The GDPR special edition of MEF’s eBulletin series, supported by CLX Communications, highlights the perspectives of the diverse MEF membership and experts on their path to preparing for GDPR compliance.
Personal profiling has long-since been the bedrock of how data is used in the digital economy. It can, divulge a users location, help track usage patterns across devices or set up recommendations for online shopping. GDPR in many ways is rock, paper and scissors to the business of profiling. Here GDPR analyst and author of “Applying the GDPR. Privacy Rules for the Data Economy” Chiara Rustici, discusses profiling and the importance of compliance.