Press Release

Industry collaborates to tackle SMS fraud, MEF launches Trust in Enterprise Messaging

By | Messaging, Press Release

Fraudsters are damaging the trust of both enterprises and consumers and pushing them away from the world’s most ubiquitous communications channel: SMS.

To mitigate this risk and protect consumers from harm, industry leaders have been collaborating to combat fraud which is estimated to cost the enterprise messaging ecosystem US$ 7.7bn annually in lost revenue.

Today MEF has launched the Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS.

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Creating successful A2P SMS products and infrastructures – a guide

By | Featured Post, Messaging, Press Release

Figures on the actual and forecast size of the A2P SMS market vary but there is consensus amongst analysts that the value of the market is significant: a high-level estimate suggests that in 2016, there were more than 1 trillion A2P SMS sent globally on an annual basis, worth between US$ 10 Billion and US$ 90 Billion.

Its growth continues to be strong, because it is truly ubiquitous, trusted as a channel by consumers and facilitated by a mature technical and commercial infrastructure.

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Seventy-five per cent of smartphone users read privacy policies as industry gets ready to embrace savvy consumers

By | Consumer Trust, Featured Post, Press Release, Privacy

As businesses get ready for the new General Data Protection Regulation, consumers’ attitudes and behaviours around data driven services appear to be changing as well.

A new type of smartphone user – the ‘Savvy Consumer’ – has been identified in the annual Global Consumer Trust study from Mobile Ecosystem Forum whose report launched today in association with ForgeRock.

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Trust-related concerns could hamper consumer adoption of IoT

By | Featured Post, Press Release, Privacy

MEF today published its latest report in the Global Consumer Survey series looking at The Impact of Trust on IOT. A global survey of over 5,000 mobile users in eight markets looks at consumer perceptions about the future of a connected world. Supported by online security company, AVG Technologies, the survey polled consumers in UK, USA, Brazil, France, Germany, China, India and South Africa. It reveals that while consumers see the tangible benefit of IoT (just 1 consumer in 10 say a world of connected devices won’t deliver such value), more than half also harbour concerns about the perceived risks and threats in a world of connected devices.

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Over one third of consumers shun apps amid privacy concerns: MEF Global Consumer Trust Report 2016

By | Featured Post, Press Release, Privacy

MEF today unveiled the results of its Global Consumer Trust Report in association with AVG Technologies at the Consumer Electronics Show. The third annual report studies the attitudes and behaviours relating to privacy and security of over 5000 mobile media users in Brazil, China, France, Germany, India, South Africa, UK and USA.

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MEF rebrands to Mobile Ecosystem Forum and elects new EMEA Board

By | MEF Connects MWC, News, Press Release
New company name reflects MEF’s broadening remit as the ecosystem grows - cross border, sector and company size Darren Foulds, Managing Director of Barclays Mobile and Pingit, elected as EMEA Chair and Adia Sowho Head of Digital Media, Etisalat Nigeria elected as Vice-Chair MEF has announced the results of its 2015 EMEA Board elections which took place at the company AGM at Mobile World Congress in Barcelona. It also announced its transition...
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