Category

Guest blog

Voice recognition.

Voice biometrics present effective new weapon against fraud and crime

By | Featured Post, Guest blog | No Comments

Advanced voice biometrics tools offer multiple new ways to mitigate fraud and risk. Stephane Groud, Product Director at MEF Member Myriad Connect discusses how voice authentication can protect individuals and organisations from crime.

Voice biometrics, now coming into its own as a highly accurate means of authenticating users, presents multiple new opportunities to organisations to mitigate the risk of fraud and crime.

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80 million calls in three days: the phone scammer lifecycle

By | Featured Post, Guest blog, Insights Directory Report | One Comment

Robocalls continue to plague consumers, but what does the life of a phone scammer look like? Jonathan Nelson, Product Manager in the Reputation Service Unit at Hiya shares a glimpse of the work undertaken by their state of the art unit dedicated to detecting and monitoring spam numbers.

Phone Reputation Service engines constantly evaluate phone number behaviour to sniff out spammers and scammers. The service runs in real time, observing traffic patterns and collecting reports from users provided directly or via partnerships, as well as from public sources such as the FCC Consumer Complaints database.

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OLAmobile: Three things MVAS advertisers need to know about mobile affiliate marketing

By | Guest blog | No Comments

VP of Marketing at OLAmobile Luis Garcia explains the latest developments in the mobile advertising space, and shares three simple concepts about mobile affiliate advertising that every value added services marketeer should know…

The rapid proliferation of mobile devices is definitely changing the marketing industry. This means it’s now possible to understand that most users are going from desktop to mobile, opening up a whole new reality and allowing all mobile advertisers, such as MVAS providers, to reach more potential customers all around the world.

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Gemalto: it’s time for MNOs to make a decision about monetizing customer data

By | Featured Post, Guest blog

Frederic Martinent, Product Marketing Director at Gemalto envisions the nightmarish dilemma facing mobile network operators on how to deal with the pressing problem of monetizing, or not, their customer’s data.

A voice whispers to you, “monetize…monetize…monetize”. You’re suddenly surrounded by board members, staring at you sternly. “Why didn’t you take this opportunity?” the director of finance glowers at you, his face made up of data rather than flesh. Suddenly, they all stand up and march towards you, reaching for you and your job with outstretched hands.

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MMD Smart: Give em’ what they want!

By | Featured Post, Guest blog, MEFTV

Ira Cohen, VP of Business Development and Marketing for MEF Member MMD Smart reflects on an eventful MWC 2017, and how the changes seen on the show floor reflect the ongoing evolution of the mobile industry.

“Is this really a mobile congress or is this the Detroit Auto Show?” was my first internal impression of MWC 2017. The dynamic changes from my first time at MWC 20 years earlier in Cannes, when it was still called the GSMA Conference, and even from many previous times attending MWC in Barcelona, are extraordinary.

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Get involved: mHealth App Developer Economics Study

By | Featured Post, Guest blog, mhealth

Research2Guidance, the leading mHealth market research company, has launched its 7th annual mHealth App Developer Economics Study for 2017. As as official partner, MEF is inviting members of the global app ecosystem to get involved in shaping the future of the mHealth industry. Research2Guidance Business Analyst David Ireland explains…

Research2Guidance has once again opened its doors to the annual mHealth App Developer Economics Study for the seventh year. This is your opportunity to have your voice heard throughout the mobile health community, and beyond.

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The rise of the attribute economy 2.0

By | Featured Post, Guest blog, Personal Data Ecocnomy

Nathan Kinch, Head of Experience and Labs at Meeco, outlines the rise of the attribute economy, as described in a new report co-authored by thought leaders in digital identity, personal data services and regulation.

“In computing, attributes are pieces of information, which determine the properties of a field or tag in a database, or a string of characters in a display. In more human terms, attributes are qualities, features, characteristics or an inherent part of someone or something.

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Telecoming: taking user experience to the next level

By | Featured Post, Guest blog, MEFTV

Telecoming´s Head of UX, David Murillo explains why now more than ever, the user experience is critical to the mobile experience – plus, MEFTV speaks to CEO Cyrille Thivat about their business and the mobile ecosystem.
The latest Mobile World Congress portrayed that user behaviour patterns are one of the most requested insights when designing a customer journey. It’s the starting point of a journey towards achieving the main goal of mobile services: to provide users with a tailored consumer experience that meets his or her needs.

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trust

The EU continues to influence global data privacy regulations

By | Featured Post, Guest blog, Regulation

Most businesses have a touch point to personal data – whether that be customer data, employee data or data processing. To help businesses navigate the complex landscape of global data regulation laws, analyst house Forrester has created a data privacy heat map that highlights the data protection guidelines and practices for 54 different countries.

Here, Chris Sherman, senior analyst serving the security and risk sectors provides an essential overview of how the regulation landscape is changing and reflecting on the past five years of annual assessments, where three high-level trends emerge.

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Mozilla: Internet health for our connected future

By | Featured Post, Guest blog, Opinion

As consumers, we are increasingly surrounded by connected devices that are meant to ‘help’ with every aspect of our lives. This so-called Internet of Things will include 20.8 billion devices by 2020, all collecting and collating data constantly.

Yet if we want consumers to be willing participants it is absolutely vital that they trust the services that businesses are offering them. It follows that the way that data is gathered, stored, brokered and used should be open, transparent and apparent to users so that everyone understands the value-exchange that is on the table.

Here Chris Riley, head of public policy at Mozilla discusses the implications of an IoT future and the principals of a healthy internet.

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