New on the MEF Minute
Find out the week’s top mobile stories from around the world. This week.. Facebook shares hit record high as mobile ad sales soar, Netflix is getting a big boost in subscribers from mobile, China’s new play to dominate Africa is cheap smartphones and much more…
Facebook Inc’s (FB.O) mobile advertising business grew by more than 50 percent in the second quarter, the company said in its earnings report on Wednesday, as the social network continued to establish itself as the venue of choice for an ever-growing array of online advertisers.
While SMS continues to evolve technically and grow in volume as brands and enterprises increasingly use mobile messaging for authentication, customer engagement and marketing, it is at risk of being undermined by rogue players finding new loopholes to exploit.
MEF’s recent Enterprise Mobile Messaging Fraud Framework was produced by a cross-sector messaging working group from the Future of Messaging Programme. The Framework looks in depth at the issues of identity & data theft, network manipulation and commercial exploitation of enterprise messaging. The guide details 13 fraud types, and offers practical information on how to identify and deal with them.
Video ads outscore all other formats by all measures of effectiveness – and none more so than ‘rewarded’ video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium…
Facebook recently gave game developers a new ad option: rewarded video.
The logical reaction to this news from market watchers was: what took you so long?
Secure messaging is critically important for any enterprise with sensitive information to protect. Infinite Convergence developed the NetSfere app to give enterprise employees safe messaging that’s also fun to use. MEF Minute spoke to the firm at Money 20/20 last month.
Around a decade ago, digital technology and the smartphone changed the workplace. Gradually, people stopped using their company desktops and laptops exclusively for work, and began to do business from their own mobile devices.