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New on the MEF Minute

How RealNetworks’ Kontxt aims to reinvigorate A2P messaging

| Executive Interview, Messaging | No Comments

A2P messaging is on the up. It could grow even faster if the market could classify traffic and introduce tiered pricing. But how? In this exclusive video, Max Pellegrini, president of mobile services at RealNetworks, explains one approach…

Imagine if there was only one price for a plane ticket. Everything the same, no matter the leg room, the entertainment, the food, the boarding. It would be wasteful and inefficient for everyone. Passengers would wait around for longer. Airlines would miss out on a huge amount of revenue that customers would happily pay.

Why we need an international identity and personal data Trust Mark online

| Consumer Trust, Guest blog | No Comments

In this guest post, Founder and Executive Chairman of digi.me Julian Ranger discusses the concept of a trust framework for personal data, along with the potential for use of an internationally recognised symbol such as a kitemark.

The need for a trust framework to ratify who we can safely charge with holding even the most sensitive personal data from every area of our lives is becoming increasingly urgent.

As trust becomes the key consumer differentiator in an ever more data-driven and personalised world, how we identify those who will be good stewards of our digital identities has never been more important.

MEF Member news, December 11th

| MEF Member News round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Only a week out of beta, Microsoft’s Edge browser has already made significant ground in the Google Play Store, passing 1 million downloads. With this traction, Edge shot up the rankings to 3rd place in the ‘top free communication’ rankings in Google Play.

While its download numbers still lag far behind the behemoths of Chrome and Firefox, Edge’s unique feature-set may be able to help it gain more ground in the coming months and years.

5 minutes with… appScatter

| 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Marketing Director Simon Gannon introduces mobile app distribution specialist, appScatter.

appScatter distributes, manages and monitors mobile apps across multiple app stores worldwide. The platform offers unrivalled audience reach, efficient app management and centralised reporting. By distributing apps across the best app stores globally, brands, agencies and developers use appScatter to more effectively manage app portfolios and dramatically increase revenue.

Events

We host 20+ events per annum across our Chapters in Asia, EMEA, North and Latin America. They provide a global and local platform for business partnering and knowledge sharing.

Insights

Market and sector data and reports to help your mobile strategy development. Our annual Global Consumer Survey studies the trends and behaviours of 15,000 mobile media users in 15 countries.

Programmes

Collaborate with industry peers to advance solutions or overcome barriers to growth. Cross-sector Working Groups offer the ideal forum to share and learn.

Accelerating your mobile opportunity

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.