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Fraud, the Mobile Ecosystem and Number Verification: Prevention, Application & More

| MEF Webinars & Workshops | No Comments
Bradley Greer, Senior Director of Data Solutions & Partnerships for netnumber Global Data Services, shares highlights from a recent MEF Webinar where he chats to Director of Programmes for MEF, James Williams, about tackling fraud through number verification, and explains in detail some of netnumber’s own tools and solutions.

MEF CONNECTS The Future of Fraud Prevention – in Pictures

| Event Roundup, MEF Webinars & Workshops | No Comments
This week, MEF Members and guests gathered in the City of London’s spectacular Banking Hall to discuss all things Fraud related, with a focus on new practices and solutions to help businesses protect themselves, consumers, and brands from fraud. The event brought together regulators, operators, carriers and brands for a…

Will Your Business Survive the AI Revolution?

| MEF Webinars & Workshops, Personal Data | No Comments
Transformation consultant Christopher Flores (with contributions from David Arnoux and Chat GPT) , discuss the topic of a recent webinar where they joined MEF’s James Williams to discuss the AI revolution and what it means for the tech ecosystems and the enterprises in them. As technology hurtles forward at an…

What Do Context, Semantics, And Mobile Wallets Have In Common?

| MEF Webinars & Workshops, Personal Data | No Comments
In this webinar, Michael Becker sat down with Paul Knowles from the Human Colossus Foundation (HCF) and Petri Seljavaara from HCF and Wellbeing Cart to discuss the current and future state of mobile wallet development and the industry’s steps toward empowering people with granular control over their data. They explore,…

MEFCast – The Important Role of Government in the Evolution of ID & Auth

| Personal Data, Podcasts | No Comments
In this week’s MEFCast, Michael Becker delves into the realms of legislation, policy governance, regulation, public trust, inclusion, equity, equality, security, and technology within the context of identification and authentication. Through comparisons and contrasts, we’ll examine the potential roles governments ‘could’ and ‘should’ play and the dynamic impact of these…

MEFCast – Personal Data & Digital Identity and a New Path to Value

| Personal Data, Podcasts | No Comments
In this session, Ann Li will discuss JP Morgan’s Vision for the future of personal data and identity management and a new path to value. She will explore the importance of focusing on the individual and customer experience, how emerging decentralized technologies have the potential—when embraced strategically—to add significant commercial…

MEFCast – ReportCast: Control through Data Abstinence

| Personal Data, Podcasts | No Comments
MEF Project Manager Ross Flynn shares excerpts from MEF’s 9th Annual Global Trust Study carried out in January and February 2023. The study is the barometer for consumer attitudes and behaviours towards trust in personal data on mobile. Field research was carried out in Brazil, Canada, China, France, Germany, India,…

Blockchain podcast: Facebook in Crypto – what’s the new, new plan?

| Blockchain, Mobile Payments, Podcasts | No Comments
MEF’s series of Blockchain Podcasts continues with MEF CEO Dario Betti and Blockchain advisor Daniele Mensi’s regular discussions on the latest impact and innovations in blockchain in the ecosystem. Facebook’s blockchain project has changed again. In the third podcast episode dedicated to Libra’s story Daniele Mensi and Dario Betti discuss…

5 minutes with… Intentful

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week CEO & Co-Founder Marina Petrova, introduces brand AI specialists Intenful. Intentful is an AI-first company. We add AI and data to content-related workflows to achieve unprecedented…

5 minutes with… Sekura.id

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Chief Product Officer Keiron Dalton, introduces mobile identity specialists Sekura.id. Sekura.id leverages the connected world to provide the Identity Layer that doesn’t exist on the Internet…

5 minutes with… Smadex

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Stefan Suripatty, Business Development Director, introduces Smadex, specialists in user acquisition, retargeting and branding campaigns for parent company Entravision.

5 minutes with… Mesh Ads

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Christopher Henseler, CEO introduces premier digital marketing agency specializing in Google Ads campaigns; Mesh Ads. Mesh Ads is a leading Google Agency that provides comprehensive support…

Will Your Business Survive the AI Revolution?

| MEF Webinars & Workshops, Personal Data | No Comments
Transformation consultant Christopher Flores (with contributions from David Arnoux and Chat GPT) , discuss the topic of a recent webinar where they joined MEF’s James Williams to discuss the AI revolution and what it means for the tech ecosystems and the enterprises in them. As technology hurtles forward at an…

What Do Context, Semantics, And Mobile Wallets Have In Common?

| MEF Webinars & Workshops, Personal Data | No Comments
In this webinar, Michael Becker sat down with Paul Knowles from the Human Colossus Foundation (HCF) and Petri Seljavaara from HCF and Wellbeing Cart to discuss the current and future state of mobile wallet development and the industry’s steps toward empowering people with granular control over their data. They explore,…

Regulatory Consultations: The EU’s Digital Markets Act (DMA) template for audited personal data and profiling methods

| Personal Data | No Comments
The European Commission released the DMA (Digital Market Act) to regulate digital gatekeepers. MEF CEO Dario Betti shares a summary of the current consultation underway, MEF’s evaluation and an invitation to our Members to join the collective response from the Mobile Ecosystem Forum. The European Union’s Digital Markets Act (DMA)…

MEFCast – The Important Role of Government in the Evolution of ID & Auth

| Personal Data, Podcasts | No Comments
In this week’s MEFCast, Michael Becker delves into the realms of legislation, policy governance, regulation, public trust, inclusion, equity, equality, security, and technology within the context of identification and authentication. Through comparisons and contrasts, we’ll examine the potential roles governments ‘could’ and ‘should’ play and the dynamic impact of these…

Need-to-know: 10 takeaways on PIX instant payments in Brazil

| Industry Views, MEF Global, MEF LatAm, Mobile Payments | No Comments
PIX is an instant payment ecosystem launched in Brazil October 2020 which in one year of use has managed to exceed 110m users. To understand more, we spoke to Valter Pinheiro, Head of PIX and Digital Cash at Itaú, one of Brazil’s biggest banks, to share his view on what’s…

New whitepaper: Business SMS, SIM Farms and the Data Protection Risk

| Enterprise Communications, Industry Views, Personal Data | No Comments
MEF’s Future of Messaging Programme was founded in 2015 to align best practices and sustain business messaging as a trusted channel for businesses to communicate with their customers. As new business communications channels evolve, SMS remains key thanks to its ubiquity. However, use of unauthorised routes such as SIM Farms…

New whitepaper: Combatting Fraud in Mobile Content

| DCB growth, Industry Views, Mobile Content | No Comments
Wherever there are digital transactions, there is the risk of fraud. Mobile content is no exception, with ever-evolving methods to defraud customers, mobile content providers, payment aggregators and MNOs. All stakeholders must be aware of the fraud types and their differing impacts in order to align on best practice, limit…

Covid-19 may reduce short term IoT revenues but will it create new opportunities?

| Industry Views, Internet of Things | No Comments
Before the virus had an impact globally, we were seeing growth in IoT of up to 20% per year. Enterprises could see the clear value of IoT applications and adoption was on the increase. There was significant market potential and a high degree of confidence that 25m global IoT connections…

Unfolding the Potential of IoT: A Recap of the MEF CONNECTS IoT Day

| Internet of Things | No Comments
The recent MEF CONNECTS IoT Day “The Connected Future: How IoT is Transforming Our Lives,” offered a glimpse into the transformative potential of the Internet of Things. The virtual event showcased the evolution of our technological landscape, where devices are no longer merely functional but are now an integral part…

The Big Switch-Off: What Turning Off The UK’s 3G and 2G Networks Will Mean for IoT

| Internet of Things | No Comments
MEF Programme Director for IoT Nassia Skoulikariti comments on the impending UK ‘switch off’ of the 2G and 3G networks, and explores the potential implications for IoT suppliers and enterprises. The UK stands poised for a transformative leap in the throes of relentless digital innovation. The nation’s primary mobile network…

Six Key Trends To Drive Competitive Advantage In Enterprise IoT

| Insights Directory Report, Internet of Things | No Comments
Andrew Parkin-White, Founding Partner of TecFutures, shares insights from their new report, identifying six key trends to watch for when building competitive advantage in enterprise IoT. TecFutures research into enterprise IoT has revealed six key trends that suppliers need to embrace to build lasting competitive advantage in their markets. We…

MEF Anti-Fraud Yearbook 2023

| Internet of Things, Mobile Advertising, Mobile Content, Mobile Payments, Personal Data | No Comments
As the mobile channel grows, so – regrettably – does mobile fraud. But industry stakeholders are now using technical defences and self-policing to fight back. Information sharing is also vital. Hence this yearbook. In it we will define the various frauds, discuss the newest threats and present the defences... MEF's…

5 minutes with… Intentful

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week CEO & Co-Founder Marina Petrova, introduces brand AI specialists Intenful. Intentful is an AI-first company. We add AI and data to content-related workflows to achieve unprecedented…

5 minutes with… Sekura.id

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Chief Product Officer Keiron Dalton, introduces mobile identity specialists Sekura.id. Sekura.id leverages the connected world to provide the Identity Layer that doesn’t exist on the Internet…

5 minutes with… Smadex

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Stefan Suripatty, Business Development Director, introduces Smadex, specialists in user acquisition, retargeting and branding campaigns for parent company Entravision.

5 minutes with… Mesh Ads

| 5 minutes with, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Christopher Henseler, CEO introduces premier digital marketing agency specializing in Google Ads campaigns; Mesh Ads. Mesh Ads is a leading Google Agency that provides comprehensive support…

10 ways MWC Las Vegas will supercharge your business’s potential

| Event Roundup, Guest blog | No Comments
Taking place September 26 – 28, 2023, MWC Las Vegas, in partnership with CTIA, is the event that hosts the ultimate convergence of cutting-edge mobile technology and enterprise innovation. This year, our Velocity event theme explores how vital areas such as 5G Acceleration, Digital Everything, the Age of AI and…

Messaging and billing are key to the bottom line

| Carrier Billing, Enterprise Communications, Guest blog | No Comments
Customer messaging and billing are key items to get right in the communications ecosystem, but failings still prevail. Business technology journalist, Antony Savvas looks at how both enterprises and telecoms resellers are not coming up to the mark. Research shows that 89% of consumers want to initiate and reply to…

Why should a Mobile Network Operator worry about artificially inflated traffic?

| Enterprise Communications, Guest blog | No Comments
Joanna Kuligowska, Head Of Global Market Intelligence at A2P network security specialists HAUD discusses how artificially inflated traffic (AIT) impacts mobile network operators’ P&L in the long term.

Unlock each channel’s full potential with multichannel orchestration

| Connectivity, Guest blog | No Comments
In this guest post, Katerina Matthaiou, Product Innovation Director at Upstream explores the advantages of an omnichannel approach to marketing, and how the tools they have developed can help businesses reach their customers in new and exciting ways. Great brands take on many human qualities. They like to surprise consumers,…
News Roundup

Global Mobile News Digest, September 8th

We take a weekly look at mobile tech stories from around the world. Headlines include… Period trackers to be reviewed over data concerns, CFPB boss urges oversight of Apple, Google mobile payments, The future of mobile gaming: thinking outside the app and more…BBC news reports on concerns over sensitive personal…
Sam Hill
September 8, 2023
MEF Member News round-up

MEF Member News round-up, September 4th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… What: Years of rapid technology and regulatory innovation have created major revenue streams and market opportunities for communication service providers, vendors and businesses alike. They have also increased the need for…
Sam Hill
September 4, 2023
News Roundup

Global Mobile News Digest, September 1st

We take a weekly look at mobile tech stories from around the world. Headlines include… Meta’s Metaverse March Goes Mobile as Horizon Worlds Beta Test Lands on Phones, Elon Musk’s X To Offer Audio, Video Calling, Mobile gaming set to reach $108 billion in consumer spend in 2023 and much…
Sam Hill
September 1, 2023
Event Roundup

MEF @ London Domain Name Summit 2023

MEF Director of Programmes James Williams reports from the London Domain Name Summit 2023 to discover the intersection between the worlds of Application-to-Person (A2P) SMS and domain names. I’ve been saying it for years: when setting up any organisation, its name is critical and one of the key checks anybody…
Sam Hill
August 30, 2023
MEF Member News round-up

MEF Member News round-up, August 28th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…Global cloud communications leader, Infobip, had predicted a remarkable surge in the communications-platform-as-a-service (CPaaS) market, attributing the growth to the convergence of Artificial Intelligence (AI) and the engagement of small to mid-sized…
Sam Hill
August 28, 2023
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