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MEF Connects - On Demand Welcome back {first_name} Thanks for logging in   Log in now MEF Members can access exclusive content In today’s rapidly evolving landscape, technological advancements are fundamentally reshaping every aspect of the mobile ecosystem. This year, our conference takes an in-depth, practical look at the transformative…
Sam Hill
March 12, 2025
Enterprise CommunicationsMobile Content

MEF Future of Mobile 2025

MEF Connects - On Demand Welcome back {first_name} Thanks for logging in   Log in now MEF Members can access exclusive content In today’s rapidly evolving landscape, technological advancements are fundamentally reshaping every aspect of the mobile ecosystem. This year, our conference takes an in-depth, practical look at the transformative…
Sam Hill
March 12, 2025
Mobile Content

25 Years of MEF: The Official History

Over the last 25 years, the Mobile Ecosystem Forum has been at the forefront of an industry that has evolved beyond recognition. What began as a niche community of mobile entertainment pioneers has grown into a global network spanning operators, technology providers, media companies, financial institutions and more. When MEF…
Sam Hill
March 7, 2025
Mobile Content

Tiktok Whitepaper

The video streaming landscape has undergone a dramatic transformation. Video consumption has exploded, with video now representing 70% of all internet traffic and projected to reach 80% by 2028. This surge is largely driven by major players like Alphabet, Amazon, Apple, Disney+, Meta, Microsoft, Netflix, and TikTok. To address this…
Sam Hill
March 3, 2025
DCB growthEvent RoundupMobile Content

MEF Leadership Forum Asia Pacific in pictures

MEF’s Program Director for DCB Content & Advertising, Anzelle Robertson shares an overview of the recent MEF Leadership Forum Asia Pacific in Kuala Lumpur, where Members and guests gathered to discuss cutting-edge trends, challenges, and opportunities in the region’s rapidly evolving mobile-first economy. On 23 January 2025, the MEF Leadership…
Sam Hill
January 28, 2025
DCB growthMobile Content

Competitor Benchmarking: Gaining a Competitive Edge in the DCB Space

MEF’s Program Director for DCB Content & Advertising, Anzelle Robertson interviewed Media Digital Group’s (MDG) Viktoriia Sliesarchuk. As Marketing Research and Branding Manager, she explores why market research is vital for MVAS companies and how it aids in creating user-centric experiences, discovering new markets, and ensuring high conversion rates. In…
Sam Hill
December 18, 2024
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