Cool, Creepy or Dangerous? 5 Key Lessons from the IAPP ANZ Summit

| Guest blog, Privacy | No Comments

Senior Customer Success Manager Linden Dawson shares her takeaways from the International Association of Privacy Professionals ANZ Summit in Sydney, and how marketers can stay on the right side of the “creepy line” when personalising advertising.

Privacy and the “creepy line” were hot topics of discussion last week at the International Association of Privacy Professionals (IAPP) ANZ Summit held in Sydney. We’re all familiar with the creepy factor online at this point; we’ve all searched for a pair of shoes or a piece of furniture only to be stalked around the Internet for the next few days with banners for those items showing up on website after website.

What is the Outlook for Chat Bots in Financial Services?

| Guest blog | No Comments

Rob Malcolm, VP Marketing & Online Sales at CLX Communications, here outlines the potential for chat bots to improve customer relationships, as shaped by the pioneering work of financial services companies in bringing the tech to the fore.

In January 2017, a customer agent called Jim set a world record for paying a claim on behalf of the insurance start-up Lemonade.

It took Jim just three seconds to cross reference the claim with the customer’s policy, run anti-fraud algorithms and send wiring instructions to the bank.

Tomorrow’s customer journey starts in the buyer’s head

| Event, Guest blog | No Comments

Christian Goy, MD at consumer behaviour specialists Behavioural Science Lab shares insights into how consumers connect to certain brands across a range of devics, and how the path to purchase is less straightforward than it might seem.

The world of customer journeys is a terrible mess. The linear path to purchase does not exist. “Predictable shopping patterns, once so fundamental to marketing and advertising strategy, have gone by the wayside. Persona- and demography driven strategies now fall short – the winners in this new era are the brand and retailers who’ve put a plan in place to meet actual shoppers anywhere along their path to purchase,” says BazaarVoice.

10 facts and stats on mobile content and services in Sub-Saharan Africa

| Guest blog, MEF Africa | No Comments

MEF Board Director, James McNab, Chief Liaison Officer, Basebone Group and Managing Director for Basebone Connects, here outlines 10 market stats and facts that explore the growth of the mobile ecosystem in the African continent.

Sub-Saharan Africa accounts for nearly a tenth of the global mobile subscriber base and is expected to grow faster than every other region over the next five years. There will be 942 million SIM connections by 2020 (up from 742 million in 2016) representing an 85% penetration rate according to the GSMA.

5 Minutes with… MYPINPAD

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In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week David Poole introduces mobile authentication solution specialist MYPINPAD.

MYPINPAD is a technology company with a goal of delivering economic, scalable solutions to meet our clients’ diverse requirements for authentication and identity management.

The Company is managed by an alliance of leaders from the payments industry with a collective 100+ years’ experience spanning a wide spectrum of banking, security and payment technology.

5 minutes with… Atomite

| 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CEO and Founder Jon Fisse introduces Atomite.
What does Atomite do?

Atomite is a data privacy management (DPM) enterprise specifically designed to address regulatory mandates that B2C companies interested in redeploying their customers’ personal information for marketing, IoT or other alternative purposes should only do so after providing those customers with bona fide transparency, choice, consent rights and consideration.

5 minutes with… ForgeRock

| 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Vice President of Global Telecoms and Media Industry Tim Barber introduces ForgeRock.

ForgeRock is the Digital Identity Management company transforming the way organisations interact securely with customers, employees, devices, and things. Organisations adopt the ForgeRock Identity Platform as their digital identity system of record to monetise customer relationships, address stringent regulations for privacy and consent (GDPR, HIPAA, FCC privacy, etc.), and leverage the internet of things.

5 minutes with… Trunomi

| 5 minutes with, Featured Post, Personal Data Ecocnomy | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry.This week, founder and CEO Stuart Lacey introduces Trunomi…

Trunomi unlocks the power of customer data using consent and data rights. We provide technology which enables businesses to request, receive and capture customer consent to the use of their personal data or preferences – for whatever purpose the business specifies e.g. digital marketing.

On Device Research insight: the rise and rise of rewarded mobile video ads

| Analytics, Featured Post, Video | No Comments

Video ads outscore all other formats by all measures of effectiveness – and none more so than ‘rewarded’ video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium…

Facebook recently gave game developers a new ad option: rewarded video.

The logical reaction to this news from market watchers was: what took you so long?

Game of Phones, Deloitte’s African consumer survey

| Analytics, Featured Post, MEF Africa | No Comments

Smartphones are not just a part of our lives, they are our lives.

That’s just one of the conclusions reached in Deloitte Africa’s recent consumer survey, Game of Phones.

Here Arun Babu, Partner in the Strategy & Operations practice of Deloitte Consulting in Africa and Telecommunications Leader looks more deeply at the survey results which indicate the primacy of smartphones in one of the world’s most interesting and dynamic markets.

Introducing MEF Insights Directory – a new industry channel

| Analytics, Featured Post | No Comments

Global Communications Manager Sam Hill shares details of a new industry platform for members and non-members alike, a curated database of current research, reports and whitepapers from across the mobile ecosystem.
While there is a wealth of useful material out there taking a deep-dive into the latest consumer insights, tech trends and buzzwords, finding current data or research on specific areas of interest can be time-consuming, and it can be easy to miss that essential data nugget you’re after.

18 statistics that explore the growth of mobile money

| Analytics, Featured Post, Mobile Money | No Comments

MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets and is available to download here for free.

The study found that 78 per cent of us had made a purchase by mobile in the previous six months, which suggests that all but the most tech-phobic consumers have now embraced the m-commerce habit. That figure is a global average. There are of course differences at the country level. China for example is leading the charge. The study reveals 88% of China’s citizens currently make mobile transactions.

Below we’ve picked out 18 statistics from the report that track the use of mobile money around the world.

MEF members elect 19 board directors to champion industry engagement

| Featured Post, MEF Global | No Comments

MEF has announced the results of its Global, EMEA and LatAm board elections for the 2017/2019 term following its AGM in Barcelona at Mobile World Congress last week.

19 executives representing the diversity of the global mobile ecosystem from mobile operators to companies at the forefront of mobile payments, messaging, personal data and content were elected to take forward MEF’s mandate.

Newly elected MEF Global Board highlights mobile industry diversity and collaboration

| Featured Post, MEF Global | No Comments

MEF has announced the results of its Global Board elections for the 2015/2016 term following its AGM in London last week.

Candidates representing a variety of markets and sectors contested four seats on MEF’s Global Board, reflecting the organisation’s diverse membership as mobile becomes the primary technology for engaging consumers in growth and established markets

The newly elected and re-elected board directors are:

Smartphones in mobile-first markets: it’s complicated

| Featured Post, MEF Global, MEF Global Forum | One Comment

It’s one of the great truisms of the mobile industry: smartphone ownership is rocketing in developing markets. But is it true? Well, kind of but not really. At least according…

Interview: how Ola is building an ‘Uber for India’

| Featured Post, MEF Asia, MEF Global, MEF Global Forum | One Comment

All over the world, ride-sharing apps are taking on powerful local taxi businesses. But in India, the situation is a little different: there are hardly any local firms to take…

The WhatsApp nation

| Featured Post, MEF LatAm | No Comments

Rafael Pellon, MEF LatAm Board Member and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica, here explores the ongoing issues surrounding the repeated blocking of hugely popular Whatsapp across Brazil, and the knock on effects this has had across the region and the mobile app ecosystem.

Almost a month since the 2nd wholesale blockage of WhatsApp in Brazil, Brazilians are starting to appreciate that WhatsApp has become nothing but essential.

MEF Connects Brazil in pictures

| Featured Post, MEF LatAm | No Comments

MEF recently hosted its largest LatAm event to date: MEF Connects Brazil, held during Tela Viva Móvel, supported by Movile and Digital Virgo.

Over 130 senior executives from 60 companies representing the mobile ecosystem in Latin America got together for the business networking event.

We partnered with Tela Viva Móvel, the most relevant conference in Brazil for the mobile sector.

[Infographic] Mobile advertising in Brazil

| MEF LatAm, Mobile Advertising | No Comments

Brazil’s economic growth is well documented. It is a mobile first country with 50 per cent of all households using mobile as their primary means for communicating and getting online.

Today that’s a mix of feature phones and smartphones but by 2018, one third of the country is predicted to own a smartphone.

Mobile Ecosystem Forum elects new EMEA and LatAm boards

| MEF EMEA, MEF LatAm, News | One Comment

Mobile Ecosystem Forum (MEF), is today announcing the results of its 2016 EMEA and LatAm board elections which took place during Mobile World Congress in Barcelona last week.

As mobile continues its reign to become the primary channel to engage and transact with consumers…

MEF Connects Indonesia 2017 in pictures

| Featured Post, MEF Asia | No Comments

MEF recently hosted the third annual MEF Connects Indonesia in Jakarta in association with Indosat/Ooredoo. The event was supported by TIMWE Group and Bango. MEF Asia GM Linda Ruck shares highlights and photos from the night.
With a population fast approaching 260 million, Indonesia is the world’s fourth most populous country and the third-largest smartphone market in the Asia-Pacific region (following China and India). A mobile first nation, Indonesian’s love social media, with Facebook (fourth largest user base in the world), Instagram and Twitter ruling – while mobile money has made great progress, cash is still king.

Connecting the mobile first: Syniverse in China

| Featured Post, MEF Asia, Video | No Comments

In our Spotlight interview, we learned how Syniverse approaches security and privacy in the brand/consumer relationship globally. But how does the global transaction processor approach doing business in the uniquely challenging Chinese market?

We spoke with Dave Ratner, President of Enterprise Solutions during GMIC Beijing about Syniverse’ business in China and how the company enables brands and enterprises to “connect, engage, interact and protect” its mobile first customers.

Doing business in China: MEFTV in Beijing

| Featured Post, MEF Asia | One Comment

We spoke to many of our members during this year’s GMIC Beijing about the challenges and opportunities of providing mobile services for the Chinese market.

Here are two more video interviews with members active in China, mobile messaging business, Twilio and law firm Dentons, who share their insights into what its like to do business in this challenging market.

How to succeed in China: highlights from MEF Connects Beijing

| Featured Post, MEF Asia, MEFTV | No Comments

You can’t succeed in China unless you have an unfair advantage. But if you do have one, the rewards are huge. That was the key take-away from experts at the recent MEF Connects China held during GMIC Beijing…

Thinking of expanding your business into China? Be careful. This is the advice from a VC that specialises in taking overseas companies into the region.

“95 per cent of companies do not belong here.”

Key takeaways from MEF’s guide to digital consent in the personal data economy

| 10 things, Consumer Trust, Digital Consent | No Comments

Clear informed consent is the key to ensuring consumers trust every digital transaction. It’s a critical issue – which is why MEF’s Global Consumer Trust Working Group has examined the issues in order to develop a free whitepaper on the subject. Here, we present some of the highlights.

In 2010, 7,500 people sold their souls to the UK retailer, GameStation. These unwitting customers had bought from the store and missed the “immortal soul clause” buried in the site’s terms and conditions. Thankfully, this was an April Fool’s joke and GameStation returned its harvested souls back to their rightful owners.

12 stats and facts that explore drivers for building consumer trust in mobile content and services

| 10 things | No Comments

In May 2018 the EU’s General Data Protection Regulation (GDPR) will be implemented. Consumers will be compelled to give permission before any of their data is collected by a company, and that data must be transferrable and deleted, or returned on request.

The regulation is a significant step in placing the consumer in control of who uses their data and how it is used. At the same time the business models of apps and services often rely on personal data to help monetise their offerings.

13 essential stats that frame the mobile market in Sub-Saharan Africa

| 10 things, Featured Post, MEF Africa, Mobile First Markets | No Comments

As a mobile first region, the growth in Africa is relentless.

Landmarks like registering its billionth mobile subscriber have already been passed and the systematic upgrading of mobile networks to 3G and 4G LTE is enabling a flourishing mobile ecosystem that, coupled with the declining cost of smartphones is helping to galvanise the African mobile economy.

Here we take a look at the recent market trends, analysis and forecasts that show how growth in the region is taking shape.

16 statistics that explore the issue of consumer trust in mobile

| 10 things, Consumer Trust, Stats Roundup | No Comments

High-profile data breaches and a growing consumer desire to know how user information is gathered, stored and brokered underlines just how central the issue of consumer trust is in mobile.

Supported by Mozilla and bics, MEF’s recently published Consumer Trust eBulletin explores these issues and offers insights on regulation, market stats, and via MEF’s white paper – Understanding the Personal Data Economy – a closer look at the idea that consumers can actively participate in how their personal data is used – a model premised on a value exchange that is built on trust and informed user consent.

Where to spend your travel marketing budget in 2016: mobile [Infographic]

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With summer holiday season fast approaching, it is time once again for travel marketers to focus their spending on the channels that matter – and for savvy professionals that means putting mobile at the centre of the mix.

This infographic from MDG Advertising notes the importance of mobile optimisation for any travel site, and the prevalence of mobile in booking and sharing among millenials. Worth noting too is the sheer increase in mobile search for travel categories across the board in 2015; hotel searches up 49 per cent, cruises, 49 per cent and airlines 33 per cent.

mHealth apps – are they secure? [infographic]

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55 percent of consumers expect their mobile health apps to be hacked within the next six months, according to a recent report from Arxan Technologies. Executive IT leaders (48%) who have oversight or insight into the security of the mobile healthcare and produce apps also share the same concerns.

Mobile financial services – bridges and barriers [infographic]

| Infographic, Mobile Money | No Comments

Mobile financial services continue to push out in every direction. From simply sending money peer-to-peer through to in-built car technology that allows drivers to pay for petrol without leaving their vehicle. Its all going on.

This infographic from Ovum and Amdocs is the result of the findings from a survey of 8,500 mobile users across 17 markets and provides insight in to user behaviour and the barriers to entry in the mobile money sphere.

China’s FinTech revolution [infographic]

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In 1997, Bill Gates said, “We need banking but we don’t need banks.”

In other words its the FinTech services that support the ways in which consumers and businesses transact that are paving the way forward. For most, mobile devices are the centrepiece of the disruption and with that disruption, investment is following.

Cool, Creepy or Dangerous? 5 Key Lessons from the IAPP ANZ Summit

| Guest blog, Privacy | No Comments

Senior Customer Success Manager Linden Dawson shares her takeaways from the International Association of Privacy Professionals ANZ Summit in Sydney, and how marketers can stay on the right side of the “creepy line” when personalising advertising.

Privacy and the “creepy line” were hot topics of discussion last week at the International Association of Privacy Professionals (IAPP) ANZ Summit held in Sydney. We’re all familiar with the creepy factor online at this point; we’ve all searched for a pair of shoes or a piece of furniture only to be stalked around the Internet for the next few days with banners for those items showing up on website after website.

12 more stats exploring consumer attitudes to the personal data economy

| Consumer Trust, Featured Post, Personal Data Ecocnomy, Privacy | No Comments

Just as smartphones have upped the ante on what can be achieved in terms of content, services and customer interactivity, the accessibility, importance and value of mobile user data has snowballed. Businesses now build commercial strategies based on hundreds of points of measurement or data-capture – the personal data economy.

In tandem, the forthcoming (May 2018) EU General Data Protection Regulation (GDPR) expands the personal data rights of EU citizens.

Empowering real consumers in the personal data maze – #MyData2017

| Featured Post, Personal Data Economy, Privacy | No Comments

At the end of last month the 2nd MyData event took place. It was an ambitious 2-city location (Tallinn and Helsinki) complete with a boat trip and even a track choosing game to help delegates navigate the complexities (in case it wasn’t complicated enough!).

Here’s some of the highlights by COO Joanne Lacey, MEF’s speaker at the event which brings together a passionate community of developers, researchers, Government agencies and businesses looking to build a more human-centric approach to personal data.

Messaging fraud is threatening a $60bn enterprise

| Consumer Trust, Featured Post, Messaging, Privacy | One Comment

MEF COO Joanne Lacey describes how fraudsters seeking to exploit a highly successful (and lucrative) enterprise messaging businesses could be costing an estimated $2bn annually, and what they can do to mitigate their losses while creating a more sustainable industry.

For businesses providing enterprise messaging as a service, revenues are not insignificant. At the end of 2016, mobile analyst firm, mobileSquared, estimated the market to be worth $17.2 billion and forecast a rise to $58.7 billion by the end of 2020.

Industry views: New mobile tech and trends

| Featured Post, Industry Views, Opinion | No Comments

Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones.

Google unveiled their 2nd generation of Pixel phones as well as a host of smart home hardware and peripherals just weeks after Apple’s annual event where they showed off the iPhone 8 and iPhone X and a new sim-ready watch. There was also a major hardware push from Amazon with a newly updated range of connected smart-home accessories.

We asked MEF Members for their thoughts on the new hardware and strategies – here’s what they said.

Industry views – ransomware attacks and lessons to be learnt

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Last week’s ransomware attacks were aimed at vulnerabilities typical of big enterprises and government bodies, but the true impact was felt by consumers – cancelled trains in Germany, people forced to pay cash for petrol in China, missed hospital appointments in the UK, the list goes on, with poor user experience and damaging trust the result.

While the WannaCry attack was upon a very specific desktop vulnerability, the possibility of similar attacks on other operating systems, the media coverage and the effect on consumer’s perception of digital safety are lessons to be learnt. We asked what can mobile tech industries can do to better prepare for similar attacks and protect consumers…

Industry Views: AI, chatbots and banking

| Featured Post, Industry Views, Opinion | One Comment

Accenture’s 2017 Banking Technology Vision report explores the role of AI in banking and customer engagement. It found that 78 per cent of bankers believe AI will revolutionise the way banks gather information and interact with customers.

One of the key advantages highlighted was that whilst AI is increasingly automating customer interaction, it is also providing a more personalised experience.

Chatbots for example are increasingly used by banks to handle routine enquiries and represent a more personalised experience than visiting the modern day substitute for branch banking, a website or app, where customers interact with layers of screens and drop-down menus instead of a person.

Industry views: MWC 2017 the trends, announcements and technology

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Another Mobile World Congress is over. There was more of everything this year. More visitors (108,000 up 7% on 2016), more exhibitors, more keynotes and more announcements made. It can get very noisy.

But in amongst the noise the important technology trends emerged, trends that will shape the mobile ecosystem going forward.

Video: MEF members at Money 20/20 – Infinite Convergence on the value of secure messaging

| Executive Interview, MEFTV | No Comments

Secure messaging is critically important for any enterprise with sensitive information to protect. Infinite Convergence developed the NetSfere app to give enterprise employees safe messaging that’s also fun to use. MEF Minute spoke to the firm at Money 20/20 last month.

Around a decade ago, digital technology and the smartphone changed the workplace. Gradually, people stopped using their company desktops and laptops exclusively for work, and began to do business from their own mobile devices.

Video: MEF members at Money 20/20 – Ubiquity on messaging for banks and beyond…

| Featured Post, MEFTV | No Comments

Messaging giant Ubiquity works closely with banks in its native Italy. But the company has ambitions beyond financial services. In this video from Money 20/20, MEF talked to Ubiquity’s VP of growth Daniel Mensi…

In the early part of the decade, Italian banks answered the call from customers to go mobile. They started to send notifications about transfers, account balances and so on direct to people’s phones.

iTouch Messaging : MEMS is a rich-media messaging platform, for Africa too

| Featured Post, MEFTV, Messaging | No Comments

Waheed Adam, Chairman of iTouch Messaging, describes a rich-media messaging solution tailored to the African markets and describes the unique challenges and solutions facing businesses bringing these services to the region.

While Africa faces many technological challenges in terms of bandwidth and stable/affordable data and internet rates/services, improvements are being made and the technology ecosystem is getting better.

What’s next for enterprise messaging? CLX’s Robert Gerstmann discusses RCS

| Featured Post, MEFTV, Messaging | No Comments

Just a few days before Mobile World Congress, Google announced plans to integrate RCS messaging in to new Android handsets. 27 mobile carriers and OEMs have agreed to make it their default-messaging app so that the newly christened ‘Android Messages’ will become a native feature of Android devices going forward.

Here, MEF member, Robert Gerstmann, MD for CLX Communications discusses the significance of the Google RCS announcement.

Robert also caught up with MEF TV at Mobile World Congress. See his thoughts from the show floor in the video below.

Meffys 2016 Winner Profile: Innovation in mHealth – Deutsche Telekom

| Meffys | No Comments

Deutsche Telekom’s Sea Hero Quest is no ordinary mobile game. It’s also a research tool, gathering data that helps scientists in the fight to understand dementia. This unique project won this year’s Meffy winner for Innovation in mHealth…

Dementia is on the rise. It is one of the most challenging medical issues of the era. Scientists have little understanding of where dementia comes from, how to stop it, or even how to detect its earliest signs.
And even though dementia affects 47.5 million people, research around it is limited. For every six research scientists looking into cancer there, is just one researching dementia.

Meffys 2016 Winner Profile: Innovation in Mobile First Markets – Opera Software/Opera Max

| Featured Post, Meffys, Video | No Comments

Consumers in mobile first countries are desperately hungry for digital services. But they can be held back by the cost of data. Opera is tackling this with its Opera Max product, which has won the Innovation in Mobile First Markets Meffy for 2016…

It’s ironic that the countries where mobile is ‘first’ are generally the countries where mobile data is the most expensive (in real terms).

In its recent State of the Mobile Web report, Opera Software revealed that the average German can pay for 500MB with one hour of work.

Meffys 2016 Winner Profile: Innovation in FinTech – Kasisto

| Featured Post, Meffys | No Comments

Everyone is watching the development of chat bots and conversational commerce. US-based Kasisto is right at the heart of the space. It has launched its own banking bot and is helping others do the same. Kasisto won the 2016 Innovation in FinTech Meffy…
The financial services space is fascinated by chat bots. They seem to offer an enticing combination of the easy access of digital and the personal touch of the high street.
It’s why so many banks and card networks are experimenting with the concept. US-based Kasisto is helping most of them.

Meffys 2016 winner profile: Consumer Trust – Hiya

| Featured Post, Meffys, Video | No Comments
MEF Minute readers won’t need reminding that mobile is the most personal, universal and immediate of all media. People love this. Sadly, so do fraudsters, scammers and opportunistic marketers. As phone penetration has passed 100 per cent in many regions, unwelcome calls and texts have proliferated. Hiya Mobile says from January to May 2016, nearly 1.5 robocall complaints were submitted to the Federal Trade Commission in the US. Hiya offers...

Global mobile news round-up 8th September

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Find out the week’s top mobile stories from around the world.

This week.. Facebook begins monetising Whatsapp with business messaging, Verizon will trade your personal data for concert tickets, FCC proposal to classify mobile as broadband, Europeans are catching up with Asia for mobile payments and much more…

Facebook has confirmed its plans for monetising WhatsApp, after launching a pilot last week that enables businesses to create verified accounts and communicate directly with the chat app’s users.

Read More

Really nearly? The augmented reality era could start next week

By | Featured Post, Opinion | No Comments

Insiders say the new iPhone will make a big feature of augmented reality. So, a decade after the tech first emerged, is this really the start the AR age? Tim Green offers his thoughts…

Ten years ago I got my first glimpse of augmented reality. An Austrian company, Wikitude, demonstrated how it could map graphics on to real world landscapes just by pointing a camera phone at them.
Wow, I thought. I told everyone I knew: this stuff will change the world.

Read More

12 stats and facts that explore drivers for building consumer trust in mobile content and services

By | 10 things | No Comments

In May 2018 the EU’s General Data Protection Regulation (GDPR) will be implemented. Consumers will be compelled to give permission before any of their data is collected by a company, and that data must be transferrable and deleted, or returned on request.

The regulation is a significant step in placing the consumer in control of who uses their data and how it is used. At the same time the business models of apps and services often rely on personal data to help monetise their offerings.

Read More

Gemalto: How can we meet the IoT expectations of consumers?

By | Featured Post, Insights Directory Report, Internet of Things | No Comments

Didier Benkoel-Adechy of MEF Member Gemalto examines the findings from their new report on consumer’s expectations regarding the Internet of Things, and delves into what people expect to be doing with their smart connected devices in the near and distant future.

Connected devices, such as smartphones and wearables are now undoubtedly the most important and prevalent consumer devices in our lives. These machines interweave with a vast world of other connected objects that work together to improve and connect our lives. They help control and protect our homes, unlock and control our cars, and monitor our health, just to name a few use cases.

Read More

MEF Member news, September 4th

By | MEF Member News round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Upstream has announced the launch of Security Kit, following a further partnership with award winning global security provider, Bitdefender. Security Kit brings together anti-virus and parental control protection into one holistic offering, enabling operators to better meet the needs of their mobile subscribers in developing markets.

George Kalyvas, Head of Product at Upstream, commented: “As consumers in high growth markets become more connected, they naturally have a growing appetite for a variety of digital services.

Read More

Global mobile news round-up, September 1st

By | News Roundup | No Comments

Find out the week’s top mobile stories from around the world.
This week.. Amazon Echo’s messaging service to add SMS, Garmin’s new fitness watch has payment feature, mobile trojans are abusing WAP-billing services, Asia’s newest mobile wallet may get the region cashless and much more…

Amazon appears to be planning an expansion of Alexa’s existing messaging capabilities to support sending SMS text messages to friends using your Echo device or Alexa app. That means Echo users could then text anyone using voice commands, not only other Echo owners.

Read More

Scan do: The rise and fall and (possible) rise of QR codes

By | Featured Post, Opinion | No Comments

For a decade, the QR code was the ‘nearly’ tech. But then WeChat came along. Chinese consumers re-invented the QR code for making payments. Now, the world’s ‘EMV’ card giants have made a big commitment to the tech, as Tim Green explains…

Back in the days when I was pretending to be the editor of a B2B mobile publication, I would constantly fight to preserve my scepticism. It wasn’t always easy. In business, you meet very good sales people. It’s their job to overcome your diffidence. And they frequently do…

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MEF launches latest code of conduct for Value Added Services to advance the Brazilian mobile industry

By | Featured Post, Regulation | One Comment

30th August 2017 São Paulo and London – Mobile Ecosystem Forum today launches version 3.0 of its Code of Practice for Value-Added Services in Brazil. The Code looks at how to communicate transparently with consumers in order to reduce fraudulent practices in the market.

Part of MEF’s VAS Regulation Initiative that launched in 2010 to enable the growth and sustainability of the mobile industry, the self-regulatory code is recognised by the Brazilian Telecom Authority (ANATEL) and all Mobile Network Operators as well as local and international content providers. 30 companies have signed up to Version 3.0 of the Code.

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MEF Member news – August 29th

By | Member News Round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Airpush and Tapcore have announced a merger aimed at helping mobile developers regain control of their app businesses. Together, the two companies plan to pool resources, technology and industry experience to create an entirely new solution for mobile developers and premium advertisers.

Read More

Global mobile news round-up August 25th

By | News, News Roundup | No Comments

Find out the week’s top mobile stories from around the world. This week.. Users abandon iPhone app over location data controversy, PayPal plans full-on mobile payment App , Japanese cellphone maker calls it quits, NHS trials new mobile app to treat paranoia and much more…

AccuWeather’s iOS app may be up to something fishy. Security researcher Will Strafach published a warning about the popular weather app’s behavior on Medium and users appear to be paying attention.

Read More

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