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New on the MEF Minute

Brazil

Self Regulating the Brazilian VAS Environment

| Regulation, VAS | No Comments

Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados, here explores the latest iteration of the MEF Value Added Services (VAS) Code of Practice for Brazil, now in its recently launched third edition, and examines why it is more important than ever for the health of the market.

Since 2010, the Brazilian VAS Industry has been strongly relying on MEF’s Code of Practice to tackle industry’s biggest issues and keep fraudsters out of it.

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Digital consent regulation is coming. Are you ready?

| Consumer Trust, Digital Consent | No Comments

Is there a right way for enterprises to ask their customers for private data? Regulators think so. In many regions, they are mandating new consent guidelines. Rimma Perelmuter, CEO of MEF, offers a summary…

Next year, the laws around data privacy in the EU will change. The General Data Protection Regulation is coming, and it will mandate new practices around the way companies active in the European Economic Area (EEA) collect, store and share customer data.

Berlin

MEF Member news 19 September

| MEF Member News round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Infobip, the leading global communications platform for business, which operates more than 50 offices in more than 40 countries, announces today its plans to open new offices in San Francisco and New York, establishing a physical presence in the U.S for the first time.

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Building Trust in Enterprise Messaging

| Featured Content, Messaging, mobile messaging | No Comments

MEF’s Future of Messaging Programme today announced the roadmap for Phase 2 of the industry initiative to shape the future of enterprise messaging.

Companies from 20+ countries participate in the programme
Self-regulation to define best practices, drive innovation and increase trust in enterprise messaging
Industry consultation opens for the Enterprise Messaging Code of Conduct

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