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MEF once again took center stage at MWC for its Members, hosting the Future of Mobile Summit 2024. From the Fira, we presented must-see Sessions covering a wide spectrum of topics such as AI, Authentication, Automations, and AIT. Sessions included presentations from Ofir Eyal, CEO at Rakuten Viber, as well as XConnect’s discussion on 2FA – Where’s the money going? Additionally, there was an exploration of global trade through mobile in the session titled ‘Connectivity & Commerce’, and Adri Loloci –  Senior Global Product Manager. Vodafone Identity Hub, shared his knowledge about Mobile Network Intelligence in a session titled – The Secret Weapon in the Fight Against Fraud.

Securing the Future of Messaging: Trust in the Era of AI breakthroughs

As the realms of modern technology and artificial intelligence converge, our communication landscape undergoes a profound transformation. From the rapid evolution of technology to the nuanced dynamics of human connection, this keynote unpacks the delicate balance between benefit and risk. In his keynote address, Ofir Eyal, CEO of Rakuten Viber, explores the past and present of the digital landscape, unveiling trends that have the power to reshape our lives and, more importantly, revolutionise the future of communication. Discover how we can secure the future of messaging, ensuring trust prevails in the era of AI breakthroughs.

  • Ofir Eyal – CEO Rakuten Viber

Reinventing Customer Experiences with AI: Discerning Hype from Practical Application

Hype or Real? Join us as we unpack the hype around AI’s role in reinventing customer experiences and dive into its practical application. Can AI really transform our interactions with customers or is it just another buzzword? Embark on a journey with us as we spotlight revolutionary AI use cases, untangle the complexities of AI adoption, and adaptability to change. This session will offer a provocative look at AI’s potential to revamp customer experiences.

  • Nick Millward – Advisor, MEF , CEO/Founder Lyberate
  • Marina Petrova – Head of GenAI Business, GMS

Growth opportunities in mobile through AI

Mike draws upon his vast experience in Electronics, Telecommunications, and as the Department for Business and Trade’s first Chief Scientific Adviser, as well as his current position as Chief Architect at the Satellite Applications Catapult and Distinguished Visitor at NPL to bring us a privileged peek into the growth opportunities in mobile through AI.

  • Dr Mike Short CBE – Chief Architect, Satellite Applications Catapult

Connectivity & Commerce: Accelerating global trade through mobile

This panel discussion will bring together leading industry experts to explore the profound impact of mobile technology on commerce in their industries, from sports and entertainment to digital products and beyond. Through dynamic dialogue and diverse perspectives, the session will delve into the innovative ways in which AI and other technologies within the mobile ecosystem are revolutionising the landscape of commerce, propelling global trade to new heights. Join us as our esteemed speakers shed light on the significant role of connectivity in driving global business forward, offering illuminating and inspiring insights.

  • Dario Betti – CEO, MEF
  • Jamila Saidi – Head of Digital Commerce & Digital Exporting Programme, UK Department for Business and Trade,
  • George Jijiashvili – Senior Principal Analyst, Games, Omdia
  • Alex Jenkins – Executive Creative Director, Nexus Studios
  • David Boddington – Group Product Manager – Digital Channels, Infobip

RCS made easy: boost your customer engagement. – Real-world insights from Picard’s communication campaign.

Welcome to an engaging panel discussion focused on Rich Communication Services (RCS), with leading voices from Google, Orange, Picard, and Sinch. This session is designed to demystify RCS and show you how it’s being used to create more engaging, interactive, and playful customer experiences. Picard’s collaboration with Sinch highlights how RCS can boost engagement over the Christmas festive season with RCS. Whether you’re just starting or looking to refine your RCS strategy, this panel promises to offer a blend of strategic insights, real-world applications and actional insights. Learn practical steps to begin using RCS, making it less intimidating and more effective for your business to use this innovative tool and enhance your customer interactions.

  • Michael Power – Advisor, MEF
  • Virgine Debris – MD Messaging Sinch
  • Amelia Newson-Davis – Director, Payment, Messaging & Identity, Orange
  • Alix Berthon – CRM Manager, Picard
  • Jan Jedrzejowic – Director of Product Management, Google

Future of messaging: what are the next game-changers?

Superapps, AI, voice search, extended reality – every year, more trends emerge in the tech industry. Which ones are game-changers, and which are merely temporary buzzwords? This panel of experts will delve into both existing and emerging tendencies and technologies that influence the messaging industry. They will seek to answer the question: what will shape the messaging landscape of tomorrow and how?

  • Nick Millward
  • Cristina Constandache – Chief Revenue Officer, Rakuten Viber
  • Miguel Peñate – Founder, ReplyNext
  • Krešo Žmak – VP Products, Infobip
  • Anurag Aggarwal – Chief Revenue Officer, GMS

2FA – Where’s the money going?

We have seen the impact of AIT on SMS 2FA revenues, but the market still needs secure authentication… so what are the options and is SMS 2FA really on its way out?

This needs to work for the brands, the applications providers, the service providers and the end user… how should the ecosystem respond?

  • Tim Ward – Chief Strategy Officer, XConnect
  • Sri Ramachandran – CTO, SOMOS
  •  Luisa Sanchez – VP Messaging, Identidad
  • Andrew Bud CBE FREng – Founder & CEO, iProov

Mobile Network Intelligence: The Secret Weapon in the Fight Against Fraud

Fraud continues to plague the mobile ecosystem, costing businesses and individuals billions annually. But what if there was a hidden weapon at our disposal, wielding real-time network data to expose and thwart these threats? Join us for a fireside chat with Adri Loloci, Senior Global Product Manager at Vodafone & Dario Betti, CEO at MEF as we delve into the power of mobile network intelligence.

  • Dario Betti – CEO, MEF
  • Adri Loloci –  Senior Global Product Manager. Vodafone Identity Hub

Discover:

-How real-time network data can identify and prevent evolving fraud schemes like social engineering.
-The exciting potential of APIs like Scam Signal that empower banks and businesses to protect their customers in real-time.
-Insights into building trust and security in the mobile ecosystem through collaborative innovation.

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