Mobile Advertising Archives

MAD//Fest: Digital-only banks prepare for the mainstream

More than 4,000 digital marketing execs crammed into a former brewery in East London for the sell-out MAD//Fest conference. Many tuned into a special MEF session: Conversational Commerce: A Two Way Street. Tim Green was there… Millions of people have opened accounts with new mobile-focused banks. But most of them…

MEFDecember 11, 2019

Enterprise Communications Mobile Advertising Partner Event

MAD//Fest: MEF sends a (rich) message to the marketers

More than 4,000 digital marketing execs crammed into a former brewery in East London for the sell-out MAD//Fest conference. Many tuned into a special MEF session: Conversational Commerce: A Two Way Street. Tim Green was there… In my role as features editor of the MEF, I have moderated many many…

Tim GreenDecember 2, 2019

Mobile Advertising Personal Data

Dmexco 2019: is adtech facing an existential trust crisis?

On one hand, personalised online advertising. On the other, privacy. Can there ever be both? Tim Green traveled to Germany for Dmexco to witness an industry wrestling with a very big question. Here are the titles of some of the conference sessions at this year’s Dmexco event.The Trust Revolution. Making…

MEFSeptember 25, 2019

Event Mobile Advertising Personal Data

Dmexco 2019: Privacy panic and flying taxis – key takeaways from the big adtech show

The world’s digital marketers travelled to Cologne for Dmexco last week. Tim Green went too. What did they all learn? t’s always struck me as ironic that the Dmexco takes place in Germany. Dmexco gathers execs from all over the world to worship at the shrine of real-time programmatic advertising.…

MEFSeptember 18, 2019

Interview Mobile Advertising

Interview: Michael Paxman, Adjust

MEFTV speaks to Michael Paxman, Global Project Communications lead at Adjust who shares his views on the issue of mobile marketing fraud, and the extent to which it represents a problem for the industry, and how he sees the app ecosystem developing in the future. “Mobile fraud is rampant, in…

MEFAugust 5, 2019

MEF Webinars Mobile Advertising

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the…

MEFJuly 17, 2019

Industry Views Mobile Advertising

Industry views: Combating mobile Ad fraud

We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click…

MEFJuly 1, 2019

Interview Mobile Advertising

Mobile Ad Fraud and safeguarding the app ecosystem

eMarketer predicts that in 2019 mobile ad spend will surpass $93 billion — a full $20 billion more than what it expects will be spent on TV, but one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud concerns.

MEFJune 20, 2019

MEF @ MWC MEF Webinars Mobile Advertising Mobile Content

MEF at MWC19: Exploring new business models in identity, payments and advertising

Is the ten year dominance of the app model finally breaking apart? What new opportunities lie ahead for carriers, content makers and brands? At MCW19, an expert MEF panel in association with Syntonic dived in to this huge topic… The era of the smartphone and super fast abundant data changed…

MEFApril 2, 2019

MEF Webinars Mobile Advertising

MEF Connects Digital – new thinking on telco data and mobile advertising

Mobile advertising is big. But it could be even bigger with the addition of more reliable data sets. Can MNOs provide them? In a MEF Connects Digital webinar, three experts shared their stories… If it’s true that the world is undergoing a data revolution, then advertising is doing it first.…

MEFOctober 4, 2018

Mobile Advertising

MAD//Fest: Digital-only banks prepare for the mainstream

MAD//Fest: MEF sends a (rich) message to the marketers

Dmexco 2019: is adtech facing an existential trust crisis?

Dmexco 2019: Privacy panic and flying taxis – key takeaways from the big adtech show

Interview: Michael Paxman, Adjust

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

Industry views: Combating mobile Ad fraud

Mobile Ad Fraud and safeguarding the app ecosystem

MEF at MWC19: Exploring new business models in identity, payments and advertising

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