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Representing the interests of the broadening mobile ecosystem


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Accelerating your mobile opportunity

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.


We host 20+ events per annum across our Chapters in Asia, EMEA, North and Latin America. They provide a global and local platform for business partnering and knowledge sharing.


Market and sector data and reports to help your mobile strategy development. Our annual Global Consumer Survey studies the trends and behaviours of 15,000 mobile media users in 15 countries.


Collaborate with industry peers to advance solutions or overcome barriers to growth. Cross-sector Working Groups offer the ideal forum to share and learn.

New on the MEF Minute


Global mobile news round-up 28th April

| News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. Apple wants to stop mining and start making everything from recycled materials, Rural Indian women lag far behind urban counterparts in mobile phone usage, WeChat sees bigger spenders as China goes cashless and much more.

Apple wants to stop mining and start making everything from recycled materials

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Mobile Money Landscape Update

| Mobile Money | No Comments

Mobile money continues to grow both in terms of usage and in the variety of options that are available to the consumer, bringing new and increasingly convenient ways to transact, peer-to-peer, in-store and online.

Check out the developments below in the latest Mobile Money Landscape graphic.

It categorises the Mobile Money ecosystem into in-store payments, online payments, P2P payments, direct operator billing, mobile wallets and mPos and includes a new area of the ecosystem, mobile-only banks.

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‘Slot machines in our pockets’…are apps too good for our own good?

| Opinion | No Comments

It’s no surprise we’re addicted to mobile apps. Thousands of engineers use behavioural tricks to keep us hooked. Tim Green looks into the phenomenon – and the alternatives… Last week I went out for the evening, and said goodbye to Mrs Green, who was in the middle of a mobile game called Ballz.

She’s an early riser, usually awake at 6.30am. That means she’s asleep by 10pm most evenings. But when I returned at midnight, she was wide awake exactly where I’d left her.
She looked up and said with a pained smile: “Help me.”

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Content lives! Basebone’s Michael Holmqvist on succeeding outside the app store

| Executive Interview, Featured Post | No Comments

Mobile entertainment portals disappeared when iTunes and Google Play came along, didn’t they? Absolutely not, says Michael Holmqvist, CEO of Basebone. He’s found a successful formula – and it’s ten years old this summer. He spoke to MEF Minute.

“In high growth markets, people don’t expect to get digital content for free. It’s different in Europe because of the ad culture. But in developing countries, they expect to pay.”