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RCS Business Messaging Guidelines

Rich Business Messaging Guidelines launched

MEF has launched its Rich Business Messaging Best Practice Guidelines at ITW 2019, in Atlanta. Developed by participants of MEF’s Future of Messaging Progamme the guidelines aim to help accelerate the adoption of RCS for application-to-person (A2P) and person-to-application (P2A) messaging.
MEF Member News round-up

MEF Member News, 24th June

Get the latest news, interviews and announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… 3Cinteractive, the leading provider of rich communication services, announced a licensing agreement with AI technology provider and systems integrator Automagi to deploy RCS business messaging in Japan through…

Global mobile news round-up, June 21st

Find out the week’s top mobile stories from around the world. This week... everything you need to know about Facebook’s cryptocurrency Libra, shares surge as slack joins the stock market, almost all mobile apps vulnerable to malware and much more. Facebook is planning to launch a cryptocurrency it hopes will…

Mobile Ad Fraud and safeguarding the app ecosystem

eMarketer predicts that in 2019 mobile ad spend will surpass $93 billion — a full $20 billion more than what it expects will be spent on TV, but one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud concerns.

GDPR has re-kindled a debate. Internationally it has sparkled a series of similar frameworks. MEF members are engaging with the regulation and expanding on its interpretation. The post-GDPR period is proving to be an opportunity for some companies to build a competitive advantage.

At MEF the discussions has never been more lively than in the last few months – this moment is the opportunity to shape the future, to influence large players and regulators, to collectively re-design the framework of Trust, Data and Personalisation. Come and join the debate.

Dario BettiCEO, MEF

Organizations big and small should not be resigned to simply comply with the rules laid down by the GDPR and similar legislation. They should not be afraid to empower individuals and to give them control of their data. Rather, to thrive in the wake of GDPR companies should embrace change, adopt new systems, and overcome their challenges, and use this opportunity to re-configure their value chains, organizational systems, and business models, to innovate, and most importantly to refresh and forge new bonds with the people they serve.

Michael BeckerManaging Partner, Identity Praxis

GDPR is also becoming a gold standard worldwide. Many customers outside Europe are happy to know their data processed in Europe is protected by the provisions of GDPR. Other countries, such as India and Australia, are looking at GDPR as a model for their own future regulations.

Andrew BudCEO & Founder, iProov

Regulated businesses are more inclined to find and implement robust solutions to GDPR that will both stand the test of time and deliver upon the principles codified by the regulation. Yet one year on, silence rings out, action remains to be taken, and a lack of initiative means companies have failed, or at the very least are yet to adopt fulsome solutions to the GDPR.

Shawn BrownCEO, Trunomi

Accelerating your mobile opportunity

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.

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