MEF, Author at MEF

How Mobile Engagement is shifting customer experience (and commerce) as we know it

Rich business messaging is unleashing a new era of consumer marketing, customer care and conversational commerce. It is giving people a wider choice of channels. And it is enabling post-pandemic comms with low-human contact. This is a revolution, and every brand has questions about it. Ahead of MEF Connects Rich…

MEFSeptember 18, 2020

News Roundup

Global Mobile News Round-up, September 18th

Find out the week’s top mobile stories from around the world. This week.. How 5G will revolutionise the future of mobile gaming, Facebook introduces a co-viewing experience in Messenger, Apple’s online store is opening in India and much more… Video games have been a lifeline for many during lockdown, keeping…

MEFSeptember 18, 2020

Mobile Content Opinions

Huawei AppGallery: time to bet on the new App Store?

The idea of a third App Store, probably makes many app developers shake their heads furiously. The market has long been dominated by the Apple and Google stores, and many others have already struggled to build any kind of position including BlackBerry, Amazon and Samsung. The latest company to try…

MEFSeptember 18, 2020

Enterprise Communications

MEF Connects Wholesale: taking the fight to the messaging fraudsters

When crime pays, it’s usually MNOs and wholesalers that pick up the tab. But the fraudsters don’t always win. Stakeholders in messaging are working collectively to hit back. Ahead of MEF Connects Wholesale on the 7th October, here’s a re-cap… Business (A2P) messaging has been one of the big successes…

MEFSeptember 17, 2020

Enterprise Communications Interviews

Discovery channel – mapping the future of search in RCS

It’s hard to overestimate the importance of search in digital media. It made Google the biggest company in the world. So how will search shake out on rich media messaging channels? Ahead of the MEF Connects Rich Communications virtual event, John Duffy, head of Future Messaging at IMImobile, shares his…

MEFSeptember 17, 2020

Enterprise Communications Interviews

RCS and the Mexican experience

RCS is spreading across the world, and it is being closely watched in fast-growing mobile-first markets – such as Mexico. In this video teaser for the MEF Connects Rich Communications virtual event, Angel Cisneros, CEO of Mexican aggregator Quiubas Mobile, shares his experiences… If you are running a mobile service…

MEFSeptember 16, 2020

Personal Data Regulation

The Evolution Of Internet Legislation In Brazil

Rafael Pellon, MEF LatAm advisor and partner at Pellon de Lima Advogados shares an update on the regulatory landscape in Brazil regarding data privacy and the state of the internet, detailed in a MEF briefing on the topic, available to download now. The Brazilian parliament is on the final stages…

MEFSeptember 16, 2020

Enterprise Communications Interviews

Rich messaging will change lead generation forever

If you thought SMS was good for finding new customers, wait till you try rich messaging. In this interview ahead of MEF Connects Rich Communications virtual event, MMDSmart’s Ira Cohen explains why… This time last year, Ira Cohen issued a rallying cry to his fellow message providers: “We need to…

MEFSeptember 15, 2020

Event Guest blog

DMEXCO @home – What To Expect

DMEXCO @home motto ‘Attitude Matters‘ is absolutely on ‘Zeitgeist’ as the community and new ticket holders prepare to gather on the platform, September 23 & 24. A DMEXCO report highlighted that the majority of respondents believe that the digital industry must demonstrate a clear attitude and that companies have a…

MEFSeptember 15, 2020

Enterprise Communications

Trust the wholesale market to innovate in a crisis…

First there was commodification. Now there’s Covid. Times are changing for industry wholesalers. The market is evolving and maybe times of crisis bring out the best in the ecosystem’s most entrepreneurial players. Ahead of MEF Connects Wholesale in October, we explore the challenges and the opportunities… Telco wholesalers are in…

MEFSeptember 14, 2020

MEF

How Mobile Engagement is shifting customer experience (and commerce) as we know it

Global Mobile News Round-up, September 18th

Huawei AppGallery: time to bet on the new App Store?

MEF Connects Wholesale: taking the fight to the messaging fraudsters

Discovery channel – mapping the future of search in RCS

RCS and the Mexican experience

The Evolution Of Internet Legislation In Brazil

Rich messaging will change lead generation forever

DMEXCO @home – What To Expect

Trust the wholesale market to innovate in a crisis…

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MEF Connects Rich Communications

29th September – 1st October

The 3-day global event features the latest use cases from brands revolutionising their customer engagement strategies with RCS, WhatsApp, Apple Business Chat, Facebook Messenger and more.

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