Press Release Archives

Messaging, Payments and Identity ecosystems represented in new MEF Global Board

Last week at MWC19 in Barcelona, MEF hosted the Future of Mobile Summit and announced the results of its Global Board elections, as well a new leadership team, as part of its ongoing transformation plans. The MEF members voted in the first digital vote and the following Directors were elected…

MEFMarch 7, 2019

Press Release

New leadership announced at MEF

On Monday the 26th of November, at its AGM, Mobile Ecosystem Forum elected three new directors to its Global Board and announced a series of changes to its Executive as part of its transformation plan to evolve its position as the voice of the mobile ecosystem with focus on cross-industry…

MEFNovember 28, 2018

Messaging Press Release

SMS SenderID Protection Registry announced

Today, at Messaging & SMS World, MEF and the UK’s four mobile network operators announced a new initiative aiming to combat fraud by SMS. For the first time, EE/BT, O2, Three and Vodafone have joined forces to combat SMS-based phishing attacks, with key objectives of raising awareness of phishing by…

MEFNovember 27, 2018

Consumer Trust Featured Post Press Release

Empowered consumers take action in a landmark year for personal data

There has been a sharp increase in the number of consumers protecting their personal data. The first six months of 2018 saw 26% of global smartphone users starting to protect their identity and personal information for the first time. Now, no longer passive spectators in personal data, in total 76%…

MEFNovember 20, 2018

Messaging Press Release

Industry collaborates to tackle SMS fraud, MEF launches Trust in Enterprise Messaging

Fraudsters are damaging the trust of both enterprises and consumers and pushing them away from the world’s most ubiquitous communications channel: SMS. To mitigate this risk and protect consumers from harm, industry leaders have been collaborating to combat fraud which is estimated to cost the enterprise messaging ecosystem US$ 7.7bn…

MEFJune 28, 2018

Creating successful A2P SMS products and infrastructures – a guide

Figures on the actual and forecast size of the A2P SMS market vary but there is consensus amongst analysts that the value of the market is significant: a high-level estimate suggests that in 2016, there were more than 1 trillion A2P SMS sent globally on an annual basis, worth between…

MEFJuly 13, 2017

Consumer Trust Featured Post Press Release Privacy

Seventy-five per cent of smartphone users read privacy policies as industry gets ready to embrace savvy consumers

As businesses get ready for the new General Data Protection Regulation, consumers’ attitudes and behaviours around data driven services appear to be changing as well. A new type of smartphone user – the ‘Savvy Consumer’ – has been identified in the annual Global Consumer Trust study from Mobile Ecosystem Forum…

MEFJune 29, 2017

Analytics Featured Post Mobile Money Press Release

Two in five shoppers use their phones to pay in store

Will the phone ever replace the wallet? New research suggests it could, with 18 per cent of shoppers saying they have used their phones to pay in a shop. This is one of the key findings of MEF’s study supported by Wirecard that asks 6,000 consumers in nine countries about…

MEFJanuary 30, 2017

Trust-related concerns could hamper consumer adoption of IoT

MEF today published its latest report in the Global Consumer Survey series looking at The Impact of Trust on IOT. A global survey of over 5,000 mobile users in eight markets looks at consumer perceptions about the future of a connected world. Supported by online security company, AVG Technologies, the…

MEFApril 7, 2016

Over one third of consumers shun apps amid privacy concerns: MEF Global Consumer Trust Report 2016

MEF today unveiled the results of its Global Consumer Trust Report in association with AVG Technologies at the Consumer Electronics Show. The third annual report studies the attitudes and behaviours relating to privacy and security of over 5000 mobile media users in Brazil, China, France, Germany, India, South Africa, UK…

MEFJanuary 6, 2016