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In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry.

This week, Azat Eloyan, Chief Marketing Officer introduces CPaaS communications solutions provider, Dexatel.

What does Dexatel do?

Dexatel is a leading provider of business messaging and CPaaS communications, offering businesses as well as MNOs a range of services to enhance connectivity. From voice communication to messaging services, we facilitate seamless and efficient interactions for businesses.

When did you launch and what growth have you seen?

Founded in 2015 by Gegham Azatyan and Lilia Yeghiazaryan, Dexatel emerged from a vision to transform the cloud communication landscape. Since our inception, the company has witnessed remarkable growth—-all driven by our commitment to streamlining communication. Now, we’ve grown to have over 70 employees and 4 offices worldwide—Estonia, UAE, Serbia, and Armenia. The Financial Times has recognized Dexatel as a Fastest Growing Company 3 times in a row.

What are your main goals?

Our goals are centered on 2 commitments: empowering businesses to excel in customer engagement and catalyzing accelerated growth. We truly believe that businesses thrive when they can effectively connect with their customers. And to achieve this, we provide innovative solutions within a secure and consistent environment.

We recognize that customer engagement is the cornerstone of success in the business landscape, and our aim is to enhance their experience and build lasting relationships. At the same time, we also understand that sustainable growth requires a solid foundation. For this reason, we do our best to provide every resource and support necessary for businesses to navigate the market.

Where do you see your company in three years’ time?

We see Dexatel going beyond just providing services. We want to be a crucial partner in our clients’ success. We want to be an active collaborator, contributing to their growth and achievements. Our focus is on building straightforward and lasting collaborations that go beyond traditional service boundaries.

What aspect of mobile is most exciting to you right now?

The most exciting aspect of mobile right now is the evolution of omnichannel communication. What makes this stand out from the crowd is its transformative impact on the way businesses engage with their audience through mobile platforms.

Omnichannel communication represents a paradigm shift by integrating various mobile channels into a unified system. No matter the channel—text message, voice, Viber, WhatsApp—this approach ensures a consistent experience for users.

If you’re implementing omnichannel solutions in your strategy, then you already know it’s a game-changer for improving the business communication experience. It aligns with the demands of the modern business environment and reflects a commitment to taking advantage of mobile tech to its fullest potential.

What’s the most critical issue that will hit mobile within the next 12 months?

Google’s RCS technology is set to play a critical role in shaping the future of mobile messaging. Apple even announced that the iPhone will adopt RCS sometime in 2024. The technology’s reliability and advanced features promise to enhance messaging capabilities on a global scale.

What makes RCS noteworthy is its potential to offer a more dynamic and engaging messaging experience. Unlike traditional SMS, RCS supports a range of multimedia content, read receipts, and real-time typing indicators.

We can confidently say that it aligns more closely with the expectations of modern communication. Some experts even predict the gradual replacement of SMS by RCS in the near future. The mobile community is on the verge of a substantial shift, and RCS represents a transformative leap forward.

Apart from your own, which mobile companies are the ones to watch in the year ahead?

We are keeping an eye on Twilio, Vonage, and Bandwidth, especially when it comes to conversational AI. Twilio is constantly pushing the boundaries of what’s possible in mobile interactions, and that’s why they remain at the forefront.

Vonage is known for its communication APIs and cloud-based services, so it’s no surprise that they’re also a stand-out contender. And as for Bandwidth, their next-gen communication experiences say a lot about their strategic initiatives. All 3 companies are key players when it comes to making impactful moves in the coming year.

Azat Eloyan

Chief Marketing Officer