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MEF webinar: payments inside RCS

| Enterprise Communications, Featured Post, MEF Webinars, Regulation | No Comments
Do we need to have a conversation about RCS conversational commerce? Yes we do. And MEF is taking the lead. Following the publication of a white paper on the topic, MEF convened a webinar in which three experts explored rich messaging and payment buttons. The future of RCS is still…

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

| Featured Post, MEF Webinars, Mobile Advertising | No Comments
Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the…

Mobile IoT – Are you Cybersecurity Ready?

| Featured Post, Internet of Things, MEF Webinars | No Comments
The Mobile IoT market is set for rapid growth over the coming years and providers are concentrating more on rapid widescale deployment with security often being a later consideration. This is not a tenable position as IoT applications can be mission critical and security needs to be at the forefront…

Machine learning in enterprise communications webinar: the talking points

| Enterprise Communications, Featured Post, MEF Webinars | One Comment
Industry stakeholders are fighting a war against spam and other traffic that undermines the messaging channel. Their traditional weapons are firewalls and filters. Could artificial intelligence offer a new line of defence? MEF convened a webinar to discuss the topic. In his book, The Inevitable, Kevin Kelly talks vividly about…

Interview: Gianluca D’Agostino, MEF Advisor

| Featured Post, Interview, MEFTV | No Comments
Gianluca D’Agostino is a mobile tech expert, entrepreneur and Angel Investor, and a newly appointed advisor to MEF. We caught up with him during MEF Connects 2019 to ask about key tech trends in the global mobile ecosystem in 2019 and beyond.

Fireside chat: Modica Group

| Enterprise Communications, Featured Post, Fireside Chat | No Comments
In this Fireside Chat MEF CEO Dario Betti speaks to Stuart Wilson, CEO of New Zealand based A2P messaging platform Modica Group about their business and the current state of the A2P market in New Zealand and globally. Asked about the maturity and growth of the SMS A2P Market in…

Interview: Tata’s Anurag Aggarwal on cashless India’s big boost to the A2P space

| Enterprise Communications, Featured Post, Interview | One Comment
Demand for ‘traditional’ SMS enterprise messaging will keep the A2P market growing until 2025, says Tata Communication’s Anurag Aggarwal. In an exclusive interview with MEFTV, he explains why… At one time, the mainstream view of OTT messaging apps was that they represented competition to the traditional telco industry. No longer.…

iconectiv: Fighting Fraud in USA – STIR SHAKEN, Short Codes & Portability

| Enterprise Communications, Featured Post, Fireside Chat, Regulation | No Comments
MEF CEO Dario Betti speaks to Chris Drake, CTO of communications infrastructure specialist iconectiv about the USA communications market and how it is responding to the growing threat of telecoms fraud. Chris explains how the US regulator, the FCC, has reacted to robocalls with STIR / SHAKEN , where iconectiv…

Dmexco 2019: is adtech facing an existential trust crisis?

| Featured Post, Personal Data, Privacy | No Comments
On one hand, personalised online advertising. On the other, privacy. Can there ever be both? Tim Green traveled to Germany for Dmexco to witness an industry wrestling with a very big question. Here are the titles of some of the conference sessions at this year’s Dmexco event.The Trust Revolution. Making…

Dmexco 2019: Privacy panic and flying taxis – key takeaways from the big adtech show

| Event, Featured Post, Mobile Advertising, Personal Data | No Comments
The world’s digital marketers travelled to Cologne for Dmexco last week. Tim Green went too. What did they all learn? t’s always struck me as ironic that the Dmexco takes place in Germany. Dmexco gathers execs from all over the world to worship at the shrine of real-time programmatic advertising.…

Digital Identity Interview: David Pollington, GSMA

| Digital Identity, Featured Post | No Comments
MEFTV speaks to David Pollington, Senior Director of Technology & Product at the GSMA during EEMA’s 2019 London event, about the future of digital identity and trust on the internet. Asked about the discussions being held among industry leaders during the event, David said “Really the one thing that underpinned…

The future of Digital identity: Trends and developments

| Digital Identity, Featured Post, Opinion, Personal Data | No Comments
Iain McCallum, mobile industry veteran and MEF Advisor explores the future of Trust and identity in the digital eco-system in a series of webinars and articles. Here he shares impressions from the EEMA London event and outlines some of the discussions being held about current thinking on digital identity and…

Industry views: Combating mobile Ad fraud

| Industry Views, Mobile Advertising | No Comments
We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click…

Industry views: GDPR one year on

| Featured Post, Industry Views, Personal Data | One Comment
This Saturday the 25th of May marks one year since the launch of the EU's General Data Protection Regulation which introduced new rules for how businesses handle consumer's personal data. We asked MEF Members from across the mobile value chain to share their thoughts on GDPR's first year; how has…

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

| Enterprise Communications, Industry Views | No Comments
MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers. The new service is self-regulatory – its…

Industry Views: A2P SMS & the blockchain startups

| Featured Post, Industry Views, VAS | One Comment
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

Digital Identity Interview: Frank Joshi, mvine

| Digital Identity, Featured Post, Internet of Things | One Comment
MEFTV speaks to Frank Joshi, MD of Mvine Limited during EEMA London who shares his thoughts on industry efforts to solve the issue of digital identity and the even greater challenge facing the industry in resolving understanding and identifying devices connected to our networks in the internet of things –…

How the Internet of Things is transforming Smart Cities

| Featured Post, Internet of Things | No Comments
MEF Member JT Global share their unique insights into the future of Smart Cities and how the Internet of Things will pave the way for lifestyles that until recently might have been considered to be pure science fiction. The idea of the “Smart City,” is something we’ve been dreaming of…

Fireside Chat: Anurag Lal, Infinite Convergence

| Featured Post, Fireside Chat, Internet of Things, Interview, Wireless Infrastructure | No Comments
In this fireside conversation, MEF CEO Dario Betti speaks with Anurag Lal, President and CEO of Infinite Convergence, about the changing landscape of the telecommunications ecosystem and takes a close look at the evolution of connectivity now and in the future. The regulation of Internet technology is something that Anurag…

MWC Shangai: 8 5G Innovations from China

| Featured Post, Internet of Things, Mobile Content, Wireless Infrastructure | No Comments
Shiv Putcha, Principal Analyst at emerging tech specialists Mandala Insights, continues his series of posts from MWC Shanghai, here sharing 8 key use case examples of 5G innovations from the show, and discusses why China is ahead of the curve when it comes to 5G deployments.

5 minutes with… Global Message Services

| 5 minutes with, Featured Post, Internet of Things, Mobile Content | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Sarah Keller, International Business Development Director introduces Global Message Services. Global Message Services is a global messaging provider that offers managed services solutions for mobile operators…

5 minutes with – Nexah

| 5 minutes with, Featured Post, VAS | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Joseph Njel Nguidjol introduces VAS specialist NEXAH. NEXAH is a Value-Added Services company based in Cameroon in Africa. We are specialized in building Value-Added Services for…

5 minutes with….BulkSMS

| 5 minutes with, Featured Post | One Comment
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and…

5 minutes with… zeotap

| 5 minutes with | No Comments
In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap. We unite the world’s most valuable data especially from telecom operators to enable the world’s…

Global telco players gear up for 15th Asian Carriers Conference

| Event, Featured Post, Guest blog | No Comments
MEF is delighted to be supporting the 2019 Asian Carriers Conference (ACC), held from September 3 to 6, 2019 in Cebu, the Philippines. The ACC has taken a significant role in redefining and evolving the telecom landscape, especially for the carrier and wholesale business. ACC is marking its 15th year…

Exploring the future of the digital content space

| Featured Post, Guest blog, Interview, Music | No Comments
Basebone CMO Benito Alvarez discusses the importance of carrier billing in its strategy, and the opportunities and challenges around Baseplay, its suite of digital content services for emerging markets. In emerging markets where the average amount a user can pay for content can be seen as comparatively low, it can…

Transforming healthcare with 5G

| Featured Post, Guest blog, mhealth, Mobile Content, Partner Event | No Comments
MEF is an official partner of the HIMSS & Health 2.0 European Conference 2019 which aims to bring together the entirety of the digital healthcare ecosystem: from hospital C-level decision makers to clinicians, nurses, payers, life science, and technology innovators. Two of the key mobile ecosystem topics at the events…

6 Great Benefits Of Proximity Marketing

| Featured Post, Guest blog | No Comments
Caroline McClelland Kumulos Marketing Manager at mobile app management specialists Kumulos explores how to execute successful proximity marketing campaigns, and offers 6 key benefits the medium offers. One of the most effective ways to gain a competitive edge when it comes to mobile marketing is now proximity marketing. Why proximity…
EventFeatured PostMEF LatAm

MEF Connects São Paulo in Pictures

Before Brazil (and the rest of the world) descends into World Cup fever later this week, here's a look at the photo gallery from last month's networking event which took place at Gran Estanplaza in São Paulo. Supported by Digital Virgo, TIMWE and Zed Latin America, the recent MEF Connects São…
June 10, 2014
News Roundup

Global Mobile News Round-up – Week 2nd June 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Brits to Spend £38m on Mobile During the World Cup MMM £38m will…
June 6, 2014
AnalyticsFeatured Post

Examining Trends in the Global App Economy [Infographic]

How does app use vary around the world? Which devices have the most app-hungry users? These questions and more and answered by MEF’s App Economy report, highlighting growth across all app categories, and suggesting the high levels of engagement in growth markets will continue to drive adoption worldwide, delivering new opportunities for…
June 5, 2014
News Roundup

Global Mobile News Round-up – Week 26th May 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Facebook Seeks EU Antitrust Review of WhatsApp Deal WSJ Facebook  has asked European…
May 30, 2014
Featured Post

The Next Mobile Frontier: Global Vs Local Brands [Infographic]

Amazon is rumoured to be planning extensions to its existing mobile content offering that could include a music streaming service and even a dedicated Amazon smartphone. However, the global online retailer is losing ground to its 'Big 3’ key competitors Apple, Google and Microsoft in emerging markets, according to research…
May 29, 2014

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