Personal Data Archives

Dmexco 2019: is adtech facing an existential trust crisis?

On one hand, personalised online advertising. On the other, privacy. Can there ever be both? Tim Green traveled to Germany for Dmexco to witness an industry wrestling with a very big question. Here are the titles of some of the conference sessions at this year’s Dmexco event.The Trust Revolution. Making…

MEFSeptember 25, 2019

Event Mobile Advertising Personal Data

Dmexco 2019: Privacy panic and flying taxis – key takeaways from the big adtech show

The world’s digital marketers travelled to Cologne for Dmexco last week. Tim Green went too. What did they all learn? t’s always struck me as ironic that the Dmexco takes place in Germany. Dmexco gathers execs from all over the world to worship at the shrine of real-time programmatic advertising.…

MEFSeptember 18, 2019

Digital Identity

Digital Identity Interview: David Pollington, GSMA

MEFTV speaks to David Pollington, Senior Director of Technology & Product at the GSMA during EEMA’s 2019 London event, about the future of digital identity and trust on the internet. Asked about the discussions being held among industry leaders during the event, David said “Really the one thing that underpinned…

MEFSeptember 11, 2019

Digital Identity Opinion Personal Data

The future of Digital identity: Trends and developments

Iain McCallum, mobile industry veteran and MEF Advisor explores the future of Trust and identity in the digital eco-system in a series of webinars and articles. Here he shares impressions from the EEMA London event and outlines some of the discussions being held about current thinking on digital identity and…

MEFAugust 22, 2019

Interview Personal Data

Digital Identity interview: Andrew Bud, iProov

MEFTV speaks to Andrew Bud, MEF Global Chair and Founder and CEO of iProov, during EEMA London 2019 about the challenges of digital identity and how the industry is going about resolving the issue of reliably establishing online identity for transactions and interactions. “We found it helpful to break the…

MEFAugust 21, 2019

Digital Identity Internet of Things

Digital Identity Interview: Frank Joshi, mvine

MEFTV speaks to Frank Joshi, MD of Mvine Limited during EEMA London who shares his thoughts on industry efforts to solve the issue of digital identity and the even greater challenge facing the industry in resolving understanding and identifying devices connected to our networks in the internet of things –…

MEFAugust 15, 2019

Personal Data

Internet Business Models are changing – around Personal Data

The major discussion across Internet players today is about the future model to collect, manage and monetise personal data. MEF CEO Dario Betti calls for businesses to help define the opportunities at the heart of the next crucial phase of the Internet’s development. Much of the early Internet experience was…

Dario BettiAugust 14, 2019

Personal Data Regulation

Brazilian Data Privacy Law is updated after latest Congress round of negotiations

Rafael Pellon, MEF LatAm advisor and Technology, Media & IP Law specialist Nathalia Santos share an update on the latest developments in Brazilian data privacy regulation, and the recently approved Brazilian Data Protection Law. After much discussions and negotiations on Congress, the Brazilian Data Protection Law (“LGPD”) was finally approved…

MEFAugust 5, 2019

Personal Data Regulation

Infographic: Understanding the revised PSD2

The EU’s Payment Services Directive (PSD2) gets an update in September with the introduction of new Secure Customer Authentication (SCA) requirements. Here MEF Member JT International share a handy infographic to remind us of the background to the PSD2 and what the new updates mean for businesses.

MEFJuly 22, 2019

Personal Data

MEF Briefing: UK Regulator gives 6 months to restructure personal data sharing in programmatic media

The Information Commissioner’s Officer (ICO), the UK regulator for data protection, is giving 6 months to adtech companies for adjusting the process of data sharing in real time biding (RTB), programmatic advertising. The analysis from ICO shows that sensitive personal information is shared by some advertising players, without securing approval…

MEFJuly 9, 2019

Personal Data

Dmexco 2019: is adtech facing an existential trust crisis?

Dmexco 2019: Privacy panic and flying taxis – key takeaways from the big adtech show

Digital Identity Interview: David Pollington, GSMA

The future of Digital identity: Trends and developments

Digital Identity interview: Andrew Bud, iProov

Digital Identity Interview: Frank Joshi, mvine

Infographic: Understanding the revised PSD2

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