Mobile Content Archives

How big is Mobile Content? An under-celebrated, continuous success

When was the last time you talked about Mobile Content? Well, I assume the readers of the MEF are probably more engaged with the topic, but I cannot stop thinking that its not enough. Mobile content is a market valued at $120 billion revenue – it should have more clout…

MEFJuly 8, 2021

Africa Analytics Enterprise Communications Insights Directory Report MEF Global Mobile Advertising Mobile Content

The Hidden Segment: The world’s disabled billion

The image the mobile industry projects is one of increasingly sophisticated gadgets and ever more impressive networks to support our personal and business lives. Rarely did the issue of People with Disabilities (PWDs) come into the discussion. Individual disabilities were addressed in a narrow world of charitable organisations and special…

Carol BenitesJune 2, 2021

Enterprise Communications MEF Webinars & Workshops Mobile Content

MEF Connects On Demand: Messaging for Retail & e-Commerce

MEF Connects Rich Communications sessions are all available to watch on demand now – Rich messaging powers the digital transformation of brick-and-mortar retailers. “Bricks to Clicks”, “Retail to E-tail” via ecommerce and mobile messaging – here, our expert panel discuss how web, mobile and chatbots can breathe new life into…

MEFJanuary 13, 2021

Enterprise Communications MEF Webinars & Workshops Mobile Content

MEF Connects On Demand – Chatting About Person to Business Messaging and Chatbots

MEF Connects Rich Communications sessions are all available to watch on demand - Here, Kirusa's Inderpal Singh Mumick shares some P2A messaging fundamentals, and explores how users can discover and start chatting with bots, the RCS standards for directories and practical solutions for discovery and deep linking support in messaging…

MEFJanuary 5, 2021

Mobile Content Personal Data

The 5G data privacy ethics dilemma

At the recent 5G Techritory online event, the 3rd-annual Baltic Sea Region 5G ecosystem forum, MEF CEO Dario Betti was part of an expert panel discussing the ethics surrounding 5G data privacy. The panel explored how 5G might look at apps and services on top of the network and identify…

MEFDecember 16, 2020

Enterprise Communications MEF Webinars & Workshops Mobile Content Mobile Payments

MEF Connects On Demand – WhatsApp Business Messaging Use Cases

MEF Connects Rich Communications sessions are all available to watch on demand - in this session our panel explored the WhatsApp Business Solution as a messaging channel sharing exclusive customer use cases from the FMCG sector. Cloud Communication Platform provider Routemobile and Vestige Best Deals, a leading online grocery store…

MEFDecember 8, 2020

Analytics Internet of Things MEF Data Mobile Content

Q1 2021 MEF Business Confidence Index: Sentiment is high but winter is coming…

The results from the latest of MEF’s new quarterly check on industry expectations for revenue – the Business Confidence Index (BCI) – reveal just how the mobile ecosystem is performing during the pandemic: key mobile sectors are expecting sustained growth during Q1 2021, even after a strong Q4 2020. However,…

MEFDecember 2, 2020

Enterprise Communications Mobile Content Mobile Payments

On Demand – Omnichannel & Customer Engagement

At MEF Connects Rich Communications one of the panels took a closer look at the concept of omnichannel and if it remains a cornerstone of customer engagement strategy. The panel discuss how an omnichannel approach ensures business messaging continuity regardless of mobile device, operator, app, or channel used, and the…

MEFNovember 16, 2020

Mobile Content Mobile Gaming

Why this is the time for Cloud Gaming

Juan Francisco Di Nucci, CEO of digital content monetisation specialists Avatar World Group shares more detail about their cloud gaming offering, and explains why the sector is ready to really take off. Cloud technology and entertainment are already linked. Everything happens there. And physical supports are no longer mandatory for…

MEFNovember 10, 2020

DCB Fraud Industry Views Mobile Content

New whitepaper: Combatting Fraud in Mobile Content

Wherever there are digital transactions, there is the risk of fraud. Mobile content is no exception, with ever-evolving methods to defraud customers, mobile content providers, payment aggregators and MNOs. All stakeholders must be aware of the fraud types and their differing impacts in order to align on best practice, limit…

MEFOctober 29, 2020

Mobile Content

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