New on the MEF Minute
Find out the week’s top mobile stories from around the world. This week.. Google says 40+ carriers and device manufacturers now use its platform for RCS, The low-cost mini satellites bringing mobile to the world, Zimbabwe and Kenya lead the way in Africa’s dash from cash + what to expect from all the biggest tech companies at Mobile World Congress this year…
Rich Communication Services (RCS) is basically the standard for the next generation of text messaging, with apps like WhatsApp, Facebook Messenger, LINE and others now offering features that go far beyond the standard SMS-based messaging apps that tend to ship with your phone — unless, of course, you are an Apple and iMessage user.
Enterprise messaging is at a crossroads. Consumers are ready for more engagement, but they want it across many more channels than just SMS. Virginie Debris, VP of global product management at SAP Digital Interconnect, explains why she thinks this is a huge opportunity for the market.
After over a decade of growth, A2P messaging is now ready for its second life. And the key to this next stage? Conversation.
Mobilesquared have released their Global A2P SMS messaging forecasts Databook, taking an in-depth look at the projected growth of the global A2P SMS industry, including the potential impact of RCS. Here Chief Analyst Nick Lane shares some of the highlights.
We have been tracking the A2P SMS space for the last five years. So it’s fair to say that the release of our latest Databook, Global A2P SMS messaging forecasts by country, 2017-2022, is the culmination of 5 years work, borne out of extensive industry and enterprise research.
Gaming is still one of the biggest sectors in mobile, home to pioneering monetisation strategies and countless innovations. MEFTV visited last month’s Pocket Gamer Connects London to meet the community and get a taste of the mobile gaming industry in 2018 – what are some of the current themes being talked about, how is gaming evolving and what’s next for the industry? Watch out for more in-depth features on Blockchain, esports and member interviews in the coming weeks, but for now here’s what we heard on the show floor.