What is the current state of mobile content and advertising? How large are these important markets? What new trends are driving them?
These are significant questions. And the answers are revealed in MEF’s new Market Review.
The publication is the first in a series based around MEF’s six industry programmes (Mobile Content and Advertising, IoT, Enterprise Communications, Personal Data and Identity, Payments, Connectivity)
MEF CONNECTS Wholesale 2022 is a 2-day online event bringing together stakeholders from across the industry – analysts, representatives from other trade organisations, mobile operators, content providers, messaging companies and many others.
Topics under discussion ranged from identifying new revenue streams and growth drivers for Wholesale, achieving efficiencies, sustainability, new commercial models, automation, the emergence of new industry segments, Mobile IoT and more, with ample opportunities to tackle the traditional areas of Business Messaging, Roaming and Voice.
MEF CONNECTS LATAM 2022
Since MEF’s inception Latin America has been a focus as a region of exciting new developments and opportunities across the mobile ecosystem. In 2021 we hosted the first MEF CONNECTS LATAM online-event. It was hugely successful with requests to do more in the region.
For MEF CONNECTS LATAM 2022 we feature sessions in both Portuguese and English, and cover: what is new in mobile Payments, Enterprise Communications, Personal Data, Games & more.
Today consumers have more options to connect with business, but they do in a less direct and personalized way. While eMail and other channels have been used widely, SMS has been the most effective. But in a digital world, SMS does not provide the interactive and rich experience that users demand today.
Watch now to discover and learn from real brands using RCS today.
This year, the team added an independently studied cohort to the 8th MEF Global Trust Report effort: United States college students, i.e., people studying at a U.S. 4-year undergraduate private or public college or university.
MEF’s 8th Annual Global Trust Study is the barometer for consumer attitudes and behaviours towards trust in personal data on mobile. Field research was carried out in Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK and USA.
The Metaverse is a hot topic in tech circles right now. But for all the talk, the Metaverse remains a slippery concept to grasp. Whatever the definition, it is important to keep on top of developments. This report from MEF provides a window into this essential topic.
MEF provides its Members with global and cross-sector platforms for networking, collaboration and advancing industry solutions. Companies of all sizes & stages leverage MEF’s collaborative platforms to network & learn.
MEF Member news round-up, October 3rd
Global Mobile News round-up, September 30th
Aligning the 3 Pillars of the Personal Data and Identity Marketplace
STIR SHAKEN: The Evolution of Fighting Robocalls in North America
Accelerating your mobile opportunity
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.
“MEF has supported Telefonica with real world practical guidance, particularly around industry best practice and codes of conduct. It provides a forum to bring industry experts together, to problem solve, to share, and to network. We have found our membership to offer numerous benefits across our footprint, and long may this relationship continue.”Jenny Whelan, TelefonicaGlobal Head of Business Communications and Digital Advertising
“Our membership in MEF and the Future of Messaging program afford us inner access to invaluable information on the direction of our industry and opportunities to foster collaboration with industry partners. We have also been able to advocate and influence industry changes at the highest levels, on issues like evolving business models and de-commoditizing mobile messaging. Being active in MEF has increased our industry visibility and allowed us to meaningfully contribute to the industry dialogue.”Ira Cohen, MMDSmartVP, Business Development and Marketing
“One of the things I like best about Mobile Ecosystem Forum is its pragmatic approach to engaging and helping its members. As an example, I am thinking about the well organised and well led, working groups on Mobile IOT and on Personal Data & Identity which Mvine is involved in. The program leaders are particularly knowledgeable and always seek collaboration among members. This is a good thing. And it works.”Joseph Spear, MvineDirector of Communications
“The MEF is the framework where relevant debates and significant initiatives to change our market take place. Telecoming, as well as other players of the mobile industry, participates with the firm intention of driving business growth in a healthy environment and promoting innovation. Our company was founded in 2008 on these two ideas, and since then, we have worked with the solid conviction of developing cutting-edge technology to lead the DCB market.”Cyrille Thivat, TelecomingCEO