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New on the MEF Minute

Cinarra Interview: it’s time for MNOs to monetise their data

| Executive Interview | No Comments

Advertisers are very good at understanding people’s online journeys. But offline? Not so much. Cinnara believes MNOs are sitting on location data that that can fix the problem – and unlock huge revenues. MEF talked to Cinarra’s CEO Sundi Sundaresh…

If data is the new oil, then mobile network operators are sitting on lakes of the stuff.

Your carrier knows your name, address, gender, age and more. It also – crucially – knows where you are and where you’ve been.

MEF Member News, 17th September

| MEF Member News round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Barclays customers can now manage their current accounts from rival providers through its app
Barclays has joined the Open Banking revolution with the launch of a new feature on its banking app that will allow customers to manage multiple current accounts from different providers.

Global Mobile News, 14th September

| News | No Comments

Find out the week’s top mobile stories from around the world.

This week..  Apple unveils new iPhone XS, moves the iPhone away from physical SIMs, 10 critical points from Zuckerberg’s security manifesto, mobile fraud reaches new high in 2018, New Mexico sues mobile app makers over kid privacy concerns and much more.

Apple has updated its iPhone X handset with three more powerful models, two of which are larger than before.

Understanding attitudes towards digital identity and personal information

| Consumer Trust, Featured Post, Privacy | No Comments

Michael Becker, an expert advisor on identity & personal information management solutions, outlines the findings of a new paper from MEF and Assurant that takes a closer look at UK smartphone user’s attitudes towards their personal information and privacy in the post GDPR age.

Worldwide and with a mixture of interest and trepidation, people are awakening to the fact that their identity and personal data are being used for a myriad of social and commercial purposes. For instance, on the one hand, people are increasingly recognising that their digital identities and personal data are being leveraged by industry actors to personalise products and services that create convenient experiences and enhance value.


We host 20+ events per annum across our Chapters in Asia, EMEA, North and Latin America. They provide a global and local platform for business partnering and knowledge sharing.


Market and sector data and reports to help your mobile strategy development. Our annual Global Consumer Survey studies the trends and behaviours of 15,000 mobile media users in 15 countries.


Collaborate with industry peers to advance solutions or overcome barriers to growth. Cross-sector Working Groups offer the ideal forum to share and learn.

Accelerating your mobile opportunity

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.