Location ad specialist Verve believes transport-oriented apps could be as valuable as those of any famous media brand. MEF Minute met Verve’s Julie Bernard and Ian James to find out more.
Brazil’s economic growth is well documented. It is a mobile first country with 50 per cent of all households using mobile as their primary means for communicating and getting online.
Today that’s a mix of feature phones and smartphones but by 2018, one third of the country is predicted to own a smartphone.
Apple Wallet is so underexposed, even converts still call it Passbook. But it’s a potentially brilliant channel for saving and redeeming retail coupons. Tim Green wonders if ‘save to Wallet’ is finally about to become a thing …
This week, British shoppers of a certain age were moved by the news that department store BHS was going bust. Moved but not surprised. BHS is to the fast-evolving retail market as Chicory Tip is to hip hop. It’s the shop of the year. And the year is 1972.
Its been a mobile Christmas for Brits with 91 per cent of people in the UK having used a mobile device in the run up to and during the holiday.
This infographic from Weve looks at shopping and beyond, indexing a wide range of typical smartphone activities from organising travel to food and drink and the importance of seizing both mobile marketing and omni-channel retail opportunities to keep the tills ringing.
Half of all apps will be used half as much three months after they hit peak usage. This decline continues steadily until ten months after hitting a peak, where the…