Privacy Archives

Is it rude to ask your age? Actually no. It is a legal requirement. October 20, 2022 MEF Webinar Re-Cap

Michael Becker, on October 20, 2022, was joined by Iain Corby of the Association of Age Verification Professionals, Dr. Rachel O’Connell of TrustElevate, Breno Pilar of IPIfication, and Keith Mabbitt of OneID for the MEF Webinar “Is it rude to ask your age? Actually no. It is a legal requirement.”…

MEFOctober 26, 2022

Internet of Things Privacy

Government vs Surveillance Capitalism – Which do people need to worry about?

Michael Becker, co-author of the recent MEF consumer Trust Report and strategic advisor to Assurant here takes a deep dive into the concepts of state sponsored monitoring and “surveillance capitalism” asking; how worried we should really be about both and what practical actions can be taken to protect our digital…

MEFMarch 29, 2019

MEF Webinars & Workshops Privacy

MEF at MWC19: Digital privacy and the ‘grand awakening’

When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… Is society finally waking up to the notion of digital privacy? Without doubt, the conversation is…

MEFMarch 21, 2019

Fireside Chat MEF Webinars & Workshops Privacy Regulation

Data Privacy in Brazil and Latin America: the first steps towards a GDPR world

Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules. After the discussions held on the Data…

MEFNovember 14, 2018

Insights Directory Report Privacy

Getting up to speed with GDPR? How multifactor authentication can raise your compliance game

Nearly six months after GDPR came into effect, despite great planning and attention, many companies are still struggling to get their businesses fully compliant. Strategic Marketing Director at MEF Member Tyntec, Jean Shin, here discusses how multifactor authentication can aid compliance by granting consumers the necessary access to their own…

MEFNovember 1, 2018

Personal Data Privacy

Understanding attitudes towards digital identity and personal information

Michael Becker, an expert advisor on identity & personal information management solutions, outlines the findings of a new paper from MEF and Assurant that takes a closer look at UK smartphone user’s attitudes towards their personal information and privacy in the post GDPR age. Worldwide and with a mixture of…

MEFSeptember 13, 2018

Guest blog Mobile Advertising Opinions Privacy

It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy. Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you…

MEFNovember 8, 2017

Guest blog Privacy

Cool, Creepy or Dangerous? 5 Key Lessons from the IAPP ANZ Summit

Senior Customer Success Manager Linden Dawson shares her takeaways from the International Association of Privacy Professionals ANZ Summit in Sydney, and how marketers can stay on the right side of the “creepy line” when personalising advertising. Privacy and the “creepy line” were hot topics of discussion last week at the…

MEFOctober 19, 2017

Personal Data Privacy

12 more stats exploring consumer attitudes to the personal data economy

Just as smartphones have upped the ante on what can be achieved in terms of content, services and customer interactivity, the accessibility, importance and value of mobile user data has snowballed. Businesses now build commercial strategies based on hundreds of points of measurement or data-capture – the personal data economy.…

MEFSeptember 27, 2017

Personal Data Privacy

Empowering real consumers in the personal data maze – #MyData2017

At the end of last month the 2nd MyData event took place. It was an ambitious 2-city location (Tallinn and Helsinki) complete with a boat trip and even a track choosing game to help delegates navigate the complexities (in case it wasn’t complicated enough!). Here’s some of the highlights by…

MEFSeptember 14, 2017

Is it rude to ask your age? Actually no. It is a legal requirement. October 20, 2022 MEF Webinar Re-Cap

Government vs Surveillance Capitalism – Which do people need to worry about?

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