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The New Mobility: how will 5G and WiFi6 co-exist?

| MEF Webinars & Workshops | No Comments
MEF hosted an update from the Wireless Broadband Alliance – the creators of WiFi – to understand the future of WiFi and how it will interface with cellular 5G services. To guide us through the future of mobile data services Dario Betti was joined by the CEO of the WBA,…

MEF Data: 10 things you need to know about A2P Business Messaging

| 10 things, MEF Data, MEF Webinars & Workshops | No Comments
MEF recently published a report on A2P Business Messaging in 2020 and MEF CEO Dario Betti held a digital briefing on the report’s content. Here he shares his top 10 takeaways, looking at the trends uncovered and the potential of business messaging in the future. Business Messaging Is For The…

Will machine learning change how marketers do messaging?

| Enterprise Communications, MEF Webinars & Workshops | No Comments
Marketers already use data science to understand how consumers respond to existing campaigns. With machine learning, they can go further: they can test campaigns before they even go out. MEF experts debated the implications on a MEF webinar. Did you know machine learning can make you smell nice?Apparently, perfume houses…

MEF Data: 10 things you need to know about Smartphone users in 2020

| MEF Data, MEF Webinars & Workshops, Mobile Content, Mobile Payments | No Comments
MEF recently published the 6th Global Smartphone User Survey. MEF CEO, Dario Betti hosted a briefing to highlight some of his main takeaways from the report. Check out the video from the briefing and Dario's top 10 key things to understand about smartphone users in 2020 The Smartphone is the…

Blockchain podcast: India’s anti-spam blockchain solution

| Mobile Content, Podcasts | No Comments
MEF’s series of Blockchain Podcasts continues. Dario Betti and Daniele Mensi continue their regular discussions on the status of the BlockChain industry in telecoms with a look at how Indian regulator TRAI and other industry players have working on an anti-spam solution based on blockchain technology. Daniele and Dario discuss…

Blockchain Podcast: BlockChain against Wangiri Fraud

| Blockchain, Podcasts | No Comments
MEF’s series of Blockchain Podcasts continues. Dario and Daniele continue their regular discussions on the status of the BlockChain industry in telecom with a look at the blockchain solution set up by the Risk & Assurance Group – the RAG Wangiri Blockchain Consortium- to share information about Wangiri fraud calls.

Blockchain Podcast – Tencent heavily in Blockchain: another industrial war?

| Blockchain, Mobile Payments, Podcasts | No Comments
This time Dario and Daniele discuss news that the Chinese Internet giant Tencent is investing heavily in blockchain technology: will we see another industry war after the Huawei 5G dispute between the USA and China?

Blockchain Podcast: Is regulation finally catching up with technology?

| Blockchain, Mobile Payments, Podcasts | No Comments
Continuing our series of Podcasts to discuss the role of Blockchain in the mobile world Daniele Mensi, MEF Advisor and Dario Betti, MEF CEO discuss the difference between hype and the real potential of this new technology in the mobile and wireless world. In this edition, Dario and Daniele explore…

Interview: RCS – the pros, the cons, the rollout

| Enterprise Communications, Interviews | No Comments
Is RCS business messaging about to ‘pop’? Are MNOs and OEMs turning into true believers? Guillaume Le Mener, SVP of enterprise solutions at Mavenir, has a helicopter view of this exciting market. In this preview for MEF Connects Rich Communications virtual event, he shares what he’s seen…

Future Messaging: Top ten reasons you need to attend MEF Connects Rich Communications

| 10 things, Enterprise Communications | No Comments
MEF’s Joanne Lacey has been busy programming MEF Connects Rich Communications where all sessions have one common goal – to showcase the #futureofmessaging.. With one week to go she shares her top 10 reasons to attend the 3-day digital event starting 29th September. Expect lots of chat about omnichannel strategies.…

RCS – coming to a VR headset near you?

| Enterprise Communications, Interviews | No Comments
The industry is rightly excited about RCS’s potential as a standard rich messaging platform for (nearly) all phones. But maybe that’s too limited. Can RCS also flourish on other device types? In this preview for MEF Connects Rich Communications, Doug Makishima, CSMO of Summit Tech, speculates…

Discovery channel – mapping the future of search in RCS

| Enterprise Communications, Interviews | No Comments
It’s hard to overestimate the importance of search in digital media. It made Google the biggest company in the world. So how will search shake out on rich media messaging channels? Ahead of the MEF Connects Rich Communications virtual event, John Duffy, head of Future Messaging at IMImobile, shares his…

The Evolution Of Internet Legislation In Brazil

| Personal Data, Regulation | No Comments
Rafael Pellon, MEF LatAm advisor and partner at Pellon de Lima Advogados shares an update on the regulatory landscape in Brazil regarding data privacy and the state of the internet, detailed in a MEF briefing on the topic, available to download now. The Brazilian parliament is on the final stages…

Privacy, the GDPR implementation and competition enforcement

| Opinions, Personal Data | No Comments
MEF regulatory advisor Serafino Abate examines recent privacy events in Europe where in Germany courts took action against Facebook’s practices and the EU’s first GDPR implementation report was published. A few weeks back, we saw two different, but related, public interventions on privacy and data protection. In Germany, the Supreme…

Why Marketers Need To Talk About Identity Resolution Right Now

| Digital Identity, Personal Data | No Comments
Founder & CPO of Zeotap Projjol Banerjea discusses the challenges facing the digital marketing industry in the wake of the Covid -19 pandemic, and explores how brands can use this time to re-assess their marketing strategies and plan for a new digital marketing landscape, with new data privacy regulatory norms.…

The digital response to COVID-19

| Fireside Chat, Interviews, Personal Data | No Comments
Iain McCallum, mobile industry veteran and MEF Advisor discusses the Covid-19 pandemic with Julian Ranger, Founder and Executive Chairman of digital identity specialists Digi.me and explores how mobile technology can play a role in mitigating the impact of the crisis. Towards the end of April 2020, I was joined by…

Covid-19 may reduce short term IoT revenues but will it create new opportunities?

| Industry Views, Internet of Things | No Comments
Before the virus had an impact globally, we were seeing growth in IoT of up to 20% per year. Enterprises could see the clear value of IoT applications and adoption was on the increase. There was significant market potential and a high degree of confidence that 25m global IoT connections…

Industry views: A collaborative approach to tackling Smishing

| Enterprise Communications, Industry Views | No Comments
MEF’s SMS SenderID Protection Registry helps identify and block fraudulent SMS texts, protecting consumers, legitimate businesses and organisations falling victim to text messaging scams. Known as ‘Smishing’ criminals send bogus texts which appear to come from a trusted sender. The Registry allows organisations to register the message headers used when…

Industry views: Latest MEF Member Covid-19 responses

| Enterprise Communications, Industry Views, Mobile Content | No Comments
As the global COVID-19 pandemic continues, with countries at differing stages of response and recovery, we share further learnings and actions from MEF members working to support businesses and consumers as well as innovative solutions for fighting back against the virus. While most of the world comes about in unison…

Industry views: COVID19 responses from the mobile ecosystem

| Enterprise Communications, Industry Views, Mobile Content | 2 Comments
The mobile ecosystem has been central to many of the innovations and creative solutions that have emerged in the last few weeks: not just in communications in keeping us connected but also in the essential sharing of information, entertainment, education, business and finance all now commonly managed at home from…

Mobile Business Confidence Index: Sentiment is high in the industry

| Analytics, Internet of Things, Mobile Content | No Comments
Dario Betti, MEF CEO, comments on the results of MEF’s new quarterly check on industry expectations for revenue. We last reported the Business Confidence Index during the 2008-2010 economic crisis and had decided to bring it back to monitor the post-pandemic economy across the mobile ecosystem. MEF has collected the…

The 20-Year Growth Story of Wi-Fi

| Event, Internet of Things, Interviews | No Comments
Tiago Rodrigues, Chief Executive Officer of the Wireless Broadband Alliance (WBA) shares a preview of the upcoming discussion in this week’s MEF webinar on Thursday, 3 September, exploring the 20 year growth story of Wi-Fi, and the future roles of WiFi6 and 5G in connectivity for business. 2019 marked the…

The future of business messaging: Cloud based, RCS shopping and IoT

| Enterprise Communications, Internet of Things, Interviews | No Comments
How should companies be preparing for the next stage of business messaging? Taken from the new MEF Future of Messaging Guide 2020, we spoke to Jeff Bak, VP of Cloud Messaging Product Management at Syniverse, about what the future holds for business messaging and its users.

Securing global IoT connectivity – Dawood Ghalaieny, CEO ZARIOT

| Internet of Things, Interviews | No Comments
ZARIOT is a new independent company providing secure SIM cards for the IoT connectivity needs of global enterprises. MEFTV Spoke to the CEO Dawood Ghalaieny about the new business. Dawood sees the ‘connected chaos’ in IoT as manufacturers are placing SIM cards in a wide range of devices with little…

5 minutes with… Telecoming

| 5 minutes with | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, COO Roberto Monge shares an update on Telecoming. What are Telecoming’s main goals? After more than 12 years of expanding our activity on the mobile industry,…

5 minutes with… Evina

| 5 minutes with, DCB Fraud, Enterprise Communications, Interviews, Mobile Payments | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CEO David Lotfi introduces cyber security specialists Evina. We are an independent cybersecurity company with a unique focus that enables us to not only keep our…

5 minutes with… FireText

| 5 minutes with | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Director and co-founder James Huff introduces FireText. FireText Communications Ltd is a leading UK company, specialising in the provision of SMS services to thousands of businesses.…

5 minutes with… Reality Gaming Group

| 5 minutes with, Interviews, Mobile Gaming | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Co-Founder Tony Pearce introduces Reality Gaming Group. We develop mass market games that utilize digital collectibles (NFT’s) and blockchain technology. Reality Gaming Group had developed two…

DMEXCO @home – What To Expect

| Event, Guest blog | No Comments
DMEXCO @home motto ‘Attitude Matters‘ is absolutely on ‘Zeitgeist’ as the community and new ticket holders prepare to gather on the platform, September 23 & 24. A DMEXCO report highlighted that the majority of respondents believe that the digital industry must demonstrate a clear attitude and that companies have a…

Global Carrier Billing: The Survey So Far

| Event, Guest blog | No Comments
Chris Silberberg, Programme Manager for the upcoming Global Carrier Billing Summit, shares takeaways from their recent survey examining the state of the Carrier Billing industry in 2020. For this year’s Global Carrier Billing Summit we are bringing you our Global Carrier Billing Survey, with support from our valued partners the…

DMEXCO @home – New 5G and cloud-based services will transform our lives

| Event, Guest blog | No Comments
Ahead of DMEXCO@home on the 23rd and 24th September, Europe’s leading digital marketing and tech event, this year going all digital, Harald Behnke, Director of CX Strategy for EMEA at Oracle shares insights into the potential of 5G and how it will shape our connected futures.

Analysis of a SMS Bank Phishing Campaign in Ireland

| DCB Fraud, Guest blog | No Comments
In this guest post, Cathal McDaid, Chief Technology Officer at AdaptiveMobile Security takes a detailed look at a recent SMS phishing campaign undertaken against an Irish bank, and documents some new twists to the attack not seen before in the hope of preventing their effectiveness elsewhere.
Enterprise CommunicationsInterviews

RCS and the Mexican experience

RCS is spreading across the world, and it is being closely watched in fast-growing mobile-first markets – such as Mexico. In this video teaser for the MEF Connects Rich Communications virtual event, Angel Cisneros, CEO of Mexican aggregator Quiubas Mobile, shares his experiences… If you are running a mobile service…
Sam Hill
September 16, 2020
Personal DataRegulation

The Evolution Of Internet Legislation In Brazil

Rafael Pellon, MEF LatAm advisor and partner at Pellon de Lima Advogados shares an update on the regulatory landscape in Brazil regarding data privacy and the state of the internet, detailed in a MEF briefing on the topic, available to download now. The Brazilian parliament is on the final stages…
Sam Hill
September 16, 2020
EventGuest blog

DMEXCO @home – What To Expect

DMEXCO @home motto ‘Attitude Matters‘ is absolutely on ‘Zeitgeist’ as the community and new ticket holders prepare to gather on the platform, September 23 & 24. A DMEXCO report highlighted that the majority of respondents believe that the digital industry must demonstrate a clear attitude and that companies have a…
Sam Hill
September 15, 2020
Enterprise Communications

Trust the wholesale market to innovate in a crisis…

First there was commodification. Now there’s Covid. Times are changing for industry wholesalers. The market is evolving and maybe times of crisis bring out the best in the ecosystem’s most entrepreneurial players. Ahead of MEF Connects Wholesale in October, we explore the challenges and the opportunities… Telco wholesalers are in…
Sam Hill
September 14, 2020
MEF Member News round-up

MEF Member news round-up, September 14th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Global cloud communications platform Infobip has launched Moments – a new omnichannel customer engagement hub – making it possible for brands to better understand and reach today’s connected consumer in the…
Sam Hill
September 14, 2020
News Roundup

Global mobile news round-up, September 11th

Find out the week’s top mobile stories from around the world. This week.. Trump vows not to extend TikTok deadline, Android 11 Tightens Privacy Controls, Samsung looks to 6G and beyond with blockchain and AI and much more... ByteDance, the Chinese company that owns TikTok, is facing a looming September…
Sam Hill
September 11, 2020
EventGuest blog

Global Carrier Billing: The Survey So Far

Chris Silberberg, Programme Manager for the upcoming Global Carrier Billing Summit, shares takeaways from their recent survey examining the state of the Carrier Billing industry in 2020. For this year’s Global Carrier Billing Summit we are bringing you our Global Carrier Billing Survey, with support from our valued partners the…
Sam Hill
September 10, 2020

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