Mobile Advertising

Marketing automation: a market to grow more and more

By | Featured Post, Mobile Advertising

Ubiquity assesses the growing role of mobile marketing automation as their new white paper explores how the tech and digital transformation will disrupt relationships between customers and enterprises.
Estimates are constantly trending upwards: the marketing automation software market is set for for significant increases.
According to recent research from Grand View Research, the global market is forecast to reach a value of $ 7.63 billion by 2025. The benefits of adopting marketing automation tech have been proved to be fundamental: adopters save time, costs and resources, resulting in quality leads.

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Mobile coupons: is their redemption finally at hand?

By | Featured Post, m-commerce, Mobile Advertising, mobile messaging

Apple Wallet is so underexposed, even converts still call it Passbook. But it’s a potentially brilliant channel for saving and redeeming retail coupons. Tim Green wonders if ‘save to Wallet’ is finally about to become a thing …

This week, British shoppers of a certain age were moved by the news that department store BHS was going bust. Moved but not surprised. BHS is to the fast-evolving retail market as Chicory Tip is to hip hop. It’s the shop of the year. And the year is 1972.

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Infographic: nine in ten Brits used their mobile phone to help with Christmas plans

By | Featured Post, Infographic, m-commerce, Mobile Advertising

Its been a mobile Christmas for Brits with 91 per cent of people in the UK having used a mobile device in the run up to and during the holiday.

This infographic from Weve looks at shopping and beyond, indexing a wide range of typical smartphone activities from organising travel to food and drink and the importance of seizing both mobile marketing and omni-channel retail opportunities to keep the tills ringing.

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