New on the MEF Minute
The GDPR special edition of MEF’s eBulletin series, supported by CLX Communications, highlights the perspectives of the diverse MEF membership and experts on their path to preparing for GDPR compliance.
Personal profiling has long-since been the bedrock of how data is used in the digital economy. It can, divulge a users location, help track usage patterns across devices or set up recommendations for online shopping. GDPR in many ways is rock, paper and scissors to the business of profiling. Here GDPR analyst and author of “Applying the GDPR. Privacy Rules for the Data Economy” Chiara Rustici, discusses profiling and the importance of compliance.
Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
Bango has announced that millions of Entel subscribers in Chile are now able to pay using their phone bill for the massive array of content and services sold in Google Play, including Minecraft, Tinder and Google Play Music, according to a press release.
Find out the week’s top mobile stories from around the world.
This week.. AT&T completes its acquisition of Time Warner, the ‘world’s first cryptocurrency mobile phone network’ goes live, 3 Ways advertisers can use mobile to reach consumers during the World Cup and much more.
AT&T has sealed the deal to buy Time Warner in a major piece of media and technology consolidation. The deal — which is $85.4 billion and a total of $108 billion with debt — was first announced in October 2016 and, having passed a court approval earlier this week, it was completed on Thursday.
Daniel Nunez Rodriguez, Product Lead for Instant Ads, an intraprenurial initiative at Telefónica Innovation shares ten key facts about digital marketing campaigns, digging into the intricacies of how success is measured, where mobile fits in to the picture of how consumers are exposed to campaigns and some of the technical barriers and opportunities for creating a successful digital campaign.
In 2017 Digital Advertising investment surpassed TV as the preferred media channel for marketers to pour their marketing dollars, accounting for $200B in total. Digital Advertising is also a healthy industry growing at a steady 20% YoY and projected to be a +$400B industry by 202