Figures on the actual and forecast size of the A2P SMS market vary but there is consensus amongst analysts that the value of the market is significant: a high-level estimate suggests that in 2016, there were more than 1 trillion A2P SMS sent globally on an annual basis, worth between US$ 10 Billion and US$ 90 Billion.
Its growth continues to be strong, because it is truly ubiquitous, trusted as a channel by consumers and facilitated by a mature technical and commercial infrastructure.
As businesses get ready for the new General Data Protection Regulation, consumers’ attitudes and behaviours around data driven services appear to be changing as well.
A new type of smartphone user – the ‘Savvy Consumer’ – has been identified in the annual Global Consumer Trust study from Mobile Ecosystem Forum whose report launched today in association with ForgeRock.
Will the phone ever replace the wallet? New research suggests it could, with 18 per cent of shoppers saying they have used their phones to pay in a shop.
This is one of the key findings of MEF’s study supported by Wirecard that asks 6,000 consumers in nine countries about their usage and attitudes towards mobile payments.
MEF today published its latest report in the Global Consumer Survey series looking at The Impact of Trust on IOT. A global survey of over 5,000 mobile users in eight markets looks at consumer perceptions about the future of a connected world. Supported by online security company, AVG Technologies, the survey polled consumers in UK, USA, Brazil, France, Germany, China, India and South Africa. It reveals that while consumers see the tangible benefit of IoT (just 1 consumer in 10 say a world of connected devices won’t deliver such value), more than half also harbour concerns about the perceived risks and threats in a world of connected devices.
MEF today unveiled the results of its Global Consumer Trust Report in association with AVG Technologies at the Consumer Electronics Show. The third annual report studies the attitudes and behaviours relating to privacy and security of over 5000 mobile media users in Brazil, China, France, Germany, India, South Africa, UK and USA.
Ahead of the first MEF Global Forum in San Francisco on the 14-15th November, MEF has teamed up with app store analytics leader Distimo to release a free report showcasing global…
