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Representing the interests of the broadening mobile ecosystem

 

Conferences and networking around the globe

 

Meet our members

Connecting across sectors, borders and company size

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Accelerating your mobile opportunity

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.

Events

We host 20+ events per annum across our Chapters in Asia, EMEA, North and Latin America. They provide a global and local platform for business partnering and knowledge sharing.

Insights

Market and sector data and reports to help your mobile strategy development. Our annual Global Consumer Survey studies the trends and behaviours of 15,000 mobile media users in 15 countries.

Initiatives

Collaborate with industry peers to advance solutions or overcome barriers to growth. Cross-sector Working Groups offer the ideal forum to share and learn.

New on the MEF Minute


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Global mobile news round-up April 21

| News Roundup | No Comments

Find out the week’s top mobile stories from around the world. This week.. Facebook predicts smartphones will be replaced by AR glasses in 2022, Credit card with a fingerprint sensor revealed by Mastercard, man accuses Bose of invasion of privacy, why Africa is the ‘final frontier’ for global brands and much more.

Set your calendars for April 2022. That’s when futuristic, “augmented reality” glasses could replace your smartphone and become your new everyday computing device. So says Michael Abrash, the chief scientist of Facebook-owned Oculus Research, which is hard at work on both virtual reality headsets and augmented reality glasses.

SpotX Q&A: “Of course there can be 15 minute mobile video ads”

| Executive Interview, Video | No Comments

If video is inevitable future of mobile advertising, why can’t there be long-form ads? There can, says SpotX’s Allen Klosowski. He talked to MEF Minute about what’s coming next for video advertising on the small screen…

In advertising, there are universal rules. Anyone who has studied the history of medium knows that. And one of the most important is this: Long copy is best. This might seem counter-intuitive. With short attention spans, surely it’s best to keep everything as brief as possible, right?

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Industry Views: AI, chatbots and banking

| Industry Views, Opinion | No Comments

Accenture’s 2017 Banking Technology Vision report explores the role of AI in banking and customer engagement. It found that 78 per cent of bankers believe AI will revolutionise the way banks gather information and interact with customers.

One of the key advantages highlighted was that whilst AI is increasingly automating customer interaction, it is also providing a more personalised experience.

Chatbots for example are increasingly used by banks to handle routine enquiries and represent a more personalised experience than visiting the modern day substitute for branch banking, a website or app, where customers interact with layers of screens and drop-down menus instead of a person.

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MEF Member News – April 18

| Member News Round-up | No Comments

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…

InTarget has cemented its position in the African and Middle Eastern mobile advertising market by exceeding the two billion monthly mobile ads mark.

The company says it is now Africa’s first multi-country mobile advertising platform, with six MNO deals, and another five arriving in 12 months.