New on the MEF Minute
MEF COO Joanne Lacey describes how fraudsters seeking to exploit a highly successful (and lucrative) enterprise messaging businesses could be costing an estimated $2bn annually, and what they can do to mitigate their losses while creating a more sustainable industry.
For businesses providing enterprise messaging as a service, revenues are not insignificant. At the end of 2016, mobile analyst firm, mobileSquared, estimated the market to be worth $17.2 billion and forecast a rise to $58.7 billion by the end of 2020.
A third of businesses are ready to use Rich Communications Services (RCS) messaging, a quarter are already using chat bots and 23% indicate that their use of two-way (actionable) SMS has increased. That’s according to Ovum’s Enterprise Messaging Survey, developed in partnership with CLX and Symsoft.
The report, which explores the rapidly evolving business-to-consumer communications market, provides a clear indication that brands and businesses are ready to embrace richer, more immersive and interactive messaging formats.
With Apple’s Business Chat set to launch next year, the rise of chat bots and Google’s RCS business messaging standard coming to market, it’s fair to say that the messaging space is heating up.
Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
Digi.me and Personal are combining forces through a merger, bringing together the leading European and US companies in the emerging personal data ecosystem to provide a single integrated solution for consumers and businesses. The combined business will be called digi.me, with its global HQ near London in the UK and the US operation based in Washington, DC.
This week.. Google is testing a data-friendly version of search, chatbots are helping UK students choose courses, Indian Government asks 21 mobile phone makers to share security information, BBVA surpasses three million Spanish mobile customers and much more.
Google might soon release a data-friendly version of its search app for mobile.
That’s because the company is currently piloting such an app in Indonesia, as the eagle-eyed team at Android Police first spotted.