Mobile Advertising

coupons 2

Mobile coupons: is their redemption finally at hand?

By | Featured Post, m-commerce, Mobile Advertising, mobile messaging

Apple Wallet is so underexposed, even converts still call it Passbook. But it’s a potentially brilliant channel for saving and redeeming retail coupons. Tim Green wonders if ‘save to Wallet’ is finally about to become a thing …

This week, British shoppers of a certain age were moved by the news that department store BHS was going bust. Moved but not surprised. BHS is to the fast-evolving retail market as Chicory Tip is to hip hop. It’s the shop of the year. And the year is 1972.

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Infographic: nine in ten Brits used their mobile phone to help with Christmas plans

By | Featured Post, Infographic, m-commerce, Mobile Advertising

Its been a mobile Christmas for Brits with 91 per cent of people in the UK having used a mobile device in the run up to and during the holiday.

This infographic from Weve looks at shopping and beyond, indexing a wide range of typical smartphone activities from organising travel to food and drink and the importance of seizing both mobile marketing and omni-channel retail opportunities to keep the tills ringing.

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