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5 minutes with… Ubiquity

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In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week CEO Dario Calogero introduces Ubiquity.

Ubiquity Group is a global multi-channel messaging platform provider, focusing on ubiquitous communication for Large Enterprises, SME (small and medium-sized enterprises), and Developers, providing innovative solutions. Headquartered in Milan, Italy, the company has 184 professionals across Europe, India, and the Middle East, in 8 offices locations.

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5 minutes with… Monitoring & Compliance Partners

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In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Declan Pettit introduces Monitoring & Compliance Partners.

MCP are a Mobile Advertising Monitoring company. Headquartered in UK, we have operations (currently 45 people) across EMEA with a variety of client types; Payment Processors, Network Operators, Regulators and On-line Merchants. We provide the tools to ensure market intelligence and pro-active regulatory due diligence are at the forefront of our clients’ strategic thinking and responsibilities.

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5 Minutes with… Syntonic

| 5 minutes with, Featured Post | One Comment

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Gary Greenbaum introduces the leader in sponsored data Syntonic.

Syntonic provides consumers a way to access mobile content without worrying about how much data they are consuming. Our application, Freeway by Syntonic, can be downloaded on the Google Play Store and App Store. It’s been deployed in several geographies including the U.S., India, and Indonesia.

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5 minutes with… Empello

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In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Gavin Dent introduces mobile advertising monitoring specialists Empello.

Empello is the first company to specialise in monitoring 3G/ 4G advertising leading to services paid for on the mobile account (VAS, DCB or Mobile Payments). Our clients include mobile carriers, content providers and aggregators, who want data about traffic sources and ad flows, to reduce regulatory risk, optimise business and keep consumers safe.

Man Using Contactless Payment App On Mobile Phone In Cafe

18 statistics that explore the growth of mobile money

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MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets and is available to download here for free.

The study found that 78 per cent of us had made a purchase by mobile in the previous six months, which suggests that all but the most tech-phobic consumers have now embraced the m-commerce habit. That figure is a global average. There are of course differences at the country level. China for example is leading the charge. The study reveals 88% of China’s citizens currently make mobile transactions.

Below we’ve picked out 18 statistics from the report that track the use of mobile money around the world.

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World Economic Forum: consumer trust and a $10trn opportunity

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The World Economic Forum is very optimistic about the potential of digital technologies to supercharge the global economy. But it says trust issues could hold this revolution back. Its new research paper dives into the topic.

In the 20th century the global economy was supercharged by the arrival of choice. Commodities turned into brands. Product differentiation exploded.

In the 21st century, digital technologies will drive the next wave of growth. So says the World Economic Forum. It is, not surprisingly, very optimistic about this potential revolution.

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Mobile transactions have moved to the mainstream, and its China that is leading the way

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MEF’s recently published Mobile Money Report supported by Wirecard, asked 6,000 consumers in nine countries about their usage and attitudes towards mobile payments. It paints a detailed picture of how mobile money is taking hold in both growth and established markets. The headline statistic, that

The headline statistic, that two in five shoppers have used their mobile device to pay for items in-store, indicates just how much consumers are becoming habituated to replacing cash with a digital transaction.

Here, Christian Von Hammel-Bonton, EVP of Global Product Strategy at Wirecard discussed the report in more depth. The report can be downloaded here for free.

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Two in five shoppers use their phones to pay in store

| Analytics, Featured Post, Mobile Money, Press Release | One Comment

Will the phone ever replace the wallet? New research suggests it could, with 18 per cent of shoppers saying they have used their phones to pay in a shop.

This is one of the key findings of MEF’s study supported by Wirecard that asks 6,000 consumers in nine countries about their usage and attitudes towards mobile payments.

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Gemalto: it’s time for MNOs to make a decision about monetizing customer data

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Frederic Martinent, Product Marketing Director at Gemalto envisions the nightmarish dilemma facing mobile network operators on how to deal with the pressing problem of monetizing, or not, their customer’s data.

A voice whispers to you, “monetize…monetize…monetize”. You’re suddenly surrounded by board members, staring at you sternly. “Why didn’t you take this opportunity?” the director of finance glowers at you, his face made up of data rather than flesh. Suddenly, they all stand up and march towards you, reaching for you and your job with outstretched hands.

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MMD Smart: Give em’ what they want!

| Featured Post, Guest blog, MEFTV | 2 Comments

Ira Cohen, VP of Business Development and Marketing for MEF Member MMD Smart reflects on an eventful MWC 2017, and how the changes seen on the show floor reflect the ongoing evolution of the mobile industry.

“Is this really a mobile congress or is this the Detroit Auto Show?” was my first internal impression of MWC 2017. The dynamic changes from my first time at MWC 20 years earlier in Cannes, when it was still called the GSMA Conference, and even from many previous times attending MWC in Barcelona, are extraordinary.

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Get involved: mHealth App Developer Economics Study

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Research2Guidance, the leading mHealth market research company, has launched its 7th annual mHealth App Developer Economics Study for 2017. As as official partner, MEF is inviting members of the global app ecosystem to get involved in shaping the future of the mHealth industry. Research2Guidance Business Analyst David Ireland explains…

Research2Guidance has once again opened its doors to the annual mHealth App Developer Economics Study for the seventh year. This is your opportunity to have your voice heard throughout the mobile health community, and beyond.

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The rise of the attribute economy 2.0

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Nathan Kinch, Head of Experience and Labs at Meeco, outlines the rise of the attribute economy, as described in a new report co-authored by thought leaders in digital identity, personal data services and regulation.

“In computing, attributes are pieces of information, which determine the properties of a field or tag in a database, or a string of characters in a display. In more human terms, attributes are qualities, features, characteristics or an inherent part of someone or something.

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MEF members elect 19 board directors to champion industry engagement

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MEF has announced the results of its Global, EMEA and LatAm board elections for the 2017/2019 term following its AGM in Barcelona at Mobile World Congress last week.

19 executives representing the diversity of the global mobile ecosystem from mobile operators to companies at the forefront of mobile payments, messaging, personal data and content were elected to take forward MEF’s mandate.

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Newly elected MEF Global Board highlights mobile industry diversity and collaboration

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MEF has announced the results of its Global Board elections for the 2015/2016 term following its AGM in London last week.

Candidates representing a variety of markets and sectors contested four seats on MEF’s Global Board, reflecting the organisation’s diverse membership as mobile becomes the primary technology for engaging consumers in growth and established markets

The newly elected and re-elected board directors are:

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Smartphones in mobile-first markets: it’s complicated

| Featured Post, MEF Global, MEF Global Forum | One Comment

It’s one of the great truisms of the mobile industry: smartphone ownership is rocketing in developing markets. But is it true? Well, kind of but not really. At least according…

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Interview: how Ola is building an ‘Uber for India’

| Featured Post, MEF Asia, MEF Global, MEF Global Forum | One Comment

All over the world, ride-sharing apps are taking on powerful local taxi businesses. But in India, the situation is a little different: there are hardly any local firms to take…

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The WhatsApp nation

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Rafael Pellon, MEF LatAm Board Member and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica, here explores the ongoing issues surrounding the repeated blocking of hugely popular Whatsapp across Brazil, and the knock on effects this has had across the region and the mobile app ecosystem.

Almost a month since the 2nd wholesale blockage of WhatsApp in Brazil, Brazilians are starting to appreciate that WhatsApp has become nothing but essential.

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MEF Connects Brazil in pictures

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MEF recently hosted its largest LatAm event to date: MEF Connects Brazil, held during Tela Viva Móvel, supported by Movile and Digital Virgo.

Over 130 senior executives from 60 companies representing the mobile ecosystem in Latin America got together for the business networking event.

We partnered with Tela Viva Móvel, the most relevant conference in Brazil for the mobile sector.

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[Infographic] Mobile advertising in Brazil

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Brazil’s economic growth is well documented. It is a mobile first country with 50 per cent of all households using mobile as their primary means for communicating and getting online.

Today that’s a mix of feature phones and smartphones but by 2018, one third of the country is predicted to own a smartphone.

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Mobile Ecosystem Forum elects new EMEA and LatAm boards

| MEF EMEA, MEF LatAm, News | One Comment

Mobile Ecosystem Forum (MEF), is today announcing the results of its 2016 EMEA and LatAm board elections which took place during Mobile World Congress in Barcelona last week.

As mobile continues its reign to become the primary channel to engage and transact with consumers…

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MEF Connects Indonesia 2017 in pictures

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MEF recently hosted the third annual MEF Connects Indonesia in Jakarta in association with Indosat/Ooredoo. The event was supported by TIMWE Group and Bango. MEF Asia GM Linda Ruck shares highlights and photos from the night.
With a population fast approaching 260 million, Indonesia is the world’s fourth most populous country and the third-largest smartphone market in the Asia-Pacific region (following China and India). A mobile first nation, Indonesian’s love social media, with Facebook (fourth largest user base in the world), Instagram and Twitter ruling – while mobile money has made great progress, cash is still king.

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Connecting the mobile first: Syniverse in China

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In our Spotlight interview, we learned how Syniverse approaches security and privacy in the brand/consumer relationship globally. But how does the global transaction processor approach doing business in the uniquely challenging Chinese market?

We spoke with Dave Ratner, President of Enterprise Solutions during GMIC Beijing about Syniverse’ business in China and how the company enables brands and enterprises to “connect, engage, interact and protect” its mobile first customers.

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Doing business in China: MEFTV in Beijing

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We spoke to many of our members during this year’s GMIC Beijing about the challenges and opportunities of providing mobile services for the Chinese market.

Here are two more video interviews with members active in China, mobile messaging business, Twilio and law firm Dentons, who share their insights into what its like to do business in this challenging market.

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How to succeed in China: highlights from MEF Connects Beijing

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You can’t succeed in China unless you have an unfair advantage. But if you do have one, the rewards are huge. That was the key take-away from experts at the recent MEF Connects China held during GMIC Beijing…

Thinking of expanding your business into China? Be careful. This is the advice from a VC that specialises in taking overseas companies into the region.

“95 per cent of companies do not belong here.”

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16 statistics that explore the issue of consumer trust in mobile

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High-profile data breaches and a growing consumer desire to know how user information is gathered, stored and brokered underlines just how central the issue of consumer trust is in mobile.

Supported by Mozilla and bics, MEF’s recently published Consumer Trust eBulletin explores these issues and offers insights on regulation, market stats, and via MEF’s white paper – Understanding the Personal Data Economy – a closer look at the idea that consumers can actively participate in how their personal data is used – a model premised on a value exchange that is built on trust and informed user consent.

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Six tips to engage end-users with trusted mobile marketing in Nigeria

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MEF member Gemalto shares the findings of its new survey, revealing the key success factors to be met by mobile operators and brands in Nigeria to maximize user engagement for mobile marketing campaigns.

Has the mobile advertising era finally reached Nigeria? As a matter of fact, 2017 will see mobile advertising spending exceed desktop ad spending for the first time. And by 2019 spending on mobile will represent 64% of all Internet advertising spending in the country.

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14 stats that explore the growth of A2P messaging

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The latest issue of MEF’s eBulletin is out today and turns the spotlight on mobile messaging taking an in-depth look at the issues, news and market drivers shaping the enterprise messaging space including analysis on revenue leakage, global market forecasts, conversational commerce and how being consumer-centric boosts engagement.

Businesses are increasingly turning to enterprise messaging as a key platform for engaging consumers. Impressive open rates for marketing messages are well cited. But beyond this areas such as authentication and notification in sectors like banking and healthcare as well as relationship building for brands and retailers are driving the messaging ecosystem forward.

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iKnow: 12 essential stats on the world of Apple

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One billion iPhones and $50 billion paid out to developers. The landmark numbers keep on coming from Apple. Here are 12 key stats you should know about the world’s biggest tech hardware maker…

Shortly before Tim Cook revealed the app store milestone, Apple announced its third quarter results. So let’s take a look at key performance data of the world’s largest (occasionally second largest) tech company.

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Where to spend your travel marketing budget in 2016: mobile [Infographic]

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With summer holiday season fast approaching, it is time once again for travel marketers to focus their spending on the channels that matter – and for savvy professionals that means putting mobile at the centre of the mix.

This infographic from MDG Advertising notes the importance of mobile optimisation for any travel site, and the prevalence of mobile in booking and sharing among millenials. Worth noting too is the sheer increase in mobile search for travel categories across the board in 2015; hotel searches up 49 per cent, cruises, 49 per cent and airlines 33 per cent.

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mHealth apps – are they secure? [infographic]

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55 percent of consumers expect their mobile health apps to be hacked within the next six months, according to a recent report from Arxan Technologies. Executive IT leaders (48%) who have oversight or insight into the security of the mobile healthcare and produce apps also share the same concerns.

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Mobile financial services – bridges and barriers [infographic]

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Mobile financial services continue to push out in every direction. From simply sending money peer-to-peer through to in-built car technology that allows drivers to pay for petrol without leaving their vehicle. Its all going on.

This infographic from Ovum and Amdocs is the result of the findings from a survey of 8,500 mobile users across 17 markets and provides insight in to user behaviour and the barriers to entry in the mobile money sphere.

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China’s FinTech revolution [infographic]

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In 1997, Bill Gates said, “We need banking but we don’t need banks.”

In other words its the FinTech services that support the ways in which consumers and businesses transact that are paving the way forward. For most, mobile devices are the centrepiece of the disruption and with that disruption, investment is following.

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Privacy and messaging – just between me and you

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Mobile messaging taps into the human desire for contact. But what about the human desire for privacy? Alan Duric, co-founder and CTO at Wire wants to bring it back.

Here he talks to MEF Minute features editor, Tim Green about his privacy-first chat app as part of MEF’s recently published Future of Messaging Guide which can be downloaded here for free.

The success of mobile messaging proves one thing. However fast technology moves, people beings will always want to communicate with other people.

Every social network – Facebook, SnapChat, Line, WeChat – just reminds us of this basic human need.

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How can bots help proactively build privacy and consumer trust in online services?

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Is data privacy falling by the wayside in the rush to digitize online services? When users interact with social media, chat apps, online retailers, financial services and more, how personal data is used is a source of increasing concern for consumers.

A MEF study published in 2016 revealed that 36 per cent of consumers are put off from downloading and using more mobile apps and services due to privacy and security concerns whilst 52 per cent have deleted apps that worried them.

Deutsche Telekom has launched a competition to prove that this does not have to be the case.

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We want our data back using APIs!

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Tristan Nitot, Chief Product Officer at MEF Member Cozy Cloud, discusses how ambiguous language in the impending GDPR regulation may impede the use of APIs in allowing the portability of consumer data – and how organisations, including MEF, are helping to ensure the guidelines specifically reference them as a matter of urgency.

Portability of personal data is a major topic for the digital future. In order to make sure it’s effective, it needs to happen by relying on APIs!

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Building trust into new technology

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Drawing on discussions from recent MEF Privacy events in London and Las Vegas, Founder of World Wide Worx Arthur Goldtruck explores how issues around trust in new technologies is hampering consumer uptake in groundbreaking new services, and what the global mobile ecosystem can do about it.

It is 9 o’clock on a Monday morning. Tens of thousands of people wait outside the Fira Gran Via in Barcelona, the lines snaking around the block. Behind the locked doors of the vast convention centre, thousands of exhibitors prepare to show off new products for the visitors.

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Industry Views: AI, chatbots and banking

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Accenture’s 2017 Banking Technology Vision report explores the role of AI in banking and customer engagement. It found that 78 per cent of bankers believe AI will revolutionise the way banks gather information and interact with customers.

One of the key advantages highlighted was that whilst AI is increasingly automating customer interaction, it is also providing a more personalised experience.

Chatbots for example are increasingly used by banks to handle routine enquiries and represent a more personalised experience than visiting the modern day substitute for branch banking, a website or app, where customers interact with layers of screens and drop-down menus instead of a person.

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Industry views: MWC 2017 the trends, announcements and technology

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Another Mobile World Congress is over. There was more of everything this year. More visitors (108,000 up 7% on 2016), more exhibitors, more keynotes and more announcements made. It can get very noisy.

But in amongst the noise the important technology trends emerged, trends that will shape the mobile ecosystem going forward.

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What’s in store for the mobile ecosystem in 2017?

| Featured Post, Industry Views | One Comment

2016 was an eventful year for technology innovation across the board. And whilst new models have come to the fore the global base of mobile users continues to grow, confirming mobile’s central role in how businesses innovate and monetise their services.

Everything has been fair game, from the collection and responsible use of user data through to new ways for consumers to perform everyday tasks like talking to their bank, ordering and buying a coffee or transferring money to a friend.

But how will the mobile ecosystem change in 2017? And what are the areas of the ecosystem that are ripe for disruption or collaboration? We asked MEF members to provide us with their thoughts on the big trends for 2017…

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Industry Views: lite apps in emerging markets

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There is a growing trend for big mobile brands to develop lite versions of their apps to hook mobile users in emerging markets. Just last month Shazam and Facebook Messenger announced that they are going lite for example.

The logic is straightforward. Unlike saturated established app economies, these markets are mobile first and represent the next billion in terms of connected mobile users. Importantly they typically have poorer network speeds and lower levels of disposable income so lite versions of apps are offered as a low data and cost solution.

We asked MEF members and the wider mobile community for their thoughts.

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iTouch Messaging : MEMS is a rich-media messaging platform, for Africa too

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Waheed Adam, Chairman of iTouch Messaging, describes a rich-media messaging solution tailored to the African markets and describes the unique challenges and solutions facing businesses bringing these services to the region.

While Africa faces many technological challenges in terms of bandwidth and stable/affordable data and internet rates/services, improvements are being made and the technology ecosystem is getting better.

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What’s next for enterprise messaging? CLX’s Robert Gerstmann discusses RCS

| Featured Post, MEFTV, Messaging | No Comments

Just a few days before Mobile World Congress, Google announced plans to integrate RCS messaging in to new Android handsets. 27 mobile carriers and OEMs have agreed to make it their default-messaging app so that the newly christened ‘Android Messages’ will become a native feature of Android devices going forward.

Here, MEF member, Robert Gerstmann, MD for CLX Communications discusses the significance of the Google RCS announcement.

Robert also caught up with MEF TV at Mobile World Congress. See his thoughts from the show floor in the video below.

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MMD Smart: Give em’ what they want!

| Featured Post, Guest blog, MEFTV | 2 Comments

Ira Cohen, VP of Business Development and Marketing for MEF Member MMD Smart reflects on an eventful MWC 2017, and how the changes seen on the show floor reflect the ongoing evolution of the mobile industry.

“Is this really a mobile congress or is this the Detroit Auto Show?” was my first internal impression of MWC 2017. The dynamic changes from my first time at MWC 20 years earlier in Cannes, when it was still called the GSMA Conference, and even from many previous times attending MWC in Barcelona, are extraordinary.

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Telecoming: taking user experience to the next level

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Telecoming´s Head of UX, David Murillo explains why now more than ever, the user experience is critical to the mobile experience – plus, MEFTV speaks to CEO Cyrille Thivat about their business and the mobile ecosystem.
The latest Mobile World Congress portrayed that user behaviour patterns are one of the most requested insights when designing a customer journey. It’s the starting point of a journey towards achieving the main goal of mobile services: to provide users with a tailored consumer experience that meets his or her needs.

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Meffys 2016 Winner Profile: Innovation in mHealth – Deutsche Telekom

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Deutsche Telekom’s Sea Hero Quest is no ordinary mobile game. It’s also a research tool, gathering data that helps scientists in the fight to understand dementia. This unique project won this year’s Meffy winner for Innovation in mHealth…

Dementia is on the rise. It is one of the most challenging medical issues of the era. Scientists have little understanding of where dementia comes from, how to stop it, or even how to detect its earliest signs.
And even though dementia affects 47.5 million people, research around it is limited. For every six research scientists looking into cancer there, is just one researching dementia.

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Meffys 2016 Winner Profile: Innovation in Mobile First Markets – Opera Software/Opera Max

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Consumers in mobile first countries are desperately hungry for digital services. But they can be held back by the cost of data. Opera is tackling this with its Opera Max product, which has won the Innovation in Mobile First Markets Meffy for 2016…

It’s ironic that the countries where mobile is ‘first’ are generally the countries where mobile data is the most expensive (in real terms).

In its recent State of the Mobile Web report, Opera Software revealed that the average German can pay for 500MB with one hour of work.

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Meffys 2016 Winner Profile: Innovation in FinTech – Kasisto

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Everyone is watching the development of chat bots and conversational commerce. US-based Kasisto is right at the heart of the space. It has launched its own banking bot and is helping others do the same. Kasisto won the 2016 Innovation in FinTech Meffy…
The financial services space is fascinated by chat bots. They seem to offer an enticing combination of the easy access of digital and the personal touch of the high street.
It’s why so many banks and card networks are experimenting with the concept. US-based Kasisto is helping most of them.

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Meffys 2016 winner profile: Consumer Trust – Hiya

| Featured Post, Meffys, Video | No Comments
MEF Minute readers won’t need reminding that mobile is the most personal, universal and immediate of all media. People love this. Sadly, so do fraudsters, scammers and opportunistic marketers. As phone penetration has passed 100 per cent in many regions, unwelcome calls and texts have proliferated. Hiya Mobile says from January to May 2016, nearly 1.5 robocall complaints were submitted to the Federal Trade Commission in the US. Hiya offers...
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Viacom: “Operators are the next wave of B2B content partners”

By | Executive Interview, Featured Post | No Comments

Viacom was active in mobile content right from the get-go – working with carriers to monetise brands like MTV. A lot has changed since. Brands went direct. But now Viacom is teaming up with operators again. The company’s SVP Dan Reich explained why to MEF MInute…

“Our priority is to drive value for our content partners. And there’s no doubt that our next wave of partners is the mobile operators.”

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MEF Member News – April 10

By | Member News Round-up | No Comments

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…

Indian merchants will get a smarter kind of POS device, thanks to a partnership between merchant acquirer Mswipe and authentication expert MYPINPAD Asia.

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Global mobile news round-up: 7th April

By | News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. Twitter unveils faster Lite app for data-deprived users, WhatsApp is set to join the Indian mobile money revolution, Comcast launches new wireless service, Huawei defeats Samsung in patent battle in China and much more.

Twitter is following in the footsteps of Facebook Lite and YouTube Go by launching a faster, smaller, data-saving version of its mobile website called Twitter Lite.

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MEF Session @ MWC: are users ready for A2P conversations?

By | Featured Post, MEF @ MWC | No Comments

Bands want to evolve enterprise messaging into enterprise conversation. Is it possible? MEF and RealNetworks convened a stellar panel of experts at MWC to debate this topic and the wider future of A2P…

Brands want to evolve enterprise messaging into enterprise conversation. Is it possible? MEF convened a stellar line-up of experts to debate this topic…

Enterprise messaging is on the cusp of huge change. In fact, it’s already here. And any service provider that’s still in the existing mindset of ‘transport, report, repeat’ is facing a tough time…

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bots

How can bots help proactively build privacy and consumer trust in online services?

By | Featured Post, Privacy | No Comments

Is data privacy falling by the wayside in the rush to digitize online services? When users interact with social media, chat apps, online retailers, financial services and more, how personal data is used is a source of increasing concern for consumers.

A MEF study published in 2016 revealed that 36 per cent of consumers are put off from downloading and using more mobile apps and services due to privacy and security concerns whilst 52 per cent have deleted apps that worried them.

Deutsche Telekom has launched a competition to prove that this does not have to be the case.

Read More
Mobile-Phone

iTouch Messaging : MEMS is a rich-media messaging platform, for Africa too

By | Featured Post, MEFTV, Messaging | No Comments

Waheed Adam, Chairman of iTouch Messaging, describes a rich-media messaging solution tailored to the African markets and describes the unique challenges and solutions facing businesses bringing these services to the region.

While Africa faces many technological challenges in terms of bandwidth and stable/affordable data and internet rates/services, improvements are being made and the technology ecosystem is getting better.

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Online shopping concept. Mobile phone or smartphone with cart on the screen. 3d

Cart abandonment on mobile is the elephant in the m-commerce room

By | Featured Post, Mobile Money | No Comments

Cart abandonment is the bane of ecommerce retailers – but it is especially prevalent on mobile. MEF CEO Rimma Perelmuter explains why and offers some views on what businesses can do to combat such behaviour.

When thinking about a digital issue, it helps to frame it as a real-world one. So how are we to think about the problem of ‘cart abandonment’?

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MEF Joins the European Trust Foundation

By | Consumer Trust, Featured Post, News | No Comments

Today MEF is announcing that it has joined the European Trust Foundation – an independent body working with governments, corporates, trade-associations, SME bodies and others within and outside the EU, to strengthen digital trust throughout Europe.

The European Trust Foundation is co-ordinated by the not for profit think tank EEMA, and focusses on identification, authentication, privacy, risk management, cyber security, the Internet of Things and mobile applications.

Consumer Trust has long-since been a central initiative for MEF. In 2012 MEF’s Consumer Trust Working Group was established and its annual global consumer survey (now in its 5th year) was launched.

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Text: the driver behind the drivers

By | Featured Post, Messaging | No Comments

It takes a huge amount of complex technology to make Uber’s transformative service run smoothly. But without reliable text from driver to rider, it all falls down…

Here MEF Minute’s features editor, Tim Green, explains the role of SMS in the Uber service with additonal comments from Uber founder, Travis Kalanick. The original article appeared in MEF’s Future of Messaging Guide alongside more than 3o other use cases, interviews and articles. The guide can be downloaded here for free.

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MEF Member News – April 3

By | MEF Member News round-up | No Comments

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…

We need better identity verification to stop account takeovers – that’s the call from iconectiv in a white paper published last week.

The paper ‘Never Underestimate the Power of Identity’ looks at the effects of account takeover on mobile. It says phishing calls are skyrocketing and that fraudsters are getting sneakier. They use social engineering to obtain a consumer’s number and port it to their own device.

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