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Mobile Advertising

Featured PostInterviewMobile Advertising

Interview: Michael Paxman, Adjust

MEFTV speaks to Michael Paxman, Global Project Communications lead at Adjust who shares his views on the issue of mobile marketing fraud, and the extent to which it represents a problem for the industry, and how he sees the app ecosystem developing in the future. “Mobile fraud is rampant, in…
August 5, 2019
Featured PostMobile Advertising

Marketing automation: a market to grow more and more

Ubiquity assesses the growing role of mobile marketing automation as their new white paper explores how the tech and digital transformation will disrupt relationships between customers and enterprises. Estimates are constantly trending upwards: the marketing automation software market is set for for significant increases. According to recent research from Grand…
September 28, 2017

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