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New on the MEF Minute

Global mobile news round up, January 19th

| News Roundup | No Comments

This week.. Google to make page speed a factor in mobile search ranking , FCC admits mobile cant replace broadband, Fintech startups took a third of all African venture funding in 2017 and much more.

Google today announced a significant change in how it ranks websites for mobile searches: it will now take page speed into consideration as one of its signals, the company says. The change, which Google is referring to as the “Speed Update,” will go into effect in July 2018, and will downrank very slow websites under certain conditions.

MEF Members at Messaging & SMS World: Ubiquity

| Executive Interview, MEFTV, Messaging | No Comments

MEFTV spoke with Daniele Mensi, CEO & VP Growth of MEF Member and Future of Messaging Programme participant Ubiquity, during the recent Messaging & SMS World in London.

Here he outlines how A2P SMS is moving from a customer to user-centric vision, and discusses how players like Ubiquity should drive change for enterprises and SMEs to be confident in being more multi-channel driven, as consumer demand will continue to grow in the coming years.

Top 5 programmatic advertising tips for marketers

| Featured Post, Opinion | No Comments

Aurimas Paulius Girčys, from MEF Member Eskimi shares his top tips for digital marketers to take advantage of programmatic techniques into real-world marketing strategies.

Programmatic is this trendy topic, that every digital marketing conference tries to cover. But when we step out of conference presentations into the real world, there is a challenge that Programmatic advertising currently faces.

PSD2 has landed. What will happen next? Here are 13 thoughts to ponder

| Featured Post, Regulation | No Comments

Did you hear the sound of trumpets and exploding fireworks? Yes, the Payment Services Directive 2 regulation became law this weekend across the European Economic Area. It’s a big deal. So how will banks, retailers and consumers respond? Ahead of a MEF Digital Connects this Thursday to debate the issue, Tim Green asks 13 questions…

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