Guest blog

Frederic Martinent, Product Marketing Director at Gemalto envisions the nightmarish dilemma facing mobile network operators on how to deal with the pressing problem of monetizing, or not, their customer’s data.

A voice whispers to you, “monetize…monetize…monetize”. You’re suddenly surrounded by board members, staring at you sternly. “Why didn’t you take this opportunity?” the director of finance glowers at you, his face made up of data rather than flesh. Suddenly, they all stand up and march towards you, reaching for you and your job with outstretched hands.

A recurring trend mentioned in our Member’s predictions for the year ahead related to mobile security and the use of biometrics – here Didier Benkoel-Adechy of MEF Member Gemalto takes a closer look at the future of biometric authentication and how it might develop.

In a world of new and constantly evolving threats, there’s a distinct need for innovations in security, particularly authentication, to counteract cyber criminals wherever they lie. In many ways, there’s an arms race going on between those wishing to protect information and those hoping to exploit it. One of the key arenas of battle between these two parties is mobile.

Dave Ratner, President of Enterprise Solutions at MEF Member Syniverse reflects on the holiday season and how mobile wallets can be harnessed by brands to revitalise sales and engage consumers.

Holiday shopping may not feel like it’s in full swing until just before Christmas, but research shows only 27 percent of U.S. consumers start shopping in December. While this may give pause to some brands, worried that they have missed a window to attract customers, a new mobile channel has emerged to help overcome this challenge. Mobile wallet offers