New on the MEF Minute
Find out the week’s top mobile stories from around the world.
This week.. Apple wants to stop mining and start making everything from recycled materials, Rural Indian women lag far behind urban counterparts in mobile phone usage, WeChat sees bigger spenders as China goes cashless and much more.
Apple wants to stop mining and start making everything from recycled materials
Mobile money continues to grow both in terms of usage and in the variety of options that are available to the consumer, bringing new and increasingly convenient ways to transact, peer-to-peer, in-store and online.
Check out the developments below in the latest Mobile Money Landscape graphic.
It categorises the Mobile Money ecosystem into in-store payments, online payments, P2P payments, direct operator billing, mobile wallets and mPos and includes a new area of the ecosystem, mobile-only banks.
It’s no surprise we’re addicted to mobile apps. Thousands of engineers use behavioural tricks to keep us hooked. Tim Green looks into the phenomenon – and the alternatives… Last week I went out for the evening, and said goodbye to Mrs Green, who was in the middle of a mobile game called Ballz.
She’s an early riser, usually awake at 6.30am. That means she’s asleep by 10pm most evenings. But when I returned at midnight, she was wide awake exactly where I’d left her.
She looked up and said with a pained smile: “Help me.”
Mobile entertainment portals disappeared when iTunes and Google Play came along, didn’t they? Absolutely not, says Michael Holmqvist, CEO of Basebone. He’s found a successful formula – and it’s ten years old this summer. He spoke to MEF Minute.
“In high growth markets, people don’t expect to get digital content for free. It’s different in Europe because of the ad culture. But in developing countries, they expect to pay.”