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Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

| MEF Webinars, Mobile Advertising | No Comments
Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the…

The death of loyalty, the rise of relevance: a fireside chat with Sinch Engage’s Matt Ramerman

| Featured Post, MEF Webinars, Messaging | No Comments
Marketers can’t buy customer loyalty any longer. They have to earn it with excellent customer experiences. They can do this with hyper-personalised mobile video, as Sinch Engage’s Matt Ramerman explained in a MEF webinar… In marketing circles, all the talk is of personalisation. There’s a sense that the era of…

Mobile IoT – Are you Cybersecurity Ready?

| Featured Post, Internet of Things, MEF Webinars | No Comments
The Mobile IoT market is set for rapid growth over the coming years and providers are concentrating more on rapid widescale deployment with security often being a later consideration. This is not a tenable position as IoT applications can be mission critical and security needs to be at the forefront…

Machine learning in enterprise communications webinar: the talking points

| Featured Post, MEF Webinars, Messaging | One Comment
Industry stakeholders are fighting a war against spam and other traffic that undermines the messaging channel. Their traditional weapons are firewalls and filters. Could artificial intelligence offer a new line of defence? MEF convened a webinar to discuss the topic. In his book, The Inevitable, Kevin Kelly talks vividly about…

Executive Insights: Oscar Gallego, Global Head of Smart Communication & Security, Vodafone

| Executive Insights | No Comments
Is RCS the future of enterprise messaging? Can it stay free of spam? And why is messaging the best option for workplace collaboration? Oscar Gallego, Global Head of Smart Communication & Security at Vodafone, shares his views.

Member Interview: SAP Digital Interconnect

| Featured Post, Interview, MEFTV | No Comments
MEFTV speaks to Sethu Meenakshisundaram, SAP Digital Interconnect president, who explains how intelligent interconnectivity, multichannel engagement, and operator optimization solutions enable the Experience Economy and SAP’s “X+O” strategy to help connect everyone, everything, everywhere.

Executive Insights: Dori Gurwitz, PWC

| Executive Insights, Featured Post, Interview, Messaging | No Comments
In a recent report, PWC argued that messaging bots could play a role in transforming customer service. The consultancy is a firm believer in the port of enterprise messaging. In an exclusive video for MEF and Infinite Convergence, Dori Gurwitz, managing director of PWC New York, explained more… Last year,…

Executive Insights: Sven Sziedat, T-Systems International

| Executive Insights, Featured Post, Messaging | No Comments
Why are some of the world’s biggest companies using public messaging apps to transmit sensitive personal data? Sven Sziedat, Head of Mobile Enterprise Services at T-Systems International, shares his experience and ponders the alternatives in this exclusive Future of Messaging series video supported by Infinite Convergence. Many people are concerned…

RCS @ ITW2019: Best Practices, Good Intentions, Hard Work

| Messaging | No Comments
Last month in Atlanta at ITW 2019, the global wholesale event, MEF’s Future of Messaging Programme hosted a series of events on Rich Communications. Here MEF’s COO Joanne Lacey and speakers from the workshop share their takeaways.

MEF Briefing: Brazil is cancelling ban on A2P SMS

| Featured Post, Messaging | No Comments
On the 6th of June 2019, the Brazilian Congress approved a Bill of Law that forbids MNOs to send any kind of “commercial messages” to its customers in the Brazilian territory, effectively immediately once the legislation is passed by the Senate. There’s no definition on what should be considered as…

ITW Atlanta 2019 – Don’t forget: Telecoms is big business

| Featured Post, Messaging, Opinion | One Comment
MEF CEO Dario Betti shares his key takeaways from the recent International Telecom Week in Atlanta touching on the state of A2P, the role of Africa in the global market and discovering that the rumours of Telecom’s demise are greatly exaggerated. The public might be excused for thinking of telecom…

The death of loyalty, the rise of relevance: a fireside chat with Sinch Engage’s Matt Ramerman

| Featured Post, MEF Webinars, Messaging | No Comments
Marketers can’t buy customer loyalty any longer. They have to earn it with excellent customer experiences. They can do this with hyper-personalised mobile video, as Sinch Engage’s Matt Ramerman explained in a MEF webinar… In marketing circles, all the talk is of personalisation. There’s a sense that the era of…

MEF Briefing: UK Regulator gives 6 months to restructure personal data sharing in programmatic media

| Featured Post, Personal Data | No Comments
The Information Commissioner’s Officer (ICO), the UK regulator for data protection, is giving 6 months to adtech companies for adjusting the process of data sharing in real time biding (RTB), programmatic advertising. The analysis from ICO shows that sensitive personal information is shared by some advertising players, without securing approval…

Facebank: 7 key facts to understand how Libra could change payments

| Featured Post, Mobile Money, Personal Data | No Comments
Here are seven key points from MEF on what the recent announcement from Facebook on mobile payments means for the industry and customers. Facebook announced Calibra in June 2019, a new subsidiary to provide financial services via the Libra Network – Facebook is becoming a bank and using a blockchain…

A Year of GDPR: Looking Back & To The Future

| Featured Post, Opinion, Personal Data | No Comments
Michael Becker, co-author of the MEF consumer Trust Report reflects on the first year of the GDPR and takes a detailed look at the impact it has had across the ecosystem globally. May 25th marked the one-year anniversary of the GDPR (General Data Protection Regulation), a tsunami that washed on…

Strong Customer Authentication for PSD2 in the EU: Implementation

| Personal Data | No Comments
William Dudley, mobile evangelist and strategist for SAP Mobile Services: Industry & LoB Products concludes his discussion of Strong Customer Authentication in the EU. We’ve reached the third and final installment of this series. In the first installment, we introduced the European Union’s European Banking Authority (or EBA) directive called…

Industry views: Combating mobile Ad fraud

| Industry Views | No Comments
We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click…

Industry views: GDPR one year on

| Featured Post, Industry Views, Personal Data | One Comment
This Saturday the 25th of May marks one year since the launch of the EU's General Data Protection Regulation which introduced new rules for how businesses handle consumer's personal data. We asked MEF Members from across the mobile value chain to share their thoughts on GDPR's first year; how has…

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

| Industry Views, Messaging | No Comments
MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers. The new service is self-regulatory – its…

Industry Views: A2P SMS & the blockchain startups

| Featured Post, Industry Views | One Comment
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

Internet of Cars: Connectivity Standardisation In a Jam

| Internet of Things | No Comments
MEF Advisor Andrew Parkin-White examines the current thinking on connectivity for autonomous cars and vehicles, and explores why the delays in progress now might benefit the industry in the long term. Autonomous vehicles will feature strongly in future global transportation trends. Regulators were promising a new standard to vehicle to…

IoT @ ITW2019: Telco New Approaches Required

| Featured Post, Internet of Things | No Comments
MEF Advisor Andrew Parkin-White reflects on the discussions on IoT held during ITW Atlanta, and how the market is developing. At the 2019 International Telecom Week (ITW) in Atlanta IoT was a common topic of discussion. This might surprise some: ITW is a wholesale event and it rarely covers ‘service…

Mobile IoT – Are you Cybersecurity Ready?

| Featured Post, Internet of Things, MEF Webinars | No Comments
The Mobile IoT market is set for rapid growth over the coming years and providers are concentrating more on rapid widescale deployment with security often being a later consideration. This is not a tenable position as IoT applications can be mission critical and security needs to be at the forefront…

Great IoT technologies, slow IoT deployments

| Internet of Things, Opinion | No Comments
Angel Dobardziev, Director at independent research consultancy WhiteBridge Insight, shares his key takeaways from IoT World and what the exhibition and debates on the show tell us about the future of the IoT space. The recent IoT World event in Silicon Valley was very insightful. The IoT enabling technologies we…

5 minutes with… Global Message Services

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Sarah Keller, International Business Development Director introduces Global Message Services. Global Message Services is a global messaging provider that offers managed services solutions for mobile operators…

5 minutes with – Nexah

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Joseph Njel Nguidjol introduces VAS specialist NEXAH. NEXAH is a Value-Added Services company based in Cameroon in Africa. We are specialized in building Value-Added Services for…

5 minutes with….BulkSMS

| 5 minutes with, Featured Post | One Comment
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of BulkSMS.com. BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and…

5 minutes with… zeotap

| 5 minutes with | No Comments
In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap. We unite the world’s most valuable data especially from telecom operators to enable the world’s…

Exploring the future of the digital content space

| Featured Post, Guest blog, Interview | No Comments
Basebone CMO Benito Alvarez discusses the importance of carrier billing in its strategy, and the opportunities and challenges around Baseplay, its suite of digital content services for emerging markets. In emerging markets where the average amount a user can pay for content can be seen as comparatively low, it can…

Transforming healthcare with 5G

| Featured Post, Guest blog, mhealth, Partner Event | No Comments
MEF is an official partner of the HIMSS & Health 2.0 European Conference 2019 which aims to bring together the entirety of the digital healthcare ecosystem: from hospital C-level decision makers to clinicians, nurses, payers, life science, and technology innovators. Two of the key mobile ecosystem topics at the events…

6 Great Benefits Of Proximity Marketing

| Featured Post, Guest blog | No Comments
Caroline McClelland Kumulos Marketing Manager at mobile app management specialists Kumulos explores how to execute successful proximity marketing campaigns, and offers 6 key benefits the medium offers. One of the most effective ways to gain a competitive edge when it comes to mobile marketing is now proximity marketing. Why proximity…

How Artificial Intelligence will impact the future of Cloud Communication

| Featured Post, Guest blog | No Comments
Mr. Rajdipkumar Gupta, Managing Director & Group Chief Executive Officer at Route Mobile Limited discusses the future role of artificial intelligence in the technological landscape, and in particular its influence on the evolution of cloud communications. Thanks to sci-fi films, Artificial Intelligence (AI) is not an alien concept. Although, it’s…
Industry Views

Industry views: Combating mobile Ad fraud

We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click…
July 1, 2019
MEF Member News round-up

MEF Member News July 1st

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… According to information from international communications enabler BICS, Asian roaming traffic is most definitely on the up, growing by 245% in the past 12 months. The data was sourced from BICS’…
July 1, 2019
News

Global Mobile News round-up, June 28th

Find out the week’s top mobile tech stories from around the world. This week.. Mobile phone users can now switch networks via text message, how marketers keep mobile ad fraud at bay, Facebook revives its mobile data gathering program and much more. From next week, mobile phone users will be…
June 28, 2019
RCS Business Messaging GuidelinesFeatured PostMessaging

Rich Business Messaging Guidelines launched

MEF has launched its Rich Business Messaging Best Practice Guidelines at ITW 2019, in Atlanta. Developed by participants of MEF’s Future of Messaging Progamme the guidelines aim to help accelerate the adoption of RCS for application-to-person (A2P) and person-to-application (P2A) messaging.
June 24, 2019
MEF Member News round-up

MEF Member News, 24th June

Get the latest news, interviews and announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… 3Cinteractive, the leading provider of rich communication services, announced a licensing agreement with AI technology provider and systems integrator Automagi to deploy RCS business messaging in Japan through…
June 24, 2019
News

Global mobile news round-up, June 21st

Find out the week’s top mobile stories from around the world. This week... everything you need to know about Facebook’s cryptocurrency Libra, shares surge as slack joins the stock market, almost all mobile apps vulnerable to malware and much more. Facebook is planning to launch a cryptocurrency it hopes will…
June 21, 2019

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