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How mobile operators can become enablers for personalized marketing in a post-cookie world

The way marketers can use mobile for safe, personalised, targeted advertising is changing fast. In this guest post, Jair Santiago, Mobile Identity Director at Upstream shares details of their new white paper which explores how to stay ahead of the game. The mobile marketing industry is in a state of…

MEFNovember 10, 2022

Mobile Advertising Mobile Content

Content and Advertising

Working Group to bring insights and generate interaction amongst the Members on key topics in mobile content & advertising. To join the group or for more information, please contact Member Manager Ewa Peppitt. Download the meeting slides Presentation from Clipfeed Download the meeting slides Presentation from BlackNgreen Download the meeting…

MEFJanuary 24, 2022

Africa Analytics Enterprise Communications Insights Directory Report MEF Global Mobile Advertising Mobile Content Wholesale

The Hidden Segment: The world’s disabled billion

The image the mobile industry projects is one of increasingly sophisticated gadgets and ever more impressive networks to support our personal and business lives. Rarely did the issue of People with Disabilities (PWDs) come into the discussion. Individual disabilities were addressed in a narrow world of charitable organisations and special…

Carol BenitesJune 2, 2021

Mobile Advertising Mobile Content Mobile Payments

DCB For Growth Working Group

The mission of this working group is remarkably simple - to promote the adoption of DCB as a trusted payment method. A global cross-stakeholder working group of DCB, VAS and Fraud experts come together on a monthly basis to collaborate on exactly how to do this in a manner which…

MEFMay 21, 2020

Enterprise Communications Mobile Advertising Mobile Content Mobile Payments Personal Data Wholesale

Covid19 Updates

In these unprecedented times MEF is working to gather and share opinions and reactions from across the Mobile ecosystem to the current health crisis and discover how the industry is harnessing innovative mobile technologies to help aid the fight against the global pandemic. An expert panel discuss the use of…

MEFApril 15, 2020

Mobile Advertising Mobile Content Opinions

COVID19: Fake news hits mobile masts, real news shows mobile value

Un-founded conspiracy theories have gone global on the web claiming 5G communication cause COVID19 In the UK two separate incidents saw arsonists setting fire to 5G towers based on this claim Mobile services are helping people in this hard time: mobile payments, advertising, games, business communications are in strong demand

Dario BettiApril 7, 2020

Enterprise Communications Internet of Things Mobile Advertising Mobile Content Mobile Payments Personal Data Wholesale

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Despite the cancellation of MWC Barcelona, many members still travelled to Barcelona and MEF hosted a series of discussion and networking sessions across our programmes. This page brings together the presentations, recordings and interviews from the week that without the need to run from Hall 1 to Hall 8 allowed…

MEFFebruary 28, 2020

Enterprise Communications MEFTV Mobile Advertising

The 3-Minute Digital Marketing Test

Ira Cohen, VP of Marketing and business development at MMD Smart, discusses why SMS remains an incomparably effective marketing tool for brands, and why the industry needs to focus on educating digital marketers about the benefits of mobile messaging.

MEFFebruary 6, 2020

Mobile Advertising Mobile Content Personal Data

TIK TOK under review by European Privacy authorities

The Italian authority for Privacy (GPDP) has launched a co-ordinated action to review the risks linked with the TikTok app – an attempt to protect children’s privacy rights. TikTok is a social network that allows creating and sharing audios, videos, and pictures, used by millions of mostly young users worldwide.…

Dario BettiJanuary 29, 2020

Mobile Advertising

MAD//Fest: Can eye get your attention?

Clicks seem like a clunky way to gauge the effectiveness of digital ads. Can eye tracking do better by measuring what people notice, not just what they do? Visitors to the MAD//Fest conference pondered the question. Tim Green observed… Every marketer knows we are living in the attention economy. In…

Tim GreenJanuary 22, 2020

How mobile operators can become enablers for personalized marketing in a post-cookie world

Content and Advertising

The Hidden Segment: The world’s disabled billion

DCB For Growth Working Group

Covid19 Updates

COVID19: Fake news hits mobile masts, real news shows mobile value

Member only - Log in to view!

The 3-Minute Digital Marketing Test

MAD//Fest: Can eye get your attention?

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