Industry Views Archives

Industry views: Combating mobile Ad fraud

We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click…

MEFJuly 1, 2019

Featured Post Industry Views Personal Data

Industry views: GDPR one year on

This Saturday the 25th of May marks one year since the launch of the EU's General Data Protection Regulation which introduced new rules for how businesses handle consumer's personal data. We asked MEF Members from across the mobile value chain to share their thoughts on GDPR's first year; how has…

MEFMay 23, 2019

Enterprise Communications Industry Views

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers. The new service is self-regulatory – its…

MEFJuly 10, 2018

Industry Views: A2P SMS & the blockchain startups

A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

MEFFebruary 6, 2018

Featured Post Industry Views Internet of Things Opinion

Industry views: New mobile tech and trends

Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones. Google unveiled their 2nd generation of Pixel phones…

MEFOctober 12, 2017

Industry views – ransomware attacks and lessons to be learnt

Last week’s ransomware attacks were aimed at vulnerabilities typical of big enterprises and government bodies, but the true impact was felt by consumers – cancelled trains in Germany, people forced to pay cash for petrol in China, missed hospital appointments in the UK, the list goes on, with poor user…

MEFMay 16, 2017

Industry Views: AI, chatbots and banking

Accenture's 2017 Banking Technology Vision report explores the role of AI in banking and customer engagement. It found that 78 per cent of bankers believe AI will revolutionise the way banks gather information and interact with customers. One of the key advantages highlighted was that whilst AI is increasingly automating…

MEFApril 19, 2017

Featured Post Industry Views Internet of Things

Industry views: MWC 2017 the trends, announcements and technology

Another Mobile World Congress is over. There was more of everything this year. More visitors (108,000 up 7% on 2016), more exhibitors, more keynotes and more announcements made. It can get very noisy. But in amongst the noise the important technology trends emerged, trends that will shape the mobile ecosystem…

MEFMarch 10, 2017

Featured Post Industry Views Regulation VAS

What’s in store for the mobile ecosystem in 2017?

2016 was an eventful year for technology innovation across the board. And whilst new models have come to the fore the global base of mobile users continues to grow, confirming mobile's central role in how businesses innovate and monetise their services. Everything has been fair game, from the collection and…

MEFJanuary 5, 2017

Industry Views: lite apps in emerging markets

There is a growing trend for big mobile brands to develop lite versions of their apps to hook mobile users in emerging markets. Just last month Shazam and Facebook Messenger announced that they are going lite for example. The logic is straightforward. Unlike saturated established app economies, these markets are…

MEFNovember 23, 2016

Industry Views

Industry views: Combating mobile Ad fraud

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

Industry views – ransomware attacks and lessons to be learnt

Industry Views: AI, chatbots and banking

Industry Views: lite apps in emerging markets

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