Skip to main content
search
AfricaAnalyticsEnterprise CommunicationsInsights Directory ReportMEF GlobalMobile AdvertisingMobile ContentWholesale

The Hidden Segment: The world’s disabled billion

The image the mobile industry projects is one of increasingly sophisticated gadgets and ever more impressive networks to support our personal and business lives. Rarely did the issue of People with Disabilities (PWDs) come into the discussion. Individual disabilities were addressed in a narrow world of charitable organisations and special…
Carol Benites
June 2, 2021
Mobile AdvertisingMobile ContentMobile Payments

DCB Fraud Working Group

A global cross-stakeholder working group of DCB, VAS and Fraud experts host monthly working group calls to share use cases, fraud attacks and develop best practices The group is developing a fraud framework to define the fraud types, user impact and solutions be they technical or non-technical e.g. regulatory climate.…
Sam Hill
May 21, 2020
Mobile Advertising

MAD//Fest: Can eye get your attention?

Clicks seem like a clunky way to gauge the effectiveness of digital ads. Can eye tracking do better by measuring what people notice, not just what they do? Visitors to the MAD//Fest conference pondered the question. Tim Green observed… Every marketer knows we are living in the attention economy. In…
Tim Green
January 22, 2020
Close Menu

Member Login

Subscribe to our mailing list

* indicates required
MEF