Mobile Advertising Archives

Enterprise Communications MEFTV Mobile Advertising

The 3-Minute Digital Marketing Test

Ira Cohen, VP of Marketing and business development at MMD Smart, discusses why SMS remains an incomparably effective marketing tool for brands, and why the industry needs to focus on educating digital marketers about the benefits of mobile messaging.

MEFFebruary 6, 2020

Mobile Advertising Personal Data

TIK TOK under review by European Privacy authorities

The Italian authority for Privacy (GPDP) has launched a co-ordinated action to review the risks linked with the TikTok app – an attempt to protect children’s privacy rights. TikTok is a social network that allows creating and sharing audios, videos, and pictures, used by millions of mostly young users worldwide.…

Dario BettiJanuary 29, 2020

Mobile Advertising

MAD//Fest: Can eye get your attention?

Clicks seem like a clunky way to gauge the effectiveness of digital ads. Can eye tracking do better by measuring what people notice, not just what they do? Visitors to the MAD//Fest conference pondered the question. Tim Green observed… Every marketer knows we are living in the attention economy. In…

Tim GreenJanuary 22, 2020

Mobile Advertising Personal Data

RTB advertising: ICO threatens punishments, more work to be done

Six months after its first warning the UK Privacy Regulator (ICO) is making clear that the issues with RTB online advertising have not gone away, and it is now threatening to punish companies that are misbehaving. The analysis from ICO shows that sensitive personal information is shared by some advertising…

Dario BettiJanuary 21, 2020

Enterprise Communications Guest blog Mobile Advertising

Consumers are 35x more likely to open mobile messages than emails

Sinch’s latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mobile messages from businesses, but also that they’re 35x more likely to open them than emails. Yet despite this, businesses have been slow on the uptake and are not providing…

MEFDecember 12, 2019

Mobile Advertising Mobile Payments

MAD//Fest: Digital-only banks prepare for the mainstream

More than 4,000 digital marketing execs crammed into a former brewery in East London for the sell-out MAD//Fest conference. Many tuned into a special MEF session: Conversational Commerce: A Two Way Street. Tim Green was there… Millions of people have opened accounts with new mobile-focused banks. But most of them…

MEFDecember 11, 2019

Enterprise Communications Mobile Advertising Partner Event

MAD//Fest: MEF sends a (rich) message to the marketers

More than 4,000 digital marketing execs crammed into a former brewery in East London for the sell-out MAD//Fest conference. Many tuned into a special MEF session: Conversational Commerce: A Two Way Street. Tim Green was there… In my role as features editor of the MEF, I have moderated many many…

Tim GreenDecember 2, 2019

Mobile Advertising Personal Data

Dmexco 2019: is adtech facing an existential trust crisis?

On one hand, personalised online advertising. On the other, privacy. Can there ever be both? Tim Green traveled to Germany for Dmexco to witness an industry wrestling with a very big question. Here are the titles of some of the conference sessions at this year’s Dmexco event.The Trust Revolution. Making…

MEFSeptember 25, 2019

Event Mobile Advertising Personal Data

Dmexco 2019: Privacy panic and flying taxis – key takeaways from the big adtech show

The world’s digital marketers travelled to Cologne for Dmexco last week. Tim Green went too. What did they all learn? t’s always struck me as ironic that the Dmexco takes place in Germany. Dmexco gathers execs from all over the world to worship at the shrine of real-time programmatic advertising.…

MEFSeptember 18, 2019

Interview Mobile Advertising

Interview: Michael Paxman, Adjust

MEFTV speaks to Michael Paxman, Global Project Communications lead at Adjust who shares his views on the issue of mobile marketing fraud, and the extent to which it represents a problem for the industry, and how he sees the app ecosystem developing in the future. “Mobile fraud is rampant, in…

MEFAugust 5, 2019

Mobile Advertising

The 3-Minute Digital Marketing Test

MAD//Fest: Can eye get your attention?

Consumers are 35x more likely to open mobile messages than emails

MAD//Fest: Digital-only banks prepare for the mainstream

MAD//Fest: MEF sends a (rich) message to the marketers

Dmexco 2019: is adtech facing an existential trust crisis?

Dmexco 2019: Privacy panic and flying taxis – key takeaways from the big adtech show

Interview: Michael Paxman, Adjust

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