New on the MEF Minute
Find out the week’s top mobile stories from around the world. This week.. Net Neutrality 7 mobile in Portugal, Black Friday to App Friday shopping trends, Google collecting Android user location data, Wechat’s domination in China + mobile banking and much more…
A few weeks ago, as it seemed more and more likely that FCC chairman Ajit Pai would successfully dismantle US net neutrality rules, California Congressional representative Ro Khanna tweeted an alarming-looking screenshot from Portuguese mobile carrier Meo. “In Portugal, with no net neutrality, internet providers are starting to split the net into packages,” he wrote.
Waheed Adam, Chairman of iTouch Messaging, describes the challenges facing businesses using A2P SMS and the negative impact fraudulent messaging providers have on the industry, and the work being undertaken by MEF to educate the market.
SMS remains a reliable and accepted form of communication both by enterprise and consumer. Its position may have shifted when it comes to P2P communications, however it still remains number one when it comes to A2P messaging. A2P messaging is still growing on a global scale proving true that its use is still unlocking value in the market place.
Next week is Messaging & SMS World 2017 in London where MEF’s Future of Messaging Programme will be hosting expert sessions providing guidance on how businesses can transition to the next phase of enterprise messaging.
The event also see the return of the Messaging and SMS World Awards, bringing together leading names from across the mobile ecosystem to celebrate innovation, best customer solutions and excellence in the global messaging marketplace while recognising global achievements and success over the last 12 months.
MEF CEO Rimma Perelmuter explores the consumer trust regulatory paradigm in this excerpt from a guest chapter of The Global Legal Group (GLG) ‘s latest lnternational Comparative Legal Guide to Telecoms, Media & Internet Laws & Regulations in association with MEF. The whole guide is available to download now.
Fifteen years ago, mobile content and services extended to simple Java games and ringtones or as text-to-vote platforms that encouraged viewers to interact with their favourite reality TV shows. Very little, apart from the mobile number, was tracked or known about the consumers that used them.