Category

Privacy

Guest blogMobile AdvertisingOpinionPrivacy

It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy. Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you…
November 8, 2017
Guest blogPrivacy

Cool, Creepy or Dangerous? 5 Key Lessons from the IAPP ANZ Summit

Senior Customer Success Manager Linden Dawson shares her takeaways from the International Association of Privacy Professionals ANZ Summit in Sydney, and how marketers can stay on the right side of the “creepy line” when personalising advertising. Privacy and the “creepy line” were hot topics of discussion last week at the…
October 19, 2017

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