Guest blog

Is Machine Learning really boosting mobile marketing engagement?

By | Featured Post, Guest blog | No Comments

Stéphanie Viriot, from MEF Member and digital security specialists Gemalto explores machine learning and how it can be harnessed to deliver practical results in mobile marketing campaigns.

Mobile Marketing is widely used now by many different actors, which is great to see, but it is still difficult to send personalized interactions and specifically tailored offers to the end-users. Consequently, threshold limits of campaign responses/acceptance rates tend to be relatively low.

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Moving Beyond the Data Plan

By | Featured Post, Guest blog | No Comments

Ahead of an exclusive panel at MWC examining the next generation of disruptive content services, Syntonic Co-Founder and CEO Gary Greenbaum here discusses the market opportunities for content solutions that allow consumers to experience the mobile internet beyond their data plan with unrestricted access to apps and content.

Today’s basic data plan is built around ‘megabytes’ and ‘gigabytes’ of data, however, the concept of data is fundamentally abstract and confusing for the consumer.

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Why we need an international identity and personal data Trust Mark online

By | Consumer Trust, Featured Post, Guest blog

In this guest post, Founder and Executive Chairman of Julian Ranger discusses the concept of a trust framework for personal data, along with the potential for use of an internationally recognised symbol such as a kitemark.

The need for a trust framework to ratify who we can safely charge with holding even the most sensitive personal data from every area of our lives is becoming increasingly urgent.

As trust becomes the key consumer differentiator in an ever more data-driven and personalised world, how we identify those who will be good stewards of our digital identities has never been more important.

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What does it mean to be Identity Native in a 5G World?

By | Guest blog, Insights Directory Report

Tim Barber, VP of Telecommunications & Media Industry at MEF Member ForgeRock discusses the potential of superfast 5G networks to affect the journey to becoming “Identity native” for brands and businesses, and how trust plays an essential role in the transition – as discussed in a new whitepaper, available to download now.

In a previous post I described an Identity Native organization as a company that has understood, either intuitively or by transformational design, that Identity needs to sit at the centre of everything in the digital world.

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SMS turns 25 years old – find out why it’s still going strong

By | Guest blog, Messaging

SMS is the most successful communications platform of all time, connecting billions of people worldwide. Now SMS is 25 years old, Chief Evangelist Oisin Lunny of MEF Member OpenMarket takes a look back at its origins, and the developments that have shaped its phenomenal success.

From presidents to philanthropists, the humble text message has helped connect billions of people worldwide. In the process it’s transformed our work and social lives, and saved countless lives.

SMS can trace its origins back to 1984, when Friedhelm Hillebrand and Bernard Ghillebaert from the GSM Corporation first developed the concept of sending a short message (hence SMS – the short message service) to and from a mobile device. But it wasn’t until 1992, when the first text was sent, that we can say SMS was truly born.

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How Mobile Fintech is creating engaging user experiences

By | Guest blog

Rajeev Rajagopal, Senior VP – Enterprise Mobility at Robosoft Technologies here takes a detailed look at just a few of the mobile fintech products and services that are showing traditional banking how it should be done.

When it comes to financial services customer experience and the ease of doing transaction are of paramount importance to not just acquire customers but also to retain them. However, do traditional bank executives recognise this fact?

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A2P messaging : RCS, Fraudulent Vendors and Data Security

By | Featured Post, Guest blog, Messaging

Waheed Adam, Chairman of iTouch Messaging, describes the challenges facing businesses using A2P SMS and the negative impact fraudulent messaging providers have on the industry, and the work being undertaken by MEF to educate the market.

SMS remains a reliable and accepted form of communication both by enterprise and consumer. Its position may have shifted when it comes to P2P communications, however it still remains number one when it comes to A2P messaging. A2P messaging is still growing on a global scale proving true that its use is still unlocking value in the market place.

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Understanding the needs of the digital consumer

By | Guest blog

VP of Marketing at MEF Member IMImobile Alexander Klose shares the findings of their new survey where they asked UK consumers for their thoughts on AI, Chatbots and Customer Service Automation, with surprising results.

When it comes to self-education to help shape customer service strategies and future investment, businesses often over-rely on the wrong type of sources: studies which limit their audience, and therefore their findings to contact centre and customer experience (CX) professionals.

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It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

By | Featured Post, Guest blog, Opinion, Privacy

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy.

Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you with a jolt. You haphazardly reach over to press the snooze button but then you remember that today is D-Day.

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The impact of RCS on SMS

By | Featured Post, Guest blog, mobile messaging

Nick Lane, Chief Insight Analyst at Mobilesquared discusses the findings of a recent study that analyses insights into 69 mobile operators and shares his views on the impact of Rich Communications Services (RCS).

The GSMA paints a bright future for Rich Communication Services (RCS), forecasting that it could be worth $74 billion by 2021, and believes that ultimately, RCS will replace SMS altogether.

RCS will provide a secure ecosystem in which messages can be sent without the threat of grey route traffic undermining pricing models and disintermediating the mobile operators, which has blighted the A2P SMS space.

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