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Guest blog

CPaaS: Transforming Enterprises into Digital Innovators

By | Guest blog, Insights Directory Report | No Comments

MEF Member CLX Communications and Juniper Research, have released a new white paper that explores the rise of Communications as a Platform (CPaaS), and how enterprises can harness the tech to enhance their customer offering.

The last decade has seen a rapid change in how enterprises buy software and hardware, primarily driven by the boom in Software as a Service (SaaS) and Infrastructure as a Service (IaaS).

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Why You Should Care About RCS Business Messaging – mGAGE

By | Event, Featured Post, Guest blog, Messaging | No Comments

Nick Millward, VP of Commercial & Product explores the use cases of Rich Communications Services (RCS) and how they will provide advanced messaging for consumers across a variety of types of service.

At the recent Mobile World Congress Barcelona 2018, one of the hottest trends was RCS (Rich Communication Services) business messaging. Google announced at the show that more than 50 global carriers in 40 countries now support RCS – a significant step forward in terms of industry acceptance, with another 50 carriers expected to launch RCS before the end of the year.

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Rich Communication Services are Coming

By | Featured Post, Guest blog

Gavin Patterson, Chief data analyst at Mobilesquared discusses the promise of RCS and the services they could bring, ahead of a MEF Future of Messaging Workshop at ITW 2018.

The buzz around RCS enterprise messaging at Mobile World Congress in Barcelona this year was intense. The entire value chain appeared to unite in publicising various trials that showcased uplifts in click through rates compared to SMS, increased customer satisfaction rates compared to SMS and, perhaps most importantly, increased conversion rates compared to SMS.

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Defending against SMiShing – Barclays

By | Featured Post, Guest blog, mobile messaging

Jez Goldstone, Director of Customer Security Innovation in the Chief Security Office at Barclays Bank, outlines the contents of a new whitepaper which sheds light on the issue of SMiShing, whereby a phone user is tricked into taking unwanted action or downloading malware via SMS.

Smishing is a big problem across a number of industries. Our customers, and yours, are getting tricked into taking actions by fraudsters.

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Is Machine Learning really boosting mobile marketing engagement?

By | Featured Post, Guest blog

Stéphanie Viriot, from MEF Member and digital security specialists Gemalto explores machine learning and how it can be harnessed to deliver practical results in mobile marketing campaigns.

Mobile Marketing is widely used now by many different actors, which is great to see, but it is still difficult to send personalized interactions and specifically tailored offers to the end-users. Consequently, threshold limits of campaign responses/acceptance rates tend to be relatively low.

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Moving Beyond the Data Plan

By | Featured Post, Guest blog

Ahead of an exclusive panel at MWC examining the next generation of disruptive content services, Syntonic Co-Founder and CEO Gary Greenbaum here discusses the market opportunities for content solutions that allow consumers to experience the mobile internet beyond their data plan with unrestricted access to apps and content.

Today’s basic data plan is built around ‘megabytes’ and ‘gigabytes’ of data, however, the concept of data is fundamentally abstract and confusing for the consumer.

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Why we need an international identity and personal data Trust Mark online

By | Consumer Trust, Featured Post, Guest blog

In this guest post, Founder and Executive Chairman of digi.me Julian Ranger discusses the concept of a trust framework for personal data, along with the potential for use of an internationally recognised symbol such as a kitemark.

The need for a trust framework to ratify who we can safely charge with holding even the most sensitive personal data from every area of our lives is becoming increasingly urgent.

As trust becomes the key consumer differentiator in an ever more data-driven and personalised world, how we identify those who will be good stewards of our digital identities has never been more important.

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What does it mean to be Identity Native in a 5G World?

By | Guest blog, Insights Directory Report

Tim Barber, VP of Telecommunications & Media Industry at MEF Member ForgeRock discusses the potential of superfast 5G networks to affect the journey to becoming “Identity native” for brands and businesses, and how trust plays an essential role in the transition – as discussed in a new whitepaper, available to download now.

In a previous post I described an Identity Native organization as a company that has understood, either intuitively or by transformational design, that Identity needs to sit at the centre of everything in the digital world.

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SMS turns 25 years old – find out why it’s still going strong

By | Guest blog, Messaging

SMS is the most successful communications platform of all time, connecting billions of people worldwide. Now SMS is 25 years old, Chief Evangelist Oisin Lunny of MEF Member OpenMarket takes a look back at its origins, and the developments that have shaped its phenomenal success.

From presidents to philanthropists, the humble text message has helped connect billions of people worldwide. In the process it’s transformed our work and social lives, and saved countless lives.

SMS can trace its origins back to 1984, when Friedhelm Hillebrand and Bernard Ghillebaert from the GSM Corporation first developed the concept of sending a short message (hence SMS – the short message service) to and from a mobile device. But it wasn’t until 1992, when the first text was sent, that we can say SMS was truly born.

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How Mobile Fintech is creating engaging user experiences

By | Guest blog

Rajeev Rajagopal, Senior VP – Enterprise Mobility at Robosoft Technologies here takes a detailed look at just a few of the mobile fintech products and services that are showing traditional banking how it should be done.

When it comes to financial services customer experience and the ease of doing transaction are of paramount importance to not just acquire customers but also to retain them. However, do traditional bank executives recognise this fact?

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