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Guest blog

A2P messaging : RCS, Fraudulent Vendors and Data Security

By | Guest blog, Messaging | No Comments

Waheed Adam, Chairman of iTouch Messaging, describes the challenges facing businesses using A2P SMS and the negative impact fraudulent messaging providers have on the industry, and the work being undertaken by MEF to educate the market.

SMS remains a reliable and accepted form of communication both by enterprise and consumer. Its position may have shifted when it comes to P2P communications, however it still remains number one when it comes to A2P messaging. A2P messaging is still growing on a global scale proving true that its use is still unlocking value in the market place.

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Understanding the needs of the digital consumer

By | Guest blog | No Comments

VP of Marketing at MEF Member IMImobile Alexander Klose shares the findings of their new survey where they asked UK consumers for their thoughts on AI, Chatbots and Customer Service Automation, with surprising results.

When it comes to self-education to help shape customer service strategies and future investment, businesses often over-rely on the wrong type of sources: studies which limit their audience, and therefore their findings to contact centre and customer experience (CX) professionals.

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It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

By | Featured Post, Guest blog, Opinion, Privacy | No Comments

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy.

Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you with a jolt. You haphazardly reach over to press the snooze button but then you remember that today is D-Day.

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The impact of RCS on SMS

By | Featured Post, Guest blog, mobile messaging | No Comments

Nick Lane, Chief Insight Analyst at Mobilesquared discusses the findings of a recent study that analyses insights into 69 mobile operators and shares his views on the impact of Rich Communications Services (RCS).

The GSMA paints a bright future for Rich Communication Services (RCS), forecasting that it could be worth $74 billion by 2021, and believes that ultimately, RCS will replace SMS altogether.

RCS will provide a secure ecosystem in which messages can be sent without the threat of grey route traffic undermining pricing models and disintermediating the mobile operators, which has blighted the A2P SMS space.

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Is PCI about to usher in the Age of PoM?

By | Featured Post, Guest blog, Insights Directory Report, Security | No Comments

The security of digital payments is of key importance to the continued growth of the sector, and the mobile ecosystem. David Poole, Global Head of Mobile POS Solutions at MYPINPAD here explains the latest developments in the standardisation of payment security and why they may represent a seismic shift in the industry.

Troy Leach, the Chief Technology Officer at the Payment Card Industry Security Standards Council (PCI SSC) recently announced the creation of a new, major, payment standard, designed to enable the secure entry of PIN in to merchants’ smartphones and tablets.

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SMS is a powerful channel for call centers

By | Featured Post, Guest blog | No Comments

Charlotte Newby, Head of Corporate Communications, at MEF Member DIMOCO shares how SMS can be used by large and small businesses to improve customer interactions, and how call centers can take advantage of the many benefits A2P SMS can offer, using them to reduce costs and help to win over customers.

The most common use for Application-to-person (A2P) SMS is to communicate with consumers, authenticate online services and deliver time-sensitive alerts. As SMS is supported by all handsets, it has proven itself an effective and expansive method of communication.

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Cool, Creepy or Dangerous? 5 Key Lessons from the IAPP ANZ Summit

By | Featured Post, Guest blog, Privacy | No Comments

Senior Customer Success Manager Linden Dawson shares her takeaways from the International Association of Privacy Professionals ANZ Summit in Sydney, and how marketers can stay on the right side of the “creepy line” when personalising advertising.

Privacy and the “creepy line” were hot topics of discussion last week at the International Association of Privacy Professionals (IAPP) ANZ Summit held in Sydney. We’re all familiar with the creepy factor online at this point; we’ve all searched for a pair of shoes or a piece of furniture only to be stalked around the Internet for the next few days with banners for those items showing up on website after website.

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What is the Outlook for Chat Bots in Financial Services?

By | Featured Post, Guest blog | No Comments

Rob Malcolm, VP Marketing & Online Sales at CLX Communications, here outlines the potential for chat bots to improve customer relationships, as shaped by the pioneering work of financial services companies in bringing the tech to the fore.

In January 2017, a customer agent called Jim set a world record for paying a claim on behalf of the insurance start-up Lemonade.

It took Jim just three seconds to cross reference the claim with the customer’s policy, run anti-fraud algorithms and send wiring instructions to the bank.

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Tomorrow’s customer journey starts in the buyer’s head

By | Event, Guest blog | No Comments

Christian Goy, MD at consumer behaviour specialists Behavioural Science Lab shares insights into how consumers connect to certain brands across a range of devics, and how the path to purchase is less straightforward than it might seem.

The world of customer journeys is a terrible mess. The linear path to purchase does not exist. “Predictable shopping patterns, once so fundamental to marketing and advertising strategy, have gone by the wayside. Persona- and demography driven strategies now fall short – the winners in this new era are the brand and retailers who’ve put a plan in place to meet actual shoppers anywhere along their path to purchase,” says BazaarVoice.

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10 facts and stats on mobile content and services in Sub-Saharan Africa

By | Guest blog, MEF Africa | No Comments

MEF Board Director, James McNab, Chief Liaison Officer, Basebone Group and Managing Director for Basebone Connects, here outlines 10 market stats and facts that explore the growth of the mobile ecosystem in the African continent.

Sub-Saharan Africa accounts for nearly a tenth of the global mobile subscriber base and is expected to grow faster than every other region over the next five years. There will be 942 million SIM connections by 2020 (up from 742 million in 2016) representing an 85% penetration rate according to the GSMA.

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