
Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules. After the discussions held on the Data…

Getting up to speed with GDPR? How multifactor authentication can raise your compliance game

| Featured Post, Insights Directory Report, Privacy | No Comments
Nearly six months after GDPR came into effect, despite great planning and attention, many companies are still struggling to get their businesses fully compliant. Strategic Marketing Director at MEF Member Tyntec, Jean Shin, here discusses how multifactor authentication can aid compliance by granting consumers the necessary access to their own…

Industry views: GDPR one year on

| Featured Post, Industry Views, Personal Data | No Comments
This Saturday the 25th of May marks one year since the launch of the EU's General Data Protection Regulation which introduced new rules for how businesses handle consumer's personal data. We asked MEF Members from across the mobile value chain to share their thoughts on GDPR's first year; how has…

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

| Industry Views, Messaging | No Comments
MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers. The new service is self-regulatory – its…

Industry Views: A2P SMS & the blockchain startups

| Featured Post, Industry Views | One Comment
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

Industry views: New mobile tech and trends

| Featured Post, Industry Views, Opinion | 2 Comments
Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones. Google unveiled their 2nd generation of Pixel phones…

Member Interview: SAP Digital Interconnect

| Featured Post, Interview, MEFTV | No Comments
MEFTV speaks to Sethu Meenakshisundaram, SAP Digital Interconnect president, who explains how intelligent interconnectivity, multichannel engagement, and operator optimization solutions enable the Experience Economy and SAP’s “X+O” strategy to help connect everyone, everything, everywhere.

Member Interview: IMImobile & Barclays talk RCS

| Featured Post, Interview, MEFTV, Messaging | No Comments
MEFTV speaks to Alex Cambell, Director of Enterprise Sales at IMImobile and Shakeel Khan, Director of Virtual Customer Contact at Barclays about delivering richer, more secure messaging experiences using RCS (Rich Communication Services) during MWC 2019. At Mobile World Congress in Barcelona this year, the IMImobile team showcased a number…

Member Interview: mGage

| Featured Post, Interview, MEF @ MWC, MEFTV | No Comments
MEFTV speaks to Nick Millward, VP Europe for mobile engagement specialists mGage during MWC 2019, where he explains their view on mobile messaging and especially how RCS may impact the future of messaging. He talks about how mGage believes in RCS messaging and that they as a business are heavily…

Member Interview – Freenet Digital

| Featured Post, Interview, MEF @ MWC, MEFTV | No Comments
MEFTV speaks to Thomas Kothuis, CEO of mobile entertainment specialist freenet digital during MWC 2019, where he explains the history of the company and what is new in the mobile entertainment and digital subscription space. “We are very much focused on the vene B2B product line – we have realised…
Featured PostInfographic

The Rise of Mobile 3.0 [Infographic]

The MEF Global Consumer Survey vividly illuminates the emergence of the next phase in the evolution of mobile content & commerce: Mobile 3.0. depicted in our latest Infographic, based on the data of 10,000 mobile media consumers from across 13 countries in both developed and growth markets, making it one of the…
January 7, 2014
News Roundup

Global Mobile News Round-up – Week 1st Jan 2014

Each week the Global News Round-up offers an instant international mobile content and commerce snapshot. To kick-off the New Year in suitable fashion this week we have selected a round-up of the world’s media stories that take a look at what’s in store for the mobile industry in 2014. MEF’s…
January 3, 2014
Infographic

Mobile Christmas! [Infographic]

In this fascinating infographic, the results of a unique survey on the mobile habits of a particularly niche workforce and their secretive CEO are revealed to discover exactly what effect mobile is having on their business. Uncovered for the first time, discover the secrets of the elven team's preferred OS…
December 20, 2013
News Roundup

Global Mobile News Round-up – Week 16th November

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories IBM: In 5 Years, Buying Local Will Beat Buying Online Mashable In five…
December 20, 2013
News Roundup

Global Mobile News Round-up – Week 9th December

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories We’re All Mobile Now Mobile Marketing Magazine Mobile phones are more addictive than…
December 13, 2013

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