Mobile Advertising Archives

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the…

MEFJuly 17, 2019

Marketing automation: a market to grow more and more

Ubiquity assesses the growing role of mobile marketing automation as their new white paper explores how the tech and digital transformation will disrupt relationships between customers and enterprises. Estimates are constantly trending upwards: the marketing automation software market is set for for significant increases. According to recent research from Grand…

MEFSeptember 28, 2017

Verve: bus checker apps could be jewels of mobile advertising

Location ad specialist Verve believes transport-oriented apps could be as valuable as those of any famous media brand. MEF Minute met Verve's Julie Bernard and Ian James to find out more.

Tim GreenJune 7, 2017

MEF LatAm Mobile Advertising

[Infographic] Mobile advertising in Brazil

Brazil's economic growth is well documented. It is a mobile first country with 50 per cent of all households using mobile as their primary means for communicating and getting online. Today that's a mix of feature phones and smartphones but by 2018, one third of the country is predicted to…

Tim BanksMay 3, 2016

Featured Post m-commerce Mobile Advertising mobile messaging

Mobile coupons: is their redemption finally at hand?

Apple Wallet is so underexposed, even converts still call it Passbook. But it's a potentially brilliant channel for saving and redeeming retail coupons. Tim Green wonders if 'save to Wallet' is finally about to become a thing ... This week, British shoppers of a certain age were moved by the…

Tim GreenApril 28, 2016

Featured Post Infographic m-commerce Mobile Advertising

Infographic: nine in ten Brits used their mobile phone to help with Christmas plans

Its been a mobile Christmas for Brits with 91 per cent of people in the UK having used a mobile device in the run up to and during the holiday. This infographic from Weve looks at shopping and beyond, indexing a wide range of typical smartphone activities from organising travel…

Tim BanksDecember 22, 2015

Featured Post Guest blog Mobile Advertising Opinion

Most apps are zombies – developers need new ways to generate revenue

Half of all apps will be used half as much three months after they hit peak usage. This decline continues steadily until ten months after hitting a peak, where the average app has less than a quarter of the use it once enjoyed or worse, becomes a zombie on the…

Tim BanksOctober 29, 2015

Mobile Advertising

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

Marketing automation: a market to grow more and more

Verve: bus checker apps could be jewels of mobile advertising

[Infographic] Mobile advertising in Brazil

Mobile coupons: is their redemption finally at hand?

Infographic: nine in ten Brits used their mobile phone to help with Christmas plans

Most apps are zombies – developers need new ways to generate revenue

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