New on the MEF Minute
Find out the week’s top mobile stories from around the world. This week.. Facebook to exclude billions from European privacy laws, Smartphone usage set to overtake time spent watching TV in China, social media use increasing despite privacy fears and much more.
Facebook has changed its terms of service, meaning 1.5 billion members will not be protected under tough new privacy protections coming to Europe.
India’s Hungama Mobile dominates digital entertainment for the world’s south Asia population. It reaches 40 million people in 50 countries. In an exclusive video, Hungama’s CEO Neeraj Roy describes the journey and the future…
In the early years of the 21st century, there was a mobile entertainment revolution. A group of pioneering companies realised phones could do far more than deliver talk and text. The market for ringtones, wallpapers, alerts and screensavers was born.
MEFTV met Chia Brewin, Director of Customer development at Trunomi during MWC 2018, who spoke about unlocking the power of customer data using consent and data rights management.
“It’s been a long journey with GDPR in terms of awareness and preparedness.. then suddenly January 1, businesses took it very seriously and are looking to implement solutions – and that’s also driven by the consumer, there has been a lot of media hype around GDPR and the new rights that it gives the individual and we’ve seen evidence that individuals will be looking to exercise those rights and make subject access requests and hold companies that are processing their data to a higher standard and ultimately take back the ownership that is theirs. ”
Gavin Patterson, Chief data analyst at Mobilesquared discusses the promise of RCS and the services they could bring, ahead of a MEF Future of Messaging Workshop at ITW 2018.
The buzz around RCS enterprise messaging at Mobile World Congress in Barcelona this year was intense. The entire value chain appeared to unite in publicising various trials that showcased uplifts in click through rates compared to SMS, increased customer satisfaction rates compared to SMS and, perhaps most importantly, increased conversion rates compared to SMS.