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MEF Member News round-up

MEF Member news, 15th July

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… mGage, a Vivial company and Gold level member of Oracle PartnerNetwork (OPN), announced today that it has integrated with the Oracle Responsys SMS Public Aggregator Network (SPAN) to provide an easier…
News

Global Mobile News Round up, July 12th

Find out the week’s top mobile stories from around the world.This week.. Google workers listen to your “OK Google” queries, US authority demands Facebook puts Libra on ice, Amazon becomes the fastest-growing music streaming service… Google today defended its practice of having workers listen to users’ Google Assistant queries, following…
Internet of Things

IoT @ ITW2019: Telco New Approaches Required

MEF Advisor Andrew Parkin-White reflects on the discussions on IoT held during ITW Atlanta, and how the market is developing. At the 2019 International Telecom Week (ITW) in Atlanta IoT was a common topic of discussion. This might surprise some: ITW is a wholesale event and it rarely covers ‘service…
Personal Data

MEF Briefing: UK Regulator gives 6 months to restructure personal data sharing in programmatic media

The Information Commissioner’s Officer (ICO), the UK regulator for data protection, is giving 6 months to adtech companies for adjusting the process of data sharing in real time biding (RTB), programmatic advertising. The analysis from ICO shows that sensitive personal information is shared by some advertising players, without securing approval…

GDPR has re-kindled a debate. Internationally it has sparkled a series of similar frameworks. MEF members are engaging with the regulation and expanding on its interpretation. The post-GDPR period is proving to be an opportunity for some companies to build a competitive advantage.

At MEF the discussions has never been more lively than in the last few months – this moment is the opportunity to shape the future, to influence large players and regulators, to collectively re-design the framework of Trust, Data and Personalisation. Come and join the debate.

Dario BettiCEO, MEF

Organizations big and small should not be resigned to simply comply with the rules laid down by the GDPR and similar legislation. They should not be afraid to empower individuals and to give them control of their data. Rather, to thrive in the wake of GDPR companies should embrace change, adopt new systems, and overcome their challenges, and use this opportunity to re-configure their value chains, organizational systems, and business models, to innovate, and most importantly to refresh and forge new bonds with the people they serve.

Michael BeckerManaging Partner, Identity Praxis

GDPR is also becoming a gold standard worldwide. Many customers outside Europe are happy to know their data processed in Europe is protected by the provisions of GDPR. Other countries, such as India and Australia, are looking at GDPR as a model for their own future regulations.

Andrew BudCEO & Founder, iProov

Regulated businesses are more inclined to find and implement robust solutions to GDPR that will both stand the test of time and deliver upon the principles codified by the regulation. Yet one year on, silence rings out, action remains to be taken, and a lack of initiative means companies have failed, or at the very least are yet to adopt fulsome solutions to the GDPR.

Shawn BrownCEO, Trunomi

Accelerating your mobile opportunity

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.

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