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MEF BUSINESS NEWS 25 APR 2025 China is weighing a suspension of its 125% tariffs on key US imports, as pressure mounts from rising costs in its own economy — Bloomberg reports citing people familiar with the matter. The suspension would include medical equipment, industrial chemicals like ethane, and even aircraft leases. The move mirrors recent US exemptions for electronics from its 145% China tariff, suggesting a potential cooling in trade tensions. Beijing is also reviewing tariff waivers for semiconductor-related goods, although memory chips, including those from Micron, remain excluded. Talks remain unofficial, but signs point to both sides quietly seeking off-ramps as industries struggle under escalating levies. ———————————————————— UK consumer confidence has dropped to its lowest level since late 2023, as Donald Trump’s tariff war fuels inflation fears. GfK’s confidence index fell four points in April to -23, with expectations for the economy plunging to -37. Rising household costs—from council tax to utility bills—are piling pressure on consumers, while warnings of renewed price hikes linked to US trade policies add to the gloom. Economists say shaken confidence could hit spending and undo recent gains. Inflation is expected to tick back up to 3.7% this summer, raising fears of a fresh cost-of-living squeeze. ——————————————————— Bank of England Governor Andrew Bailey warns the UK faces a “growth shock” from Trump’s escalating tariffs, calling trade policy a new threat to economic stability. Speaking at the IMF meetings in Washington, Bailey said while recession isn’t imminent, the Bank is closely watching the impact on growth. Chancellor Rachel Reeves signaled openness to targeted tariff cuts to secure a US-UK trade deal, while ruling out compromises on food standards. With a 25% tariff on UK car exports looming, and US trade tensions slowing global growth, officials are pursuing a cool-headed, dialogue-based approach to avoid retaliation. ———————————————————— Despite global market jitters from the US-led trade war, many financial leaders at this week’s IMF spring meetings dismissed fears of a looming crisis. Standard Chartered’s José Viñals and IMF officials cited strengthened bank capital buffers and the absence of institutional failures as signs of resilience. While volatility has spiked and recession concerns persist, regulators argue current turmoil doesn’t mirror 2008 conditions. Still, calls to preserve post-crisis regulations are growing, with the Financial Stability Board urging G20 nations to protect financial safeguards — even as industry lobbyists quietly eye deregulatory openings amid signs of market calm. —————————————————— Corporate America is bracing for a slowdown as tariff uncertainty roils the economy, though. CEOs from industries like airlines, auto, and consumer goods are warning that President Trump’s shifting trade policies are making it nearly impossible to plan ahead. American Airlines, Southwest, and Alaska Air have already softened their travel forecasts as consumers pull back on spending due to rising costs. Auto giants like GM and Toyota are pushing back against a looming 25% tariff on car parts, which could make buying and repairing cars more expensive. Even household names like Procter & Gamble are considering price hikes on products like Pampers and Tide. With economic forecasts in limbo, companies are now forced to operate in a fog of unpredictability, which is already causing anxiety in consumer spending—from electronics to vehicles—amid fears that costs will surge. The tariff-induced uncertainty is not just a threat to growth, but to the stability of everyday spending in America’s consumer economy. —— —— MEF MOBILE NEWS 25 APR 2025 Apple is fast-tracking a major supply chain shift—aiming to build every iPhone sold in the U.S. in India by next year, the Financial Times reports. Apple’s pivot could double India’s iPhone output and reshape the global mobile ecosystem, cutting deep into China’s role in smartphone manufacturing. While final assembly may move to India, Apple still relies on Chinese suppliers for most components. It’s a high-stakes bet to protect iPhone pricing, profits—and its U.S. market dominance. ———————————— The $350 billion U.S. digital ad market is bracing for impact as Trump’s tariffs spark early signs of a slowdown—hitting mobile first, according to the Wall Street Journal. Analysts say mobile ad platforms like Meta and Google, which dominate digital spend, are seeing cutbacks as sectors like e-commerce, auto, and fashion conserve cash. Chinese mobile-first platforms like Temu and Shein are pulling ads amid 100%+ tariffs and the end of the $800 de minimis loophole, threatening billions in mobile ad revenue. With small businesses moving fastest to slash spend, the mobile ad ecosystem—usually a growth engine—is now showing signs of contraction. ———————————— Nokia’s new CEO, Justin Hotard, has signaled that the company may increase its US manufacturing to offset the impact of tariffs, which could cost Nokia up to €30 million in operating profits this quarter. With 90% of US communications relying on Nokia’s tech, Hotard is eyeing potential expansions to ensure resilience and growth in the competitive US market. Nokia currently operates five manufacturing facilities in the US, including semiconductor plants in California. As Nokia navigates tariff challenges, its moves to boost local production could influence its position in the rapidly evolving mobile infrastructure ecosystem. ———————————— The European Commission has banned its officials from meeting lobbyists representing Huawei amid a corruption probe into the company’s activities in Brussels. The ban extends to intermediaries, preventing Huawei from advancing its interests through lobbyists. The investigation follows allegations of bribery, including offering gifts and invitations to European Parliament members. The move could disrupt the company’s influence in European policy decisions, particularly in tech regulation and trade relations, which could indirectly impact the mobile ecosystem as companies in the sector navigate a more scrutinized landscape. ————————————— NetEase is seeing major executive changes as Simon Zhu, the company’s president for global investments and partnerships, departs after 12 years. His exit follows others in the gaming division, amidst a strategy to cut costs and shift focus to more profitable projects. As NetEase pulls back investments in new games, this is raising questions about the future of its mobile gaming efforts, especially as the company looks to focus on maintaining and improving existing titles. With the gaming market becoming increasingly competitive, these changes could signal a recalibration of NetEase’s mobile strategy, especially as they face rising challenges from both local and global competitors. —— —— MEF TECH NEWS 25 APR 2025 Alphabet crushed Q1 expectations with a 46% profit jump and $90B in revenue—thanks to strong Google Search performance and surging demand for AI-powered cloud services. Despite headwinds from Trump’s trade war and falling ad spend from Chinese e-commerce giants, AI Overviews in Search helped boost engagement without hurting ad monetization. Shares popped 4% after hours, with Alphabet also announcing another $70B buyback. But risks remain: tariffs, recession fears, and antitrust threats could cloud what was otherwise a stellar quarter for Google’s parent. ——————————- Baidu is shaking up the AI market, unveiling upgraded models and slashing prices in a bid to challenge rivals like Alibaba and DeepSeek. The company introduced the Ernie 4.5 Turbo and Ernie X1 Turbo, promising faster, cheaper AI solutions for developers. The 4.5 Turbo sees a whopping 80% price drop, while the X1 Turbo—Baidu’s answer to DeepSeek—is now half the price of its predecessor. With these moves, Baidu’s shares surged by over 5% in Hong Kong. The company also launched Xinxiang, a new AI platform designed to automate tasks, putting pressure on competitors like Manus AI. The push is part of Baidu’s strategy to maintain its position in China’s increasingly competitive AI landscape. The game is on! —————————— According to the Financial Times’ Lex column, Elon Musk may be bullish on deploying a million Optimus humanoid robots by 2030—but tariff troubles are jamming the gears. Global robotics giants like ABB and Fanuc face weak demand and tangled supply chains, with key parts like actuators still reliant on China. Even Musk admits sourcing magnets is a pain. With robots slowed by geopolitics, the Lex team wryly notes this might be one case where tariffs actually preserve American jobs—at least until the bots catch up. —————————— President Trump is offering an exclusive dinner with him at his Virginia golf club to the top 220 investors in his memecoin, $TRUMP. The catch? You need to buy a bunch of his coin to get in, making it a literal “pay-to-play” deal. And as if that wasn’t enough, the memecoin’s price surged 60% after the announcement—because who wouldn’t want to dine with the sitting president, right? Critics are raising eyebrows over the ethical implications, especially since Trump personally profits as the coin’s value rises. But hey, if you’re into crypto and the chance to rub elbows with the commander-in-chief, this is your moment—just make sure you bring a little extra to the dinner table! —— ——
MEF BUSINESS NEWS 25 APR 2025 China is weighing a suspension of its 125% tariffs on key US imports, as pressure mounts from rising costs in its own economy — Bloomberg reports citing people familiar with the matter. The suspension would include medical equipment, industrial chemicals like ethane, and even aircraft leases. The move mirrors recent US exemptions for electronics from its 145% China tariff, suggesting a potential cooling in trade tensions. Beijing is also reviewing tariff waivers for semiconductor-related goods, although memory chips, including those from Micron, remain excluded. Talks remain unofficial, but signs point to both sides quietly seeking off-ramps as industries struggle under escalating levies. ———————————————————— UK consumer confidence has dropped to its lowest level since late 2023, as Donald Trump’s tariff war fuels inflation fears. GfK’s confidence index fell four points in April to -23, with expectations for the economy plunging to -37. Rising household costs—from council tax to utility bills—are piling pressure on consumers, while warnings of renewed price hikes linked to US trade policies add to the gloom. Economists say shaken confidence could hit spending and undo recent gains. Inflation is expected to tick back up to 3.7% this summer, raising fears of a fresh cost-of-living squeeze. ——————————————————— Bank of England Governor Andrew Bailey warns the UK faces a “growth shock” from Trump’s escalating tariffs, calling trade policy a new threat to economic stability. Speaking at the IMF meetings in Washington, Bailey said while recession isn’t imminent, the Bank is closely watching the impact on growth. Chancellor Rachel Reeves signaled openness to targeted tariff cuts to secure a US-UK trade deal, while ruling out compromises on food standards. With a 25% tariff on UK car exports looming, and US trade tensions slowing global growth, officials are pursuing a cool-headed, dialogue-based approach to avoid retaliation. ———————————————————— Despite global market jitters from the US-led trade war, many financial leaders at this week’s IMF spring meetings dismissed fears of a looming crisis. Standard Chartered’s José Viñals and IMF officials cited strengthened bank capital buffers and the absence of institutional failures as signs of resilience. While volatility has spiked and recession concerns persist, regulators argue current turmoil doesn’t mirror 2008 conditions. Still, calls to preserve post-crisis regulations are growing, with the Financial Stability Board urging G20 nations to protect financial safeguards — even as industry lobbyists quietly eye deregulatory openings amid signs of market calm. —————————————————— Corporate America is bracing for a slowdown as tariff uncertainty roils the economy, though. CEOs from industries like airlines, auto, and consumer goods are warning that President Trump’s shifting trade policies are making it nearly impossible to plan ahead. American Airlines, Southwest, and Alaska Air have already softened their travel forecasts as consumers pull back on spending due to rising costs. Auto giants like GM and Toyota are pushing back against a looming 25% tariff on car parts, which could make buying and repairing cars more expensive. Even household names like Procter & Gamble are considering price hikes on products like Pampers and Tide. With economic forecasts in limbo, companies are now forced to operate in a fog of unpredictability, which is already causing anxiety in consumer spending—from electronics to vehicles—amid fears that costs will surge. The tariff-induced uncertainty is not just a threat to growth, but to the stability of everyday spending in America’s consumer economy. —— —— MEF MOBILE NEWS 25 APR 2025 Apple is fast-tracking a major supply chain shift—aiming to build every iPhone sold in the U.S. in India by next year, the Financial Times reports. Apple’s pivot could double India’s iPhone output and reshape the global mobile ecosystem, cutting deep into China’s role in smartphone manufacturing. While final assembly may move to India, Apple still relies on Chinese suppliers for most components. It’s a high-stakes bet to protect iPhone pricing, profits—and its U.S. market dominance. ———————————— The $350 billion U.S. digital ad market is bracing for impact as Trump’s tariffs spark early signs of a slowdown—hitting mobile first, according to the Wall Street Journal. Analysts say mobile ad platforms like Meta and Google, which dominate digital spend, are seeing cutbacks as sectors like e-commerce, auto, and fashion conserve cash. Chinese mobile-first platforms like Temu and Shein are pulling ads amid 100%+ tariffs and the end of the $800 de minimis loophole, threatening billions in mobile ad revenue. With small businesses moving fastest to slash spend, the mobile ad ecosystem—usually a growth engine—is now showing signs of contraction. ———————————— Nokia’s new CEO, Justin Hotard, has signaled that the company may increase its US manufacturing to offset the impact of tariffs, which could cost Nokia up to €30 million in operating profits this quarter. With 90% of US communications relying on Nokia’s tech, Hotard is eyeing potential expansions to ensure resilience and growth in the competitive US market. Nokia currently operates five manufacturing facilities in the US, including semiconductor plants in California. As Nokia navigates tariff challenges, its moves to boost local production could influence its position in the rapidly evolving mobile infrastructure ecosystem. ———————————— The European Commission has banned its officials from meeting lobbyists representing Huawei amid a corruption probe into the company’s activities in Brussels. The ban extends to intermediaries, preventing Huawei from advancing its interests through lobbyists. The investigation follows allegations of bribery, including offering gifts and invitations to European Parliament members. The move could disrupt the company’s influence in European policy decisions, particularly in tech regulation and trade relations, which could indirectly impact the mobile ecosystem as companies in the sector navigate a more scrutinized landscape. ————————————— NetEase is seeing major executive changes as Simon Zhu, the company’s president for global investments and partnerships, departs after 12 years. His exit follows others in the gaming division, amidst a strategy to cut costs and shift focus to more profitable projects. As NetEase pulls back investments in new games, this is raising questions about the future of its mobile gaming efforts, especially as the company looks to focus on maintaining and improving existing titles. With the gaming market becoming increasingly competitive, these changes could signal a recalibration of NetEase’s mobile strategy, especially as they face rising challenges from both local and global competitors. —— —— MEF TECH NEWS 25 APR 2025 Alphabet crushed Q1 expectations with a 46% profit jump and $90B in revenue—thanks to strong Google Search performance and surging demand for AI-powered cloud services. Despite headwinds from Trump’s trade war and falling ad spend from Chinese e-commerce giants, AI Overviews in Search helped boost engagement without hurting ad monetization. Shares popped 4% after hours, with Alphabet also announcing another $70B buyback. But risks remain: tariffs, recession fears, and antitrust threats could cloud what was otherwise a stellar quarter for Google’s parent. ——————————- Baidu is shaking up the AI market, unveiling upgraded models and slashing prices in a bid to challenge rivals like Alibaba and DeepSeek. The company introduced the Ernie 4.5 Turbo and Ernie X1 Turbo, promising faster, cheaper AI solutions for developers. The 4.5 Turbo sees a whopping 80% price drop, while the X1 Turbo—Baidu’s answer to DeepSeek—is now half the price of its predecessor. With these moves, Baidu’s shares surged by over 5% in Hong Kong. The company also launched Xinxiang, a new AI platform designed to automate tasks, putting pressure on competitors like Manus AI. The push is part of Baidu’s strategy to maintain its position in China’s increasingly competitive AI landscape. The game is on! —————————— According to the Financial Times’ Lex column, Elon Musk may be bullish on deploying a million Optimus humanoid robots by 2030—but tariff troubles are jamming the gears. Global robotics giants like ABB and Fanuc face weak demand and tangled supply chains, with key parts like actuators still reliant on China. Even Musk admits sourcing magnets is a pain. With robots slowed by geopolitics, the Lex team wryly notes this might be one case where tariffs actually preserve American jobs—at least until the bots catch up. —————————— President Trump is offering an exclusive dinner with him at his Virginia golf club to the top 220 investors in his memecoin, $TRUMP. The catch? You need to buy a bunch of his coin to get in, making it a literal “pay-to-play” deal. And as if that wasn’t enough, the memecoin’s price surged 60% after the announcement—because who wouldn’t want to dine with the sitting president, right? Critics are raising eyebrows over the ethical implications, especially since Trump personally profits as the coin’s value rises. But hey, if you’re into crypto and the chance to rub elbows with the commander-in-chief, this is your moment—just make sure you bring a little extra to the dinner table! —— ——

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MEF Leadership Forum India 2025 – in pictures

| Event Roundup, MEF Webinars & Workshops | No Comments
Last week, MEF was in Delhi for the MEF Leadership Forum India 2025, and together with sponsors Globe Teleservices put together a full day of expert panels to share their knowledge of messaging, wholesale, and the future of telecoms in India. Covering everything from CPaaS and RBM to anti-fraud solutions,…

MEF Leadership Forum Americas 2025 – in pictures

| Event Roundup, MEF Webinars & Workshops | No Comments
The MEF Leadership Forum Americas wrapped up an inspiring and insightful day in the heart of South Beach, Miami, bringing together an influential group of industry leaders, innovators, and regulators to explore the trends and technologies shaping the future of the mobile ecosystem. The event concluded with the MEF Meet-Up…

Webinar: How New Fraud Prevention Registry Addresses a Costly Industry Blind-Spot

| Anti-fraud, MEF Webinars & Workshops | No Comments
In this webinar MEF’s Matt Ekram is joined by Catalin Badea, netnumber VP of Product Management and Ian Matthews, President and CEO at WMC Global, who take an in-depth look at the Fraud Prevention Registry (FPR), a new solution helping the telecom ecosystem fight costly fraud. The Fraud Prevention Registry…

MEFFYS 2025 – in pictures

| Event Roundup, MEF Webinars & Workshops | No Comments
The MEFFYS is where the industry has the opportunity to recognise, celebrate and showcase those individuals and companies that have made a significant difference in 2024. And this year was extra special, as the MEFFYS celebrated its 20th birthday! With three new award categories, a glitzy Great Gatsby themed award…

Perspectives in Mobile – Signal Scandal Human Flaw, Quantum Tech Will Defy Crypto

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast as MEF’s Riccardo Amati speaks with CCS Insight’s Chief Analyst Ben Wood about security, trust, and the impact of emerging technologies on encryption standards. A recent mistake where a journalist was accidentally added to a private Signal chat has raised fresh concerns…

Perspectives in Mobile: AI Meta-Surfaces to transform sensing in mobile

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast – in this special episode, recorded at the Mobile World Congress in Barcelona, Metalenz CEO Rob Devlin discusses how their breakthrough technology could reshape the industry. Metalenz is on a mission to revolutionize mobile devices with its cutting-edge metasurface technology. The company’s…

Perspectives in Mobile – The Battle for Connectivity: Satellite, Cellular to Converge

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast. Satellite and cellular networks are shifting from competition to convergence, promising lower costs and seamless connectivity in the next 2–3 years.In this episode of MEF podcast Perspectives, mobile satellite service specialist Iridium CEO Matt Desch ...

Perspectives in Mobile: GenAI Continues to Revolutionise Interactive Advertising

| Enterprise Communications, Interviews, Podcasts | No Comments
Generative AI is reshaping industries, unlocking unprecedented opportunities in interactive advertising and customer engagement. In this insightful interview, Marina Petrova, Head of Generative AI at GMS, highlights the transformative potential for telcos, digital agencies, and key sectors such as travel and retail.

Unlocking value with RCS for Business: Insights from Sinch, Google, and WeCredit

| Event Roundup, MEFTV | No Comments
At The Future of Mobile 2025 event during MWC in March 2025, industry leaders from Sinch, Google, and WeCredit took the stage to discuss why businesses should be paying attention to RCS as a business messaging solution – below, Sinch share an overview from the session. For more than two…

Perspectives in Mobile – Signal Scandal Human Flaw, Quantum Tech Will Defy Crypto

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast as MEF’s Riccardo Amati speaks with CCS Insight’s Chief Analyst Ben Wood about security, trust, and the impact of emerging technologies on encryption standards. A recent mistake where a journalist was accidentally added to a private Signal chat has raised fresh concerns…

Sports Content Monetisation: Slam Dunk or Dummy?

| Event Roundup, MEFTV | No Comments
As the demand for sports content surges, Direct Carrier Billing (DCB) is emerging as a powerful tool for monetizing sports licensing and content products via mobile subscription services. In this panel from the MEF Global Forum in Barcelona, moderated by Anzelle Robertson, Program Director at MEF, industry experts explore the…

Perspectives in Mobile: AI Meta-Surfaces to transform sensing in mobile

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast – in this special episode, recorded at the Mobile World Congress in Barcelona, Metalenz CEO Rob Devlin discusses how their breakthrough technology could reshape the industry. Metalenz is on a mission to revolutionize mobile devices with its cutting-edge metasurface technology. The company’s…

MEF Global Forum 2025 – Member Resources

| Enterprise Communications, Mobile Content, Mobile Payments, Personal Data | No Comments
MEF Connects - On Demand Welcome back {first_name} Thanks for logging in   Log in now MEF Members can access exclusive content MEF once again brought two days of insightful, thought-provoking content within its Global Forum, bringing together the world’s top industry leaders and visionaries for unparalleled discussions, insights, and…

MEF Global Forum 2025

| Enterprise Communications, Mobile Content, Mobile Payments, Personal Data | No Comments
MEF Connects - On Demand Welcome back {first_name} Thanks for logging in   Log in now MEF Members can access exclusive content MEF once again brought two days of insightful, thought-provoking content within its Global Forum, bringing together the world’s top industry leaders and visionaries for unparalleled discussions, insights, and…

Customer Experience Trends Report 2024-2025

| Internet of Things, Mobile Advertising, Mobile Content, Mobile Payments, Personal Data | No Comments
In today's fast-changing world, it's more important than ever for businesses to keep up with the latest trends in customer experience (CX). This report, "Customer Experience Trends Report for 2024-2025," provides a detailed look at the current state of CX, predicts future trends, and offers advice for businesses to stay…

How CPaaS Is Transforming Customer Engagement in 2025

| Personal Data, Regulation | No Comments
Filippo Percario, Director of Global Partnerships at Mitto shares an overview of how CPaaS is changing the way businesses engage with their customers in 2025 and how it may continue to evolve. Customer communication preferences have significantly evolved over the last decade. Gone are the days of only using the…

Need-to-know: 10 takeaways on PIX instant payments in Brazil

| Industry Views, MEF Global, MEF LatAm, Mobile Payments | No Comments
PIX is an instant payment ecosystem launched in Brazil October 2020 which in one year of use has managed to exceed 110m users. To understand more, we spoke to Valter Pinheiro, Head of PIX and Digital Cash at Itaú, one of Brazil’s biggest banks, to share his view on what’s…

New whitepaper: Business SMS, SIM Farms and the Data Protection Risk

| Enterprise Communications, Industry Views, Personal Data | No Comments
MEF’s Future of Messaging Programme was founded in 2015 to align best practices and sustain business messaging as a trusted channel for businesses to communicate with their customers. As new business communications channels evolve, SMS remains key thanks to its ubiquity. However, use of unauthorised routes such as SIM Farms…

New whitepaper: Combatting Fraud in Mobile Content

| DCB growth, Industry Views, Mobile Content | No Comments
Wherever there are digital transactions, there is the risk of fraud. Mobile content is no exception, with ever-evolving methods to defraud customers, mobile content providers, payment aggregators and MNOs. All stakeholders must be aware of the fraud types and their differing impacts in order to align on best practice, limit…

Covid-19 may reduce short term IoT revenues but will it create new opportunities?

| Industry Views, Internet of Things | No Comments
Before the virus had an impact globally, we were seeing growth in IoT of up to 20% per year. Enterprises could see the clear value of IoT applications and adoption was on the increase. There was significant market potential and a high degree of confidence that 25m global IoT connections…

Pan-African Payment and Settlement System (PAPSS), the revolution of cross-border payments in Africa

| Internet of Things, Mobile Payments | No Comments
COO of Digital Virgo, Eric Tiberghien, shares insights into the Pan-African Payment and Settlement System (PAPSS) and how it is revolutionising intra-African mobile payments. The Pan-African Payment and Settlement System (PAPSS) is revolutionizing intra-African trade by eliminating reliance on foreign currencies and reducing transaction costs.

Five Key Payment Trends to Watch in 2025

| Internet of Things, Mobile Payments | No Comments
Işık Uman, CEO of META region payment specialsts tpay Mobile, shares five key trends he expects to see in the global payments space in 2025. The mood in the payments industry looks more optimistic compared to previous years, reflecting a cautious recovery for the sector as the adoption of digital…

The Internet of Things Wholesale Revolution: From Chaos to Cooperation

| Internet of Things, Wholesale | No Comments
MEF Programme Lead for Connectivity & Wholesale Isabelle Paradis discusses the key challenges facing the wholesale IoT sector and explores meaningful solutions for unlocking its full potential. The Internet of Things Wholesale market is at an inflection point. While the potential for growth is undeniable, the lack of clarity in…

Customer Experience Trends Report 2024-2025

| Internet of Things, Mobile Advertising, Mobile Content, Mobile Payments, Personal Data | No Comments
In today's fast-changing world, it's more important than ever for businesses to keep up with the latest trends in customer experience (CX). This report, "Customer Experience Trends Report for 2024-2025," provides a detailed look at the current state of CX, predicts future trends, and offers advice for businesses to stay…

5 minutes with… Gamma

| 5 minutes with, Enterprise Communications, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Business Director Mike Mills introduces unified communication specialists Gamma. Gamma works to simplify complex communication challenges. Our mission to make communication more human means businesses, no…

5 minutes with… TeleSystems

| 5 minutes with, Enterprise Communications, Interviews | No Comments
about their business, their aspirations for the future and the wider mobile industry. This week, Chief Business Development Officer Ivan Mihaljevic introduces Telesytstems. TeleSystems is a Communications Platform as a Service (CPaaS) provider, offering a proprietary end-to-end solution for business messaging. Our OMNI-channel platform enables companies to seamlessly communicate with…

5 minutes with… MediaXO

| 5 minutes with, Enterprise Communications, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Nir Weissman, Business Development Director introduces MediaXO.MediaXO specialises in the development of cutting-edge digital products with a strong focus on mobile value-added services (VAS). We are…

5 minutes with… Unibeam

| 5 minutes with, Digital Identity, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CMO Dana Poleg introduces authentication specialists Unibeam. At Unibeam, we’re redefining user authentication for service providers and enterprises by seamlessly authenticating customers through SIM/eSIM and mobile…

The $1.03 Trillion Problem – Today’s Sophisticated Fraud Environment

| Anti-fraud, Guest blog | No Comments
MEF Member netnumber share an overview of their keynote presentation at the recent MEF Leadership Forum Americas 2025, where Catalin Badea, VP of Product Management, unveiled key strategies for combating phone number fraud – including discussing a recently launched innovation as well as a long-time industry staple – that strategically…

MEF Leadership Forum Americas 2025 – Aduna and Connecting Networks

| Enterprise Communications, Guest blog | No Comments
Kicking off the show Aduna CEO Anthony Bartolo delivered a visionary keynote that positioned the newly formed venture as “the connector of networks” poised to transform the telecommunications industry. Bartolo outlined how Aduna will simplify the complex ecosystem of network APIs by creating a unified global platform that enables seamless…

Will 2025 be the year of RCS?

| Enterprise Communications, Guest blog | No Comments
Dave Boddington, Group Product Manager at Infobip shares an overview of their session at MEF CONNECTS Omnichannel where he was joined by Upland Software’s Rew Golding to discuss where we are as an industry with RCS and whether 2025 will be the year it becomes the new standard. Some of…

The Role and Challenges of Business Messaging in Africa

| Africa, Connectivity, Guest blog | No Comments
In this guest post, Chairman and Founder of Activatel Philippe Reinbold discusses the challenges facing enterprises bringing business messaging to Africa and the journey towards an inclusive digital economy across the continent. With 54 countries and a rapidly increasing population, Africa really is fertile ground for digital communication expansion –…
News Roundup

Global Mobile News Round-up – Week 18th August 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Nearly Half of All Display Ad Views from Mobile by 2019, says Forrester…
Sam Hill
August 22, 2014
Analytics

The Power of Push [Infographic]

With 52% of people opting to receive push notifications from their apps, app analytics and marketing firm, Localytics has examined the engagement and retention rates of users who opted in compared to those who disabled push messages. The standout statistic is that there is an 88% higher engagement on average for…
Sam Hill
August 20, 2014
Meffys

Meffys Winner Spotlight – Brandtone

With our international panel of Judges now sorting through the avalanche of submissions for Meffys 2014 (thanks to all our entrants!) we continue our series looking at some of last year's winners to find out what they've been up to since they celebrated their success in the international mobile content &…
Sam Hill
August 15, 2014
News Roundup

Global Mobile News Round-up – Week 11th August 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Amazon Launches Local Register, A Square Competitor With Lower Transaction Rates TechCrunch Amazon…
Sam Hill
August 15, 2014
Mobile PaymentsVAS

Digital Wallets – Transforming the retail experience

Srinivas Nidugondi, Senior Vice President at Mahindra Comviva heads the mobile financial Solutions business unit. Here he discusses how mobile wallets present a huge opportunity for creative merchants to add value to digital transactions, while sharing his key tips for success and the pitfalls to avoid. The way we use money has…
Sam Hill
August 13, 2014
Analytics

A storm in our pockets [Infographic]

Non-card non-cash payments (which include mobile payments and coupons) are set to grow from 9.3 % of all retail transactions today to 19.6% by 2019, that's according to research by specialist payments company, Paypoint.  The same study suggests that a third of people aged 18-30 have bought goods and services…
Sam Hill
August 11, 2014
News Roundup

Global Mobile News Round-up – Week 4th August 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories   Three Ways For Retailers To Survive The Amazon Fire Crusade TechCrunch On…
Sam Hill
August 8, 2014
10 things

10 things you need to know about mobile social tech

Last year, dedicated social tech investor, Nominet Trust, launched the inaugural Nominet Trust 100 (NT100), a list of 100 inspiring international projects using technology to drive social change and make the world a better place.  The call for nominations for the second annual NT100 is now open.Research among the finalists of the…
Tim Banks
August 7, 2014
MEF