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MEF ID & DATA YEARBOOK 2024

Data and the digital economy: why people must take back control In 1997, 27 years ago, Tim Berners-Lee, the inventor of the world wide web, said: “We lose out on the simple benefits we could realise if we had direct control over this data – and could choose when and…

MEFOctober 3, 2024

Mobile Content Podcasts

2024’s Election Messaging Boom: AI Tools Prove Both Good and Perilous in Global Democracies

MEF’s Riccardo Amati explores the role of mobile and AI in political messaging and how it is changing the face of voter engagment for good and bad. In the 2024 “year of elections,” mobile messaging apps have become the dominant medium for political campaigns, revolutionizing voter engagement. This shift is…

MEFOctober 3, 2024

Mobile Content

Widespread WhatsApp Account Suspensions in Kenya: Meta Targets Unauthorized Clone Apps

MEF CEO Dario Betti discusses the impact of the recent spate of WhatsApp account suspensions in Kenya, where the app is hugely popular boasting the highest percentage of monthly WhatsApp usage globally. While the action taken by Meta may be linked to unauthorised clone apps, many legitimate users have been…

MEFSeptember 27, 2024

Enterprise Communications Mobile Content

MEF CONNECTS Anti-Fraud 2024

MEF CONNECTS Anti-Fraud 2024 - On Demand Welcome back {first_name} Thanks for logging in Log in now MEF Members can access exclusive content including slide decks and videos With over 6.6 billion users and 8 trillion messages sent monthly, mobile messaging is deeply integrated into our lives, underpinning communication,…

MEFSeptember 19, 2024

Mobile Content Podcasts

Perspectives in Mobile: GenZ Redefines the news

Listen to the latest Perspectives in Mobile podcast. In this episode, Liat Fainman-Adelman, Manager at Financial Times Strategies, discusses the “Next Gen News” study, which explores how young audiences in India, Nigeria, and the U.S. consume news. The study highlights the challenges of engaging younger readers, building trust, and adapting…

MEFSeptember 19, 2024

Mobile Content

Regulating the German online gambling market

MEF CEO Dario Betti takes a look at recent developments in the German regulatory landscape for online gambling, as regulators attempt to tackle the pervasive illegal online gambling sites which are preventing the legal market from flourishing as they have elsewhere in Europe. The German online gambling market has faced…

MEFSeptember 18, 2024

Mobile Content

Emerging Trends In The Mobile Gaming Industry

The mobile gaming industry is a dynamic and rapidly evolving landscape, with new technologies, player behaviors, and market trends constantly reshaping its future. The MEF Yearbook 2024: Emerging Trends in the Mobile Gaming Industry provides an in-depth look at the key forces driving this transformation, offering invaluable insights for developers,…

MEFSeptember 13, 2024

Internet of Things Mobile Advertising Mobile Content Mobile Payments Personal Data

MEF Anti-Fraud Yearbook 2024

Unmasking the Mobile Fraud Landscape: The MEF Anti-Fraud Yearbook 2024 In the fast-paced world of mobile technology, fraudsters are constantly evolving their tactics, leaving businesses and consumers vulnerable. The MEF Anti-Fraud Yearbook 2024 is your essential guide to understanding and combating the latest threats in the mobile ecosystem. Inside, you'll…

MEFSeptember 2, 2024

DCB growth MEF Webinars & Workshops Mobile Content

The Role of AI in Traffic Compliance

MEF recently hosted a webinar examining the role of AI in digital marketing. Host Anzelle Robertson, Programme Director of DCB, Content & Advertising at MEF, shares her highlights. Our recent webinar titled “The Role of AI in Traffic Compliance” aimed to shed light on the evolving intersection of artificial intelligence,…

MEFJuly 31, 2024

Enterprise Communications Mobile Content

MEF Leadership Forum Indonesia 2024

MEF Leadership Forum - On Demand Welcome back {first_name} Thanks for logging in Log in now MEF Members access exclusive content Check out the event photos MEF and Telin collaborated and delivered our first-ever event in Indonesia, aimed at empowering businesses in the region to embrace digital transformation.…

MEFJuly 31, 2024

MEF ID & DATA YEARBOOK 2024

2024’s Election Messaging Boom: AI Tools Prove Both Good and Perilous in Global Democracies

Widespread WhatsApp Account Suspensions in Kenya: Meta Targets Unauthorized Clone Apps

MEF CONNECTS Anti-Fraud 2024

Perspectives in Mobile: GenZ Redefines the news

Regulating the German online gambling market

Emerging Trends In The Mobile Gaming Industry

MEF Anti-Fraud Yearbook 2024

The Role of AI in Traffic Compliance

MEF Leadership Forum Indonesia 2024

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