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DCB Fraud Working Group

A global cross-stakeholder working group of DCB, VAS and Fraud experts host monthly working group calls to share use cases, fraud attacks and develop best practices The group is developing a fraud framework to define the fraud types, user impact and solutions be they technical or non-technical e.g. regulatory climate.…
Sam Hill
May 21, 2020
Mobile Advertising

MAD//Fest: Can eye get your attention?

Clicks seem like a clunky way to gauge the effectiveness of digital ads. Can eye tracking do better by measuring what people notice, not just what they do? Visitors to the MAD//Fest conference pondered the question. Tim Green observed… Every marketer knows we are living in the attention economy. In…
Tim Green
January 22, 2020