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MEF webinar: payments inside RCS

| Featured Post, MEF Webinars, Messaging | No Comments
Do we need to have a conversation about RCS conversational commerce? Yes we do. And MEF is taking the lead. Following the publication of a white paper on the topic, MEF convened a webinar in which three experts explored rich messaging and payment buttons. The future of RCS is still…

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

| Featured Post, MEF Webinars, Mobile Advertising | No Comments
Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the…

The death of loyalty, the rise of relevance: a fireside chat with Sinch Engage’s Matt Ramerman

| Featured Post, MEF Webinars, Messaging | No Comments
Marketers can’t buy customer loyalty any longer. They have to earn it with excellent customer experiences. They can do this with hyper-personalised mobile video, as Sinch Engage’s Matt Ramerman explained in a MEF webinar… In marketing circles, all the talk is of personalisation. There’s a sense that the era of…

Mobile IoT – Are you Cybersecurity Ready?

| Featured Post, Internet of Things, MEF Webinars | No Comments
The Mobile IoT market is set for rapid growth over the coming years and providers are concentrating more on rapid widescale deployment with security often being a later consideration. This is not a tenable position as IoT applications can be mission critical and security needs to be at the forefront…

Executive Insights: Oscar Gallego, Global Head of Smart Communication & Security, Vodafone

| Executive Insights | No Comments
Is RCS the future of enterprise messaging? Can it stay free of spam? And why is messaging the best option for workplace collaboration? Oscar Gallego, Global Head of Smart Communication & Security at Vodafone, shares his views.

Member Interview: SAP Digital Interconnect

| Featured Post, Interview, MEFTV | No Comments
MEFTV speaks to Sethu Meenakshisundaram, SAP Digital Interconnect president, who explains how intelligent interconnectivity, multichannel engagement, and operator optimization solutions enable the Experience Economy and SAP’s “X+O” strategy to help connect everyone, everything, everywhere.

Executive Insights: Dori Gurwitz, PWC

| Executive Insights, Featured Post, Interview, Messaging | No Comments
In a recent report, PWC argued that messaging bots could play a role in transforming customer service. The consultancy is a firm believer in the port of enterprise messaging. In an exclusive video for MEF and Infinite Convergence, Dori Gurwitz, managing director of PWC New York, explained more… Last year,…

Executive Insights: Sven Sziedat, T-Systems International

| Executive Insights, Featured Post, Messaging | No Comments
Why are some of the world’s biggest companies using public messaging apps to transmit sensitive personal data? Sven Sziedat, Head of Mobile Enterprise Services at T-Systems International, shares his experience and ponders the alternatives in this exclusive Future of Messaging series video supported by Infinite Convergence. Many people are concerned…

MEF webinar: payments inside RCS

| Featured Post, MEF Webinars, Messaging | No Comments
Do we need to have a conversation about RCS conversational commerce? Yes we do. And MEF is taking the lead. Following the publication of a white paper on the topic, MEF convened a webinar in which three experts explored rich messaging and payment buttons. The future of RCS is still…

The pathway to payment in RCS has started

| Featured Post, Messaging | One Comment
The multimedia evolution of the SMS messaging format (RCS) is getting much of the telecom world to review existing models and businesses for enterprise communication. Recently, the first trials of mobile payment in RCS have been launched, generating plenty of interest. The potential of friction-free transactions and interactive messaging could…

RCS @ ITW2019: Best Practices, Good Intentions, Hard Work

| Featured Post, Messaging | No Comments
Last month in Atlanta at ITW 2019, the global wholesale event, MEF’s Future of Messaging Programme hosted a series of events on Rich Communications. Here MEF’s COO Joanne Lacey and speakers from the workshop share their takeaways.

MEF Briefing: Brazil is cancelling ban on A2P SMS

| Featured Post, Messaging | No Comments
On the 6th of June 2019, the Brazilian Congress approved a Bill of Law that forbids MNOs to send any kind of “commercial messages” to its customers in the Brazilian territory, effectively immediately once the legislation is passed by the Senate. There’s no definition on what should be considered as…

Internet Business Models are changing – around Personal Data

| Personal Data | No Comments
The major discussion across Internet players today is about the future model to collect, manage and monetise personal data. MEF CEO Dario Betti calls for businesses to help define the opportunities at the heart of the next crucial phase of the Internet’s development. Much of the early Internet experience was…

Brazilian Data Privacy Law is updated after latest Congress round of negotiations

| Personal Data, Regulation | No Comments
Rafael Pellon, MEF LatAm advisor and Technology, Media & IP Law specialist Nathalia Santos share an update on the latest developments in Brazilian data privacy regulation, and the recently approved Brazilian Data Protection Law. After much discussions and negotiations on Congress, the Brazilian Data Protection Law (“LGPD”) was finally approved…

Infographic: Understanding the revised PSD2

| Featured Post, Infographic, Personal Data | No Comments
The EU’s Payment Services Directive (PSD2) gets an update in September with the introduction of new Secure Customer Authentication (SCA) requirements. Here MEF Member JT International share a handy infographic to remind us of the background to the PSD2 and what the new updates mean for businesses.

MEF Briefing: UK Regulator gives 6 months to restructure personal data sharing in programmatic media

| Featured Post, Personal Data | No Comments
The Information Commissioner’s Officer (ICO), the UK regulator for data protection, is giving 6 months to adtech companies for adjusting the process of data sharing in real time biding (RTB), programmatic advertising. The analysis from ICO shows that sensitive personal information is shared by some advertising players, without securing approval…

Industry views: Combating mobile Ad fraud

| Industry Views | No Comments
We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click…

Industry views: GDPR one year on

| Featured Post, Industry Views, Personal Data | One Comment
This Saturday the 25th of May marks one year since the launch of the EU's General Data Protection Regulation which introduced new rules for how businesses handle consumer's personal data. We asked MEF Members from across the mobile value chain to share their thoughts on GDPR's first year; how has…

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

| Industry Views, Messaging | No Comments
MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers. The new service is self-regulatory – its…

Industry Views: A2P SMS & the blockchain startups

| Featured Post, Industry Views | One Comment
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

Digital Identity Interview: Frank Joshi, mvine

| Digital Identity, Internet of Things, Interview | No Comments
MEFTV speaks to Frank Joshi, MD of Mvine Limited during EEMA London who shares his thoughts on industry efforts to solve the issue of digital identity and the even greater challenge facing the industry in resolving understanding and identifying devices connected to our networks in the internet of things –…

How the Internet of Things is transforming Smart Cities

| Featured Post, Internet of Things | No Comments
MEF Member JT Global share their unique insights into the future of Smart Cities and how the Internet of Things will pave the way for lifestyles that until recently might have been considered to be pure science fiction. The idea of the “Smart City,” is something we’ve been dreaming of…

Internet of Cars: Connectivity Standardisation In a Jam

| Featured Post, Internet of Things | No Comments
MEF Advisor Andrew Parkin-White examines the current thinking on connectivity for autonomous cars and vehicles, and explores why the delays in progress now might benefit the industry in the long term. Autonomous vehicles will feature strongly in future global transportation trends. Regulators were promising a new standard to vehicle to…

IoT @ ITW2019: Telco New Approaches Required

| Featured Post, Internet of Things | No Comments
MEF Advisor Andrew Parkin-White reflects on the discussions on IoT held during ITW Atlanta, and how the market is developing. At the 2019 International Telecom Week (ITW) in Atlanta IoT was a common topic of discussion. This might surprise some: ITW is a wholesale event and it rarely covers ‘service…

5 minutes with… Global Message Services

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Sarah Keller, International Business Development Director introduces Global Message Services. Global Message Services is a global messaging provider that offers managed services solutions for mobile operators…

5 minutes with – Nexah

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Joseph Njel Nguidjol introduces VAS specialist NEXAH. NEXAH is a Value-Added Services company based in Cameroon in Africa. We are specialized in building Value-Added Services for…

5 minutes with….BulkSMS

| 5 minutes with, Featured Post | One Comment
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of BulkSMS.com. BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and…

5 minutes with… zeotap

| 5 minutes with | No Comments
In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap. We unite the world’s most valuable data especially from telecom operators to enable the world’s…

Exploring the future of the digital content space

| Featured Post, Guest blog, Interview | No Comments
Basebone CMO Benito Alvarez discusses the importance of carrier billing in its strategy, and the opportunities and challenges around Baseplay, its suite of digital content services for emerging markets. In emerging markets where the average amount a user can pay for content can be seen as comparatively low, it can…

Transforming healthcare with 5G

| Featured Post, Guest blog, mhealth, Partner Event | No Comments
MEF is an official partner of the HIMSS & Health 2.0 European Conference 2019 which aims to bring together the entirety of the digital healthcare ecosystem: from hospital C-level decision makers to clinicians, nurses, payers, life science, and technology innovators. Two of the key mobile ecosystem topics at the events…

6 Great Benefits Of Proximity Marketing

| Featured Post, Guest blog | No Comments
Caroline McClelland Kumulos Marketing Manager at mobile app management specialists Kumulos explores how to execute successful proximity marketing campaigns, and offers 6 key benefits the medium offers. One of the most effective ways to gain a competitive edge when it comes to mobile marketing is now proximity marketing. Why proximity…

How Artificial Intelligence will impact the future of Cloud Communication

| Featured Post, Guest blog | No Comments
Mr. Rajdipkumar Gupta, Managing Director & Group Chief Executive Officer at Route Mobile Limited discusses the future role of artificial intelligence in the technological landscape, and in particular its influence on the evolution of cloud communications. Thanks to sci-fi films, Artificial Intelligence (AI) is not an alien concept. Although, it’s…
News Roundup

Global Mobile News Round-up – Week 17th February

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Why did Facebook buy WhatsApp? Techradar Facebook's purchase of WhatsApp for $16 billion…
February 21, 2014
10 thingsFeatured Post

10 Things You Need To Know about Ringback Tones

Customizable ringback tones for mobile devices have long been available to consumers to personalize their calling experience. Today, RealNetworks is focused on re-inventing the ways people personalize their devices, with a particular emphasis on the ringback tone. Ken Murphy, EMEA Vice President of RealNetworks’ Mobile Entertainment division, is a 20-year veteran…
February 20, 2014
News Roundup

Global Mobile News Round-up – Week 10th February

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories BEACONS: What They Are, How They Work, And Why Apple's iBeacon Technology Is…
February 14, 2014
Guest blogMEF Africa

Improving Mobile Services for the Bottom of the Pyramid in Africa

Africa has the fastest growing mobile market in the world and opportunities to use mobile technologies for social upliftment abound. More Africans have access to mobile phones that to clean water and by 2016, predictions indicate that approximately one billion people in Africa will have access to a handset. As a mobile-first (and often…
February 11, 2014
News Roundup

Global Mobile News Round-up – Week 3rd February

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Apple removes world's most popular bitcoin wallet from App Store Wired Apple has…
February 7, 2014
5 minutes withFeatured Post

5 minutes with… MT2

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Naji Bouhabib, CEO, introduces Middle East Based VAS provider Mobile Technology Tomorrow – MT2 What does MT2 do? Mobile Technology Tomorrow (MT2) is a leading Value Added Service Provider and…
February 4, 2014
Featured PostMEFTV

Mobile Games Forum 2014: MEFTV meets the speakers

Last week MEF attended the Mobile Games Forum in London, where the industry gathered to discuss the state of mobile and social gaming, virtual goods and social gambling. In a two part series, MEFTV caught up with some of the MEF members and other speakers from the show. In part 1, we…
January 31, 2014
News Roundup

Global Mobile News Round-up – Week 27th January

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Facebook Shares Surge On First Ever $1 Billion Mobile Ad Revenue Quarter Business…
January 31, 2014

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