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Industry Views

Industry Views

Industry views: Combating mobile Ad fraud

We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click…
July 1, 2019
Featured PostIndustry ViewsPersonal Data

Industry views: GDPR one year on

This Saturday the 25th of May marks one year since the launch of the EU's General Data Protection Regulation which introduced new rules for how businesses handle consumer's personal data. We asked MEF Members from across the mobile value chain to share their thoughts on GDPR's first year; how has…
May 23, 2019
Featured PostIndustry Views

Industry Views: A2P SMS & the blockchain startups

A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…
February 6, 2018
Featured PostIndustry ViewsOpinion

Industry views: New mobile tech and trends

Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones. Google unveiled their 2nd generation of Pixel phones…
October 12, 2017
Featured PostIndustry ViewsOpinion

Industry Views: AI, chatbots and banking

Accenture's 2017 Banking Technology Vision report explores the role of AI in banking and customer engagement. It found that 78 per cent of bankers believe AI will revolutionise the way banks gather information and interact with customers. One of the key advantages highlighted was that whilst AI is increasingly automating…
April 19, 2017
Featured PostIndustry Views

What’s in store for the mobile ecosystem in 2017?

2016 was an eventful year for technology innovation across the board. And whilst new models have come to the fore the global base of mobile users continues to grow, confirming mobile's central role in how businesses innovate and monetise their services. Everything has been fair game, from the collection and…
January 5, 2017

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